Tips to Improve Your Email Click Through Rate
The best way to connect to your clients directly is email marketing, emails are more personal, unlike to other more impersonal online marketing tools, your emails lets you speak directly to your prospects and clients in the web space they visit most often, their email inbox.
But it’s also true that you are not the only one whose emails are falling into your clients or prospects email inbox. You will need to put in some extra efforts to make sure that your message gets noticed.
Tips to improve your email click through rateTips to improve your email click through rate
But nothing to worry, below are some handful of tips for how your email can stand out in a cluttered email inbox:
Attractive subject line:
- Title is the most important aspect of your email, title is a way to give your reader an insight of email; this may act as a deciding factor as to whether or not they’ll go through with opening email.
- So it’s very essential to keep your titles short, subjective. Your subject line should be somewhere around 50-75 characters, such emails with shorter subject lines are more likely to get cut-off in inbox.
- It all OK, if your title doesn’t have everything that you would like, once your viewers has committed to click, you can rework your title in the email body, here in the email body you have more room to play around.
- Personalize your subject line in such a way that the reader should feel it is tailor-made especially for him/her.
- Portrait your title to highlight what your readers will gain from opening your email. You may obviously focus on promotion of your company but the most successful email titles are those which highlights audience benefits.
- You can try testing your subject line, this is an important trait in your email marketing efforts. Try with creating two different subject lines at the same time divide your list in two parts. This allows you to track the number of people who have opened your emails, pin your results against each other and see which titles comes out on top!
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{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}
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