Geo Target Marketing – Marketer Funda for increase Conversation
The question is: Was this valuable? Target marketing is perceived to work by the sheer fact that the practitioner has done their research and therefore, the lead is warmer. However, no one wants to be spammed, even with the best of content. And, P.R. pros: No one wants a black hole pitch: ("Where does this go? Where did this come from? Am I on some sort of list now?") If we're not making someone's workday better, easier or of a higher quality, we're doing the process in entirely the wrong way.