Thursday 19 February 2015

Teradata Talks Apps, But Don't Think AppExchange - Iweek


Teradata Aster App Center is a collection of app templates, not a platform-as-a-service developer community. Here's the lowdown on 29 apps for six industries.

What if big data could be app easy? Teradata thinks it can be, as it announced with the launch of the Teradata Aster Apps Center this week, but be sure you understand the kind of apps it's describing.

As you might suspect, Teradata's not talking about apps you can download onto a smartphone. Big data can't be that easy. The Aster Apps Center is also not a Force.com-like app-development platform-as-a-service (PaaS) or a Salesforce AppExchange-like community where companies can offer their own apps built on a PaaS platform.

The Teradata Aster App Center is a place where you can get templates for analytic applications designed to run specifically on Teradata's Aster database management system. The center is launching with 29 app frameworks in six industries: retail, telco and cable, healthcare, travel and hospitality, entertainment and gaming, and consumer financials.


Teradata has custom-built these sorts of apps in the past, so it decided to turn them into repeatable templates, including pre-built application logic, data visualizations, and configurable user interfaces, according to Chris Twogood, Teradata's vice president of product and services marketing.

"Think of it as pre-built services," Twogood told InformationWeek in a phone interview. "Instead of writing multiple authentication services for each individual app, for example, we wrote one service that all of the apps use."

Each app template gets you about 80% of the way to a finished application ready for production use. The remaining 20% of the work entails configuration and custom integration work that's handled through Teradata consulting services.

"We want to get more adoption of Aster, and we think scaling out apps faster is the way to do it," said Twogood. "In the future we may get to a point where customers could configure these app templates themselves, but we're not there yet."

You say you're not an Aster DBMS customer? Teradata offers the option of deploying Aster and related apps on its private cloud. That cloud runs in a third-party data center and offers elastic (spin-up, spin-down) deployment in monthly increments (though not by the hour or day).

Keep in mind these are analytic applications. If you want to actually deliver product recommendations in retail, prevent churn in a telco scenario, prevent fraud in a consumer financial services scenario, or execute on whatever the analytic insight might be, you'll have to connect these analytic apps to customer-facing transactional applications or to frontline human decision-makers.

In other news from Teradata this week, the company announced support for JSON objects, metadata partitions, and international currencies in the 2.4 release of Teradata Loom. Loom is the metadata-management, data-lineage, and big data-wrangling tool for Hadoop that Teradata acquired in last year's acquisition of Revelytix. Teradata says it's making Loom available as a free download on its Hortonworks Data Platform-based cloud sandboxes, but the software also works with Cloudera and MapR Hadoop distributions.

In yet another announcement, Taradata's Think Big big data-consulting unit, which was acquired last year, has launched an eight-week, fixed-cost Data Lake Optimization Service. Aimed at companies that have deployed Hadoop-based data lakes or that are contemplating doing so, the service is designed to improve data governance and establish best-practices for structuring metadata and other data-management processes for Hadoop.

Emerging with the last two years, data lakes (or data hubs, as Cloudera describes them) serve as catch-all repositories for long-term storage of all enterprise data. In practice, however, data lakes have yet to be designed or managed consistently, according to Twogood.

Teradata Aster App templates are available immediately. Teradata Loom 2.4 will be available in March. Teradata said pricing for Think Big's Data Lake Optimization service is still being finalized. No doubt the more data and data sources filling your lake, the more costly the fixed-cost, eight-week service is likely to be.

Just 30% of respondents to our new Big Data and Analytics Survey say their companies are very or extremely effective at identifying critical data and analyzing it to make decisions, down from 42% in 2013. What gives? Get the The Trouble With Big Data issue of InformationWeek Tech Digest today. (Free registration required.)

Doug Henschen is Executive Editor of InformationWeek

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

Monday 2 February 2015

India not expensive, to thrive if earnings deliver: Baring


Indian markets are on the path of improvement and if earnings growth are delivered as per expectations, then it will continue to remain buoyant, believes Ajay Argal, Head of Indian Equities at Baring Asset Management (Asia). Argal doesn’t feel that Indian markets are expensive from a 3-4 year horizon but says that one needs to take a stock-specific approach this year as many stocks still look fairly valued. He remains bullish on banks and expects a pick-up in growth in four-wheelers.

Below is the transcript of Ajay Argal's interview with Latha Venkatesh and Sonia Shenoy on CNBC-TV18. 

Latha: Let me first start with the global cues. We have seen a bit of a negative growth numbers or pessimistic growth numbers coming in from both the United States and China if you please, the purchasing manager’s index (PMI) numbers are not looking too hot. Do you think we are going to see a longish bit of risk aversion or is this going to be just a brief dip and equities will be back in fashion?

A: You have to separate the various markets. The Indian markets are on the path of improvement and the market is always looking for direction of improvement in the economy and the direction of improvement for India is definitely positive. So India might be in a different position compared to some of the other leading markets. When you talk about the US, the US markets have already done phenomenally well last year and as most of us know, most of the performance came from the rerating of the markets rather than the improvement in the earnings growth and somewhat similar things have happened in India in anticipation of the earnings growth this year. So if the earnings growth which is anticipated in India is delivered then the Indian markets will continue to remain buoyant.

Latha: Are you not worried about the current valuations of the Indian market considering that Q3 numbers are worse than expected especially when you looked at the bank earnings, ICICI Bank  and Bank of Baroda  two big banks reporting 14-15 percent rise in non-performing loans (NPLs) in just one quarter, not giving you a feeling that markets are running ahead of themselves?

A: Definitely this year you need to focus more on the stock specifics. There would be differentiation in the stocks even within the same sectors, so the stocks which continue to deliver better growth which are more efficient when you are talking about the banks, the efficiency in terms of the asset quality and some of the banks are definitely growing faster even with better asset quality so even in the banks, there could be differentiation. So when you look at valuations, the valuations you have to look at it a bit longer-term. The valuations might look expensive on the near-term but that is because the earnings have been depressed in India over the last three-four years, we are just coming out of the huge downcycle. So when you need to look at valuations at a low point of the downcycle, you need to build in what the growth is possible, what the potential is over the next two-three-four years if not longer. From that perspective, the markets are not that expensive, they are definitely not as cheap as they were at the beginning of last year but definitely they are not on the very exorbitantly expensive zone.

Sonia: Automobile sector is one pocket that has delivered very good returns to shareholders in the last many years but now there is a big slowdown that we are seeing especially in the two-wheeler space, how would you approach this sector now?

A: If you look at the automobiles, even the four-wheelers, there should be a pick up in growth going forward. We have seen some of those things in the passenger car manufactures especially the market leader there is showing better growth numbers compared to the industry and gaining market share. Similarly, here, we have seen that some of the two-wheeler manufactures are gaining market share. Even if you look at a company like Bajaj Auto , you have to look at the entire business and in that business of Bajaj Auto for example there is predominance of exports. So the exports continue to do well but as far as the domestic two-wheelers are concerned, it is again part of the trend, which we have witnessed in lot of industries in India in the last three-four years that there has been a slowdown but if the economic growth picks up, which is what we are anticipating then definitely the two-wheeler industry as such will be showing healthy growth in times to come. So this is a sector definitely one should be present in as far as the portfolio is concerned.

Latha: What would be the other sectors that you are bullish on at this point? 

A: We are bullish on the banks and within the banks as I mentioned, the banks which are more efficiently run which are growing faster, which are gaining market share as a result and at the same time they are amply funded, they have good capital adequacy ratios and on top of that their current account/saving account (CASA) growth is pretty good and we have seen that over the last few months because the inflation has come down, the real rates are very healthy and that is why the deposit growth has also picked up. So funding would not be concerned for the efficient banks so we are very positive on these efficient banks and more of them are in the private sector space. 

We are also somewhat positive on industrials because going forward the order book of some of the industrials is going to pick up again you have to differentiate and you cannot put a broad brush and say the entire industrial sector would do well but we try to focus on the better companies there because as the economy picks up, there are already some signs of execution improving from the e-government side in terms of the bottlenecks, which were there but it will be slow and gradual process and that is why it is best to stick to quality and look at it from a three-five year perspective rather than try to time the stocks for the next one year only.

Sonia: I was looking at some of your stocks in the holding and you have from the IT space, Infosys  and TCS  that you hold but interestingly this time around it is HCL Technologies  and Tech Mahindra  that have performed well of course the others have as well but on the relative basis, what is your expectation of the IT sector and would you churn now to some of these stocks like HCL Technologies that have done so well this quarter? 


A: The individual stocks we keep on changing. So we held HCL Technologies for most of last year and that was the best performing stock within the IT sector for the first half of the year and we continue to participate in that. After that we shifted more our weight towards, Infosys, which we thought was discounting a lot of pessimistic projections and most of the bad news was there in the price and that is the reason we increased our position there. We also hold Tech Mahindra and in fact within the IT and that is the biggest overweight for us at the moment. If you look at the entire IT sector as a whole, again we are very positive on it but the thing is some of these companies have become so large that the growth rate will not be what it used to be in good times five-ten years ago when the US economy picks up. So because of the large size, the growth rate would come down and we think that the growth rate for the larger and better run companies will be between 13 and 16-17 percent but the opportunities are much better in some of the other sectors. That is why we are underweight in the IT sector.

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

Monday 12 January 2015

how Database Audit Can be Helpful for Maintaining Data Cleanliness


Believe it or not there is always a need of maintaining hygiene of your existing contact data, keeping your data well maintained is very essential for sales cycle. You or your sales teams surely don’t want to waste your time by cleaning and updating your database. 

Definitely you will need someone who can keep your data well maintained. Here, SMART can help you in keeping your contact database hygienic. We cover the entire gamut of marketing & sales data that is stored and managed through tools like emails marketing, marketing automation or CRM systems. 

Be it incoming leads data from website, landing pages, download forms, tradeshow data, etc. SMART technology and domain expertise to slice and dice your data and provide you meaningful insights and recommended approach for data cleansing and management. 

Approach for Data Audit:-
After your data is received which needs overhaul, the first thing we do is set up the critical criteria like your database marketing objectives, Ideal Prospect Profile (IPP) – both firmographic and contact level, segmentation factors, etc.
Then your database is analyzed and scrutinized to identify gaps, categorize as per your business relevancy and tabulate as Good Data, Filtered Data or Bad Data. 
After the above steps, according to your database we recommend the appropriate approach for data cleansing and enrichment. 

How is SMART Data Audit useful for you?
To understand current health of your contact database
To identify data to be refreshed, enriched, trashed, etc.
Plan out future data sourcing /Appending strategy as per your specific requirement
Pay only for clean-up of relevant data vis-à-vis entire current database


Tuesday 30 December 2014

Fund raising via NCDs dives 58% to Rs 7,300 cr in Apr-Dec


Fund raising by Indian companies through retail issuance of non-convertible debentures (NCDs) plunged by 58% to about Rs 7,300 crore in the first nine months of the current fiscal.


In comparison, firms had collectively raised Rs 17,426 crore via 14 issues in the April-December period of 2013-14.

Most of the funds have been raised to support the working capital requirements and for other general corporate purposes.

NCDs are loan-linked bonds issued by a company that cannot be converted into stock and usually offers higher interest rate than that of convertible debentures.

According to latest data from Securities and Exchange Board of India, firms including Shriram City Union Finance, Kosamattam Finance, SREI Infrastructure Finance, ECL Finance and Muthoot Finance collectively raised Rs 7,348 crore via NCDs in 2014-15 through 19 issuances.

This was more than the initial target of Rs 3,075 crore.

Market experts said that fund raising via NCDs has been less compared to the year-ago period as companies have preferred QIPs (Qualified Institutional Placement)and rights issues route to garner funds.

"Institutional investors were bullish on equity market and preferred to tap QIP route during the year instead of debt instrument, mainly on account of sustained rally in the stock market supported by change in government at Centre," Geojit BNP Paribas Research Head Alex Mathew said.

Individually, Shriram Transport Finance Company raised Rs 1,975 crore, as against a target of Rs 500 crore; IFCI mopped-up Rs 1,209 crore against a base size of Rs 250 crore

Muthoot Finance mopped up Rs 466 crore against a base size of Rs 250 crore and again Muthoot Finance garnered Rs 436 crore as against a target of Rs 200 crore.

Moreover, SREI Infrastructure Finance, Shriram Transport Finance Company, Kosamattam Finance, Muthoot Finance, Muthoot Fincorp and Muthoottu Mini Financiers tapped the NCD route more than once.

In the previous fiscal, about Rs 42,383 crore was generated through 35 issues of NCDs.


{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

Gold, silver Weaken on Low Demand, Global cues


Livemint - Gold prices eased by Rs60 to Rs27,150 per ten grams on Tuesday in Delhi bullion market owing to slackened demand from jewellers and retailers amid a weak global trend. Marketmen said besides low demand from jewellers and retailers at prevailing levels, a weak global trend as the dollar touched a five-year high, damping investor demand for the metal as a safe-haven, weighed on gold prices. Globally, gold in New York, which normally sets price trend on the domestic front, fell by 1.1% to $1,181.90 an ounce and silver by 2.3% to $15.77 an ounce in Monday’s trade. In Delhi, gold of 99.9 and 99.5% purity declined by Rs60 each to Rs27,150 and Rs26,950 per ten grams respectively. Sovereign, however, enquired at last level of Rs23,700 in limited deals. In line with weak trend, silver ready fell by a whopping Rs600 to Rs36,650 per kg and weekly-based delivery by Rs630 to Rs36,620 per kg. Silver coins also plunged by Rs1,000 to Rs59,000 for buying and Rs60,000 for selling of 100 pieces.  - DEC 30 2014. 03 41 PM IST



{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

Monday 29 December 2014

Bankers not expect Some Hard Questions from PM Namo in Next PSB Meeting


Prime Minister Narendra Modi will hold discussions with public sector banks (PSBs) and financial institutions to draw up an action plan for banking reforms in "a top-level, two-day retreat for banks and financial institutions" branded "Gyan Sangam" in Pune on January 2-3.

Finance Minister Arun Jaitley, Reserve Bank of India (RBI) Governor Raghuram Rajan, the minister of state for finance, Jayant Sinha, and top officials of the finance ministry, including Finance Secretary Rajiv Mehrishi and Financial Services Secretary Hasmukh Adhia, will be there, too.

Friday 19 December 2014

Tips to Improve Your Email Click Through Rate


The best way to connect to your clients directly is email marketing, emails are more personal, unlike to other more impersonal online marketing tools, your emails lets you speak directly to your prospects and clients in the web space they visit most often, their email inbox.

Thursday 4 December 2014

5 Keys For Data-Driven-Sales Team Manager


Sales professionals and the general data-driven public, we decided to highlight the absolutely essential traits and their associated applications to sales. Here are 5 key traits of the data-driven sales manager.

Geo Target Marketing – Marketer Funda for increase Conversation


The question is: Was this valuable? Target marketing is perceived to work by the sheer fact that the practitioner has done their research and therefore, the lead is warmer. However, no one wants to be spammed, even with the best of content. And, P.R. pros: No one wants a black hole pitch: ("Where does this go? Where did this come from? Am I on some sort of list now?") If we're not making someone's workday better, easier or of a higher quality, we're doing the process in entirely the wrong way.

Friday 28 November 2014

Snapdeal Share Who Privately Held


Snapdeal.com, owned by Jasper Infotech Pvt. Ltd, was valued at about $1.76 billion (`10,562 crore) after SoftBank Group’s $602 million (`3,612 crore) investment in October, which means the Japanese investor acquired almost a 33% stake in one of India’s largest e-commerce marketplaces, according to the latest filings with Registrar of Companies (RoC).

Petrol, Diesel Prices May Go Down Below Rupees 60 - Why


Petrol, Diesel Prices May Go Down Further - why 

Crude oil prices fell more than $3 to a fresh four-year low under $75 a barrel on Thursday after OPEC decided not to cut production, despite a huge oversupply in world markets. Members of the Organization of the Petroleum Exporting Countries (OPEC), which account for nearly 40 per cent of global oil output, met on Thursday to decide whether to cut production, after oil prices dropped over 30 per cent in just six months. 

Tuesday 25 November 2014

Top 10 Women Handle the Advertising Industry Successfully


This resulted in a recent survey conducted by the agency association GWA . This downward trend has even increased in the past five years. So sit only 2.9 percent of women in general management. 2009, the proportion of female agency chiefs still four percent. A shameful development, the entire industry wasted potential. It is they, the  candidates who take their chances and have the potential to shake up the Boys Club. 

Monday 24 November 2014

Calculate Business ROI for Measuring Marketing Campaign


Calculate business ROI for measuring marketing campaign

Some goldy-oldy said about Marketers mission 
Calculate business ROI for measuring marketing campaign
Calculate business ROI for measuring marketing campaign

“marketers must prove that they able close business in a market for own company. With global economy and company financials periods up & down. Marketers find out Good timing to prove they reach to bottom line for closing business. Vice versa in bad time they have big challenge and company expectations from marketers and set a miles-stone meet in given period. Goals and marketer’s contribution in marketing activities “engaging”, “developing customer strategy”, “handle customer experience for improve business”.”

Friday 21 November 2014

Effective ways of Lead Generation through Content Marketing


Content marketing plays an important role in Lead Generation. In today’s world B2B buyers have changed a lot. B2B buyers have lot of information available online at their fingertips.

So most likely B2B buyers prefer getting product/service information online rather than approaching a person. So as it is always said that every coin has two sides, on one side it provides an excellent opportunity for marketing team but on other side it can also lead to information overload where many brands, products and services get lost.

Now what’s the right way to do it? It’s time to get more relevant and precise. We have to change the concept of one-size-fits-all mentality and should realize that every time we need to customize our content for every buyer at different levels.

Thursday 6 November 2014

Setup the perfect email campaign for industry and Target Audience - 2


Continue from : 
Summary : - 

With web research, web leads, subscriber database & perfect prospect data (contacts) we start contact all person with perfect modem OR medium. In this blogs, we talk about email campaign.  I already told about in my previous post “how create email newsletter content”. 


Setup perfect email campaign for industry and Target Audience


Summary : - 
With web research, web leads, subscriber database & perfect prospect data (contacts) we start contact all person with perfect modem OR medium. In this blogs, we talk about email campaign.  I already told about in my previous post “how create email newsletter content”. 

This content related “how set up email campaign for better return-on-investment from specific region OR targeted people and improve business relation with decision for future expansion of own business."

Wednesday 5 November 2014

Marketer Tips for Layout of Email Content


Summary : - 
In this blog article, some Business Marketer explains how making easily format OR Layout for Email Content sending to SOMEONE.

Email Newsletter helps mail Receiver understand your business. Its make convert into business / Leads through emails.

We start with “Subject”, its help to get clicked on email, in other word CTR (click-through rate). The Subject is brand images for our details showing what we are.

Email Icon
Low impressive subject like Hi, this is, for earning money, RE:

Email subject same as Title of Articles, this explains what we type in the content body. Select subject for purpose “receiver click on email & gets information of our product OR something else “ 

By research; we receive the most emails get better CTR more than business emails.


Images – some biggest use images of explaining own products, services. In emailing doesn't use high quality or resolution images because they don’t load, and you don’t get any result. You can track through some software who helps in designing templates, track it.

Images explain your business, products, services and take 20% to 30% business leads from an email campaign. Marketers suggest the use image for E-commerce web, educational, shopping web, etc. Business news, Health web doesn't use the image in email. Reader doesn’t click on product images. Why?

Content OR website promotional link

In intro para, welcome notes with company information, services, product bio for increase interest of reader OR receiver.

Give to explain about subject of products in two lines for making easily simply mail. Give company detail for contacting you and its convert into business.

Don’t forget to give a link for Unsubscribe, why? Some countries not allowed emailing without receiving permission.

Conclude –

Use perfect, popular tools for campaign in bulk, they track your sent mail for business ROI. You have any suggestion send me on johnwriter82@gmail.com OR comment on this post.

Friday 17 October 2014

Goa fried fish safari with Us - IANS


Under clay-tiled roofs, dodging tendrils of smoke in dim light and occasionally holding your breath to avoid breaths reeking of feni, pans laden with coarse flour-coated fried fish sizzle in delight in Goa's taverns.

Near Panaji, Kuttikar Bar lies at the end of a loose-gravel road behind what was once a stone mine. But for sea food aficionados it's a gold mine as far as fresh fish is concerned.

Run by former legislator Krishna Kuttikar, the bar serves some of the best fried fish this side of the river, whether it's filleted Red Snapper, Rock Fish, Bombay Duck or Mussels. But the sweet and sour vinegar-kissed squid rings are the most sought after.

If you ever want to eat the best fried fish in Goa, you gotta do one thing for sure: Head inland away from the sea, away from the fancy beach-belt diners and those beach shacks offering hyped, assembly-line food.

"It's the sweetness of the masala which makes the squids unique here. In most other places it is just hot and spicy," Kuttikar expalined. On most days, getting a seat here can be a problem with the 10 or so tables packed to capacity with binging junior bureaucrats, off-duty policemen, local residents and journalists among others which even includes staffers from the chief minister's office. (Kuttikar Bar and Restaurant. San Pedro, 8 km from Panaji)

Over in Siolim, 25 km north of here, the Amancio Bar overlooks a picturesque river and an abandoned ferry ramp. The only aberration to this otherwise placid environment is the pissed drunk patrons of this bar and others nearby, who perilously walk up to the edge of the concrete ramp to relieve themselves.

Amancio's has a quaint wooden balcony with tables overlooking what was once a busy market place. But once the crusty fish lands on your plate, your attention doesn't get anywhere else.

"The palu (perch) marinated fried with recheado (red chilli paste, spices and vinegar) masala is mouth-watering and priced affordably too," says Ashley do Rosario, who swears by the place. (Amancio Bar, near Siolim, Tar, Bardez)

Sheela Bar, located off the St. Jacinto island along the airport road has grown over the last couple of decades from a shack to a bar and restaurant almost threatening to go the fine dining way.

Unlike most fried fish haunts which use a red chilli marinade before slipping the fish into the pan, Sylvester D'Souza uses a unique green chilli paste.

"This is our trademark. It's what makes us unique. But we have a lot more offer in terms of fish, oysters, crabs and meats," says D'Souza.

His relatively sweet crab is unique too, as against the fiery garam masala spiced variants found in other restaurants. The preparation may not be to everyone's liking, but the crabs are more often than not bursting with flesh and that sweet, fresh flavour. (Sheela Bar and Restaurant: Opp St. Jacinto Island, Cortalim, 25 km from Panaji)

And then there are really rustic taverns like the one run by Madhu Halarnkar right next to a popular medicinal spring in the village of Pomburpa, 15 km from Panaji.

His small operation reflects the quintessential soul of a Goa tavern: Four tables, animated conversation, mingling odours of stale sweat, spilt feni and the fish frying in the kitchen.

Halarnkar offers the more humbling varieties of fish like sole, milk fish and prawns, which are obviously fast-moving amongst his more than modest clients. If you are a diehard regular, he would even allow you to fetch your own fish, which he will cook to your liking.

"Oh. You must have a bath at the spring after your meal. It's healing," Halarnkar often recommends midway through the meal. If you aren't so drunk, why not give it a try?

(Waterfall Bar, near Pomburpa spring, 15 kms from Panaji).

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

Special Food on special occasional for loves ones



Special Food on special occasional for loves ones - Tanddore
From India Today


The caterer you call on might make that tandoori chicken or chicken razalla pretty well, but your regular guests must be knowing the menu by heart. As busy schedules increasingly keep us away from the kitchen and social obligations make us throw parties too often, it is time to move away from the old menu and show the guests how much of a food connoisseur you are.

To help set the table are a bunch of upcoming home delivery services that offer exclusive cuisines, fresh menus and healthy food. So, the next time you are craving for some dhansak, patrani macchi, Kolhapuri mutton or misal pav, there is no need to look up on Zomato how far a restaurant serving Parsi or Marathi food is. 

Just call Jyoti Watchmaker, whose delivery service Entertain@Home specialises in Gujarati, Marathi and Parsi cuisine. "Gurgaon and south Delhi is fast becoming home to young corporate professionals and couples, who are adventurous with their food and love to socialise, but don't always kitchen. Being increasingly health conscious, neither do they want to eat out at every occasion.

We offer them variety and nutrition in food," the homemakerturned-entrepreneur Jyoti explains. "Several Gujarati and Maharashtrian families have also started calling on us for the traditional weekend lunch, instead of dining out," she adds. Adding a twist to the usual north Indian fare is Megha Tuli's The Leaping Caravan. Another Gurgaon-based home delivery service that also caters to south Delhi, this Caravan journeys down Sher Shah's Grand Trunk Road to bring flavours from Bengal, Uttar Pradesh, Delhi, Punjab, Pakistan and Afghanistan.

If there is one thing Delhiites love as much as partying and good food, it is a great house party with plenty of yummy bites. As house parties get more creative and exciting, with professionally managed bars and kitchens, photo booths and DJs, the only thing lacking is variety in food. 

"As one of the most important trade routes, the road has inspired a great fusion of food and culture. The colourful caravans travelling along this road brought with them influences that helped shape what we today recognise as great food. The recipes we use are all hand-medowns from older generations," Tuli adds. While the Railway Chicken Curry on the menu has been prepared under the guidance of a gentleman who actually worked in the Railway kitchen back in the colonial days, the recipe for Dahi ke kabab is a well-guarded secret from a family in UP.

Tuli, a former hospitality professional, counts several young professionals among her frequent clients, some of whom even order twice a day.

 "When specialised cuisines are just a phone away, many prefer to eat at home," she says. The Sunday brunch may soon be an alien concept, with Nashta, the breakfast delivery chain, now open in Gurgaon. 

With a menu that covers Indian traditional dishes, english and continental cuisines, fresh juices and a whole lot of health and yummy options, few would now be willing to step out of home to get breakfast on a weekend. While these delivery chains function within the space between restaurants and momand-pop delivery outlets, the efforts involved are no less than that of a restaurant.



{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}