Top 10 Women Handle the Advertising Industry Successfully
This resulted in a recent survey conducted by the agency association GWA . This downward trend has even increased in the past five years. So sit only 2.9 percent of women in general management. 2009, the proportion of female agency chiefs still four percent. A shameful development, the entire industry wasted potential. It is they, the candidates who take their chances and have the potential to shake up the Boys Club.
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| Top 10 Women Handle the Advertising Industry Successfully - GWA |
W & V has ten exceptional women traced - examples, which should also make other courage:
Hanna Maria Heidrich, director, 30
Heidrich is currently the most successful German advertising film director. Her films have a style all his own, her paintings is an emotional force own. Ideally she adds her stories added surreal moments. She turned, among other spots for Warsteiner and the Konzerthaus Dortmund and is currently writing her first screenplay for a feature film, a sci-fi thriller.
Sabina Hesse, CD text at home in Berlin, 32
Hesse studied actually times Communication Design in Nuremberg, but then ended up as a copywriter at home. Today it is one of the best creative director, who has achieved Germany. The 32-year-old held the key presentation that has drawn the budget of the consignor Online Otto ashore the agency team. Previously, she has worked on Hornbach campaigns, including the award-winning "Hammer" campaign.
Teresa Young, CD Art home advertising agency Berlin, 26
Sabina Hesse counts down the days until their teammate Teresa Young returns to home. At the moment, the 26-year-old on parental leave and take care of her twins. When she was offered the CD-Posten, Jung was already pregnant. With creations for Otto, Hornbach, Weight Watchers and McKinsey, the young creatives has already made a name.
Mirja Meyer, Client Service Director Jung von Matt / next, 34
Meyer is one of the consultants who have the breadth and depth via digital know-how. Meyer says about himself: "I need goals. Stagnation is not my thing. There are opportunities and possibilities, but they do need to pack. "In March, she is expecting her first child. Even then she wants to enter the job again.
Catherine Young, bottom line advice Kolle Rebbe, 36
As Kolle Rebbe had won the international Lufthansa budget nearly three years ago, which was new to the Hanseatic League in its dimension, the chosen agency chiefs Jung as Head of the soil, as the units are called at Kolle Rebbe from. The 36-year-old's responsibility to keep the reins. It has built up an international team for the customer. Agency founder Stefan Kolle says: "I experience that women are harder and smarter in negotiations with customers, for example when it comes to money."
Eva Dyck, Unit Head Scholz & Volkmer Wiesbaden, 38
As Head of the Unit-graduate economist has not only figures in mind, but it also brings understanding of creation and technology with. Your boss, Peter Post, attested to her commitment and honesty. And you can show the customer the limits, if something goes wrong. Dyck is what you call a culture bearer. One of her clients is Lufthansa.
Linda Stan low, founding partner graft Brandlab, Berlin, 36
Linda Stan low sitting in her large office in Berlin, which it shares with 60 architects. A building behind the main train station, a huge wasteland, all around is built. Optimism. This fits in with the 36-year-old, who has made only in August 2014 together with three partners by the architectural firm Graft independently. Graft Brandlab called their new company, its offerings range of brand strategy and corporate identity on Branded Environments to fair and exhibition design. Stan Lower be trusted, that they will redefine communication in space. In Metadesign it has already proved their talent and created, including Beijing office.
Nicola Brown, Executive Planning Director BBDO Dusseldorf, 36
Brown says about herself that she was a "British-Bavarian culture Hybrid". As a child of two Englishmen, the now 36-year-old grew up in sheet at Straubing. From an early age she learned how different people tick and how to moderate their interests. "I see myself as a wanderer between different worlds. I can empathize with me in the different constitutions and teach, "she says. Perfect conditions for a career in Planning.
Kerstin Feix, Head of Human Resources Metadesign, Berlin, 42
Many agencies deal with the issue of human resources really neglected, often the resort is suspended in an assistance. One of the agencies that will continue to develop the human resources strategically, the 300 employees Metadesign great. The Berlin have left for the search for the right person a lot of time and finally brought Kerstin Feix from California to Berlin. Since October, the 42-year-old plowed as Head of Human Resources all personnel-related topics at the Berlin and Dusseldorf and Group-wide human resources strategy of the six offices worldwide. Feix one of the HR managers who think in unusual structures and solutions.
Julia Tillack, Director of Planning Heye OMD Munich, 36
Headhunter lead Julia Tillack as "high potential". You even can not really explain, because a master plan for their career she never had. But when Heye OMD was looking for a Media Director for wholesale McDonald's, promoted the agency Tillack on the local competitors Media Plus. Four months later, in May, the 36-year-old was appointed Director of Planning and member of the Executive Board.
source : By Kerstin Richter - W & V COVER STORY
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