The newly announced partnership between Google and Twitter will see social media marketing come of age as Google will now include real time Tweets in their search results pages. The partnership...
Social media may not ever have the same return on investment (ROI) as search, but it is growing more & more in relevance, especially from a customer satisfaction and brand perception manageable...
NEW YORK — Bosses can get mad when staffers vent on social media about their jobs, but they may not be able to get even. When one of Bert Martinez' employees posted gripes about her job and the boss on Facebook last year, the publicist consulted his lawyer, who said the staffer couldn't be fired. "The...
Content marketing plays an important role in Lead Generation. In today’s world B2B buyers have changed a lot. B2B buyers have lot of information available online at their fingertips. So most likely B2B buyers prefer getting product/service information online rather than approaching a person. So...
Difference in Inbound and outbound team for Lead – see it Inbound lead come from web form through social, SEO, paid campaign etc. this lead we give to Outbound Team for closure, they are truly close...
Now, those who are still Facebook addicts and find it impossible to unplug from your "FB" network of friends, fans and likes, not to fear. There will always be a Facebook-like app out there that connects people, it's just that it may have a different name with different features. Still, here are...
What is retargeting? Generally 2% of shoppers convert on the first visit to an online store. Retargeting brings back the other 98%. Retargeting works by keeping track of people who visit your site...
Twitter is experimenting with a new feature that is downright blasphemous to experienced users. Some users are seeing a few tweets in their timelines that have merely been favorited by accounts they follow. Other tweets are showing from accounts that your friends follow. That's a massive change:...
Learn How To Maximize Lead Generation - Reachforce Anyone with a blog can call themselves a thought leader – but how do you find the real deal? If you’re lucky, you meet Ruth P. Stevens (her incredibly impressive bio is at the end of the article). And if you’re extra lucky, she...
Online retail marketers spend a significant amount of time and money attracting visitors to their stores, converting these visitors to customers and retaining them as customers over time. Content marketing helps at each stage of the marketing funnel. Right at the top of the funnel, content marketing...
Are you monitoring your back-link profile? It is no secret Google have become very aggressive when it comes to links and link building strategies: highly optimized anchor text links have suddenly become toxic as they are unnatural. So perhaps branding is the way to go and people are thinking twice...
What I love most about getting to focus the majority of my work on social customer service is that there are actually ways to measure that you're making a difference to the bottom line. First let's distinguish between two type of numbers.social customer service Vanity metrics. Numbers that look...
Increasingly distributors are replacing direct salesforces in industrial marketing. They cost less, they absolve the manufacturer from the burdens of credit control and they provide a wide geographical spread of stocking points. But in appointing distributors the manufacturer loses control of the...
A business without the right leads is very much like a car without an engine; no matter what kind of fuel you put into it, it’s not going anywhere fast. However, generating leads isn’t easy and trying to acquire leads in the B2B space makes it all that much more difficult. Before you can start to...