Diiference Between Good Or Bad Internet Marketing - Prabhakar
Good, Bad, & Ugly of Internet Marketing
The Ugly: Yellow Page Advertising
It's hard to believe this still exists - 99% of homes throw this book out as soon as it arrives on their doorstep. It's a high cost marketing method that will yield a much lower ROI than any SEO marketing, as your advertisement will be buried in hundreds of slim yellow pages filled with thousands of ads just like yours. 1980 called, it wants its advertising methods back!
The Purpose: Phase-out ineffective & outdated marketing.
Hint: Yelp can be more effective marketing tool.
The Bad: Cheap SEO
Sure you can find SEO agencies that charge under $100 for all of your marketing needs, but treat them with caution. Cheap SEO is like cheap cars - just not worth it!
Quality work costs money, and the low-cost SEO companies could end up doing harm to your business' online presence in the long run. You'll get almost no value for your investment, and their Black Hat SEO tactics will only get your site to rank for a short time before it's slapped down by Google.
The Purpose: Preventing you from buying a lemon.
Hint: Content is King!
The Bad: Big SEO
The biggest SEO agencies are kind of like the federal government - they just take too long to deliver results. You won't get the proper ROI from these big agencies, and chances are you'll end up dealing with an employee that was just hired yesterday and who is answering all of your questions by reading off a flow chart.
The Purpose: Steering clear away from big company headaches: internal politics, bureaucratic red tape & ego’s
Hint: Smaller is better. Smaller is more innovating. Smaller means it is easy to get a hold of key people quickly in a time of need.
The Good: Testimonials
Every SEO agency website should have a testimonial page, but you should use Google to search for complaints as well as praise. A complaint or two is no problem, but too many complaints means that there's likely something wrong with the way the agency handles their clients' SEO.
The Purpose: Finding skeletons in your SEO agency’s closet.
Hint: Type in that SEO agency domain name in Google and glance the first 3 pages for any complaints.
The Good: Webpage Optimization
- A/B testing shows you valuable insight about improving your conversion rate.
- Every SEO company worth their salt will invest a good deal of time into optimizing webpage, but that time will cost you money. Good webpage optimization means two things:
- Making your site user-friendly and easy to read
- Designing the site and content according to Google's complex algorithms
- The purpose: making sure your website ranks well.
- Hint: Research your competitors' websites to see what they're doing wrong - and improve on it!
- The Good: Keyword Research
Try to find out what are people typing in Google to find your type of business?
This - like webpage optimization - takes a lot of time and money, but it's well worth it. Good keyword research will in the long run help your SEO consultant rank your website and get laser targeted traffic to your website.
The Purpose: Getting your phone ringing and your door swigging with customers.
Hint: Find long tail keywords that are related to your business — as they are much faster to rank.
The Good: Web Design
Responsive web design is viewable through smartphones, tablets and e-readers.
A professional design for your website will increase the user-friendliness of it, making the job of your SEO agency just a bit easier. Always go with a customized template for your website, as you want a design that is unique to your company. Stay away from template mills (designers that deliver a standard template with minor alterations made). Consider hiring your SEO consultant to design your website - they'll do so with SEO in mind. Pretty graphics aren't the only thing that matter!
The Purpose: Funnel wasted clicks into sales!
Hint: Heat maps is a graphical representation of how your visitors engage with your website. It can show you why your visitor’s are not converting!
The Good: Link Building
Good links are from High Domain Authority (DA) & High Page Authority (PA) websites
Cheap SEO agencies will get you low value links, which will do little for your website's SEO. You want high value links, but they are the hardest to get. A good SEO agency will know how to get those links, but cheap SEO will just get you crappy backlinks that will end up getting you banned by Google. Stay away from cheap link building - prepare to invest.
The Purpose: The internet is no longer a get-rich-quick scheme, and that it takes time and investment to build a profitable business.
Hint: Buy quality! Stay immune to Google’s algorithm updates: Panda, Penguin & Hummingbird.
It's Important to Remember:
If impatient? Do Yoga!
The Good: Be Patient. It takes time to achieve a good ranking - between 6 and 12 months, depending on your keyword. Your SEO consultant will need time to build good links, so don't pressure for instant links built overnight. They'll hurt your site in the long run.The Purpose: A proper link building strategy will make your website immune to Google’s Panda & Penguin algorithm updates.
Hint: Pay-Per-Click (PPC) can be a quick short-term solution to get business flowing.
Spend time & money wisely! Don’t burn it!
The Bad: Your Time is Money. If you're trying to learn SEO, you'll spend far more time than you should - time you could spend growing your company elsewhere. Let your SEO agency do its job, you focus on being successful and efficient in your business.
The Purpose: Use your time effectively managing good people for the job instead of wasting many frustrated hours trying to do redundant mediocre tasks yourself.
Hint: There are a ton of other creative ways to advertise your business through networking groups, trade shows and/or conventions.
“It takes money to make money!”
The Good: Create a Good Business Model. Rich Fong, owner of BlissDrive.com - a top Los Angeles SEO agency - offers this piece of advice: "Make sure you have a good business model as well as an ample marketing budget." Remember that good SEO consultants don't take on every client - only those who are willing to go for the long haul with proper SEO. The more attention you get directly from the owner of a company, the easier it will be to stay focused on the mission of your SEO.
