How does Retargeting Campaign work

How does Retargeting Campaign work

   August 19, 2014       prabhakardalvi

---

What is retargeting?

Generally 2% of shoppers convert on the first visit to an online store. Retargeting brings back the other 98%. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.

How does Retargeting Campaign work - Adroll

How does retargeting work?

Technically all that is necessary is to place a JavaScript tag in the footer of your website. This code creates a list of people that visit your site by placing anonymous retargeting "cookies" in their browser. This list allows AdRoll (or other retargeting vendors) to display retargeting ads to your potential customers as they visit other sites. Since AdRoll works with the largest ad exchanges, we can retarget your customers just about anywhere they might go online.

Why is retargeting so effective

Retargeting generates greater online sales by keeping your brand front and center and bringing "window shoppers" back when they're ready to buy. Every time your customer sees your retargeting ads, your brand gains traction and more recognition. The high click-through rates and increased conversions that are typical with retargeting campaigns underscore the value of good branding and repeated exposure.

Retargeting Best Practices

Retargeting is most effective if you segment your visitors (eg, people who looked at shoes vs pants) and tailor the retargeting ads shown to each group, or not retarget them at all (eg, people who converted.)

ANSWERS TO MARKETING AUTOMATION FAQS FOR MARKETERS

WHY DO YOU NEED CONTACT DATABASES SOLUTIONS AND SERVICES?

The best performing retargeting creative has a clear call-to-action and promotes an offer.

Different products warrant different retargeting time windows. Eg, people shopping for travel should be retargeted immediately; people shopping for luxury goods should be retargeted later.

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

Read More

The Most Important Component of B2B SEO is Content

The Most Important Component of B2B SEO is Content

   May 06, 2014       prabhakardalvi

---

With all of the SEO rules changing as often as they do, and SEO tactics that were once beneficial now on the “bad” list, website owners that want to improve their search engine presence are now left wondering, “what can we do?” What we always tell our clients is that the most important thing that they can do to help improve their B2B SEO efforts is to produce quality content on a regular basis. This can be in the form of blog posts, guest blog posts, articles, white papers, press releases, webinars, etc.

Here are 2 key reasons why content is a necessary part of a B2B SEO campaign:

Content generates inbound links

In the early days of SEO there were plenty of ways to get inbound links back to your site and the focus was on getting as many inbound links as possible. Quantity was the goal, not quality. Link exchanges were common as part of a “you link to me, I’ll link to you” agreement. As the search engines cracked down on this sort of practice that was meant to manipulate the search results, it became much more difficult to generate inbound links. 

The best types of inbound links are the ones that occur naturally when a third party website owner thinks that you are worth linking to. Think about what kind of link this would be. Are they going to be linking to your service pages? Maybe, but not all that often. Third party sites are going to link to informational content that their audience will find beneficial. By consistently creating quality content you will be viewed as an authority in your industry and links to your content will serve as reference points that can supplement the content of others.

Content fuels a social media campaign

A social media campaign is a necessary component of online marketing today. After all, social media is where people spend lots of time online. It’s important to have a brand presence there and to keep your social media accounts active. There is no point in having a social media page for your business or brand if you never update it. One of the issues that businesses have is trying to figure out what they should be sharing in social media. If you are creating quality content on a regular basis, you will always have a steady stream of social media posts to coincide with when the content is published. If it’s possible, try and publish evergreen content as often as you can. 

This kind of content can be published in social media multiple times, since it will continue to be relevant for months or even years in the future and it’s doubtful that all social followers saw it the first time around. For SEO purposes, it’s necessary to get links shared in social media in order to improve your social signals, which indicates to the search engines that a page of web content is beneficial.

Read More

Gadgets drive online ad spend

Gadgets drive online ad spend

   May 07, 2012       Unknown

---

The proliferation of digital devices has helped boost online advertising revenue by 19 per cent to $713 million in the March quarter.  Online advertising would make up about 22 per cent of total ad revenue by year’s end, Interactive Advertising Bureau Australia chief Paul Fisher predicted.

“We’ve always said the largest single driver is consumer behaviour,” Mr Fisher said.

Advertisers were shifting more of their marketing budgets towards digital platforms as consumers took to online video, social media and “concurrent usage” (using two or more screens from TVs, PCs, smart phones and tablets), he said.

Mr Fisher said online advertising was on track to exceed $3 billion this year. Search and directories remains the dominant category, generating $395.7 million in the March quarter, up 21.4 per cent year-on-year, and representing 55.5 per cent of total online advertising.

Directories, which consists of a minority of the category, grew at a faster rate than search. Industry sources say Google accounts for more than 95 per cent of search revenue. General display advertising was the second-fastest growing category, recording 18 per cent growth to $153.7 million in the quarter and representing 21.6 per cent of total online advertising.

Within the display category, video posted $11.6 million in ad revenue for the quarter, up $0.6 million from the December quarter. However, email-based advertising dropped by $2.6 million to $7 million over the same period.

Motor vehicles continued to be the highest-spending industry sector, generating 20.4 per cent of total online display ad revenue. This was up from 17.4 per cent in the December quarter.

Finance was the second-highest sector, posting 13.3 per cent of total online display, up from 12.9 per cent in the December quarter.  Real estate rose from a 7.9 per cent to an 8.4 per cent share, while fast moving consumer goods rose from a 6.8 per cent share to 8 per cent.

Computers and communications was edged out of the top five industry categories, generating 7.2 per cent of general display revenue in the March quarter, down from 9.7 per cent in the previous quarter.  

“The retail and government sector online spend continues to flatline, which is surprising given both are facing tough marketing and communications conditions,” Mr Fisher said. “There is a real opportunity for these sectors to invest their advertising budgets online.”

Online classified advertising was the slowest growing of the three main categories, posting revenue growth of 13 per cent for the March quarter year-on-year. Classifieds generated $163.5 million, representing 22.9 per cent of total online ad revenue.

CPM-based pricing (cost per thousand) remained the dominant expenditure type, representing 74 per cent of the total online ad spend, compared to 26 per cent for direct response.

Online advertising seems to be maintaining its growth trajectory. The 19 per cent growth for the 2012 March quarter compares to 17 per cent growth for the first quarters in each of 2011 and 2010.

IAB Australia announced it would release online video measurement data later this year.

Gadgets drive online ad spend

Internet Giant Social Media

Read More