Diiference Between Good Or Bad Internet Marketing - Prabhakar

Diiference Between Good Or Bad Internet Marketing - Prabhakar

   May 27, 2014       prabhakardalvi

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Good, Bad, & Ugly of Internet Marketing

The Ugly: Yellow Page Advertising

It's hard to believe this still exists - 99% of homes throw this book out as soon as it arrives on their doorstep. It's a high cost marketing method that will yield a much lower ROI than any SEO marketing, as your advertisement will be buried in hundreds of slim yellow pages filled with thousands of ads just like yours. 1980 called, it wants its advertising methods back!

The Purpose: Phase-out ineffective & outdated marketing.

Hint: Yelp can be more effective marketing tool.

The Bad: Cheap SEO

Sure you can find SEO agencies that charge under $100 for all of your marketing needs, but treat them with caution. Cheap SEO is like cheap cars - just not worth it!

Quality work costs money, and the low-cost SEO companies could end up doing harm to your business' online presence in the long run. You'll get almost no value for your investment, and their Black Hat SEO tactics will only get your site to rank for a short time before it's slapped down by Google.

The Purpose: Preventing you from buying a lemon.

Hint: Content is King!

The Bad: Big SEO

The biggest SEO agencies are kind of like the federal government - they just take too long to deliver results. You won't get the proper ROI from these big agencies, and chances are you'll end up dealing with an employee that was just hired yesterday and who is answering all of your questions by reading off a flow chart.

The Purpose: Steering clear away from big company headaches: internal politics, bureaucratic red tape & ego’s

Hint: Smaller is better. Smaller is more innovating. Smaller means it is easy to get a hold of key people quickly in a time of need.

The Good: Testimonials

Every SEO agency website should have a testimonial page, but you should use Google to search for complaints as well as praise. A complaint or two is no problem, but too many complaints means that there's likely something wrong with the way the agency handles their clients' SEO.

The Purpose: Finding skeletons in your SEO agency’s closet.

Hint: Type in that SEO agency domain name in Google and glance the first 3 pages for any complaints.

The Good: Webpage Optimization

• A/B testing shows you valuable insight about improving your conversion rate.
• Every SEO company worth their salt will invest a good deal of time into optimizing webpage, but that time will cost you money. Good webpage optimization means two things:
• Making your site user-friendly and easy to read
• Designing the site and content according to Google's complex algorithms
• The purpose: making sure your website ranks well.
• Hint: Research your competitors' websites to see what they're doing wrong - and improve on it!
• The Good: Keyword Research

Try to find out what are people typing in Google to find your type of business?

This - like webpage optimization - takes a lot of time and money, but it's well worth it. Good keyword research will in the long run help your SEO consultant rank your website and get laser targeted traffic to your website.

The Purpose: Getting your phone ringing and your door swigging with customers.

Hint: Find long tail keywords that are related to your business — as they are much faster to rank.

The Good: Web Design

Responsive web design is viewable through smartphones, tablets and e-readers.

A professional design for your website will increase the user-friendliness of it, making the job of your SEO agency just a bit easier. Always go with a customized template for your website, as you want a design that is unique to your company. Stay away from template mills (designers that deliver a standard template with minor alterations made). Consider hiring your SEO consultant to design your website - they'll do so with SEO in mind. Pretty graphics aren't the only thing that matter!

The Purpose: Funnel wasted clicks into sales!

Hint: Heat maps is a graphical representation of how your visitors engage with your website. It can show you why your visitor’s are not converting!

The Good: Link Building

Good links are from High Domain Authority (DA) & High Page Authority (PA) websites

Cheap SEO agencies will get you low value links, which will do little for your website's SEO. You want high value links, but they are the hardest to get. A good SEO agency will know how to get those links, but cheap SEO will just get you crappy backlinks that will end up getting you banned by Google. Stay away from cheap link building - prepare to invest.

The Purpose: The internet is no longer a get-rich-quick scheme, and that it takes time and investment to build a profitable business.

Hint: Buy quality! Stay immune to Google’s algorithm updates: Panda, Penguin & Hummingbird.

It's Important to Remember:

If impatient? Do Yoga!

The Good: Be Patient. It takes time to achieve a good ranking - between 6 and 12 months, depending on your keyword. Your SEO consultant will need time to build good links, so don't pressure for instant links built overnight. They'll hurt your site in the long run.

The Purpose: A proper link building strategy will make your website immune to Google’s Panda & Penguin algorithm updates.

Hint: Pay-Per-Click (PPC) can be a quick short-term solution to get business flowing.

Spend time & money wisely! Don’t burn it!

The Bad: Your Time is Money. If you're trying to learn SEO, you'll spend far more time than you should - time you could spend growing your company elsewhere. Let your SEO agency do its job, you focus on being successful and efficient in your business.

The Purpose: Use your time effectively managing good people for the job instead of wasting many frustrated hours trying to do redundant mediocre tasks yourself.

Hint: There are a ton of other creative ways to advertise your business through networking groups, trade shows and/or conventions.

“It takes money to make money!”

The Good: Create a Good Business Model. Rich Fong, owner of BlissDrive.com - a top Los Angeles SEO agency - offers this piece of advice: "Make sure you have a good business model as well as an ample marketing budget." Remember that good SEO consultants don't take on every client - only those who are willing to go for the long haul with proper SEO. The more attention you get directly from the owner of a company, the easier it will be to stay focused on the mission of your SEO.

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Duplicate Content - Check If Your Content Is Unique

Duplicate Content - Check If Your Content Is Unique

   April 18, 2013       Unknown

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Most of us know that unique content is important because of the Google duplicate content penalty. This means that duplicate content will not be indexed and will thus be completely worthless to you.

However, what many people are not aware of is that Google doesn't consider individual phrases to be duplicate content. In fact, one effective (though tedious) method of article spinning involves swapping whole paragraphs in and out in order to create unique content for Google’s search engines.

This means that simply having a phrase, or even a paragraph or two which are duplicated won’t necessarily cause Google’s web crawler not to index your site. However, there is another reason to want to ensure that your content is unique.

Copyright Issues - Stealing whole paragraphs from someone else will however put you in danger of lawsuits from other websites whose copyrights you infringe. It’s also very unprofessional to do this and so you really do need to ensure that everything you have on your site is 100% unique to you. Therefore, you may want to try one of these three options:

• Google - The simplest and cheapest way to check for duplicate content is to use Google itself. Simply take a handful of random sentences from the content and plug them into Google. Do this with a sentence from the beginning, middle and end of your article. The reason I like this is that Google’s system is more sophisticated than something like Copyscape – it will find even sentences which are similar but not quite the same, something Copyscape and other services won’t necessarily find.
• Copyscape - By far the best known way to check for unique content is to use Copyscape. This website is designed to allow you to check for duplicate content on each of your pages for free. Or you can also use the system to integrate into your own system and check everything automatically. However, there are limitations. Copyscape for example will find even a single phrase which is duplicating (this drove me crazy when writing a project for another client of mine and I had to make a list of lottery games offered by various lottery commissions. I had simply copied the list from their sites and gotten hit with a duplicate content report on Copyscape).
• Virante - Finally, Virante is a site which goes a step further than Copyscape. Theoretically at least, it will scan your entire site for duplicate content, making sure that everything is unique rather than simply scanning a single page at a time. The catch is that while it will tell you that there is a problem, it won’t tell you what the problem is or how to fix it (I think you’re expected to fill out their web form to get a call back with a price quote to help you fix the issues).

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