Today my B2B marketing tip features the need for video in your marketing strategy. It is said that visual memories are the stronger memories, then imagine what message a video can send to your potential customer or prospects. Video gives you a platform to present your company’s message in a way that...
In my previous post you read about why as a marketer you should include video marketing in your marketing strategy. As video marketing is an important aspect of your marketing strategy, their must also be an way out to track the success of your video. According to most of marketer view count is a...
Calculate business ROI for measuring marketing campaign Some goldy-oldy said about Marketers mission Calculate business ROI for measuring marketing campaign “marketers must prove that...
Now, those who are still Facebook addicts and find it impossible to unplug from your "FB" network of friends, fans and likes, not to fear. There will always be a Facebook-like app out there that connects people, it's just that it may have a different name with different features. Still, here are...
The Top Ten Questions to Ask Your Digital Marketing Partner - Max Starkov & Mariana Mechoso Safer It's challenging to find a good digital marketing partner these days. As more and more companies join the market as 'experts in hotel website design and digital marketing,' hoteliers...
Tips For Promoting Your Business Page On Facebook – B2B Marketing And Sales Tip Written by Ellie Mirman, blogger at the HubSpot Internet Marketing Blog and Inbound Marketer at Internet Marketing company HubSpot. So you’ve got a Facebook Business Page… Now what? Building a Business...
Online retail marketers spend a significant amount of time and money attracting visitors to their stores, converting these visitors to customers and retaining them as customers over time. Content marketing helps at each stage of the marketing funnel. Right at the top of the funnel, content marketing...
Interest in developing markets such as China, India, Brazil and Russia has increased rapidly over the past ten years, meaning that market research and intelligence agencies are exploring a wider variety...
Using distributors as an alternative to selling direct is very far from being a soft option, though it may be inevitable. Here we consider the manufacturer distributor relationship and look at its three commonest problems. Industrial distribution has grown apace over the last 30 years. It has...
How Today Digital Marketing Organization on Turning Point Changes The explosive growth of digital marketing is driving a significant organizational transformation in which chief marketing officers (CMOs) can redefine and elevate their role as never before. Today’s CMOs now have a broadest of tools...
In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and Understand...