Debate for who enrich business ROI from Email Marketing OR Social Media - Infographics
Who’s
got trophy – both are perfect and effective with better planning
Showing posts with label email marketing. Show all posts
Showing posts with label email marketing. Show all posts
Saturday, 26 December 2015
Debate for who enrich business ROI - Email Marketing OR Social Media
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Who’s got trophy – both are perfect and
effective with better planning
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Wednesday, 20 May 2015
Dont Purchase Email Marketing Data - not useful for Business
A key element of any successful email marketing campaign, along with the message and the creative side of things, is data. You need accurate, up-to-date lists of targeted recipients, and you should ideally be growing your lists all the time.
Friday, 19 December 2014
Tips to Improve Your Email Click Through Rate
The best way to connect to your clients directly is email marketing, emails are more personal, unlike to other more impersonal online marketing tools, your emails lets you speak directly to your prospects and clients in the web space they visit most often, their email inbox.
Thursday, 4 December 2014
What is Marketing - Four "p"s explain Everything
Most business experts agree that there are four "Ps" of marketing. Those are product, price, place and promotion. The following will describe each of the four "Ps" in detail.
Friday, 21 November 2014
Effective ways of Lead Generation through Content Marketing
Content
marketing plays an important role in Lead Generation. In today’s world B2B
buyers have changed a lot. B2B buyers have lot of information available online
at their fingertips.
So
most likely B2B buyers prefer getting product/service information online rather
than approaching a person. So as it is always said that every coin has two
sides, on one side it provides an excellent opportunity for marketing team but
on other side it can also lead to information overload where many brands,
products and services get lost.
Now
what’s the right way to do it? It’s time to get more relevant and precise. We
have to change the concept of one-size-fits-all mentality and should realize
that every time we need to customize our content for every buyer at different
levels.
Wednesday, 5 November 2014
Marketer Tips for Layout of Email Content
Summary : -
In
this blog article, some Business Marketer explains how making easily format OR
Layout for Email Content sending to SOMEONE.
Email Newsletter helps
mail Receiver understand your business. Its make convert into business / Leads
through emails.
We start with “Subject”,
its help to get clicked on email, in other word CTR (click-through rate). The Subject
is brand images for our details showing what we are.
Low impressive subject like
Hi, this is, for earning money, RE:
Email subject same as Title
of Articles, this explains what we type in the content body. Select subject for purpose
“receiver click on email & gets information of our product OR something else
“
By research; we receive the most emails get better CTR more than business emails.
By research; we receive the most emails get better CTR more than business emails.
Images – some biggest use
images of explaining own products, services. In emailing doesn't use high quality
or resolution images because they don’t load, and you don’t get any result. You
can track through some software who helps in designing templates, track it.
Images explain your
business, products, services and take 20% to 30% business leads from an email
campaign. Marketers suggest the use image for E-commerce web, educational, shopping
web, etc. Business news, Health web doesn't use the image in email. Reader doesn’t click on product images. Why?
Content OR website promotional link
In intro para, welcome
notes with company information, services, product bio for increase interest of
reader OR receiver.
Give to explain about
subject of products in two lines for making easily simply mail. Give company
detail for contacting you and its convert into business.
Don’t forget to give a link
for Unsubscribe, why? Some countries not allowed emailing without receiving
permission.
Conclude
–
Use
perfect, popular tools for campaign in bulk, they track your sent mail for
business ROI.
Wednesday, 6 August 2014
Why do you need Contact Databases solutions and services?
Marketers can rely on B2B Contact Databases solutions and services providers to increase email offer count to customer contact list for the following best reasons:
- Deliver successful email campaigns by removal of invalid email address
- Standardized approach in identifying appropriate and correct database
- Constant monitoring of ISP to remove inactive subscribers
- Quick and cost effective solutions to scrub wrong addresses from the database
- Well managed bounce rate to increase email campaign promotions
- All about Hard Bounce Management Tool, Know-why Hard Bounce tool is advantageous for marketers
- Comprehensive database management with complete reporting and analysis
- Continuous tracking of bounced emails and reporting invalid email address to the database
- Database updated with deliverable email addresses-leaving no room for invalid entries
- Sophisticated software to monitor spam filters to ensure prompt and authentic deliverability
- Appending database with corrected entries and updated email contact database going
Reporting
Deliver-ability
Analysis
Updating
Tracking
Tele-verified Data
- Have a prospect database that brings no results?
- Are you sure the data in your hand is Tele-verified?
- Or is your data decayed?
Why choose B2B Contact Databases solutions and services providers?
B2B Contact Databases solutions and services providers now has 8 Million records in its Tele-verified Database. Besides, the clients find access to one of the largest Tele-verification teams (400+ Tele-verifiers) in the industry, who can authenticate your old database making a million calls. Our protocols involve monthly data cleanup procedures and segregation for the Do-Not-Call (DNC) lists.
Tele-verified Data include category details such as −
SIC codes National Change of Address references
ZIP4 and ZIP Codes of product buyers
Web and Land Addresses of organizations requiring IT services
Fax details of gadget purchasers/distributors
Phone Numbers
Job Titles in computerized facilities
Roles of professionals etc.
Before Tele-verification calls, our experts find all these details through −
Government database search
Tech seminars/product launches
B2b marketing forums
Application-based campaigns
Opt-in email campaigns
Field surveys
Annual report researching
Data Solutions - Worried about your data credibility?B2B Contact Databases solutions and services providers prepares you to take data management risks!
B2B Contact Databases solutions and services providers has experience in managing customer data and providing enhanced database management solutions. Marketers rely on us to deliver effective marketing campaigns to their customers, backed by high data management offerings.
7 Best Reasons to choose B2B Contact Databases solutions and services providers
- Covers over 55 industry segments
- 100% Spam Free leads guaranteed
- No trail of duplicate or inaccurate records
- Connects to top professionals, management officials, presidents, sales professionals and other key decision makers
- Saves precious time spent on research and other resources
- Database updated every 30 days to ensure high accuracy in business leads
- Immediate deliverable s to the customers with updated and accurate database promised
B2B Marketer want Contact Databases Solutions from Data ProvidersB2B Marketer Need Help from Contact Databases Solutions Providers
{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B., Founder & Digital Manager (SEO,SEM,SMO) }}Monday, 7 July 2014
Dont make tricky campaign in Email Marketing for Business ROI
Don't make tricky campaign in Email Marketing for Business ROI
Email promoting has been around since the Internet was invented. Although some spam filters have been able to remove unwanted messages from going into an individual’s inbox, when marketing via email is done right, it is helpful for the recipient and the sender. The solid advice, below, will show you how to earn more and keep your customers happy, at the same time.
Do not continuously insist that your subscribers “Buy Now.” People can recognize this kind of approach easily. If you do so, your work looks like spam. Trust me, all of them know you are trying to sell a product or service; however, you will realize greater success if you first build a relationship with them and then promote both yourself and what you are offering, professionally. Your customers will appreciate you not doing this, and this will increase the odds of them purchasing one of your products.
Don’t email people that you do not know. Otherwise, you risk being known as a spammer. People will not recognize your brand and will not trust you at all. They will just send your email to their spam folder, and it will be a huge waste of your time.
Any content you intend on emailing out should be proofread and edited. Accuracy is important in all forms of correspondence, including emails and newsletters. Before you ever hit “send,” test your email layout to ensure your satisfaction with the way it looks. If you have put any links in your emails, make sure they are able to be clicked.
Make sure that email formats are tested. Put your important information and any new offers near the beginning of your messages. But you should try different formats to see which one gives you the most responses. When you find one that works, stick to it. When you do this all of your customers know where they need to look for when searching for information they are interested in reading.
Continue learning about email marketing techniques through all the resources available to you. You will find a lot of helpful books or websites. You should also try to attend local email marketing classes and workshops.
Your marketing emails should contain rich content to complement the request for business. Information that is useful to readers and can’t be found on your site is particularly appreciated. Also give your valued subscribers some exclusive offers only available for people on your mailing list. Send greetings for holidays or a personalized message for birthdays for instance.
Test a variety of different formats for your emails. Your email should be like a funnel, with the most important items at the top and the least important items at the bottom. But keep trying new formats and ideas until you discover the one or ones that provide you with the greatest number of responses. When you determine what works, continually use it. This will ensure your customers will know what they are getting from your emails and where to go when they need more information.
In order to ensure that every single customer on your list has given their permission for you to email them, you should have customers opt-in to your list twice before you send the first email. While it may seem like overkill, it is a great way to guarantee that your customers actually want emails from you, which could save you from future trouble.
It’s a great idea that you require people to double opt in if they’re wanting to receive emails from you. This may appear like an unnecessary extra feature, but this can, in fact, ensure that only those who sign up who are genuinely interested and this eliminates trouble for your company.
Branding is something that extends throughout your business, even down to marketing via email. For this reason, you should be careful to develop a well-designed template for your marketing materials. Make sure to include your company logo, with color complimentary backgrounds, and professional fonts that are an accurate reflection of your brand. This will enable your customers to quickly recognize the source of the email.
Keep in mind that major holidays are not the best time to send out important emails. This is because people are usually out of their office and not next to their computers, so they won’t notice your emails. There are always exceptions, though! This may include emails regarding things like Black Friday and other sales or specials that go on.
Don’t use images for important information in marketing with email. A lot of email clients do not display images right away. This could possibly make for ugly messages or ones that are unreadable if they rely too much on images. Make sure that the most crucial information is readable and that images have alt tags.
Be certain that every recipient of your email messages has indicated a willingness to accept them. Skipping this step may not only cost you subscribers, but they may talk to others, which can further damage your business’s reputation. Some ISPs and web hosts will also refuse to do business with you, which isn’t exactly good for a business that relies on the internet for survival.
It is a legal requirement to get someone’s permission before adding them to your mailing list. If you do not, your emails will be viewed as spam. You will quickly lose subscribers and be banished to the junk mail pile. If your ISP gets many complaints, they could block you from sending emails because you can be viewed as a spammer.
Your opt-in should have a field for customers’ first names at the very least. This allows you to personalize the message to each subscriber. This will help build customer relationships.
Use email previewers to your advantage when using preheaders. Simply put, a preheader is the highlighted first line of email text. Email providers such as Gmail put this section of text right after the subject of the message, and therefore it is easy attract the attention of your reader.
It is important to only target people who have agreed to be contacted with your email marketing campaign. The people you add will be left angry, leading them to report your email and cause you a headache. Also, it is possible that the host of your e-mail service will remove your account.
Directly Opted
Be certain your email marketing plan has an option for unsubscribing or opting out. There is a cost to sending email, even if it is small. Furthermore, the negative publicity and blowback from being seen as an aggressive spammer is not only bad for business, but can result in blocks and black listings online.
Stay away from including emails on your emailing database that have not been directly opted-in by the specific subscriber. Padding your list with subscribers who have not directly opted into receiving your marketing via email can build ill will towards you by both the email owner and your potential clients. Additionally, ISPs and web hosts won’t hesitate to cancel spammers’ accounts.
To increase the size of your mailing list, include simple ways for potential customers to opt in to receiving your emails. This can be done on your website by making a link that subscribes to your newsletter.
Try testing the layouts of your messages on various platforms. Once you have perfected your materials, test them using all major browsers, various email clients and different operating systems, including Linux. A message in Hotmail may look entirely different from a message opened in Gmail.
Grabbing the reader’s attention is key in a successful email marketing campaign. You might have to tweak things a bit before everything falls into place. Changing components that aren’t working is key. Test out new techniques continuously so you can stay on top of marketing.
In order for your subscribers to feel special, try to personalize the emails you send them any way you possibly can. If it feels more like a form letter to them, they are more likely to just delete it or block it from receiving any more. Adding in their first name is very easy, but take it step further. For instance, you should have information that tells you when and where a reader subscribed, as well as why they did so. This information can be used in your emails.
Your marketing emails should be reasonably short. Your language should be as direct as possible. This will demonstrate your respect for the value of your readers’ time. This will also prompt most readers to take in the full message. Remember the importance of this, as your important links and content will probably be near the end of the email.
If you are doing it properly, your marketing with email efforts won’t even seem like a sales pitch to your readers. If you make your emails interesting and informative, a reader might actually look foward to seeing them in their inbox. This is beneficial to more than just your brand. It also might bring you customers who are more than willing to purchase your products and offerings. Use these tips to take your email promoting campaign to the next level.
Use social networking sites, such as Facebook, Twitter and YouTube, to help expand your email marketing efforts. These networks make it easier for customers to share your information with others, and you can grow your mailing list organically by interacting with visitors at your social networking sites, drumming up interest for your content.
{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B., Founder & Digital Manager (SEO,SEM,SMO) }}
How much Email Marketing ROI Good Enough for Business
How much Email Marketing ROI Good Enough for Business
Look no further than email marketing to find the answer to what will generate a 4000%+ ROI (Return on Investment). Hands down, email marketing is the most cost effective and efficient marketing channel at your disposal. So you ask yourself, “Why aren’t I making a 4000% ROI on my email campaigns”? The answer is simple, mobile. That’s right mobile – a smartphone is killing your chances of garnering the huge ROI numbers you should. Let’s look at what you’re doing wrong or not doing at all.
Consider these statistics; 58% of all US adults own a smartphone. Here’s the breakdown by age groups:
- 18-29 83%
- 30-49 74%
- 50-64 49%
- 65+ 19%
Now consider that 66% of emails are opened on mobile devices and of that, 38% are opened on an iPhone. More people open their email on an iPhone versus a PC as a whole, which is 34%. Personal and business lives are melding together into one device and everyone, including your competitors, are competing for attention.Optimizing your emails for mobile devices is a sure way to get ahead of the curve with studies showing that only 11% of emails are optimized for mobile.
Lack of mobile optimization is stopping you from converting readers into leads and leads into sales.While 69% of smartphone users will quickly delete an email that is not optimized for mobile, 61% of smartphone users will immediately leave a website that is not mobile friendly. An email marketing campaign is only as successful as the revenue it generates.The 5 most relevant and important steps to take moving forward are:Design for mobile users. Ensure you design your email creatives to be responsive.
The majority of mobile email clients, including the iPhone’s native mail application, have images enabled by default. Can a user go into their settings and turn them off? Sure, but most people don’t take the time or extra step to do so.Make sure your call to action is clear and in their face. Make it a bold, obvious statement. This is an important step and not just for mobile email campaigns.Make sure your unsubscribe link is not to close to your call to action. Making this critical error can cause your loyal customer to opt-out.Ensure the email addresses in your list are valid and deliverable.
Sending to dead or undelivered email addresses is nothing more than a waste of time and can irreparably damage your IP reputation. Be sure to clean and validate your email list at least twice per year.The best advice I can give is test your email creatives to your own smartphone. Be sure it is appearing correctly and displaying properly on both iPhone and Android devices. After you have tested your responsive email design and you are sure it looks right and displays properly, then and only then you can deploy it to your newsletter or customer list. If you have followed these basic steps, you should see a big jump in your open and click rate as well as conversions and ROI.
{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B., Founder & Digital Manager (SEO,SEM,SMO) }}
Monday, 9 June 2014
How to Get the Results You Want Using Email Marketing Lists
How to Get the Results You Want Using Email Marketing Lists
One really great thing about using Email Marketing Lists is that you are given the ability to track the results of your marketing campaign. You’ll be able to see how many people actually opened the email, how many people actually used any of the links included in the email, and possibly even which links they chose to use. Now you can take these results and use them when it comes time to create your next Email Marketing List.
Email Marketing Lists vs. SEO
According to the Email Marketing Census of 2012, a little more than 70% of business owners that currently use Email Marketing Lists state that their email marketing campaigns have so far proven to be highly effective. In fact, the high majority of these business owners would like to increase their spending on this marketing method for their next year of business. The fact that organic SEO scored a little higher than Email Marketing Lists doesn’t take away from the many benefits that an Email marketing List can, and does, provide for their business.
Why Marketing Lists Work
Marketing Lists work because this type of marketing method is one that speaks directly to those who are interested in any particular business niche. Marketing Lists allow a business owner to directly target their specific audience because the List is derived from lots of intensive and detailed research. By sending out marketing emails to those who are known to have an interest in a specific niche, business owners are not only driving their sales and getting more leads, they are also building relationships with both their current and potential customers. Relationship building is critical when it comes to wanting your customers to trust and be loyal to you, and you only. Find out more by contacting us today!
Tips for Building Email Marketing Lists
Instead of using the typical message, “Join our Email List”, try to get a little more creative and add some extra information that will really grab the attention of prospective customers. For example, “Subscribe today so you can stay current with any and all information about (your niche here)”, or “When you join our email list, you’re going to receive lots of great tips and tricks, as well as valuable coupons!”.
Include a place for people to sign up for your email list in your emails. Offer them some kind of benefit in order to gently persuade them to join, such as a free gift with their first purchase or being able to get all the latest news by simply signing up for your email list today.
Remember, asking permission is crucial! You don’t want people complaining to you that they never wanted to receive your emails in the first place.
Ask everyone you come into contact with if they would like to join your email list. Yes, everyone!
Growing Your Marketing Lists
Even though you may already have a few extensive Marketing Lists, eventually you’re going to need to think about making your List grow so you can get more business.
The following are 5 things you can do that can help your Marketing List continue to grow so you can continually market to new people.
1. Social Media – Join a few Social Media Networking websites so you can add an email subscription form that makes it really easy for people to sign up.
2. Blogging – Doesn’t it seem that everything comes back to blogging? Blogging keeps your website rankings up, which means more people are going to find your website, which means more people are going to see and hopefully sign up to receive your emails using your email subscription form.
3. Offer Incentives – Offer new buyers a discount or free item w/purchase. They will be more apt to buy your product or service, and accordingly are much more likely to sign up for more information using your email subscription form.
4. Mobile Apps – Use one of the many email marketing apps so you can easily enter someone’s information while you’re out and about.
5. Tradeshows – Attend a tradeshow with a goal of collecting email subscriptions. Simply place a large glass bowl on your table to hold all the new leads.
Although these are all completely legitimate ways for you to grow your Marketing Lists, it’s going to take a good bit of time to gather and collect the information you need. When you purchase one of our Marketing Lists, you are given immediate access to hundreds and even thousands of prospective customers so you can start marketing your products immediately. Call us today for more information.
We Specialize in Offering Some of the Best Marketing Lists Available
Business ListsEmail ListsInvestor ListsMailing ListsExecutive ListsDiscount ListsNon-USA ListsCollege Student Lists
When it comes to creating Marketing Lists, remember that quality exceeds quantity.
When it comes to getting Marketing Leads for your business, every single one of them counts. Now, in order to find the right and oh-so-crucial Marketing Leads (from our extensive selection of Marketing Leads Lists, of course) you’re going to first have to know who your audience is. Firstly, so you can choose the right Marketing Leads List and secondly so you can create a marketing plan that’s geared directly to your specific audience. You’re also going to need to know anything and everything there is to know about your particular niche so these potentially new customers will see you as a professional who really knows what they’re talking about so they will trust you and accordingly will be much more apt to do business with you.
Once a Marketing Lead is found, the work is not over. Now this lead needs to be converted into a sale with a goal of turning them into a repeat customer.
Did You Know…
When email marketing is used, the average ROI for every $1 spent is $43.52. Wow!
Email marketing shows no signs of slowing down and in fact is said to grow into a 2 billion dollar industry by 2014.
42% of consumers like receiving promotional emails
More than half of the consumers who receive a marketing email go on to make a purchase because of that email.
Social Media is more and more proving to be a great platform for gathering more leads.
Customer Profiles/How to Find the Ideal Customer
First of all, you’re going to have to know who your audience is. If you don’t, you’ll be wasting your time as not everyone is going to want to buy what you have to sell. Sorry, but that’s just the way it is. In order to find the ideal customer, you have to have an idea of what your customer profiles look like. Otherwise, you’re marketing words will simply be falling on deaf ears.
So what it is exactly that you need to know so you can find your ideal customers? Collecting the following information is a good place to start:
Lifestyle/Hobbies
- Age
- Race/Ethnicity
- Employment Status/Income Level
- Gender
- Location
- Shopping Behavior/Habits
Email Marketing Made Simple with Important Tip with Prabhakar
Using Email Marketing Lists to market your business is not only highly efficient, it can help save you lots of money. Email Marketing Lists have the potential to reach hundreds or even thousands of potential customers very quickly. You get lots of flexibility when it comes to creating your email message by formatting it in any way you wish so that your email can relay your message exactly how you want it to come across.
One of the reasons why using an Email Marketing List work so well is because using a targeted List allows any business to market directly to its target audience. Your time is not being wasted on marketing to people who have no interest in your particular service and/or product because you already know that the people who are on the receiving end of your marketing emails are people that actually have a real interest in what you have to offer them.
Email Marketing Lists work because the Lists are created using data that was derived from lots of intensive research, which helps in the overall construction of the message being sent. This research can be used to formulate the entire email, which the email recipients will greatly appreciate because they are your target audience and therefore look forward to receiving your well-thought-out and well-constructed emails.
The bottom line comes down to the fact that Email Marketing is a highly efficient way of marketing your business that will save you money. And who doesn’t want that? Be sure to contact us today with any questions you may have.
If you are ready to either be or remain competitive in a marketplace where the competition can be quite fierce then you’re definitely in the right place. We are here to help you in your marketing efforts by providing a large number of helpful Lists. Whether you’re trying to target businesses or consumers we are able to offer you some of the absolute best Email Marketing Lists available on the market today.
We’re so glad you decided to visit our website today! If you have any questions we would love to hear from you! Simply contact us by using our simple form to request a free quote or call our toll-free number.
Are You a New Business That Needs Help Generating Leads?
Do you have a great business idea? Fantastic! Do you have a List of people who you’re going to market your business to once it’s up and running? Uh oh. We know that lots of businesses will start out with a look of promise only to fall flat because they weren’t able to get the word out to their target audience about who they are and what they have to offer. That’s why we made this website. We knew that both new start-ups as well as businesses that have been around for a while we’re going to need help when it came to generating the leads they need to either stay in business or grow their business. All you have to do is select one of the many Lists we have available today. Contact us now with any questions you may have.
Email Marketing Lists Are:
- Cost-Effective
- Highly Efficient
- Simple to Create
- Instant Feedback Possibility
My Next Article on : How to Get the Results You Want Using Email Marketing Lists
Tuesday, 20 May 2014
Tip for Checklist to Achieve B2B Sales Calling Process to Improve Sales ROI
The quality of the information that you know about your prospects affects how well you can seal the deal with them. A definite sales approach along with a solid pre-call research method makes a big difference in winning and losing an opportunity.
As per Kelley Roberson from ‘The Robertson Group’, the thought behind pre-call research isn’t in devoting “hours scouring the Internet or news services”. Instead, it is measured by how cleverly you can correspond with your prospect about the key business issues that they face.
Try asking yourself:
How much time it took for you to gather data about your prospects? How well was your previous sales call? Did you accomplish your set goal? Do you know your next plan of action with the prospect? Do you have an indication that a real sales opportunity exists?
It’s very important that you define and follow a standard procedure for better closure of deals. Using a pre-call and a post-call checklist goes a long way in helping you out when you are stuck up somewhere or don’t know how you have to move ahead to finalizing a deal. This will also help you in evaluating the value of your sales calls.
It is next to impossible for anyone to achieve a successful sale from a single prospect or a contact. Showing up with no future plan of action makes you look amateurish in front of your prospect which is exactly what you don’t want in this day and age of tough competition in the market. A lot of sales opportunities have a range of variables that should be considered and acted upon if they are to attain a booming sales conclusion.
You have a take many strides before achieving this and just like a good chess player; you need to think ahead of the game.
Given below are a few useful pre-call and post-call checklist items that can help you to boost your sales calling efforts:
Pre-Call Checklist
Here are a few issues which you need to think before calling on a new prospect or an existing customer:
- What is the objective of my call and who is the correct point of contact with whom I need to speak to in the prospects company?
- Try to make a profile of the prospect – both in terms of the organization and contact person. This will help you to have an idea of who and what the prospect is and what authority he/she holds
- Get as much information as possible on the current processes/situation related to your offering
- Who all are the key decision maker(s) in the company? If there are many; who has the major power in the company?
- What potentially hindrances exist that can derail the sale?
- Which juncture am I at in the sales life cycle? Suspecting, Prospecting, Solution Proposal or Negotiation, etc. Knowing this will help to frame your discussions
- How will I initiate the call with the prospect?
- What information do I have and what is missing which I need to discover about the prospect?
- What sort of doubts could emerge out on the call and how will I handle them?
- What will be my fallback position?
Post-call checklist
- Here are a few scenarios to think of when analyzing your prospect sales interaction:
- Did I achieve my set goal?
- Was there anything which went unfavorable during the call?
- What additional prospect/business information I have collected?
- Was I able to find out their business processes? For example, we need to understand a number of things about our prospects - Current Demand/Lead Generation Process which includes Data Sources (In-house, Standard Data, Custom Data, etc.), Campaign Channels, Current Sales Strength, Sales Model, Target Audience, etc. This would help our team to sale better!
- Did I discover their current challenges & their business objectives of looking at a solution
- Do I have any indication that this is still a probable sales opportunity?
- Did I put appropriate qualifiers – BANT, MEDDIC Qualification, etc. based on our sales process
- Was I able to take the sale to the next stage of our typical sales cycle
- What should be my next steps to move the sales opportunity ahead?
- What are the action items from the call? What types of timelines and who is accountable? Do I need support from other teams like Marketing or Operations? When is my next interaction with the prospect?
- What will be the next objective of my call?
- What is the best-fit scenario after he final analysis – is the opportunity worth pursuing
This tracking process will help you to find out your exact position in the sales cycle with that particular prospect; so that you know what key actions need to be taken. It also helps in continuous improvement of your sales calling process, which lets you to perk up your prospecting skills as you analyze what had worked well for a previous prospect and what did not.
If you miss any of these pointers, however, make sure that you take time to revisit them later on in the sales cycle – to improve your productivity.
Source : Inbound Marketing | CRM Data | Event Marketing | Account Based Marketing | Marketing intelligence | Target Audience Profiling | Sales Intelligence
Monday, 19 May 2014
How to Clean Large Email Contact Lists for Email Marketing Campaigns
Step 1 : -
- Know current health of data, match with your ideal prospect profile; filter out what you don’t need
- Set priority and segment data : as per your email campaign plans
- Use in-house research team or outsource to a data vendor to verify existing email ids; or source new email data as per your filter criteria (company size – revenue, employee; Industry/ Line of Business, Geographic location, Prospect profile (job role, seniority, decision making authority, etc.)
Step 2:
- If you want to be doubly sure; use a test domain and test email server to check validity of email addresses before running your actual campaigns. It reduces the problem of hard bounce
- Once data is cleaned-up, monitor on-going email deliverability; remember email data, specifically Business-to-business (B2B) data gets obsolete periodically. So the tracking the state of database and refreshing periodically is required
.jpg "How to Clean Large Email Contact Lists for Email Marketing Campaigns") |
| How to Clean Large Email Contact Lists for Email Marketing Campaigns |
Step 3:
- Specific to Business-to-Consumer data; the regulations are stringent in many countries as it deals with personal data. Best way to build b2c email list is through ‘opt-in’, applying various channels like social media, PPC, Point of Sale (POS) marketing, etc.
- For both B2B and B2C; it’s utmost important to maintain a suppression list (list of email ids you don’t wish to contact) as well to honor opt-out/ unsubscribe requests (and maintain a similar list)
Monday, 28 April 2014
Solid Advice On Building A Great Marketing With Email List - Online
The world wide web has turned conventional marketing on its head. Email marketing can help your business maintain relationships with its customers. By reading the article below, you will discover tips to help you implement a successful email marketing campaign.
When researching email promoting, use as many resources as possible. Online books or articles will be greatly helpful. In addition, lots of local classes and workshops can be discovered in your area. Therefore, it would help you to attend these when you can.
Keep track of the subject lines on e-mails that get opened and those that do not. For a single email, split your mailing list in half randomly, with each half receiving messages that have different subjects. This way, you will be able to gain insight as to which subject lines will encourage the highest open rates. You will also see which subject lines people will skip over without reading.
TIP! Try not to overuse urgent language and phrases such as “Hurry!” or “Purchase immediately!” Stay away from harsh sales techniques such as bombarding them with the need to immediately “Buy Now!” This will make you look like you are spamming them, which will in turn affect your business. They are aware that you want to increase sales, so it would be best if you built a solid, professional relationship with them before encouraging them to buy anything.
Test different formats for your email. Include important details and the latest information right at the beginning of your emails. You should however experiment with various formats in order to identify which format elicits the most responses. Stick with what works. This consistency will make it easy for customers to know where to locate your information and maneuver through your emails quicker.
Don’t send out emails without getting the permission of the person you’re sending it to. If you start sending unsolicited messages, you will be unlikely to be taken seriously. You could lose customers and get reported for sending unwanted emails.
Don’t send more than one email promoting message per week. Your customer base is likely made up of people who are busy and receive many messages each day. Customers may skip your emails if they receive too many of them.
TIP! Test your subject line using two variations for the same email. Split the mailing list in half.
The more you allow your customers to customize their experiences, the better your campaign will be. Allow your subscribers to choose the number of messages they would like to receive and how often, as well as what information they want to disclose. Giving your customers more control over the process will make them more comfortable.
Develop a strategy that addresses your customer base. However, persistent you are with your marketing campaign, it needs to be geared towards the right people in order to be successful. Bugging the wrong customers creates ill will and wastes resources you could be using on other customers.
A lot of your customers will be opening your emails on their smartphones or mobile devices. Such devices have just a fraction of the resolution of a standard computer monitor, so your messages will look quite different. Know the limitations that you have when it comes to these small displays, and ensure your emails can be read on a phone screen.
TIP! Use consistency in your message. Use your logo and a standard color scheme in each email you send.
Provide an incentive with each email you send to your customers. They are more likely to conduct business with you when they have a reason to do so. One common example of such an incentive is to offer free shipping if a customer’s total order exceeds a certain amount.
This may seem like obvious advice, but make sure that when you are doing email marketing, that you have the correct addresses for all your contacts. It would be a waste of time looking for email addresses and having to resend emails after they didn’t go through. This just wastes your precious time!
Get your customer’s name when they sign up for your marketing via email list. This allows you to address each customer individually in the email, personalizing your message. The emails that you send to them will stand out because recipients won’t feel quite so anonymous.
TIP! Always get customer permission before you begin contacting via email marketing. Unwanted emails are usually viewed as spam, and are ignored or deleted without being read.
Make sure all of the marketing emails you send are short. Your language should be as direct as possible. This can demonstrate that you value the time your readers take to correspond with you. It will also increase the chances of your readers reading all the way to the end of the email. This is crucial. Don’t forget that the last part of your email will probably have important links and information.
If you are new to e-mail marketing, get in the habit of proofreading your emails before sending them. Many people forget this step, which is unfortunate. After all, it’s only email, isn’t it? That is incorrect! Your marketing via email strategy is an important part of your marketing campaign and must be done correctly and attractively.
If your company already has branded their emails, make sure all new emails stay consistent with previous branding. Use the same color pattern you use regularly, while also including your company logo on each email communication you send out. Your emails will benefit from being associated with the good reputation of your established brand.
TIP! Remember that your email list is meant to increase your business profits. Every email that is sent should entice the readers to want to buy a product or service.
Email Promoting
The Internet has created many great new ways to promote your business. In order to connect with new customers and seek out new ones, a business owner can take advantage of the powerful communications tools offered by email promoting. The ideas and tips you learned above should help you in your email promoting efforts.
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