Setup the perfect email campaign for industry and Target Audience - 2

Setup the perfect email campaign for industry and Target Audience - 2

   November 06, 2014       prabhakardalvi

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Setup perfect email campaign for industry and Target Audience

Summary : - 

With web research, web leads, subscriber database & perfect prospect data (contacts) we start contact all person with perfect modem OR medium. In this blogs, we talk about email campaign.  I already told about in my previous post “how create email newsletter content”. 

This content related “how set up email campaign for better return-on-investment from specific region OR targeted people and improve business relation with decision for future expansion of own business."

Add Trigger based Emails – similar product message after open your newsletter

Trigger Based Email improve business relation

What is Trigger based emails - Trigger based emails are a branch of email marketing that can make a big difference in your email marketing results. Triggered messages are sent out automatically based on important or momentous events that are related to your subscriber's actions. Trigger based messages can make subscribers feel valued - whether in the form of a welcome email, a reminder to repurchase a needed product, a message to let the subscriber know you miss their business, or even a celebratory birthday email, among others.

Examples of Trigger Based Campaigns : - 

• Some of the most successful trigger based email marketing campaigns are based on transactional, recurring, and threshold triggers. Let's look at each of them.
• Transactional triggers include messages that are sent out based on an established direct transaction with a subscriber - such as when the subscriber makes a purchase, updates their profile, or opts in. In these instances, the trigger based email can be used to reinforce your brand, promote specific services and products, build trust, and make the customer feel important.
• Recurring triggers in trigger based email marketing include messages that are sent out based on a direct transaction with a subscriber - such as the customer's birthday or the date of a renewal for a service or re-order for a product.
• Threshold triggers are email messages that are sent out when a subscriber reaches a particular threshold, such as a VIP purchase amount, or some other event that is recognizable.

Let me explain for what type of: 

• Welcome email. This is a trigger based email that is sent out when a visitor to the website subscribes or becomes a registered member, downloads or purchases a product, makes a sales inquiry, etc. This type of email is considered to be proper etiquette and most customers and subscribers expect them. The welcome email may also contain registration details or instructions in some instances.
• Cross sell or up-sell email. This type of email is sent out to suggest a complimentary product or service, based on customer's purchases.
• "We miss you" email. Customers who have been "dormant' for several months are sent this type of email to lure them back to your website - often with the offer of a discount or other promotion, like BOGO promos.
• Abandonment email. This trigger based message is sent out to customers who leave items in their shopping carts and often include an enticing offer or other motivation for the customer to complete the transaction.

Conclude : - 

This post content explain what you don or not to do in email campaign. You have any suggestion send me on johnwriter82@gmail.com OR comment on this post.

Thanks, happy campaign day….