Twitter Has Become A Major Source Of Information Affect Your Digital Marketing Strategy

Twitter Has Become A Major Source Of Information Affect Your Digital Marketing Strategy

   May 21, 2015       Unknown

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The newly announced partnership between Google and Twitter will see social media marketing come of age as Google will now include real time Tweets in their search results pages. The partnership will replicate the real time placement of tweets on Bing searches that already takes place – the major difference being that Google is the world’s top search engine.

From a marketing perspective, the new deal will see business’s tweets, including those sent out as part of a marketing campaign, subject to those all-important Google algorithms. This could lead to more time being spent developing effective social media strategies that will use high quality content and keywords.

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How to Attract Websurfer to website for Better Sales ROI

How to Attract Websurfer to website for Better Sales ROI

   May 21, 2014       prabhakardalvi

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How to Attract Websurfer to website for Better Sales ROI

Blogging

Inbound marketing starts with blogging. A blog is the single best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions.

Social Media

You must share remarkable content and valuable information on the social web, engage with your prospects, and put a human face on your brand. Interact on the networks where your ideal buyers spend their time.

Keywords

Your customers begin their buying process online, usually by using a search engine to find something they have questions about. So you need to make sure you’re appearing prominently when they search. To get there, you need to carefully, analytically pick keywords, optimize your pages, create content, and build links around the terms your ideal buyers are searching for.

Pages 

You must optimize your website to appeal to and speak with your ideal buyers. Transform your website into a beacon of helpful content to entice the right strangers to visit your pages.

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Outside of the Search Engines want traffic - Explaination

Outside of the Search Engines want traffic - Explaination

   May 06, 2014       prabhakardalvi

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Build Traffic Sources Outside of the Search Engines Nick Stamoulis

When it comes to marketing your business online and generating traffic to your website, the search engines should be a primary driver of traffic. After all, when people are looking for a product, service, or information that is typically the first place that they turn to which is why an SEO program is so important today. However, even as an SEO firm we will be the first to admit that the search engines shouldn't be the only source of traffic to your website. Putting all of your eggs in one basket like that can be risky which is why it’s best to have a presence in many places across the web that can generate traffic to your website.

Build Traffic Sources Outside of the Search Engines

It’s important to consider where your target audience is spending time on the web (outside of the search engines) and seek out opportunities to build a brand presence (and a link) on those sites. Typically these sites are sites that are in some way related to the products or services that you sell. If you sell computer software, it might be a popular computer software industry blog. 

There could be advertising opportunities on the blog, or even better- guest blog posting opportunities. Getting a guest blog post published on an industry blog is ideal because it’s a way to share your expertise and gain attention in the industry. Niche sites like these can be the best source of traffic because the visitors are highly targeted and it’s likely that what your site offers correlates with their needs. In addition to industry blogs, industry forums, directories, and message boards are also great spots.

Social media is another important outlet to build up a brand presence today. People are visiting social media sites for a variety of reasons. Like the search engines, the major social networking sites all include search features. Those that are social media savvy might be more likely to conduct a search in social media as opposed to the search engines, to get insights from users or to find additional content outside of the static pages that exist on your site. 

For B2Bs, LinkedIn can be a great source of referral traffic as long as you are using the medium correctly. It’s important to join groups that attract like minded people and share any informational content that you create with these groups. It’s a significant source of traffic and again, these visitors are highly targeted. There are many opportunities within social media to share links that will deliver traffic back to your site.

Building links on industry sites and within social media is going to improve your SEO, but that is really just an added benefit. The main benefit is that these links will generate traffic to your site from those that are most interested in what you have to offer. The search engines are an important source of traffic, but the search engines are also unpredictable. You never know when an algorithm change could affect your placement for certain keywords. That’s why it’s important to build traffic from a variety of sources. If for some reason your SEO takes a hit, your business will still be able to survive because targeted traffic is still finding your site in other ways.

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The Most Important Component of B2B SEO is Content

The Most Important Component of B2B SEO is Content

   May 06, 2014       prabhakardalvi

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With all of the SEO rules changing as often as they do, and SEO tactics that were once beneficial now on the “bad” list, website owners that want to improve their search engine presence are now left wondering, “what can we do?” What we always tell our clients is that the most important thing that they can do to help improve their B2B SEO efforts is to produce quality content on a regular basis. This can be in the form of blog posts, guest blog posts, articles, white papers, press releases, webinars, etc.

Here are 2 key reasons why content is a necessary part of a B2B SEO campaign:

Content generates inbound links

In the early days of SEO there were plenty of ways to get inbound links back to your site and the focus was on getting as many inbound links as possible. Quantity was the goal, not quality. Link exchanges were common as part of a “you link to me, I’ll link to you” agreement. As the search engines cracked down on this sort of practice that was meant to manipulate the search results, it became much more difficult to generate inbound links. 

The best types of inbound links are the ones that occur naturally when a third party website owner thinks that you are worth linking to. Think about what kind of link this would be. Are they going to be linking to your service pages? Maybe, but not all that often. Third party sites are going to link to informational content that their audience will find beneficial. By consistently creating quality content you will be viewed as an authority in your industry and links to your content will serve as reference points that can supplement the content of others.

Content fuels a social media campaign

A social media campaign is a necessary component of online marketing today. After all, social media is where people spend lots of time online. It’s important to have a brand presence there and to keep your social media accounts active. There is no point in having a social media page for your business or brand if you never update it. One of the issues that businesses have is trying to figure out what they should be sharing in social media. If you are creating quality content on a regular basis, you will always have a steady stream of social media posts to coincide with when the content is published. If it’s possible, try and publish evergreen content as often as you can. 

This kind of content can be published in social media multiple times, since it will continue to be relevant for months or even years in the future and it’s doubtful that all social followers saw it the first time around. For SEO purposes, it’s necessary to get links shared in social media in order to improve your social signals, which indicates to the search engines that a page of web content is beneficial.

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Social Signals and Their Impact on Link Building - Brickmarketing

Social Signals and Their Impact on Link Building - Brickmarketing

   May 06, 2014       prabhakardalvi

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Social Signals and Their Impact on Link Building - Shawna Wright

There is no denying that traditional link building is getting harder and harder. Earning “natural” or “editorial” links relies heavily on your content marketing and content promotion efforts. But site owners and bloggers may be more likely to link to established industry sites and authority figures than the new kid on the block, simply because they don’t want to link out to an un-trusted and untested source. In order to earn that social credibility and authority, websites need to start building their own online community of loyal fans and followers and establish themselves as a real player in their niche.

While many search marketers are on the fence as to whether social signals will completely replace traditional links, many are confident that social Social Signals and Their Impact on Link Buildingsignals will impact the value of a natural link. As Erin Everhart pointed out, “Links will always matter, but links without social signals could easily be coming under scrutiny.” The search engines are looking to reward websites that are transparent, honest, and forthcoming with their link building efforts and a link from a website with no social presence could very easily been an unnatural link. That is not the kind of link the search engines want to place a lot of value on.

Search marketer Marios Alexandrou says that “social signals, voting in particular, allow a broader set of people to weigh in on what is good content. This isn’t a new concept and was actually described back in 2009 by Mike Grehan in New Signals To Search Engines, ‘Signals from end users who previously couldn’t vote for content via links from web pages are now able to vote for content with their clicks, bookmarks, tags and ratings.’”

While it’s getting harder and harder to fake your link profile (and not get pegged for it), it’s much harder to fake true social engagement. The search engines aren’t just looking at how many followers you have, but how many followers your followers have. Are they real people with real social presences of their own? Do they share other content, have their own opinions and points of view, or do they only exist to regurgitate your brand’s information? A real social figure sharing your content, even one with a relatively small social footprint, is worth a lot more than a bot account doing all the dirty work.

The reason that Google and Bing have relied on links for so long is links were supposed to be how one website gave their stamp of approval on another. Unfortunately the spammers took link building to the extreme and just looked for any link without regards for the quality of the site they were getting that link from. The search engines have since learned that just because a website has a lot of links it doesn’t mean it provides a lot of value. By adding social signals into the mix the search engines can weed out spam sites that just care about links for links sake and reward those sites that are providing real value to their audiences.

While a tweeted link or a link from a LinkedIn group might not carry the same weight as a traditional link from an industry website or citation (and who knows, someday it might!), those social signals do add credibility to your online presence overall because they tell the search engines you are a real brand with a real personality and a real commitment to growing your overall online presence.

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Duplicate Content - Check If Your Content Is Unique

Duplicate Content - Check If Your Content Is Unique

   April 18, 2013       Unknown

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Most of us know that unique content is important because of the Google duplicate content penalty. This means that duplicate content will not be indexed and will thus be completely worthless to you.

However, what many people are not aware of is that Google doesn't consider individual phrases to be duplicate content. In fact, one effective (though tedious) method of article spinning involves swapping whole paragraphs in and out in order to create unique content for Google’s search engines.

This means that simply having a phrase, or even a paragraph or two which are duplicated won’t necessarily cause Google’s web crawler not to index your site. However, there is another reason to want to ensure that your content is unique.

Copyright Issues - Stealing whole paragraphs from someone else will however put you in danger of lawsuits from other websites whose copyrights you infringe. It’s also very unprofessional to do this and so you really do need to ensure that everything you have on your site is 100% unique to you. Therefore, you may want to try one of these three options:

• Google - The simplest and cheapest way to check for duplicate content is to use Google itself. Simply take a handful of random sentences from the content and plug them into Google. Do this with a sentence from the beginning, middle and end of your article. The reason I like this is that Google’s system is more sophisticated than something like Copyscape – it will find even sentences which are similar but not quite the same, something Copyscape and other services won’t necessarily find.
• Copyscape - By far the best known way to check for unique content is to use Copyscape. This website is designed to allow you to check for duplicate content on each of your pages for free. Or you can also use the system to integrate into your own system and check everything automatically. However, there are limitations. Copyscape for example will find even a single phrase which is duplicating (this drove me crazy when writing a project for another client of mine and I had to make a list of lottery games offered by various lottery commissions. I had simply copied the list from their sites and gotten hit with a duplicate content report on Copyscape).
• Virante - Finally, Virante is a site which goes a step further than Copyscape. Theoretically at least, it will scan your entire site for duplicate content, making sure that everything is unique rather than simply scanning a single page at a time. The catch is that while it will tell you that there is a problem, it won’t tell you what the problem is or how to fix it (I think you’re expected to fill out their web form to get a call back with a price quote to help you fix the issues).

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