Next to every mid to large company now have their customer databases setup for building relationships and mining additional business. If you have not setup one in your company, its time you do it right...
Retargeting is a powerful digital marketing technique when campaigns are run correctly. We recommend the following best practices to help ensure you craft retargeting campaigns that result in the brand lift and ROI you may have heard about: 1. Frequency Caps One or two visits to your website...
What is retargeting? Generally 2% of shoppers convert on the first visit to an online store. Retargeting brings back the other 98%. Retargeting works by keeping track of people who visit your site...