Social media may not ever have the same return on investment (ROI) as search, but it is growing more & more in relevance, especially from a customer satisfaction and brand perception manageable...
What I love most about getting to focus the majority of my work on social customer service is that there are actually ways to measure that you're making a difference to the bottom line. First let's distinguish between two type of numbers.social customer service Vanity metrics. Numbers that look...
Increasingly distributors are replacing direct salesforces in industrial marketing. They cost less, they absolve the manufacturer from the burdens of credit control and they provide a wide geographical spread of stocking points. But in appointing distributors the manufacturer loses control of the...
Web content management system - The hub for multi-channel pipeline growth Today, WCM ( Web content management system) platforms incorporate a host of capabilities that expand their original scope. Next-generation platforms combine Web content management system with integration...
Private Number Plate? Select Your Dealer WiselyRight now, there are really a lot of ways you could buy a private registration - from sites on the internet to bulletins to the authorized DVLA (Driver...