Database solutions for Banks Financial Services and supply chain system

Database solutions for Banks Financial Services and supply chain system

   January 19, 2016       prabhakardalvi

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        Financial service firms and banks have to work harder than ever to succeed, but database provider think working smarter is just as important. 

Providers give you the tools and information you need – such as industry and market data, financial information, relevant news articles and more – so you can make the right decisions for your business. Get in touch now to find out more.

Database solutions for Banks Financial Services and supply chain system - CUBES

          Identify trends and segment markets:  Customer segmentation is a key tool for sales, promotion, and marketing campaigns. Evaluate trends and market conditions to prioritize relationships, align channels, and develop targeted promotions and offers that yield high results.

{ Below point source by :- avention.com }

Develop new relationships: Search public and private companies by size, industry, geography, financial and other criteria to identify and build lists of high-potential prospective clients.

Extend existing relationships: Win instant credibility and build long-term trust by using industry, company and executive intelligence to craft personalized messages and become more effective in face-to-face meetings.

Manage your existing client portfolio: Leverage news alerts, updated financial statements and industry happenings to ensure your clients maintain an acceptable risk profile.

Deliver high-quality credit submissions: Use industry, business and executive information for accurate and effective risk selection.

Define cross-sell targets: Understand critical business issues, industry trends and changes in your client’s business to uncover opportunities for additional products from your firm and its partners.

 { above point source by :- avention.com }

Perform financial analysis: Analyze target accounts against peers and identify cash-rich businesses or debt-heavy companies.

Company help you determine if a vendor has the reliability and resources to meet your requirements. Our one-of-a-kind functionality provides extensive company information, industry analysis, financial reports and predictive indicators to help you source, analyze and monitor vendor companies with confidence. Solutions deliver rich company profiles for a comprehensive look at a business, including complete corporate family information, news and strategic initiatives. 

Evaluate Risk to Protect Your Investment - Our extensive financial information delivers robust reporting and research options that help you understand a vendor’s financial health. We also give you valuable insight into a company’s spending and payment history, including details on privately held companies with our Spending and Risk Reports.

Study Vendor Behaviors For Market Study

Our predictive indicators help you understand business behaviors and characteristics. You can tell at a glance if the company is experiencing legal issues or executive changes, hiring, opening new facilities or exhibiting signs of bankruptcy.

Monitor Companies to Stay Aware of Impacts - Our news and activity alerts keep you aware of events at vendor companies that might impact your business. 

Be alerted to layoffs, the opening of new facilities, legal events or the publication of financial results.

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Account Based Marketing - Get accelerates B2B business with marketer planning

Account Based Marketing - Get accelerates B2B business with marketer planning

   November 25, 2015       prabhakardalvi

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{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

As the speed of business accelerates, B2B marketers and CMOs are faced with growing challenges in identifying their top (&best) customer/accounts, leads as well as streamlining sales and marketing co-ordination.  Add to this, they are still in dilemma whether to target accounts or leads, not sure which account(s) they need to target or they don’t know which accounts in their database are best fit to target and  uncertain about content to be conveyed .

Here comes Account Based Marketing (ABM), hot topic among B2B marketers right now.

ABM is the ‘panacea’ for the above mentioned problems and is gaining traction every day. This topic is keenly discussed and analyzed over events, webinars, blogs, forums and social media.

ABM advocates the philosophy of quality over quantity as echoed by David Ogilvy – Father of advertising.

In this blog series, we will try to unravel what exactly is ABM, why ABM is gaining traction, strategy to be adopted, business benefits of ABM and way forward for ABM.

Part one of the blog series deciphers ABM in its simplistic form and part two focuses on best practices of ABM.

Various marketers have different interpretation of ABM. However ABM in its simplest form:

“Strategic approach/methodology adopted by marketers to identify and define their best or top strategic accounts, then channelize all their entire marketing campaign, content deliverability with compelling messaging with dedicated focus on selected accounts, and then measure the impact/progresses to ascertain the success.“

Although, ABM is graining traction now, this has been there since early 1990 as an alternative to mass marketing and this was supposed to be grandma’s antidote.

However this was not pursed with vigor. But now things are better with advances and innovations in various marketing technology stacks and B2B buyer journey/cycle has become more complex coupled with rapid decay in B2B data.

These have driven marketers to look forward to panacea in the form of ABM. Add to this, various big enterprises like HP and XEROX have embraced ABM in a big way and reaping the benefits.

Through ABM methodology, B2B companies can reach out to select key accounts/leads through targeted content, ads, and messages instead of blindly following each and every account. This in turn will enable them to close more deals and usher in sales and marketing synergy. 

• ABM – Best practices ( Infographics ) - November 9, 2015
• Account Based Marketing (ABM): B2B marketer’s panacea! - November 4, 2015

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B2B Marketer Need Help from Contact Databases Solutions Providers

B2B Marketer Need Help from Contact Databases Solutions Providers

   August 06, 2014       prabhakardalvi

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I understand B2B marketers, they create campaign like sales & marketing emailing, events booths. In this campaign need fresh or verified, database discovery, business contacts etc.

Below are some points brief you about Databases for B2B marketers…

• Data Management, data segmentation, customized solutions, clean database, validation, high value asset

• Diagnosis and cleansing data regular intervals

• Asset oriented treatment of data

• Trickling up leads in database consistently

• Advanced-level data management innovation

Clean Database  - 

At B2B Contact Databases solutions and services providers, we organize customer’s data and thoroughly maintain them, leaving no room for discrepancies in salutation, formatting, duplicate entries and grammatical errors. 

High Value Asset  - 

The specific details in the database like industry code, email addresses and prospect details like revenue earnings, industry rankings are updated converting your simple database into a high value asset.

Contact Data Validation  - 

At B2B Contact Databases solutions and services providers, data validation is performed electronically and manually with advanced software to check for misplaced, inaccurate and inconsistent data.

Customized Solutions - 

B2B Contact Databases solutions and services providers allows its customers to provide information based on their choices, opt-out from campaigns, ‘do not call’ requests, soliciting authentic requests etc. By doing so, data remains updated for effective customer engagement campaign. 

Data Segmentation - 

As customers are spread across different regions, B2B Contact Databases solutions and services providers segments the data in order to connect with every target customer. This will help in gaining leads as data is updated constantly based on segmentation.

Next Article on -- Areyou updated enough to race with today's technology for DataOnline ?
{{ The Guest Post Blogger organization was involved in the creation of this content. - Dalvi Prabhakar B., Founder & Digital Manager (SEO,SEM,SMO) }}

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Learn How To Maximize Lead Generation - Market Leader

Learn How To Maximize Lead Generation - Market Leader

   July 14, 2014       prabhakardalvi

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Learn How To Maximize Lead Generation - Reachforce

Anyone with a blog can call themselves a thought leader – but how do you find the real deal?

If you’re lucky, you meet Ruth P. Stevens (her incredibly impressive bio is at the end of the article).  And if you’re extra lucky, she agrees to an interview drawn from her new book “Maximizing Lead Generation.”

What are the biggest challenges for marketer to generate the number of leads they need currently? Budget? Technique? Lack of alignment?

Lead Generation Best Practices defined

Learn the key framework from Ruth Stevens to create a lead process and generate more qualified B to B leads.

My view is that the biggest challenge is process.  This is not necessarily the most exciting part of lead generation, but it’s where the most leverage lies.  The company that puts a solid process in place, and executes consistently, is the one that wins.  The most important process areas to focus on are lead qualification and lead nurturing, although most marketers focus on inquiry generation.

What are the best performing lead sources currently? (eg Website organic, website PPC, retargeting ads, Iinkedin sponsored posts, etc).

You’re going to kill me, but the truthful answer is: It depends.  There are just too many variables involved.  So marketers should test all of these, as well as traditional media like telephone and postal mail.

But, I would also add to the list your own website (beyond search), which, if done correctly, can be a source of your cheapest and best leads.

What B2B marketers need to do is add an offer, a call to action and a dedicated landing page to the website, to motivate visitors to leave behind their contact information, for ongoing communications.  Plus, add IP address identification software, to “de-anonymize” the visit, and then consider an outbound call to the visiting company, to discuss their needs.

What activities are falsely classified as lead generation and how does this impact marketing?

To me, the big offender is list vendors, who present their products as “lead lists.”  This is ridiculous, and perpetuates the myth that contact names are leads.

How important is awareness to driving ultimate downstream lead generation or supplier preference?

Awareness is very helpful, of course.  The problem with awareness as a marketing goal is that it’s hard to measure.  I prefer to focus on response-oriented communications, where you generate not only awareness, but also action.  As the great copywriter Bob Bly notes, “In B-to-B, all marketing is direct marketing.”

What new lead generation tactics have you heard of that are gaining traction / performing well; and what previously high performing tactics are on the wane?

Direct mail is undervalued today by lead generation marketers. It is still extremely effective, when used properly.  Part of the reason is the abundance of well-targeted prospecting lists.

Another reason is that business people still read their mail, and their physical inboxes are a whole lot less cluttered than their email inboxes.

What’s the easiest way to waste a significant part of your lead generation budget?

Two glaring points:

• By not systematically qualifying and nurturing inquiries.
• By exhibiting at a trade show without a well-considered data capture and inquiry follow-up plan (and training booth staff to engage with passers-by).
• What percentage of B2B companies these days have true alignment between sales and marketing? Is the percentage growing or stagnant?

I don’t have a number.  In my observation, the best alignment potential comes from the top, when the heads of sales and marketing like, trust and respect each other.

What are the most important factors to rapidly move marketing leads to sales ready prospects – and how much elapsed time / marketing touches are needed to get those leads really ready?

There are no shortcuts, really, because you are dependent on what’s happening at the prospect’s end, and you have limited influence there.  But 45% of inquirers eventually buy in the category.  So a company without a process for lead qualification and nurturing is going to lose that sale to the competition.  I know I sound like a broken record by now, but this is where I see companies fall down on the job.  It’s often the basic blocking and tackling that is missing.

You noted that social channels are delivering less than 5% of leads from all social channels. Will any technique or technology push social out of the 5% box?

Social can be put to good use in lead generation, but its best applications are misunderstood today.  Like PR, social cannot be viewed as a scalable, reliable media channel for lead generation.  You can’t build a quota-fulfilling revenue plan on it.

What you can do is:

Add an irresistibly titled content offer to social media messages, linked to a dedicated landing page where you capture contact information, and then nurture that relationship until it is ready to hand to a sales rep.

Use social media touches as part of your ongoing lead generation and nurturing programs.

If you are just starting to re-build your B2B lead program, what are the first 3 critical steps?

Plan your process, from inquiry-generating campaigns, to lead management, to results analysis and reporting. Invest in data management and hygiene.

Communicate the value of a lead to everyone in your company. This is a real point of opportunity.   The value of a lead can be explained in two ways:

• The cost per lead, meaning the investment the company makes in generating a lead.
• The revenue value of a lead, meaning the average order size of a closed lead.  If everyone in the firm is aware of these numbers, they are more likely to treat the lead with the respect it deserves.

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B., Founder & Digital Manager (SEO,SEM,SMO) }}

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Marketing Strategies for Developed And Developing Markets - Prabhakar

Marketing Strategies for Developed And Developing Markets - Prabhakar

   July 01, 2014       prabhakardalvi

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Interest in developing markets such as China, India, Brazil and Russia has increased rapidly over the past ten years, meaning that market research and intelligence agencies are exploring a wider variety of geographies than ever before. This presents numerous challenges throughout the market research process, for fieldworkers, managers and analysts alike. This article discusses perhaps the most important issue of all – the different insights that tend to arise in different geographies. In particular, how do the critical marketing success factors in the developing and developed worlds differ from each other?

Developed And Developing Markets Product

In most business-to-business markets, customers regard product quality and durability as a ‘hygiene’ requirement; performance must be high in order for the supplier of that product to even be considered. Companies with low quality are not in business for long, leaving serious market players to differentiate on the extended offer – service, brand and the like. In developing markets, good quality is often not even a hygiene requirement, let alone a differentiator. 80%-90% of buyers of pump and instrumentation products in Russia or China are happy to buy products that last 18-24 months whereas their Western counterparts demand a lifespan of 6-7 years or more. This results in a preponderance of low-quality buyers in the developing market, and quality becomes a key differentiating factor for the small group of customers that demand it.

To the Western company with a high cost-base and high-quality product, the best strategy in a developing market is to cream-skim the market by targeting the 10%-20% of quality-focused buyers. In developed markets, suppliers are best advised to focus on service quality, knowledge and people, while of course maintaining high quality standards. -- Recommended Marketing Strategies In Developed And Developing Markets

Developed And Developing Markets Price

Value-added pricing is common in developed markets – that is to say buyers are willing to pay more for a superior offer, usually based around service, brand, consultancy and other benefits beyond the product itself. In developing economies, the willingness to pay extra for a superior offer is far less prevalent, with most b2b buyers relating price primarily to quantity.

Developing markets 2 (Photo credit: Wikipedia)

Western clients tend to premium-price in developing markets, communicating high quality to a small part of the market and receiving high margins in return. Even companies that are relatively undifferentiated in their home markets frequently succeed when premium-pricing in developing countries. Consumer brands such as Pizza Hut have experienced huge success with this strategy.

In developed markets, the picture is far less clear, with customers generally more demanding and high-quality competition more prevalent. This is where specialist pricing research comes into its own, be that competitive pricing intelligence or more model-based techniques such as SIMALTO and conjoint analysis.

Developed And Developing Markets Place

Western businesses frequently underestimate the difficulties associated with routes to market in developing economies. Whereas market channels in the company’s home market may be long-established and familiar, channels in a developing market may be unrecognisable, fragmented, ephemeral and highly dependent on local knowledge and relationships. Many Western consumer-facing companies are experiencing real success in developing markets in this respect, with shampoo and cosmetic providers, for example, making huge profits in rural cities via local distributors and retailers. Industrial companies have been slower to build up their knowledge, many still relying on generic import-export agents and a low-quality, poorly trained salesforce. Underestimating the importance of a permanent on-the-ground presence and even local-language capability is another common mistake.

Developed And Developing Markets Promotion

In any b2b market, promotional messages should focus on customers’ ‘hot buttons’: product quality or price in developing markets; and in developed markets, service, brand, consultancy and other value-added messages. Promotional routes will also differ. While direct mail is increasing in prevalence in most developing b2b markets, it is still a scarcely used and ineffective marketing channel in these countries. Relationship-focused promotion, such as trade shows and site visits, is key, since trust in brands is in short supply.

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B., Founder & Digital Manager (SEO,SEM,SMO) }}

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How Increase Focus on Mobile Email Marketing for Viewership

How Increase Focus on Mobile Email Marketing for Viewership

   May 13, 2014       prabhakardalvi

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If you were to classify the top ranking buzzwords in today’s marketing world, the word “mobile” would certainly be at the top of the pile. It’s still not clear what people understand by the meaning of ‘mobile’. Are they talking about text messages or SMS, which is a pretty challenging platform for advertising? Is it the iPad or do they mean apps?

The centre of mobile marketing is the same trustworthy platform which has served marketing for over a decade: Electronic Mail (Email). Research shows that every alternate Smartphone user goes through their emails on their mobile devices. 

Source : email campaigns, Mobile marketing - Nitesh Pednekar

According to a recent e Marketer published report, there is a change observed in the importance to a mobile-first mentality when planning and executing email marketing campaigns.

How Increase Focus on Mobile Email Marketing for Viewer ship

The magnitude of changing trend to a mobile-first mentality when planning and executing email marketing campaigns has increased immensely, according to the e Marketer study.

It was found that: Mobile email viewer ship has risen considerably in the last quarter — up by 5% just in the last quarter

More than 55% emails get opened on mobile gadgets or smartphones taking home the lion’s share of your email viewer ship Approximately, 16% messages get opened on tablets — which are up by 1% quarter over quarter.

The study says “Mobile-only viewers were the main source of growth, jumping 64% during H2 2013. Hybrid viewer ship—checking emails on both desktops and mobile devices—declined by nearly 40% quarter over quarter and 72% since Q2 2013”

The massive increase of Smartphone acceptance by the neutrals across different parts of the continents is certainly helping in accelerating the mobile email roar.

The report goes on to say, “As mobile-only viewer ship becomes the norm, marketers are recognizing the need to optimize emails for mobile”. While cutting short to spot that many marketers are missing out this fantastic chance to go email still.

A recent study published in February 2014 by Ascend suggests the slight percentage (28% to be precise) of marketers from around the globe are going the extra distance to make sure their email marketing campaigns are optimizing emails for mobile screens. However, this was the least popular reaction, trailing approaches such as content marketing and targeted emails.

Though they were not executing mobile developed emails, the marketers did not seem to find this too difficult with only a small percentage of 4% recipients saying so.

With today’s buyer going more and more mobile for reading their emails, marketers might take a keen interest in implementing this “simple” approach.

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