Database solutions for Banks Financial Services and supply chain system

Database solutions for Banks Financial Services and supply chain system

   January 19, 2016       prabhakardalvi

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        Financial service firms and banks have to work harder than ever to succeed, but database provider think working smarter is just as important. 

Providers give you the tools and information you need – such as industry and market data, financial information, relevant news articles and more – so you can make the right decisions for your business. Get in touch now to find out more.

Database solutions for Banks Financial Services and supply chain system - CUBES

          Identify trends and segment markets:  Customer segmentation is a key tool for sales, promotion, and marketing campaigns. Evaluate trends and market conditions to prioritize relationships, align channels, and develop targeted promotions and offers that yield high results.

{ Below point source by :- avention.com }

Develop new relationships: Search public and private companies by size, industry, geography, financial and other criteria to identify and build lists of high-potential prospective clients.

Extend existing relationships: Win instant credibility and build long-term trust by using industry, company and executive intelligence to craft personalized messages and become more effective in face-to-face meetings.

Manage your existing client portfolio: Leverage news alerts, updated financial statements and industry happenings to ensure your clients maintain an acceptable risk profile.

Deliver high-quality credit submissions: Use industry, business and executive information for accurate and effective risk selection.

Define cross-sell targets: Understand critical business issues, industry trends and changes in your client’s business to uncover opportunities for additional products from your firm and its partners.

 { above point source by :- avention.com }

Perform financial analysis: Analyze target accounts against peers and identify cash-rich businesses or debt-heavy companies.

Company help you determine if a vendor has the reliability and resources to meet your requirements. Our one-of-a-kind functionality provides extensive company information, industry analysis, financial reports and predictive indicators to help you source, analyze and monitor vendor companies with confidence. Solutions deliver rich company profiles for a comprehensive look at a business, including complete corporate family information, news and strategic initiatives. 

Evaluate Risk to Protect Your Investment - Our extensive financial information delivers robust reporting and research options that help you understand a vendor’s financial health. We also give you valuable insight into a company’s spending and payment history, including details on privately held companies with our Spending and Risk Reports.

Study Vendor Behaviors For Market Study

Our predictive indicators help you understand business behaviors and characteristics. You can tell at a glance if the company is experiencing legal issues or executive changes, hiring, opening new facilities or exhibiting signs of bankruptcy.

Monitor Companies to Stay Aware of Impacts - Our news and activity alerts keep you aware of events at vendor companies that might impact your business. 

Be alerted to layoffs, the opening of new facilities, legal events or the publication of financial results.

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how Database Audit Can be Helpful for Maintaining Data Cleanliness

how Database Audit Can be Helpful for Maintaining Data Cleanliness

   January 12, 2015       prabhakardalvi

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Believe it or not there is always a need of maintaining hygiene of your existing contact data, keeping your data well maintained is very essential for sales cycle. You or your sales teams surely don’t want to waste your time by cleaning and updating your database. 

Definitely you will need someone who can keep your data well maintained. Here, SMART can help you in keeping your contact database hygienic. We cover the entire gamut of marketing & sales data that is stored and managed through tools like emails marketing, marketing automation or CRM systems. 

Be it incoming leads data from website, landing pages, download forms, tradeshow data, etc. SMART technology and domain expertise to slice and dice your data and provide you meaningful insights and recommended approach for data cleansing and management. 

Approach for Data Audit:-

• After your data is received which needs overhaul, the first thing we do is set up the critical criteria like your database marketing objectives, Ideal Prospect Profile (IPP) – both firmographic and contact level, segmentation factors, etc.

• Then your database is analyzed and scrutinized to identify gaps, categorize as per your business relevancy and tabulate as Good Data, Filtered Data or Bad Data. 

• After the above steps, according to your database we recommend the appropriate approach for data cleansing and enrichment. 

How is SMART Data Audit useful for you?

• To understand current health of your contact database

• To identify data to be refreshed, enriched, trashed, etc.

• Plan out future data sourcing /Appending strategy as per your specific requirement

• Pay only for clean-up of relevant data vis-à-vis entire current database

Source : Data Audit Helpful Database Cleansing

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How to Creating And Managing Leads with B2B Lead Generation Company

How to Creating And Managing Leads with B2B Lead Generation Company

   May 29, 2014       prabhakardalvi

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 One of the most peculiar problems for any B2B lead generation company is to strike a balance between creating new sales leads and managing the existing ones in the sales pipeline. It’s true that creating loads of new leads is necessary for a B2B lead generation company, yet qualifying these generic leads is equally important. 

Even if you have a steady flow of new sales leads coming in, you will find it difficult to discern the qualified leads from the unqualified ones unless you have a proper system in place to manage these leads. This could present a twin disadvantage. 

On one hand, you will miss some really promising opportunities to turn good leads into closed deals and on the other hand, you will have to go back to your lead generation effort to create more sales leads. 

This will require the B2B lead generation company to spend a lot of time and resources, causing huge losses in terms of reputation and profitability.

If you don’t manage your existing sales leads efficiently and take the sales process forward smoothly, you will keep spinning your wheels without producing anything worthwhile. A lot of productive time will be wasted in unearthing new leads when you could have spent that time in following up more promising prospects and setting up appointments with them.

Try to separate the short term sales leads from the long term leads. Identify the prospects that are highly motivated and decisive, and put in your best efforts to win them over. Assign the task of following up with the long term leads to the reps who are more patient and can keep in touch with the less decisive or motivated customers for months without complaining.

Creating new business leads is of course very important, but the real success of a B2B lead generation company lies in managing the existing leads more efficiently and taking them to their logical conclusion.

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Have you Know Components of Contact Data Quality

Have you Know Components of Contact Data Quality

   May 14, 2014       prabhakardalvi

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If you have used contact databases for your marketing / sales campaigns, one thing you would agree that quality of data is something which is always ‘wanting’. If you manage contact data for your organization, you will more often than not hear from your sales, inside sales or campaign manager that ‘data is not good’! 

Have you Know Components of Contact Data Quality

So in order to assess the quality and see if it’s bad or good, the components of contact data need to be defined beforehand. Here are the ‘4 C’s of contact data quality’:

Correctness

First and foremost, is the data accurate? Especially if Email Ids, Phone numbers and company address are wrong you will lose out on usefulness of data. If percentage of wrong email ids is high in your data – hard email bounces also impact your email deliverability in the long run. Similarly wrong address and phone number are waste of your direct marketing and Sales/ inside sales team’s efforts. Moreover, are all the data fields in data as per your specifications? Correct data fields enable you to do correct tagging for list segmentation, campaigns, etc. Also, no one wants a wrong First Name or Company Name while E-mailing or calling using a contact database!

Completeness

 Ensuring that all prescribed and required data fields are populated. Missing data hampers optimum utilization of the database. Are the data fields present as per your format/ requirement, and not as in any standard template? Also consider this – are you able to derive any insight from your data? For example, can you find out basic lead qualification criteria like Budget Authority Need Timeline (BANT), Company Type (Primary market, size of business, line of business, etc.), role based segmentation, etc.

A complete contact database helps in qualifying contacts as well as running target campaigns

Current-ness

People change Jobs change, their roles get changed – is your data is regularly refreshed to capture the changes Also current-ness means being able to do trigger based marketing campaigns based on market events like Mergers &Acquisitions, Management changes in target accounts, expansion plans, industry trends etc. As it’s said – it is all about hitting your prospect with the right message at the right time. Having real-time actionable database would provide you that edge over your competitors.

source : Dip Kaushik - Contact Database, Data quality, Direct Marketing, Marketing and Advertising

Customization

This is all about ‘Getting what you need’, and not ‘What is available in the market’. It’s as simple as this – you know your business and your target audience the best; so you should be able to devise your marketing campaigns first and reach out to your audience. Your contact database has be in accordance with marketing strategies; not the other way around!

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How Increase Focus on Mobile Email Marketing for Viewership

How Increase Focus on Mobile Email Marketing for Viewership

   May 13, 2014       prabhakardalvi

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If you were to classify the top ranking buzzwords in today’s marketing world, the word “mobile” would certainly be at the top of the pile. It’s still not clear what people understand by the meaning of ‘mobile’. Are they talking about text messages or SMS, which is a pretty challenging platform for advertising? Is it the iPad or do they mean apps?

The centre of mobile marketing is the same trustworthy platform which has served marketing for over a decade: Electronic Mail (Email). Research shows that every alternate Smartphone user goes through their emails on their mobile devices. 

Source : email campaigns, Mobile marketing - Nitesh Pednekar

According to a recent e Marketer published report, there is a change observed in the importance to a mobile-first mentality when planning and executing email marketing campaigns.

How Increase Focus on Mobile Email Marketing for Viewer ship

The magnitude of changing trend to a mobile-first mentality when planning and executing email marketing campaigns has increased immensely, according to the e Marketer study.

It was found that: Mobile email viewer ship has risen considerably in the last quarter — up by 5% just in the last quarter

More than 55% emails get opened on mobile gadgets or smartphones taking home the lion’s share of your email viewer ship Approximately, 16% messages get opened on tablets — which are up by 1% quarter over quarter.

The study says “Mobile-only viewers were the main source of growth, jumping 64% during H2 2013. Hybrid viewer ship—checking emails on both desktops and mobile devices—declined by nearly 40% quarter over quarter and 72% since Q2 2013”

The massive increase of Smartphone acceptance by the neutrals across different parts of the continents is certainly helping in accelerating the mobile email roar.

The report goes on to say, “As mobile-only viewer ship becomes the norm, marketers are recognizing the need to optimize emails for mobile”. While cutting short to spot that many marketers are missing out this fantastic chance to go email still.

A recent study published in February 2014 by Ascend suggests the slight percentage (28% to be precise) of marketers from around the globe are going the extra distance to make sure their email marketing campaigns are optimizing emails for mobile screens. However, this was the least popular reaction, trailing approaches such as content marketing and targeted emails.

Though they were not executing mobile developed emails, the marketers did not seem to find this too difficult with only a small percentage of 4% recipients saying so.

With today’s buyer going more and more mobile for reading their emails, marketers might take a keen interest in implementing this “simple” approach.

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know Competitors with Market Intelligence - B2B Database

know Competitors with Market Intelligence - B2B Database

   May 13, 2014       prabhakardalvi

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The Challenge of Competitors Tracking Know your Competitors through Market Intelligence

One of the global providers of supply chain management software company wanted to conduct an exercise to discover the existing users of two of their major competitors in the North American market. Their challenges were to ascertain which companies were using competitor’s products, what specific category of products (like Warehouse Management, Workforce Management, Transport Management, ERP, etc.), any additional intelligence on competitor user-base; along with mapping of key decision makers within these companies.

After careful understanding of the requirements, we had decided to deploy our tried and tested “Explorer” and “Competitive Intelligence Agent (CIA)” services in mining the various sources for gathering the necessary data that helped us in solving our client’s issues. Then using our market research and voice research teams, we carried out extensive validation and de-duplication work. Once the company level information was complied, the next step was to identify relevant decision makers in these companies as per criteria provide by our client. By deploying the CIA solution to discover the client’s competitor install-base, we managed to source more than 500 companies and 2000 contacts for the North America region. These included industries like Aerospace, Automotive, Consumer Goods, Food and Beverages, Healthcare, High-Tech, Logistics, etc. to name a few. Not just this, we also helped the client to build a list of top-level company contacts with roles like COO, VP Operations, VP supply chain, VP of Distribution, VP/Dir/Head of Procurement, and many more.

We were successful in delivering 100% verified competitor intelligence and contact database to be used by our client for aggressive marketing campaigns and sales pitch. With insights into competitor’s user-base, product usage landscape and decision maker profiles, our client could now design their sales &  marketing campaigns for relevant business instances like  ‘migration’, ‘Trade-in’, ‘integration’, complementary/supplementary products & services, etc.

Unique Marketing Intelligence solution offers an exciting way of knowing about your competitors, customers and also customers of your competitors. This solution leverages our proprietary technology, methodology and domain experience of Research Teams; to be able to address your specific pain areas and provide accurate and actionable information. We work with you to define the appropriate approach depending on your marketing campaigns, their size and current accuracy within your existing databases.

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