Twitter Has Become A Major Source Of Information Affect Your Digital Marketing Strategy
The newly announced partnership between Google and Twitter will see social media marketing come of age as Google will now include real time Tweets in their search results pages. The partnership will replicate the real time placement of tweets on Bing searches that already takes place – the major difference being that Google is the world’s top search engine.
From a marketing perspective, the new deal will see business’s tweets, including those sent out as part of a marketing campaign, subject to those all-important Google algorithms. This could lead to more time being spent developing effective social media strategies that will use high quality content and keywords.