How much Email Marketing ROI Good Enough for Business

How much Email Marketing ROI Good Enough for Business

   July 07, 2014       prabhakardalvi

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How much Email Marketing ROI Good Enough for Business

Look no further than email marketing to find the answer to what will generate a 4000%+ ROI (Return on Investment). Hands down, email marketing is the most cost effective and efficient marketing channel at your disposal. So you ask yourself, “Why aren’t I making a 4000% ROI on my email campaigns”? The answer is simple, mobile. That’s right mobile – a smartphone is killing your chances of garnering the huge ROI numbers you should. Let’s look at what you’re doing wrong or not doing at all.

Consider these statistics; 58% of all US adults own a smartphone. Here’s the breakdown by age groups:

• 18-29     83%
• 30-49     74%
• 50-64     49%
• 65+         19%

Now consider that 66% of emails are opened on mobile devices and of that, 38% are opened on an iPhone. More people open their email on an iPhone versus a PC as a whole, which is 34%. Personal and business lives are melding together into one device and everyone, including your competitors, are competing for attention.Optimizing your emails for mobile devices is a sure way to get ahead of the curve with studies showing that only 11% of emails are optimized for mobile. 

Lack of mobile optimization is stopping you from converting readers into leads and leads into sales.While 69% of smartphone users will quickly delete an email that is not optimized for mobile, 61% of smartphone users will immediately leave a website that is not mobile friendly. An email marketing campaign is only as successful as the revenue it generates.The 5 most relevant and important steps to take moving forward are:Design for mobile users. Ensure you design your email creatives to be responsive.

The majority of mobile email clients, including the iPhone’s native mail application, have images enabled by default. Can a user go into their settings and turn them off? Sure, but most people don’t take the time or extra step to do so.Make sure your call to action is clear and in their face. Make it a bold, obvious statement. This is an important step and not just for mobile email campaigns.Make sure your unsubscribe link is not to close to your call to action. Making this critical error can cause your loyal customer to opt-out.Ensure the email addresses in your list are valid and deliverable. 

Sending to dead or undelivered email addresses is nothing more than a waste of time and can irreparably damage your IP reputation. Be sure to clean and validate your email list at least twice per year.The best advice I can give is test your email creatives to your own smartphone. Be sure it is appearing correctly and displaying properly on both iPhone and Android devices. After you have tested your responsive email design and you are sure it looks right and displays properly, then and only then you can deploy it to your newsletter or customer list. If you have followed these basic steps, you should see a big jump in your open and click rate as well as conversions and ROI.

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B., Founder & Digital Manager (SEO,SEM,SMO) }}

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Samsung brings new phone to compete Moto E

Samsung brings new phone to compete Moto E

   May 28, 2014       prabhakardalvi

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Samsung is quietly working on a budget smartphone for India to compete against the popular Motorola Moto E which is being sold for Rs 6,999. The new Samsung smartphone is currently being tested. Samsung smartphone with SM-G350E model number runs Android 4.4.2 KitKat and is expected to be priced around Rs 6,500. Samsung's own website listed the User Agent Profile of the Samsung SM-G350E smartphone.

Motorola Moto E was released earlier this month and was an instant hit thanks to its decent combination of price and features. Micromax quickly announced the Unite 2, followed by Lava which released the Iris X1 for Rs 7,999.

Now Samsung is working to bring SM-G350E which said to have a 4.3-inch touchscreen display with 480x800 pixel resolution. It will be powered an ARM Cortex-A7 based mobile processor clocked at 1.2 Ghz and will feature 1 GB RAM. This Samsung handset is said to have 8 GB on-board storage and there will be a memory card slot. This phone will support dual-SIM configuration.

The smartphone will feature 5 megapixel camera at the back and VGA camera in the front. Samsung has loaded the new TouchWiz user interface on top of the Android 4.4.2 KitKat for this smartphone. We may expect the company to introduce the SM-G350E smartphone in a month or two from now.

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Camera megapixels: Why more isn't always better (Smartphones Unlocked)

Camera megapixels: Why more isn't always better (Smartphones Unlocked)

   October 10, 2012       Unknown

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It's time to forget megapixels as the measure of smartphone camera performance and pick a new yardstick.

Just days ago, Samsung announced the Samsung Galaxy S III, the global, quad-core, Android Ice Cream Sandwich successor to its best-selling smartphone ever, the Galaxy S II.

CNET readers' reactions were mixed, with several comments that the 8-megapixel camera didn't seem too hot.

Rumors of a 12-megapixel camera leading up to the announcement were partly to blame. It's no wonder that some felt that a perfectly good 8-megapixel spec was taking a step back, especially with the 16-megapixel shooter on the HTC Titan II out in the wild, and Nokia's 41-megapixel 808 PureView, a Mobile World Congress stunner.

Despite the fact that 8 megapixels is pretty standard for a high-end smartphone camera these days, one CNET reader described the Samsung Galaxy S III's camera as "so last year." Never mind that at least one high-end phone, like the Samsung Galaxy Nexus, still touts a 5-megapixel camera.

It isn't that 5-megapixel cameras can't be good, even better than phones with an 8-megapixel count lens; or that we're due for another bump along the megapixel scale. It's that to many shoppers, 5 megapixels just doesn't sound as good as 8, even if the camera produces terrific, knock-your-socks-off shots. And well, if 8 is good, then 12 is better.

The dirty secret lurking behind today's 8-megapixel yard stick for high-end status (and what any photography nut will tell you) is that the megapixel number alone is a poor way to predict photographic performance.

For instance, the original Samsung Focus took some lovely shots on its 5-megapixel camera, while the Motorola Droid Razr's 8-megapixel lens creates disappointing pictures. And the 5-megapixel camera on Apple's iPhone 4 beat out some 8-megapixel cameras on the market and delivered good low-light results.

Of course, that's not to say that bigger can't also be sometimes better. For instance, HTC's One X high-performance 8-megapixel smartphone camera boasts rapid shot-to-shot action, and its Titan II takes 16-megapixel shots of solid quality.

So what's the formula for fantastic photos? It involves an entire camera module that includes not just the size and material of the main camera lens, but also the light sensor behind it, the image processor, and the software that ties it all together.

Camera megapixels: Why more isn't always better (Smartphones Unlocked)

Internet Giant Social Media

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The fallacy of megapixel - megapixels camera

The fallacy of megapixel - megapixels camera

   October 10, 2012       Unknown

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Internet Giant Social Media - The fallacy of megapixels

You can start to see that cramming more pixels onto a sensor may not be the best way to increase pixel resolution.

Jon Erensen, a Gartner analyst who has covered camera sensors, remembers when the cell phone industry jumped from 1-megapixel to 2-megapixel sensors.

"They would make the pixel sizes smaller [to fit in more pixels]," Erensen told me over the phone, "But keep the image sensor the same." Erensen similarly used the water analogy, this time swapping "buckets" for "wells."

What ended up happening is that the light would go into the well and hit the photo-sensitive part of the image sensor capturing the light. So if you make the wells smaller, the light has a harder time getting to the photo-sensitive part of the sensor. In the end, increased resolution wasn't worth very much. Noise increased.

The relationship between the number of pixels and the physical size of the sensor is why some 5-megapixel cameras can outperform some 8-megapixel cameras, and why we may not see, or want, a 12-megapixel camera on a smartphone. A slim smartphone limits the sensor size for one, and moving up the megapixel ladder without increasing the sensor size can unnecessarily degrade the photo quality by letting in less light than you could get with slightly fewer megapixels.

Then again, drastically shrunken pixel sizes aren't always the case when you increase your megapixels. HTC's Bjorn Kilburn, vice president of portfolio strategy, did share that the pixel size on the 16-megapixel Titan II measures 1.12 microns whereas it measures 1.4 microns on the One X's 8-megapixel camera. CNET's Josh Goldman points out that this is a small pixel size; however the take-away in terms of this discussion is that the two similar sizes mean that photo quality should be comparable at a pixel-by-pixel comparison.

Unfortunately, most smartphone-makers don't share granular detail about their camera components and sensor size, so until we test them, the quality is largely up in the air. Even if smartphone makers did release the details, I'm not sure how scrutable those specs would be to the majority of smartphone shoppers.

For more information on the interplay between megapixels and sensors, check out the excellent description in CNET's digital camera buying guide.

What about Nokia's 41-megapixel PureView?

Nokia's story behind its 808 PureView smartphone is really interesting. CNET Senior Editor Josh Goldman has written one of the best explanations of the Nokia 808 Pureview's 41-megapixel camera that I've seen. I strongly suggest you read it.

In the meantime, here's a short summary of what's going on.

Juha Alakarhu (pronounce his first name YOO-hah), is head of camera technologies at Nokia, where he works within the Smart Devices team. Alakarhu explained to me that although Nokia has engineered the PureView to capture up to 41-megapixels, most users will view photos as the 5-megapixels default.

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