A/B testing

Showing posts with label A/B testing. Show all posts
Showing posts with label A/B testing. Show all posts

Monday 24 November 2014

Calculate Business ROI for Measuring Marketing Campaign


Calculate business ROI for measuring marketing campaign

Some goldy-oldy said about Marketers mission 
Calculate business ROI for measuring marketing campaign
Calculate business ROI for measuring marketing campaign

“marketers must prove that they able close business in a market for own company. With global economy and company financials periods up & down. Marketers find out Good timing to prove they reach to bottom line for closing business. Vice versa in bad time they have big challenge and company expectations from marketers and set a miles-stone meet in given period. Goals and marketer’s contribution in marketing activities “engaging”, “developing customer strategy”, “handle customer experience for improve business”.”

Friday 21 November 2014

Effective ways of Lead Generation through Content Marketing


Content marketing plays an important role in Lead Generation. In today’s world B2B buyers have changed a lot. B2B buyers have lot of information available online at their fingertips.

So most likely B2B buyers prefer getting product/service information online rather than approaching a person. So as it is always said that every coin has two sides, on one side it provides an excellent opportunity for marketing team but on other side it can also lead to information overload where many brands, products and services get lost.

Now what’s the right way to do it? It’s time to get more relevant and precise. We have to change the concept of one-size-fits-all mentality and should realize that every time we need to customize our content for every buyer at different levels.