Monday 12 January 2015

how Database Audit Can be Helpful for Maintaining Data Cleanliness


Believe it or not there is always a need of maintaining hygiene of your existing contact data, keeping your data well maintained is very essential for sales cycle. You or your sales teams surely don’t want to waste your time by cleaning and updating your database. 

Definitely you will need someone who can keep your data well maintained. Here, SMART can help you in keeping your contact database hygienic. We cover the entire gamut of marketing & sales data that is stored and managed through tools like emails marketing, marketing automation or CRM systems. 

Be it incoming leads data from website, landing pages, download forms, tradeshow data, etc. SMART technology and domain expertise to slice and dice your data and provide you meaningful insights and recommended approach for data cleansing and management. 

Approach for Data Audit:-
After your data is received which needs overhaul, the first thing we do is set up the critical criteria like your database marketing objectives, Ideal Prospect Profile (IPP) – both firmographic and contact level, segmentation factors, etc.
Then your database is analyzed and scrutinized to identify gaps, categorize as per your business relevancy and tabulate as Good Data, Filtered Data or Bad Data. 
After the above steps, according to your database we recommend the appropriate approach for data cleansing and enrichment. 

How is SMART Data Audit useful for you?
To understand current health of your contact database
To identify data to be refreshed, enriched, trashed, etc.
Plan out future data sourcing /Appending strategy as per your specific requirement
Pay only for clean-up of relevant data vis-à-vis entire current database


Tuesday 30 December 2014

Fund raising via NCDs dives 58% to Rs 7,300 cr in Apr-Dec


Fund raising by Indian companies through retail issuance of non-convertible debentures (NCDs) plunged by 58% to about Rs 7,300 crore in the first nine months of the current fiscal.


In comparison, firms had collectively raised Rs 17,426 crore via 14 issues in the April-December period of 2013-14.

Most of the funds have been raised to support the working capital requirements and for other general corporate purposes.

NCDs are loan-linked bonds issued by a company that cannot be converted into stock and usually offers higher interest rate than that of convertible debentures.

According to latest data from Securities and Exchange Board of India, firms including Shriram City Union Finance, Kosamattam Finance, SREI Infrastructure Finance, ECL Finance and Muthoot Finance collectively raised Rs 7,348 crore via NCDs in 2014-15 through 19 issuances.

This was more than the initial target of Rs 3,075 crore.

Market experts said that fund raising via NCDs has been less compared to the year-ago period as companies have preferred QIPs (Qualified Institutional Placement)and rights issues route to garner funds.

"Institutional investors were bullish on equity market and preferred to tap QIP route during the year instead of debt instrument, mainly on account of sustained rally in the stock market supported by change in government at Centre," Geojit BNP Paribas Research Head Alex Mathew said.

Individually, Shriram Transport Finance Company raised Rs 1,975 crore, as against a target of Rs 500 crore; IFCI mopped-up Rs 1,209 crore against a base size of Rs 250 crore

Muthoot Finance mopped up Rs 466 crore against a base size of Rs 250 crore and again Muthoot Finance garnered Rs 436 crore as against a target of Rs 200 crore.

Moreover, SREI Infrastructure Finance, Shriram Transport Finance Company, Kosamattam Finance, Muthoot Finance, Muthoot Fincorp and Muthoottu Mini Financiers tapped the NCD route more than once.

In the previous fiscal, about Rs 42,383 crore was generated through 35 issues of NCDs.


{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

Gold, silver Weaken on Low Demand, Global cues


Livemint - Gold prices eased by Rs60 to Rs27,150 per ten grams on Tuesday in Delhi bullion market owing to slackened demand from jewellers and retailers amid a weak global trend. Marketmen said besides low demand from jewellers and retailers at prevailing levels, a weak global trend as the dollar touched a five-year high, damping investor demand for the metal as a safe-haven, weighed on gold prices. Globally, gold in New York, which normally sets price trend on the domestic front, fell by 1.1% to $1,181.90 an ounce and silver by 2.3% to $15.77 an ounce in Monday’s trade. In Delhi, gold of 99.9 and 99.5% purity declined by Rs60 each to Rs27,150 and Rs26,950 per ten grams respectively. Sovereign, however, enquired at last level of Rs23,700 in limited deals. In line with weak trend, silver ready fell by a whopping Rs600 to Rs36,650 per kg and weekly-based delivery by Rs630 to Rs36,620 per kg. Silver coins also plunged by Rs1,000 to Rs59,000 for buying and Rs60,000 for selling of 100 pieces.  - DEC 30 2014. 03 41 PM IST



{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

Monday 29 December 2014

Bankers not expect Some Hard Questions from PM Namo in Next PSB Meeting


Prime Minister Narendra Modi will hold discussions with public sector banks (PSBs) and financial institutions to draw up an action plan for banking reforms in "a top-level, two-day retreat for banks and financial institutions" branded "Gyan Sangam" in Pune on January 2-3.

Finance Minister Arun Jaitley, Reserve Bank of India (RBI) Governor Raghuram Rajan, the minister of state for finance, Jayant Sinha, and top officials of the finance ministry, including Finance Secretary Rajiv Mehrishi and Financial Services Secretary Hasmukh Adhia, will be there, too.

Friday 19 December 2014

Tips to Improve Your Email Click Through Rate


The best way to connect to your clients directly is email marketing, emails are more personal, unlike to other more impersonal online marketing tools, your emails lets you speak directly to your prospects and clients in the web space they visit most often, their email inbox.

Thursday 4 December 2014

5 Keys For Data-Driven-Sales Team Manager


Sales professionals and the general data-driven public, we decided to highlight the absolutely essential traits and their associated applications to sales. Here are 5 key traits of the data-driven sales manager.

Geo Target Marketing – Marketer Funda for increase Conversation


The question is: Was this valuable? Target marketing is perceived to work by the sheer fact that the practitioner has done their research and therefore, the lead is warmer. However, no one wants to be spammed, even with the best of content. And, P.R. pros: No one wants a black hole pitch: ("Where does this go? Where did this come from? Am I on some sort of list now?") If we're not making someone's workday better, easier or of a higher quality, we're doing the process in entirely the wrong way.

Friday 28 November 2014

Snapdeal Share Who Privately Held


Snapdeal.com, owned by Jasper Infotech Pvt. Ltd, was valued at about $1.76 billion (`10,562 crore) after SoftBank Group’s $602 million (`3,612 crore) investment in October, which means the Japanese investor acquired almost a 33% stake in one of India’s largest e-commerce marketplaces, according to the latest filings with Registrar of Companies (RoC).

Petrol, Diesel Prices May Go Down Below Rupees 60 - Why


Petrol, Diesel Prices May Go Down Further - why 

Crude oil prices fell more than $3 to a fresh four-year low under $75 a barrel on Thursday after OPEC decided not to cut production, despite a huge oversupply in world markets. Members of the Organization of the Petroleum Exporting Countries (OPEC), which account for nearly 40 per cent of global oil output, met on Thursday to decide whether to cut production, after oil prices dropped over 30 per cent in just six months. 

Tuesday 25 November 2014

Top 10 Women Handle the Advertising Industry Successfully


This resulted in a recent survey conducted by the agency association GWA . This downward trend has even increased in the past five years. So sit only 2.9 percent of women in general management. 2009, the proportion of female agency chiefs still four percent. A shameful development, the entire industry wasted potential. It is they, the  candidates who take their chances and have the potential to shake up the Boys Club. 

Monday 24 November 2014

Calculate Business ROI for Measuring Marketing Campaign


Calculate business ROI for measuring marketing campaign

Some goldy-oldy said about Marketers mission 
Calculate business ROI for measuring marketing campaign
Calculate business ROI for measuring marketing campaign

“marketers must prove that they able close business in a market for own company. With global economy and company financials periods up & down. Marketers find out Good timing to prove they reach to bottom line for closing business. Vice versa in bad time they have big challenge and company expectations from marketers and set a miles-stone meet in given period. Goals and marketer’s contribution in marketing activities “engaging”, “developing customer strategy”, “handle customer experience for improve business”.”

Friday 21 November 2014

Effective ways of Lead Generation through Content Marketing


Content marketing plays an important role in Lead Generation. In today’s world B2B buyers have changed a lot. B2B buyers have lot of information available online at their fingertips.

So most likely B2B buyers prefer getting product/service information online rather than approaching a person. So as it is always said that every coin has two sides, on one side it provides an excellent opportunity for marketing team but on other side it can also lead to information overload where many brands, products and services get lost.

Now what’s the right way to do it? It’s time to get more relevant and precise. We have to change the concept of one-size-fits-all mentality and should realize that every time we need to customize our content for every buyer at different levels.

Thursday 6 November 2014

Setup the perfect email campaign for industry and Target Audience - 2


Continue from : 
Summary : - 

With web research, web leads, subscriber database & perfect prospect data (contacts) we start contact all person with perfect modem OR medium. In this blogs, we talk about email campaign.  I already told about in my previous post “how create email newsletter content”. 


Setup perfect email campaign for industry and Target Audience


Summary : - 
With web research, web leads, subscriber database & perfect prospect data (contacts) we start contact all person with perfect modem OR medium. In this blogs, we talk about email campaign.  I already told about in my previous post “how create email newsletter content”. 

This content related “how set up email campaign for better return-on-investment from specific region OR targeted people and improve business relation with decision for future expansion of own business."

Wednesday 5 November 2014

Marketer Tips for Layout of Email Content


Summary : - 
In this blog article, some Business Marketer explains how making easily format OR Layout for Email Content sending to SOMEONE.

Email Newsletter helps mail Receiver understand your business. Its make convert into business / Leads through emails.

We start with “Subject”, its help to get clicked on email, in other word CTR (click-through rate). The Subject is brand images for our details showing what we are.

Email Icon
Low impressive subject like Hi, this is, for earning money, RE:

Email subject same as Title of Articles, this explains what we type in the content body. Select subject for purpose “receiver click on email & gets information of our product OR something else “ 

By research; we receive the most emails get better CTR more than business emails.


Images – some biggest use images of explaining own products, services. In emailing doesn't use high quality or resolution images because they don’t load, and you don’t get any result. You can track through some software who helps in designing templates, track it.

Images explain your business, products, services and take 20% to 30% business leads from an email campaign. Marketers suggest the use image for E-commerce web, educational, shopping web, etc. Business news, Health web doesn't use the image in email. Reader doesn’t click on product images. Why?

Content OR website promotional link

In intro para, welcome notes with company information, services, product bio for increase interest of reader OR receiver.

Give to explain about subject of products in two lines for making easily simply mail. Give company detail for contacting you and its convert into business.

Don’t forget to give a link for Unsubscribe, why? Some countries not allowed emailing without receiving permission.

Conclude –

Use perfect, popular tools for campaign in bulk, they track your sent mail for business ROI. You have any suggestion send me on johnwriter82@gmail.com OR comment on this post.

Friday 17 October 2014

Goa fried fish safari with Us - IANS


Under clay-tiled roofs, dodging tendrils of smoke in dim light and occasionally holding your breath to avoid breaths reeking of feni, pans laden with coarse flour-coated fried fish sizzle in delight in Goa's taverns.

Near Panaji, Kuttikar Bar lies at the end of a loose-gravel road behind what was once a stone mine. But for sea food aficionados it's a gold mine as far as fresh fish is concerned.

Run by former legislator Krishna Kuttikar, the bar serves some of the best fried fish this side of the river, whether it's filleted Red Snapper, Rock Fish, Bombay Duck or Mussels. But the sweet and sour vinegar-kissed squid rings are the most sought after.

If you ever want to eat the best fried fish in Goa, you gotta do one thing for sure: Head inland away from the sea, away from the fancy beach-belt diners and those beach shacks offering hyped, assembly-line food.

"It's the sweetness of the masala which makes the squids unique here. In most other places it is just hot and spicy," Kuttikar expalined. On most days, getting a seat here can be a problem with the 10 or so tables packed to capacity with binging junior bureaucrats, off-duty policemen, local residents and journalists among others which even includes staffers from the chief minister's office. (Kuttikar Bar and Restaurant. San Pedro, 8 km from Panaji)

Over in Siolim, 25 km north of here, the Amancio Bar overlooks a picturesque river and an abandoned ferry ramp. The only aberration to this otherwise placid environment is the pissed drunk patrons of this bar and others nearby, who perilously walk up to the edge of the concrete ramp to relieve themselves.

Amancio's has a quaint wooden balcony with tables overlooking what was once a busy market place. But once the crusty fish lands on your plate, your attention doesn't get anywhere else.

"The palu (perch) marinated fried with recheado (red chilli paste, spices and vinegar) masala is mouth-watering and priced affordably too," says Ashley do Rosario, who swears by the place. (Amancio Bar, near Siolim, Tar, Bardez)

Sheela Bar, located off the St. Jacinto island along the airport road has grown over the last couple of decades from a shack to a bar and restaurant almost threatening to go the fine dining way.

Unlike most fried fish haunts which use a red chilli marinade before slipping the fish into the pan, Sylvester D'Souza uses a unique green chilli paste.

"This is our trademark. It's what makes us unique. But we have a lot more offer in terms of fish, oysters, crabs and meats," says D'Souza.

His relatively sweet crab is unique too, as against the fiery garam masala spiced variants found in other restaurants. The preparation may not be to everyone's liking, but the crabs are more often than not bursting with flesh and that sweet, fresh flavour. (Sheela Bar and Restaurant: Opp St. Jacinto Island, Cortalim, 25 km from Panaji)

And then there are really rustic taverns like the one run by Madhu Halarnkar right next to a popular medicinal spring in the village of Pomburpa, 15 km from Panaji.

His small operation reflects the quintessential soul of a Goa tavern: Four tables, animated conversation, mingling odours of stale sweat, spilt feni and the fish frying in the kitchen.

Halarnkar offers the more humbling varieties of fish like sole, milk fish and prawns, which are obviously fast-moving amongst his more than modest clients. If you are a diehard regular, he would even allow you to fetch your own fish, which he will cook to your liking.

"Oh. You must have a bath at the spring after your meal. It's healing," Halarnkar often recommends midway through the meal. If you aren't so drunk, why not give it a try?

(Waterfall Bar, near Pomburpa spring, 15 kms from Panaji).

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

Special Food on special occasional for loves ones



Special Food on special occasional for loves ones - Tanddore
From India Today


The caterer you call on might make that tandoori chicken or chicken razalla pretty well, but your regular guests must be knowing the menu by heart. As busy schedules increasingly keep us away from the kitchen and social obligations make us throw parties too often, it is time to move away from the old menu and show the guests how much of a food connoisseur you are.

To help set the table are a bunch of upcoming home delivery services that offer exclusive cuisines, fresh menus and healthy food. So, the next time you are craving for some dhansak, patrani macchi, Kolhapuri mutton or misal pav, there is no need to look up on Zomato how far a restaurant serving Parsi or Marathi food is. 

Just call Jyoti Watchmaker, whose delivery service Entertain@Home specialises in Gujarati, Marathi and Parsi cuisine. "Gurgaon and south Delhi is fast becoming home to young corporate professionals and couples, who are adventurous with their food and love to socialise, but don't always kitchen. Being increasingly health conscious, neither do they want to eat out at every occasion.

We offer them variety and nutrition in food," the homemakerturned-entrepreneur Jyoti explains. "Several Gujarati and Maharashtrian families have also started calling on us for the traditional weekend lunch, instead of dining out," she adds. Adding a twist to the usual north Indian fare is Megha Tuli's The Leaping Caravan. Another Gurgaon-based home delivery service that also caters to south Delhi, this Caravan journeys down Sher Shah's Grand Trunk Road to bring flavours from Bengal, Uttar Pradesh, Delhi, Punjab, Pakistan and Afghanistan.

If there is one thing Delhiites love as much as partying and good food, it is a great house party with plenty of yummy bites. As house parties get more creative and exciting, with professionally managed bars and kitchens, photo booths and DJs, the only thing lacking is variety in food. 

"As one of the most important trade routes, the road has inspired a great fusion of food and culture. The colourful caravans travelling along this road brought with them influences that helped shape what we today recognise as great food. The recipes we use are all hand-medowns from older generations," Tuli adds. While the Railway Chicken Curry on the menu has been prepared under the guidance of a gentleman who actually worked in the Railway kitchen back in the colonial days, the recipe for Dahi ke kabab is a well-guarded secret from a family in UP.

Tuli, a former hospitality professional, counts several young professionals among her frequent clients, some of whom even order twice a day.

 "When specialised cuisines are just a phone away, many prefer to eat at home," she says. The Sunday brunch may soon be an alien concept, with Nashta, the breakfast delivery chain, now open in Gurgaon. 

With a menu that covers Indian traditional dishes, english and continental cuisines, fresh juices and a whole lot of health and yummy options, few would now be willing to step out of home to get breakfast on a weekend. While these delivery chains function within the space between restaurants and momand-pop delivery outlets, the efforts involved are no less than that of a restaurant.



{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

Cook with Own Hand and Enjoy Foods - HUNGER GAMES with Seema Chowdhry




Cook with Own Hand and Enjoy Foods - HUNGER GAMES with Seema Chowdhry

In the last few years, since my 10-year- daughter and I have been cooking together, she gets to do only the things she likes—choose the recipe, measure the flour, pour the batter in the cupcake moulds. When it comes to the ‘dirty work’ (read that as breaking eggs, cleaning the batter off the whisk rod of the hand mixer), then the little madame is always on a break.

To break this habit of shying away from the real work that cooking involves, I decided to teach her how to make tomato chicken curry dish. I had learnt this dish, Tamatai Murg, about 5 years from Kulsum Begum of Hyderabad, who at the time was a consultant chef with ITC Welcomgroup. I am not sure if the relationship still exists.

Born in the royal household of Salar Jung III, the erstwhile Nawab of Hyderabad, Kulsum Begum draws on her lineage to present the delicate flavours of the Deccan.

This is one of the simplest dishes to make and Kulsum Begum had dug this one of out of her repertoire to convince me that not all Hyderabadi or Deccan cooking was necessarily time consuming and tough. Over the years, of course I have made my own minute changes to the recipe, but some things that I learnt from her still remain a part of my cooking. One that I have taught kiddo to follow—always put salt in the dish after it has been cooked, never while it is on the fire, cooking.

{Seema Chowdhry} My 10-year-old had great fun collecting all the spices—nigella sativa, fenugreek cumin, and mustard seeds—together for this recipe. She spent a good 10 minutes identifying what spice could be nigella sativa and what was fenugreek seeds. Google of course was a big help since she could see the images and then look for them on the spice rack. Even as she learnt about spices she had never used before in her cooking, the big push was yet to come.

She had to dice tomatoes and puree them, peel the ginger and grate it and the hardest of it all, cut boneless chicken breasts into small pieces.

She dealt with the tomatoes with a little murmur, washing her hands after every tomato chopped. When it came to peeling the ginger stub and then grating it, she was not very happy with the smell it left on her hands. But it was the chicken which drew maximum protest. She refused, requested for help, bargained that she should be asked to cut only one piece, negotiated that it would be faster if we all cut chicken, threatened that she would cut one piece so badly that we would not ask her to do the rest...her pleas fell on deaf ears and the only thing I kept telling her was that we would not eat lunch that day unless and until she cooked this chicken recipe, which she loves, from scratch. I was there to help with the fire, but all the chopping, cutting and collecting of ingredients had to be done by her.

The first chicken breast was held between the tip of her forefinger and thumb and plonked on the chopping board. She tried to cut the chicken with one hand using a sawing motion with the knife over the chicken and thought that it would help. But when she realised it would not, she asked for a glove so that she could wear it on the hand that would hold the chicken down while it was being cut it. We don’t have one at home and the request was denied. In all, it took her 23 minutes to cut the first chicken breast and about 6 minutes to do the last one.

Before you think it was unnecessary and cruel to put my 10-year-old through this exercise, let me just say that I was in the kitchen with her all the way and I truly believe that if she wants to learn cooking then she should be involved in all aspects—including chopping, grating, measuring etc. That is the best to learn about the ingredients and cooking.

For the rest of the recipe, she did nothing more than pour in the seeds, puree and chicken in the hot oil in the wok, and once or twice stirred the simmering wok. But for her this chopping, cutting and working with the ingredients was the first step towards actual cooking.

Below is the adapted Kulsum Begum’s Tamatai Murg recipe. For the original, please visit

Tamatai Murg (Tomato chicken)

Ingredients
  • 3 pieces chicken boneless chicken
  • 4-5 tomatoes (puree in a blender or grate)
  • 1tsp fresh ginger, grated
  • 1/2tsp coriander powder
  • 1/2tsp roasted cumin powder
  • 1/2tsp chilli powder
  • 1/2tsp fenugreek seeds (methi)
  • 1/2tsp nigella sativa seeds (kalonji)
  • 1/2tsp cumin seeds
  • 1/2tsp mustard seeds
  • ½ cup curry leaves
  • 4 red chillies
  • 3 tbsp vegetable oil
  • Salt to taste

Method

              I like to grate the tomatoes for this recipe to avoid using the tomato skin. Oil in heated in a kadhai (wok). I first add whole red chillies and when they start crackling, add the cumin, nigella sativa, fenugreek, mustard seeds. Then I add the grated ginger, and when all the ingredients crackle turns brown, add half of the curry leaves. Then I add the coriander, cumin and chilli powder. Next I add the tomato pulp and cook on high heat. I finally add the chicken pieces and keep stirring till the oil floats on top. Sometimes I add a little water if the chicken looks dry, though Kulsum Begum never does. I finally sprinkle the salt 10 seconds before switching off the flame and mix well.

This weekly series, which appears on Tuesdays, looks at what’s new with food and drink, and how we are interacting with it. - Mint

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

Starter Papdi Pizza for Special occasion with Saneev


{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

Starter Papdi Pizza for Special occasion with Saneev



INGREDIENTS
  • 20 flat crisp puris (maide ki papdi)
  • 1 large onion
  • ¼ cup pizza sauce
  • 2 medium potatoes, boiled and sliced
  • ¾ cup grated mozzarella cheese
  • 2 medium green capsicums, seeded, sliced horizontally Nylon sev, as required


PREPARATION
  • Preheat oven to 180°C.
  • Cut the onion into thick roundels and separate the rings.
  • Grease a baking tray and arrange the papdis on it.
  • Spread the pizza sauce on the papdis. Place the potato slices on some and onion rings on the rest.
  • Place grated cheese in small heaps on each papdi and place green capsicum slices on some of them. Sprinkle nylon sev. Put a little pizza sauce on top of some of the pizzas.
  • Bake in the preheated oven till the cheese melts.
  • Serve hot.