Setup perfect email campaign for industry and Target Audience

Thursday 6 November 2014

Setup perfect email campaign for industry and Target Audience


Summary : - 
With web research, web leads, subscriber database & perfect prospect data (contacts) we start contact all person with perfect modem OR medium. In this blogs, we talk about email campaign.  I already told about in my previous post “how create email newsletter content”. 

This content related “how set up email campaign for better return-on-investment from specific region OR targeted people and improve business relation with decision for future expansion of own business."


** Some Basic points for marketing OR sales email campaign: -
  • Know geo/target audience as per demand
  • Create perfect newsletter content (link)
  • Sort list of contacts with category Or  Level
  • Create group of  1000 for as per tool, you use for  campaign
  • Select email campaign software in paid versions.

Let’s discuss basic points in brief, in the marketing campaign, we have some services with categories' solutions for target geo. First one knows your target audience in the specific region; it’s helpful for marketing strategy to improve business in specific geo.  

                     For e.g.  As per my knowledge, Hoovers ., providers of contacts databases for specific industries such as software, telecom, finance etc. They provide the telecom database of decision maker’s contacts. As per demand, we want to run campaign into London. This is our fulfillment, and they provide decision maker contacts of telecom industry in London area. This is great!!!

In my previous blog post we suggest, “how create a perfect newsletter with web link, subject, images, subscriber link, and opt-in suggestion. Make to well design newsletter with specify product content and don’t make to confuse the receiver after reading what you type.

For a list of contacts data, contact any list providers (I mention above). How you collect the perfect email address of target audience (I explain in future post).  List of contact as per levels, category, regions, etc. for email campaigns you want better returns (ROI) please create a list of contacts for sending email newsletters. In another sources, collect some subscriber database from the own website. However, it not fulfill our requirement.  We need a basic list of contacts for a result of an email campaign. 

Email campaign software: 
How to choose software OR tools for email campaign - in the market some easy tools provide by mailchimps, verticalresponse, aweber etc., All tools need a list of contact email ids for input. They suggest how to create a newsletter with guidance of customer care. 

Let me explain
  • Mailchimp - Online email marketing solution to manage contacts, send emails and track results. This tool helping for email designing, email verifier (with upgrade) and different plans for basic, pro, entrepreneurs, etc.
  • Verticalresponse - Email Marketing by VerticalResponse makes it easy to create and send emails that get great results to grow your business. This tool have two look one classic and another for personal as per list size of email ids.
  • Aweber - easy to use, Communications provides email marketing and auto responder software to small businesses worldwide.

Conclude :- 

This post content explains what you don or not to do in the email campaign. You have any suggestion send me on johnwriter82@gmail.com OR comment on this post.


Thanks, happy campaign day….

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