Display advertising

Showing posts with label Display advertising. Show all posts
Showing posts with label Display advertising. Show all posts

Tuesday, 19 August 2014

Running Retargeting Campaign - Follow This Steps


Retargeting is a powerful digital marketing technique when campaigns are run correctly. We recommend the following best practices to help ensure you craft retargeting campaigns that result in the brand lift and ROI you may have heard about: 1. Frequency Caps One or two visits to your website...

Monday, 7 May 2012

Gadgets drive online ad spend


The proliferation of digital devices has helped boost online advertising revenue by 19 per cent to $713 million in the March quarter.  Online advertising would make up about 22 per cent of total...