What is Demand Generation - explain with Small Info-pictograph

What is Demand Generation - explain with Small Info-pictograph

   February 04, 2016       prabhakardalvi

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Outline :- 

Demand generation info-pictograph

Here we explain, what demand generation is.  From various source like email campaigns, organic traffic from web, PPC or Google cpc, any event related to trade-show etc.

We again and again use this source advance for qualified lead mean business roi. Below info-pictograph clear your doubts about Demand generation and how this strategy filled with score, nurture with automotive skills.

What is Demand Generation - explain with Small Info-pictograph

Note : Any suggestion you have , please mail me on prabhakara.dalvi@gmail.com

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7 Easy Tips on Choosing a Perfect CRM for Your Organization

7 Easy Tips on Choosing a Perfect CRM for Your Organization

   August 26, 2015       prabhakardalvi

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CRM(Customer Relationship Management) has indeed become one of the most preferred technologies for transforming the customer data received via websites and phone lines into revenue-generating details. Whether you own a small-sized, medium-sized or a large-sized organization, it is your choice of a CRM software tool that will enable you to reduce the overall costs and increase the business profits. Today, in this post, I'll be offering you few easy-to-follow tips on picking the right CRM solution for your business firm. So, let's get going with these fantastic tips.

1. Be sure as to what you want the CRM for- sales, marketing, customer service or all the three

Though CRM software tools are mainly used by the sales personals, there is a range of CRM softwares which are being utilized fror handling customer service cases and different web-based marketing campaigns. Hence, while shortlisting CRM software tool for your business, do be certain as to whether you would be using it for enhancing your sales, executing marketing campaigns or enriching customer services. For instance, if you're just looking for an online sales and marketing tool, choosing Hatchback would work for you.

2. Pay heed to selection of a mobile-compatible CRM software

Since your salesforce is likely to be mobile, preferring the usage of a wide collection of devices, it is recommended to choose a CRM system that can be accessed and used via any Internet-enabled device ranging from smart phones and tablets to desktops. Don't forget that a majority of sales representatives prefer adopting new technology faster and hence they are in a need of a platform that's regularly updated for bug fixes etc.

3. Watch out whether your CRM promotes user adoption or not

Check whether the CRM tool that you intend to choose is capable of lowering down the friction related to people, processes and system. Also, you must ensure that the CRM software doesn't imposes an unnatural process on your team. It should come with a great UX that would make it convenient-to-use for all the team members with different levels of expertise.

4. A CRM with tight email integration is a must-choose

Since most of the customer communication takes place via the email, it is imperative to opt for a CRM software that integrates seamlessly with the active email system for your organization. In other words, each time you type in a client or prospect's name, the email system should automatically link the respective email to the client's CRM record.

5.  Make sure to use a product demo

It is always beneficial to get an instant access to CRM product demonstration and using the same efficiently. Doing this will allow you to test the CRM system and get a clearer picture about its strengths and weaknesses. Hence, take out that little extra time in using the product demo as it will save you an incredible amount of time at a later point of time.

6. Gather a better understanding of the customization options available with the CRM software in focus

Since every business is unique, it becomes quite essential to opt for a CRM that can easily adapt to the needs of your enterprise. Hunt for a CRM that comes loaded with customization options that enable you to moderate your sales stages in addition to offering you the flexibility of adding filters, custom fields and tags to make your business completely logical.

7.  A SaaS-based CRM solution can turn to be your right choice

It is interesting to know that around 41% CRM systems that were sold in the year 2013 were SaaS(Software As A Service) based. Well, the cloud-based CMS softwares comes with a low initial investment, offering you the opportunity of choosing a new subscription package in accordance to the changing business requirements. One of the major advantages of choosing SaaS-based CRM software systems is that all your data is hosted on the cloud, thereby allowing you an anytime, anywhere access to the customer-related data. Moreover, since the third-party service provide looks into the upgrades and maintenance part, you are left with ample amount of time for making the most of your CRM.

Conclusion - 

With the astonishing number of CRM options available in the market, it becomes daunting to find the one that ca boost your business profits by an impressive level. Hope the tips covered in this post would help you in choosing a CRM that would grow your business profits rapidly and effectively.

Author Bio:- Tyler Holt is currently associated with Xicom Technology. For over five years he is offering  crm software solution service  to a wide market vertical. He brings in his wealth of experience on CRM customization and solutions to his writings on webs and blogs. He is an avid reader and enthusiast blogger and engaged with many on line communities.

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Inbound Marketing Goals - Make Smart Planing

Inbound Marketing Goals - Make Smart Planing

   May 21, 2015       Unknown

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Like most adages, the saying “If it ain’t broke, don’t fix it,” resonates. 

While the SMART acronym has been around for years, it applies perfectly to inbound marketing, so there’s no reason not to use it when setting inbound marketing goals. For the uninitiated, SMART means your goals should be all of the following:

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Rise & Rise in Importance of Social media in GEO Internet World

Rise & Rise in Importance of Social media in GEO Internet World

   May 15, 2015       prabhakardalvi

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Social media may not ever have the same return on investment (ROI) as search, but it is growing more & more in relevance, especially from a customer satisfaction and brand perception manageable point of view.

My marketer view for Social networking Business:-

Loyal customer are best for new products - so connect on some social platforms like FB, Twitee, etc.,.  The social engagement of your happiest customer is also visible to their friends for viral typology.

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Support from Retargeting of CRM to Growing Sales Roi

Support from Retargeting of CRM to Growing Sales Roi

   October 03, 2014       prabhakardalvi

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Next to every mid to large company now have their customer databases setup for building relationships and mining additional business. If you have not setup one in your company, its time you do it right away to stay updated. Once you’re through with this, then you will certainly want to make CRM Retargeting part of your marketing strategy. Its certainly a valued foil to your other techniques that enables you to base more effective & strategies marketing both online and offline.

What is CRM Retargeting?

CRM Retargeting permits you to serve online display ads directly to your existing customers as they browse on the internet. It uses your existing offline data to reach your customers online at any time, not just after they visit your website, unlike regular retargeting. CRM Retargeting interprets a company’s rich offline data into anonymized online segments that can be used to create highly targeted and more effective display advertising.

Is there any difference with other Retargeting forms?

CRM Retargeting uses your offline customer data residing on your CRM to reach your customers online directly; unlike regular website retargeting where after they visit your website. There are several forms of targeting and retargeting.

Behavioral targeting is one of them; it serves your display ads to a visitor based on information collected from that visitor's behavior across the web (i.e. keyword searches, site surfing). Your audience is created through data made available from third-party providers or several other available platform's behavioral data. However, Site retargeting serves your display ads to users anywhere on the internet based on their recent action on your website. This allows you to continue engaging site visitors after they have left your site; thus building an audience based on your website traffic.

Why should you consider CRM Retargeting?

Simply because of 4 quick and reliable reasons namely: - to improve your sales, lower your CPM charges, give your client the complete 360° experience and to provide your customers with precise and pertinent info.

As per a study conducted by Oracle, only 59% of catalogue recipients ever make purchases directly from the catalogue. By using CRM Retargeting, you can complement your catalogue campaign with online display ads that resemble your catalogue’s content or customers’ purchasing history. Not to forget, CRM retargeting is also a fabulous technique to engross your buyers who make a one-time purchase or have signed up for email notifications but never really respond to your emails.

So what about Email retargeting then?

Email retargeting is an easy and efficient way to complement your email campaign with display advertising so that it helps in drastically improving your campaigns reach. According to this Teradata study, email combined with display outperforms email on its own, and contributes to a significant increase in website and landing page traffic.

So, combine your direct marketing and email strategy with CRM Retargeting and reap the benefits of retargeting in the long haul. (www.smarteinc.com)

CRM retargeting is an extremely commanding foil to both direct mailing and email marketing. If your database consists mainly physical mailing addresses, this is one of the only effective ways to take those contacts online and begin serving ads to them.

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

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Answers to Marketing Automation FAQs for Marketers

Answers to Marketing Automation FAQs for Marketers

   August 19, 2014       prabhakardalvi

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The automation industry is growing rapidly as more and more B2B marketers realize the benefits of a system that can cut down on manual marketing and sales processes, sync with their existing CRMs, and put time back into their days. In fact, last year's B2B Marketing Automation Vendor Selection Tool report predicted that revenues for B2B marketing automation systems would reach $750 million in 2013. With numbers like that, marketing automation is pretty hard to ignore.

For those new to marketing automation, you may be wondering what all the fuss is about. What can marketing automation do for you? Is it really worth the price tag? Let’s start by going through a few key features and benefits, so that you can see what a beginning automation user’s path might actually look like.

what is marketing automation?

Before we get into some of the cool things you can do with marketing automation, it’s a good idea to have a solid understanding of the platform itself. Marketing automation is a powerful marketing and sales tool that automates many of your communication programs, lead generation campaigns, and lead nurturing programs, so that you can move prospects through the sales cycle with minimal time and resources. Simply put, marketing automation is email marketing, reporting, lead generation, social media, search marketing, and prospect tracking — all in one integrated system.

What can it do? -- The capabilities of a marketing automation system range from simple landing page and email creation to in-depth visitor tracking and reporting. Let’s take a look at a few core functionalities below:

• Email marketing. With marketing automation, you can build emails using a drag-and-drop builder or HTML (if you are so inclined). Emails can be targeted to specific segments and tracked so that you know if they were opened, clicked on, or unread. More advanced email reporting can even give you insight into the devices and email clients that your recipients use to read their emails.
• Lead generation. By using forms and landing pages to “gate” content on your site, you can collect prospect and visitor information that can be passed along to sales reps for follow-up. Targeted email campaigns can also drive traffic to your landing pages, helping to improve lead generation efforts.
• Sales intelligence. Marketing automation benefits more than just the marketing team; it benefits sales teams as well. With prospect and visitor tracking, real-time sales alerts, CRM integrations, and insight into prospect social profiles, your sales team will always be up to date on prospect activities and interests, giving them the ability to tailor their sales pitches accordingly.
• Reporting. Marketing automation systems offer the benefit of closed-loop reporting, which allows you to attach revenue from closed deals to the original campaigns where they were created. This improves marketing accountability by providing additional insight into campaign performance and ROI.
• Social media. Many marketing automation platforms also give you social media posting capabilities. Post updates to multiple platforms at once, then monitor performance using tracked links. No need to hop between social platforms!

These five bullet points sum up some of the main ways that today’s marketers are using marketing automation platforms to increase revenue and marketing productivity. If you’re just starting to familiarize yourself with the tool, these are good areas to focus on throughout your product search and implementation.

What other features or benefits do you think beginning automation users should be aware of? Let us know in the comments. - exacttarget.com

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

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B2B Marketer Need Help from Contact Databases Solutions Providers

B2B Marketer Need Help from Contact Databases Solutions Providers

   August 06, 2014       prabhakardalvi

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I understand B2B marketers, they create campaign like sales & marketing emailing, events booths. In this campaign need fresh or verified, database discovery, business contacts etc.

Below are some points brief you about Databases for B2B marketers…

• Data Management, data segmentation, customized solutions, clean database, validation, high value asset

• Diagnosis and cleansing data regular intervals

• Asset oriented treatment of data

• Trickling up leads in database consistently

• Advanced-level data management innovation

Clean Database  - 

At B2B Contact Databases solutions and services providers, we organize customer’s data and thoroughly maintain them, leaving no room for discrepancies in salutation, formatting, duplicate entries and grammatical errors. 

High Value Asset  - 

The specific details in the database like industry code, email addresses and prospect details like revenue earnings, industry rankings are updated converting your simple database into a high value asset.

Contact Data Validation  - 

At B2B Contact Databases solutions and services providers, data validation is performed electronically and manually with advanced software to check for misplaced, inaccurate and inconsistent data.

Customized Solutions - 

B2B Contact Databases solutions and services providers allows its customers to provide information based on their choices, opt-out from campaigns, ‘do not call’ requests, soliciting authentic requests etc. By doing so, data remains updated for effective customer engagement campaign. 

Data Segmentation - 

As customers are spread across different regions, B2B Contact Databases solutions and services providers segments the data in order to connect with every target customer. This will help in gaining leads as data is updated constantly based on segmentation.

Next Article on -- Areyou updated enough to race with today's technology for DataOnline ?
{{ The Guest Post Blogger organization was involved in the creation of this content. - Dalvi Prabhakar B., Founder & Digital Manager (SEO,SEM,SMO) }}

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Qualified B2B Leads with Inbound Marketing, Blogs and Social Media, How

Qualified B2B Leads with Inbound Marketing, Blogs and Social Media, How

   June 25, 2014       prabhakardalvi

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A business without the right leads is very much like a car without an engine; no matter what kind of fuel you put into it, it’s not going anywhere fast. However, generating leads isn’t easy and trying to acquire leads in the B2B space makes it all that much more difficult.

Before you can start to acquire business leads and turn them into customers, you’ll need to come up with an effective, brand-consistent strategy.

B2B Lead Generation: Where to Start?

Effective B2B lead generation strategies begin with drilling down into exactly the types of leads that are most likely to convert into paying customers. That means filtering out prospects based on your resources and goals, and narrowing your attack.

With a broadsword-strategy, you can swing around indiscriminately and grab leads from all over. Casting a wide net may yield you some worthwhile leads, but you'll also pull in a ton of junk leads, too. And to top that off, your results will be ineffective if your lead gen campaign is being measured on a CPA/CPL basis.

With CPL or CPA as your metric, a lead is only as valuable as the prospect, that prospect is only as valuable as the customer it becomes, and that customer is only as valuable as the revenue they bring to the bottom line, so if you can’t find the qualified leads—the leads that are most likely to ultimately convert into something profitable—then you’re just wasting  money.

Instead, drop the sword and pick up the scalpel for B2B leads. Start by asking: Who are our customers? What are their common interests? Are our prospects mostly online or off? If that information is available, then your approach can be tightly focused to define your objective and point you directly to your prospects.

 Once you've defined what  an unqualified prospect is and identified your targets, let’s get into how you'll capture your prospects' attention.

Here are six lead generating ideas and approaches that allow you hone your B2B strategy (and actually work):

1. Bring Your Leads Inbound

Traditionally, marketing has been classified as outbound marketing -- television commercials, print advertisements, internet banners, email mailing lists, and good old fashion cold-calling. These outbound lead generating techniques cast a very wide net that typically connects with hundreds of thousands, or even millions of prospects.

Outbound marketing tends to use the broadsword approach.

LEADS Outbound-leads-cost-on-average

I’m not saying that outbound marketing doesn’t work; it does, otherwise we wouldn't even bother talking about it. However, it not as effective as inbound marketing. Not only are the leads less qualified, but outbound is also more expensive. In fact, outbound leads cost on average 61% more than inbound ones.

Inbound marketing, when done well, meets your customers where they want to be. Inbound markerting focuses on creating quality content that aligns with what your customers are most interested in so they're drawn towards your offers because they want to learn more.

And because the offers are relevant, the leads that are generated are more eager and willing to become paying customers. When prospects feel as though your company is an expert in the industry, or has something worthwhile to offer, they see you as someone who wants to help, rather than a salesman that just wants to make a sale.

2. Generate Better Relationships with CRM

Sometimes generating leads is about keeping track of all of the pertinent data surrounding those leads. Customers need to know that they have a relationship with you and if you’re constantly losing track of their information or their info isn't updated, then it sends out a clear message to your prospective leads that you don’t really care about them.

Investing in a proper customer relationship management (CRM) system will allow you to gather, store, analyze, and track the most important data that can help you personalize the customer experience. And CRM doesn’t stop there.

CRM helps generate and convert leads by sifting through massive amounts of raw prospect data to locate the most promising prospects. After sorting through all that data, a good CRM can also be used to gain meaningful customer insight. With this business intelligence in hand, you can quickly and inexpensively disseminate relevant information to a wider range of specific, potential customers.

If you have the budget for a broadsword swing, ensure you are coupling it with a CRM. With access to a lead management tool, you can both control the range of your swing, while still benefitting from the accuracy of the scalpel—in other words, it’s the best of both worlds.

3. Solve Problems and Share Ideas on Your Blog

At the heart of inbound lead generation is the humble blog. If your business scoffs at or doesn't allot dedicated resources to your company blog, yet are trying to obtain quality leads, then understand that blogging has the potential to drive a significant amount of prospects into your sales funnel.

5 Secrets to Building Your Sales PipelineDid you know that 23% of total Internet usage time is devoted to social networks or blogs, which means that a large chunk of users are obtaining information and knowldge via blogs. A company blog allows you to not only draw inbound traffic to your site and your business by offering useful and interesting content, while providing solutions, but it can also give your organization added credibility within your industry.

A blog connects to customers and prospects in a less corporate manner. The company blog allows you to stretch beyond the landing pages of your core website; expanding your content past product features, business speak, and the boring FAQ page.  

If your company is a leader in its industry, your blog can be the bullhorn for your company's evangelists and leaders to share their unique perspectives and opinions on specific topics you could never espouse on the pricing page.

And at the end of each blog post? An offer, newsletter signup, or form that allows the reader to learn more if their interest has been piqued.

4. Make It Easy With Visual Content

Blog posts are wonderful and they absolutely work as a method for generating leads. However, they don’t work for everyone.There are those who are less interested in investing the time and effort into digesting a few hundred words worth of advice.

Thankfully, there are other ways of reaching these individuals. Human beings are very visual animals and what we see (as in images and videos) is actually processed 60,000 times faster than what we read. So, incorporating a visual element into your content is a sure-fire way to increase the draw of your inbound strategy.

Informative, useful, and shareable infographics are amazingly popular right now, and are more accessible and less time-consuming than videos. Of course, that’s not to say that a quality “infotaining” video posted to YouTube (with a link back to your site, of course) can’t also quickly pay for itself in increased interest and traffic.

If you can create something that ends up going viral, you’ll find that it’s well worth your time.

5. Yes, Social Media Can Generate B2B Leads

Social media has become a legitimate lead generation channel with ad formats having matured beyond just engagement metrics. With Twitter cards, Facebook’s objective-based advertising, and LinkedIn's sponsored ads, social ads have come a long way in cementing a spot in revenue-based lead generation campaigns.

Facebook offers a variety of ad products to generate leads from targeted advertising, events, tabs, or organic posts. 

Twitter’s Lead Generation Cards are a two-click solution to social lead generation. Twitter Cards are displayed as promoted tweets would, but when someone clicks on the image, the card expands to reveal an offer or sign-up form that is auto-populated with the user’s name, email address, and Twitter handle. In early testing of tweets with images, visual tweets showed an 55% increase in leads as opposed to normal 140-character text-only tweets. 

LEADS Outbound-leads-cost-on-average (1)

Don't forget about LinkedIn when looking at social media as a way to increase B2B leads. Despite being demoted to the "other social network" category, LinkedIn may prove to be the best social media network to acquire leads via social media. 

LinkedIn certainly lags behind Twitter and Facebook in recognition and users, but because LinkedIn is a professional social network, users aren't turned off by business-related marketing on their feed. The mindset and expectations of the user is entirely different when compared to consumer-focused networks and that's a good thing when it comes to B2B leads.

With product offerings such as Lead Collection, direct ads, and sponsored updates, LinkedIn has shown that their ad products can be 277% more effective at generating leads than Facebook or Twitter, according to a study by Wishpond.

6. New Ideas That Will Generate Real Value

As you might have gathered by now, a successful lead-generating strategy isn’t just about building a great product that offers value. A good lead generation strategy consistently puts out content and offers that provide real value to the prospective lead.

It takes patience, too, for prospects may not be prospects today, but with nurturing, optimizing and guidance, they can ultimately become paying customers.

The secret here is to continually build unique, quality content that has real value to prospects that you want to connect to. And if the prospect isn't ready to sign up yet, continuing to build and share that quality content over time will give you an edge over less-patient competitors.

Quality Leads Are Built Over Time 

There are quicker and dirtier lead generation techniques that can be used to bring in potential customers right now, but in the long run, these won’t be as profitable as those leads that you draw in through the targeted and steady process of effective inbound marketing and lead nurturing.

With your lead generation, keep these six techniques (and the various points and principles they represent) in mind. That said, the lead generation methods and tactics you put forth are not nearly as important as how well you target your potential customers. The better focused your lead gen campaign is to your prospects, the likelier they'll find relevant content they want, and that will yield higher odds that they'll convert into paying customers.

However you end up generating leads, be it through direct mail marketing, telemarketing, email, social media, or any other technique, the more clearly you can identify and pursue your ideal client, the sharper your razor-edged focus is, the more successful your strategy — and ultimately your business — will be. 

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Prabhakar Dalva, Founder }}

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• How Sales Can Use Inbound Marketing, Blogs and Social to Create B2B Leads

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How to Close Leads for Better Business in Inbound Marketing

How to Close Leads for Better Business in Inbound Marketing

   May 21, 2014       prabhakardalvi

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How to Close Leads for Better Business in Inbound Marketing

You’re on the right track. You’ve attracted the right visitors and converted the right leads, but now you need to transform those leads into customers. How can you most effectively accomplish this feat? Certain marketing tools can be used at this stage to make sure you’re closing the right leads at the right times.

Closing tools include:

Lead Scoring

You’ve got contacts in your system, but how do you know which ones are ready to speak to your sales team? Using a numerical representation of the sales-readiness of a lead takes the guesswork out of the process.

Email

What do you do if a visitor clicks on your call to action, fills out a landing page, or downloads your whitepaper, but still isn’t ready to become a customer? A series of emails focused on useful, relevant content can build trust with a prospect and help them become more ready to buy.

Marketing Automation

This process involves creating email marketing and lead nurturing tailored to the needs and lifecycle stage of each lead. For example, if a visitor downloaded a whitepaper on a certain topic from you in the past, you might want to send that lead a series of related emails. But if they follow you on Twitter and visited certain pages on your website, you might want to change the messaging to reflect those different interests.

Closed

Loop Reporting- How do you know which marketing efforts are bringing in the best leads? Is your sales team effectively closing those best leads into customers? Integration with your Customer Relationship Management (CRM) system allows you to analyze just how well your marketing and sales teams are playing together.

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