Why Leaders Must Fail in Targets have some Reasons

Why Leaders Must Fail in Targets have some Reasons

   September 29, 2014       prabhakardalvi

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We are surrounded by the chase for perfection but unfortunately it doesn't exist. The crazy thing is that all of us KNOW it doesn't exist. How do we know? Well, we all have different opinions and no one agrees 100% with the media. Not everyone agrees that 4.0 is the greatest indicator of success and neither is 2400.

So, why is it that we continue to chase after perfection? The simple answer is that we haven't been taught how to fail. We haven't learned how to own up, accept responsibility for our results and continue to move forward. Sure, some of us do it. But, when something goes wrong, the majority of us immediately react by looking to place the blame on someone or something. Unfortunately, that is the reaction of many leaders as well. Many leaders blame the economy. Many leaders blame the worker morale. Many leaders blame the marketing department. Many leaders blame everyone but the person in the mirror. Maybe blame is a tough word because it makes it seem like all of the responsibility should lay in one place. That's not the intent. However, when things are not working, I'm suggesting that our first response should be to look inward, asking the question, "what can I do to move this forward?"

I read a quote by Harold Myra that said "Failure is the inevitable companion of a large vision."

If I flip that on it's head, the question becomes, "If you are not failing, how large is your vision?"

People don't always follow leaders with a large vision. But leaders who create and ultimately achieve a large vision make IMPACT! They make impact not only because they were consistent in sticking to the vision and executing, but also because they failed and were able to continue powerfully in the face of it.

Powerful leaders must be able to teach their teams not only to EXPECT failure but HOW to fail. In racing, the drivers learn HOW to crash and HOW to respond when the road conditions cause the car to spin. A crash is a fail but learning how to do it is important. When learning how to parachute, there is not really a great margin for failure. However, when a parachute fails, you are taught about the reserve parachute and rolling techniques that may lessen the impact as you reach the ground. (Check out this article)

When leaders fearlessly fail, several things take place:

1. They are able to practice rebound - They are able to understand the process of breakdown and how to come back from it. They can then effectively direct their teams on this process.

2. They show that it is a part of the process of progress - Achievement doesn't happen without failure even though we like to share the story of ideal. The real story is about how to push through the process.

3. They create a culture of safety - Too often, we work or live in environments where we FEAR messing up. If we mess up, we are going to get fired, be blamed, etc, etc. If the leader fails and provides the template for pushing through, that creates a culture where failure is safe, especially if they are taught HOW to fail.

4. They get to see FIRSTHAND what works and what doesn't - Too often leaders are removed from the process. It is in being closely connected that you are able to solidify relationships and create unity. When failure happens here, it's easier to brainstorm. It's easier to craft a new path. It's easier to move forward with an entire team that pushes in the decided direction. However, if the leader is removed, what tends to happen is simply meetings, meetings and more meetings that circle around blame and who's fault it was. It's not always possible for the leader to be in the middle of the pack. But, the show Undercover Boss is a perfect example of the perspective that is gained when this effort is made.

Perfection is all around us. Well, at least the chase for it is. Media tells women what is the perfect body shape and weight. Academically, 4.0 is a perfect GPA. Back in the day, 1600 was a perfect SAT score but apparently it is now 2400. (Shows you how long ago I took it.)

Perfect doesn't exist. Failure does. Why focus on the one that isn't real? Pursue fearless failure. Pursue progress. Pursue learning.

Can you remember a situation in which you were taught HOW to fail? Leave your answer in the comments.

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About The Author: Robert Kennedy III is trainer, author and speaker that works with organizations on personal performance and leadership. He believes that focusing on personal performance empowers individuals to create and achieve their best while allowing purpose-driven organizations to achieve maximum results. He is the author of 28 Days To A New Me: A Journey of Commitment and the also the forthcoming book, Purpose, Power & Profit: How To Create Maximum Impact Through Understanding Your Gifts. 

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

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Unhealthy People Fats Not Affordable to USA Country

Unhealthy People Fats Not Affordable to USA Country

   September 24, 2014       prabhakardalvi

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Unhealthy public as Fatty people (sorry for this word) make bankrupt to own families. In USA many fat people spending lots of dollar for medicines. Medical costs of USA citizen $2.8 trillion means $9000 per person / per head in country. National health organization don’t make new grants why? USA nation spent almost half of budget on this unhealthy people.

As per Galloup & Healthways reports in USA, well condition health people 25%, unhealthy OR fatty & obesity peoples 57%, suffering from other diseases 11%. This reports shown how USA face Medically Unhealthy bankruptcy in last 10 years.

USA Centre of disease controls, declare 70% of country people too fat, they spent all money on cover disease cure (they almost bankrupt). Not helpful for national fund obesity until 2022.

USA issue grants, after debate they make expansion in medical funds raise to $2.8 trillion.

Author thought

Be healthy – be fit for child / parents, be fit for help National financial positions. Make strict to every person for Healthy to improve life. God bless USA

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India can't grow as fast as China, Japan

India can't grow as fast as China, Japan

   September 22, 2014       prabhakardalvi

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Warren Buffett once pointed out that it is easier to get big returns on small sums.

As he put it, "I was killing the Dow in the 1950s but that was when I was investing peanuts."

That is, he was outperforming the Dow Jones Industrial Average by large margins when his corpus was relatively small.

It got progressively more difficult for Buffett to outrun the indices, as Berkshire Hathaway's portfolio grew into billions.

High growth is also much easier to log in a small business than in a Reliance.

Similar issues of scale also hold true for national economies.

It is easier for a small economy with low per capita to grow quickly.

It is more difficult for a large economy to sustain high growth over long periods.

The prosperity and high living standards of Europe and America came about due to steady, low growth over very, very long periods.

Stable economic growth started with the industrial revolution (1760-1820), and continued through the colonial phase.

Nations in Western Europe and America saw GDP (gross domestic product) growth compounded at 1-2 per cent per annum for over a century.

Since World War II, several nations have demonstrated that sustained GDP growth at much higher rates is possible.

The possible reasons might be that technological changes came faster after 1945 and investment flows also became more efficient.

So, GDP growth rates accelerated.

Even so, China and Japan are truly amazing.

Both countries grew at breakneck pace for very long periods, starting from low bases. 

Japan lost its entire industrial base in World War II, many cities were obliterated and a large proportion of the working population was killed. Growth in the 1950s started from a very low base, therefore.

It continued until Japan became the world's second-largest economy in the 1980s. Since then, growth has stagnated but Japan is the third-largest economy.

Between 1930 and 1948, China suffered civil war, while also fighting the Japanese. After Mao Zedong came to power, famines and political purges led to the deaths of 10 million or more.

Mao died in 1976. In 1979, China liberalised its economic policies.

It has since grown very fast to overtake Japan and become the second-largest economy in the world.

In nominal terms, India's economy is one-fourth as large as China and one-third as large as Japan. But India only started liberalising in 1991, some 13 years after China.

Adjusting for time differentials, the macro-economic growth pattern is quite similar. India is more or less where China was in 2001.

However, researchers who point out this similarity also point out key differences.

China had far superior literacy rates and far more female workforce participation in 2001 than India does in 2014.

China followed a manufacturing, export-oriented growth model from the 80s onwards.

It exploited its much cheaper labour to gain market share versus other export-oriented nations like South Korea and Japan.

It is much more difficult for India to compete on this front in 2014.

The cheap-labour driven export-model has multiple players - Indonesia, Bangladesh, the Philippines, Thailand, etc.

China also got a lot of foreign direct investments coming from the well-established overseas Chinese business community.

India's upper-crust non-resident Indians are mostly professionals, and they might not be able to match this. So, India will have its work cut out emulating China's growth rates through the next phase.

The large Indian workforce is under-skilled.

The education system is in a shambles and might not respond effectively to the need to teach labour new skills.

Building scale in new manufacturing areas requires years of effort, and need changes in labour laws, land laws, etc.

The pace of movement in such areas is very slow. While these things could improve, India's growth is more likely to be driven by the positive trends that are already evident.

There are pockets of excellence in industries, where India is export-competitive, such as IT services, bulk pharmaceuticals, automobiles and auto-ancillaries.

There is a huge, under-served domestic market for many services and many goods.

As poverty reduces, there will be fortunes to be made catering to the lower end of the pyramid.

There is a massive shortage in physical infrastructure and efforts are being made to address this deficiency. India hopes to tap China and Japan for money and technical know-how.

Specific growth areas for India are liable to be different from areas in which Japan, China have scored, says Devangshu Datta.

That is fine, so far as it goes. But the specific growth areas for India are liable to be very different from the areas in which Japan and China scored.

Devangshu Datta

source: business-standard.com

Related News: China, India, Japan, Warren Buffett, GDP

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

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Difference in Inbound and Outbound Team To Incoming Lead – See it

Difference in Inbound and Outbound Team To Incoming Lead – See it

   September 15, 2014       prabhakardalvi

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Difference in Inbound and outbound team for Lead – see it

Inbound lead come from web form through social, SEO, paid campaign etc. this lead we give to Outbound Team for closure, they are truly close or loose. Let’s discuss...

Suppose inbound lead coming through the web form via social, direct traffic etc. 

Sales Teams have already lots of jobs OR responsibilities like:

1. Tele-Calling to CMO, CEO, Marketing person for set a meeting for  VP from Data collected by MR.
2. Make a follow-up email to the targeted Executive person
3. Sale person or BDM just follow a list by Or gather by  MR and VR
4. such as inbound lead qualification, outbound prospecting, closing, or account management

Inbound leads mean visitors find us from a search engine, social brands of our products, directly enter our web address etc., this is unique visitor – leads – because we don’t call via sales person, don’t follow-up. Don’t make dare to give this inbound lead to sales executive. They treat like as a normal data, don’t give importance in result we lose it.

Why I suggest you, 

1. They answer OR they just follow – why we follow this Inbound Leads ( This is not tele-verified, customized ) 
2. Salespeople had many responsibilities like closers close, prospector’s prospect, etc.  Focus your salespeople to allow them to become experts in own field -- @ inbound qualification, closing, prospecting etc.
3. The Success rate for this  Leads to closure means Business ROI – 40%

Are you ready for creating Two teams – 

One for Inbound leads – to bear word like “verification, calling, and leading convert to Business ROI”

Another, its daily basis calling from picking database from the Company.

A. Inbound Lead marketing leads coming through the website via sources like marketing campaign, emailing, search engine marketing, or organic word-of-mouth.

B. Outbound marketing is part of cold call & gather meeting for a VP to closure leads. Sales people continuously make a call & they have targeted for monthly leads for commission in some firms. So don’t dare to do this. You loss precious client or promoters.

Best of luck

(This post refer by Pamela Vaughan, hub spot)

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Facebook made $200 billion with Mobile Advertising

Facebook made $200 billion with Mobile Advertising

   September 10, 2014       prabhakardalvi

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Facebook logo (Photo credit: Wikipedia)

With special reports, Facebook market value increases with position 22^nd largest corporation. Mobile advertising boosts revenue of Facebook with all devices.

Founder of Facebook wealth has increased by $34.5 billion with stake & stock raised by 81% in last 12 months.

With mobile marketing, every product & services take speed booking, launching, delivered like snapdeals, flip-kart, jabong etc. In Advertising on Facebook charge minimum $10 but for, it’s questionable….

Facebook makes display ads, banner advertising with condition of your search in box or you have already seen pages on a different subject. Mostly small business giving first preferences to Ad-words for budget start from 500 to onward, but Facebook charge $10, LinkedIn as per region-target size etc.

LinkedIn is business network but Facebook it a personal chatting center, founder earn from shopping, business, promote a post.

Promote a post:

On a Facebook, when you post they ask you want promote this? With advertising power. It’s true!

Congrats Mark Zuckerberg 

Refer : DNA

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Logistics & Transport Market Research Technique by Tech guru

Logistics & Transport Market Research Technique by Tech guru

   September 05, 2014       prabhakardalvi

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Transport and Logistics

The need to move goods is as old as the hills. In the 1930s road transport overtook rail as the main means of transporting goods around the country and it is big business – there are around 400,000 heavy goods vehicles on UK roads today. Yet, the term “road haulage industry” is outdated. This is an industry that has remodeled itself and now promotes itself as purveyors of logistics and supply chain solutions. But have things really changed?

Logistics market research

Road haulage has always been an industry with hundreds, if not thousands, of operators. The bedrock of the industry is small family firms with trucks that are at the customers’ behest if they need something moving. Being local to the source of whatever needs moving is important because it means that there are trucks close to base and the source of business. If the return journey of the truck is empty, so be it; the cost of the movement is borne by the single load. Without being too cruel about it, the small family firm is not the most sophisticated operator and it is our contention that their focus on price when selling their services does not serve them or the market very well.

The requirement to shift a load from A to B still dominates. However, there is also a more sophisticated need to provide a solution for goods storage, managing supply and moving products in a very tight time window. This change has taken place over the last four decades. Yet, despite these developments, there is still an unhealthy focus on price. This limits innovation, it stymies added value services and it reduces the amount of personal service that is offered.

You can’t blame the people who need haulage for wanting a bargain. A good price is an obvious and easy thing to measure and it is no surprise that it is a strong metric for decision making. But in this respect, hauliers are their own worst enemy as many still see themselves as delivery men. They still believe that a low price is the best and easiest way to win business and as a result they sell on price. It is about time that hauliers opened their ears and listened to their customers. Logistics market research and transport market research can help them do this.

Transport market research

Examples of our logistics market research and transport market research experience include: - b2binternational.com

• Flight guide software
• Freight forwarding
• In-car telematics
• Train refurbishment
• Train test centre market assessment
• Hauliers' propensity to bundle oil products (i.e. fuels, lubes) plus associated services (cards, fleet management, oils analysis application support, etc.)
• Concessionaire relationship research (retail, financial services, car parks) throughout most major UK airports (Heathrow, Gatwick, Stansted)

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

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Business with Different Type of Database - Big Vs Rich

Business with Different Type of Database - Big Vs Rich

   September 04, 2014       prabhakardalvi

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Everyone seems to be talking about big data these days and how it’s changing the world. That might well be the case, but it seems that it’s beginning to become more of a nuisance than a solution. Surely the whole point of technological advancement is to make life easier and better for all involved? I believe now more than ever, there is place for a different type of data - unique, rich data - which has always been around, but not necessarily prominent in the online world.

As an example, one of my good friends Chris, is getting very close to the happiest day of his life. The day that he becomes a father. Chris is a hard working man and not only doesn’t find the time to do any shopping, he is hardly what you would call an online shopping expert. Needless to say, being handed the responsibility of finding the perfect pram for their new addition to the family, is a mountain to climb for Chris.

So Chris hits the web. However he doesn't even really know where to start, what to look for, where to find and not to mention commit to such an important purchase. But he prevails and browses, from Kiddicare to Mothercare, from Asda to John Lewis - he became a hunter-data-gatherer.

Then he left it for a day or two – to think.

In the meantime, based on his activity on social media and internet searches, big data was crunching away, having identified that, in all likelihood Chris’s family was expanding.

When he next connected Chris was bombarded with offers of, amongst others, the three N’s; nipples, nappies and nursery kit. Fine. Good work big data. But he was also however offered a dog bed, flea shampoo and a subscription offer for Dogs Today magazine. Clearly some big data must have been crunched wrong somewhere in the cloud.

However all of this is not very helpful to good old Chris, as he is looking for not only a pram, but the perfect pram for his family, with all the right features (which he doesn't even know about) and at a good price. This is Chris’s Everest.

Fortunately, one of Chris’s best friends, Jules is an online shopping and social media maverick and as a new mother, she went through the same process not too long ago. She knows Chris and his wife and she knows exactly what would be good for them. She also knows about Chris’s Everest and how he wants to surprise his dearest. While getting in the new order of nappies and food for their little one, Jules notices that the perfect pram is now on a 50% sale online, in Chris’s wife’s favourite colour as well…

So she jumped into action, added the pram to social shopping site haveyouseen and shared the link with Chris. She even created a collection of complimentary items from all over the internet that would make the first couple of weeks of parenthood just that much easier.

So all ended well. Chris bought the pram, Jules got a commission for her work and Chris is the conquering hero.

And that is why big data will never know a stranger as well as their best friend and why a personal recommendation goes that much further than even the most advanced and innovative targeted advertising.

I’m Founder & CEO at haveyouseen where we advocate the power of rich data every day. Rich data for us is what makes sense – the fact that that our friends and family will always know us better than any Google or Facebook (and soon Amazon) algorithm. Brands and merchants all over the world can now reward, through haveyouseen, their most trusted advocates for doing what they do best. Make trusted personal recommendations about their products.

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

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Why Twitter Will beat Facebook in Future Digital Market

Why Twitter Will beat Facebook in Future Digital Market

   August 20, 2014       prabhakardalvi

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Now, those who are still Facebook addicts and find it impossible to unplug from your "FB" network of friends, fans and likes, not to fear. There will always be a Facebook-like app out there that connects people, it's just that it may have a different name with different features.

Still, here are six reasons Twitter will have more staying power than Facebook:

• Twitter is a news source. We can follow news outlets and more importantly newsmakers on Twitter and get up to date, quick information. We are seeing this more and more in politics and sports where the person of interest is "broadcasting" the information they want disseminated. They determine when they want the public to "get the news." In many cases, it's unfiltered and spoken directly to that person's following. They can and sometimes do, respond directly to questions. Can Facebook be used as a news source? Absolutely, but it's predominantly a neighborhood for people to connect and share. Even more interesting is the way that media have started to quote people's Twitter posts - as if it's a quote in the paper or a soundbite for television.
• News media members have embraced Twitter. A while ago, I wrote this piece on how media members can now create and demonstrate value to their employers by creating their own personal fan base. Television news organizations have relied on things like "Q" ratings to see how "likable" their viewers find their talent. Anchors and reporters were usually not privy to that information. Today, if you want to see how well watched a news personality is, check their fans. Check their TweetReach. Consequently, savvy "social media" members are actively engaging their followers through insight, inside information and live updates on Twitter. Best of all, many are also talking to people through Twitter. Yes, they can do this on Facebook as well, but real time engagement isn't as effective as it is on Twitter.
• Engage with "famous" people on Twitter. Let's face it, famous people have Facebook Fan pages, but mostly it's one way communication. Typically, there's not much chance you're going to engage with a famous person on their Facebook page. I believe there are many reasons for this, but one may be due to the "public" nature of the wall and how information is posted. In my experience, it's easier to receive a comment back from a famous person on Twitter than on Facebook. One reason for this may be that it's simple to reply a 140 character (or less) message to someone on Twitter than on Facebook.
• Twitter is easier to use on a mobile device. Don't get me wrong, it's pretty simple to post stuff on Facebook from your mobile device, but Twitter is crazy simple. It's a matter of opening your app and posting a thought, picture or video. It's actually easier than texting. There are no "notifications" that you have new messages, no waiting for pages to open, it's quick and easy.
• It's easier to avoid annoying people on Twitter. Let's face it, we all have a handful of people that drive us nutty on Facebook. So, rather than "unfriend" them, we either put up with their inane, boring, self-serving posts or we "hide" them. My gosh, you'd hate to insult one of your Facebook "friends!" On Twitter, it's real simple. If someone bugs you - don't follow them. Honestly, how often do you comb through your Twitter followers to see who is following you? There is a personal "distance" that is built in to Twitter. A polite separation can get closer if you'd like, but generally speaking, it's not nearly as intimate as the Facebook connection.
• Commercialization will kill the Facebook experience. Marketers will ruin Facebook for a large number of people. Facebook was cool when it was like the band you liked that no one else had heard about. As soon as the band makes it big, they aren't nearly as cool. Facebook has already become that for a lot of people and now that it has become so household, marketers have found ways to tap into that audience. We can learn about our audience and find out what they like and dislike and then go sell to them. Sorry, but what about just hanging out and re-connecting with friends? It's like being at a restaurant and having someone come by every few minutes to sell you something that aligns with their demo. Ok, gasp marketing friends, but I think somewhere deep down we all know this is true.

Like I said, I'm no prognosticator and my disclaimer is that I've been wrong a million times before and that some of these points are generalizations. That said, it's just my opinion, I'd love to hear yours.

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

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Running Retargeting Campaign - Follow This Steps

Running Retargeting Campaign - Follow This Steps

   August 19, 2014       prabhakardalvi

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Retargeting is a powerful digital marketing technique when campaigns are run correctly. We recommend the following best practices to help ensure you craft retargeting campaigns that result in the brand lift and ROI you may have heard about:

1. Frequency Caps

One or two visits to your website doesn’t mean prospects want to start seeing your ads everywhere they browse. Overexposure quickly results in decreased campaign performance, which is why it’s almost always advisable to use a frequency cap. Prospects may ignore your ads completely, a phenomenon known as banner blindness, or they may begin to have a negative association with your brand as you follow them all over the web.

A frequency cap will limit the number of times a tagged user will see your ads and will prevent potential customers from feeling overwhelmed. Be strategic with how and when you serve ads, and take into consideration that not every website visitor will be at the same point in their purchase journey. We typically recommend 17-20 ads per user per month, but you can work with your retargeting provider to determine what makes the most sense for your campaign.

2. Burn Code

Have you ever made a purchase online only to find you’re still being inundated with advertisements for that company or product? By continuing to serve ads to converted customers, companies are only serving to annoy people. Don’t make the same mistake.

Luckily, there’s a very simple solution: use a burn pixel. This snippet of code, placed in your post-transaction page, will untag any users who have made a purchase, ensuring you stop serving them ads. It’s that easy. In addition to not annoying your customer, the burn code saves you money. Why waste valuable impressions on the people who already converted?

Converted customers can still be a part of your retargeting campaign, just don’t ask them to take the same action twice. Now, you have an opportunity to retarget current customers with new ads. Instead of showing them what they have already bought, you can upsell, cross-sell, or even offer referral discounts through new ads. Essentially, burn the previous campaign and enroll them in a new one!

3. Audience Segmentation

Audience segmentation allows for you to tailor ad messages to users in different stages of the purchase funnel. The process is simple: you place different retargeting pixels on different pages of your site, and then tailor creatives based on the depth of engagement of each user.

When a visitor comes to your main page, you can target them with creatives that communicate general brand awareness. If they looked at your product page, you can serve them with more specific ads around your product offerings, Regardless of user’s level of interest, audience segmentation ensures you are serving relevant and engaging ads.

4. Demographic, Geographic, & Contextual Targeting

Targeting gives you the opportunity to fine-tune your ad placements, ensuring greater relevancy and increasing ad performance. Advertisements can be targeted based on demographic information, like age or gender, contextual factors like subject matter of the website, or geographic data.

When you target your ads with consideration for demographic, geographic, and contextual variables, you don’t waste valuable impressions on people who aren’t relevant to your campaign. Targeting not only improves the relevancy of your retargeting campaign by placing the right ads in front of the right people, but it also lowers your costs. Instead of serving ads to everyone, you’re saving your money and showing ads to the people for whom your ads make the most sense.

5. Setting View-Through Conversion Windows

For brand marketers interested in increasing awareness and establishing market share, display can be a highly effective and measurable channel. A frequent complaint of the direct response crowd is that online display advertising doesn’t drive clicks at the same rate as paid search advertising, but clicks aren’t telling the whole story. Retargeted ads, even if they aren’t clicked, can provide brand lift. In one comScore study, retargeted ads led to a 1046% increase in branded search, a clear sign of heightened brand awareness and recall.

The view-through conversion takes into account that some ads don’t trigger immediate buying decisions, but can nonetheless influence people to make purchases later, also known as the billboard effect. In the same way a catchy billboard grabs your attention and boosts brand awareness, an online display ad can encourage a later action. View-through conversions provide advertisers with richer data around ad performance by considering conversions that occur within a certain window after a user sees an ad.There are various practices around the length of a view-through conversion window, some providers will set a 30-day window for example, but we recommend 24 hours. A 24-hour view-through conversion window will provide you with valuable data around the stickiness of your ads, the quality of your ad placements, and your audience’s shopping habits, without inflating or overstating your ads’ effectiveness.

6. Single-Provider Retargeting

Running retargeting campaigns with multiple providers has a number of serious drawbacks. If you run with multiple providers, each provider will be bidding for the same spots on the same websites, driving up media costs and decreasing the chances each has to serve ads to your users.  You may also run into difficulties effectively implementing frequency caps, as each retargeting provider will be operating independently.

If you’re new to retargeting and you want to test the waters with different providers, it’s more effective to run tests in subsequent months using one provider at a time. You’ll have a better sense of which campaign actually performed better without skewing your results.

7. Rotating Creatives + A/B Testing

Even if you launch your campaign with incredibly strong creatives, running with the same set of ads for months on end will result in a lower performing campaign.  According to a ReTargeter study, clickthrough rates decrease by almost 50% after five months of running the same set of ads. After seeing the same ads again and again, a user’s interest is no longer piqued and the ads are more likely to blend into the background. By rotating your ad creative every few months, you can easily avoid experiencing these dips in performance.

Simple A/B tests can provide the data you need to run campaigns with high-performing ads. Instead of relying on what you think will work, you can run tests for measurable and actionable results. A/B testing your creatives will help you determine the optimal combination of ad copy, calls-to-action, and graphics. Here at ReTargeter, we always run A/B tests and recommend that our clients do the same.

8. Optimized Creatives

The banner ads you use may do more to determine success than any other factor of your retargeting campaign, so it’s crucial to devote sufficient resources to making beautiful ads.  Marketers often try to cram as much information as possible into the space allotted. This method of designing banners will only distract your audience and won’t serve the purpose of the ad: to win their attention and keep it. You want to be memorable, so that even if your audience doesn’t click your ad, it stays with them. Often, creating memorable ads is best achieved by keeping copy minimal and design simple. All of your banner ads should be well-branded and recognizable.  Use bold colors, concise copy, and clear calls to action with big, clickable buttons.  For more suggestions, check out our section on banner ad best practices.

When used properly, retargeting is incredibly powerful. Follow these best practices when you run your retargeting campaigns and you’ll be sure to see high returns.

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

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How does Retargeting Campaign work

How does Retargeting Campaign work

   August 19, 2014       prabhakardalvi

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What is retargeting?

Generally 2% of shoppers convert on the first visit to an online store. Retargeting brings back the other 98%. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.

How does Retargeting Campaign work - Adroll

How does retargeting work?

Technically all that is necessary is to place a JavaScript tag in the footer of your website. This code creates a list of people that visit your site by placing anonymous retargeting "cookies" in their browser. This list allows AdRoll (or other retargeting vendors) to display retargeting ads to your potential customers as they visit other sites. Since AdRoll works with the largest ad exchanges, we can retarget your customers just about anywhere they might go online.

Why is retargeting so effective

Retargeting generates greater online sales by keeping your brand front and center and bringing "window shoppers" back when they're ready to buy. Every time your customer sees your retargeting ads, your brand gains traction and more recognition. The high click-through rates and increased conversions that are typical with retargeting campaigns underscore the value of good branding and repeated exposure.

Retargeting Best Practices

Retargeting is most effective if you segment your visitors (eg, people who looked at shoes vs pants) and tailor the retargeting ads shown to each group, or not retarget them at all (eg, people who converted.)

ANSWERS TO MARKETING AUTOMATION FAQS FOR MARKETERS

WHY DO YOU NEED CONTACT DATABASES SOLUTIONS AND SERVICES?

The best performing retargeting creative has a clear call-to-action and promotes an offer.

Different products warrant different retargeting time windows. Eg, people shopping for travel should be retargeted immediately; people shopping for luxury goods should be retargeted later.

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

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Answers to Marketing Automation FAQs for Marketers

Answers to Marketing Automation FAQs for Marketers

   August 19, 2014       prabhakardalvi

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The automation industry is growing rapidly as more and more B2B marketers realize the benefits of a system that can cut down on manual marketing and sales processes, sync with their existing CRMs, and put time back into their days. In fact, last year's B2B Marketing Automation Vendor Selection Tool report predicted that revenues for B2B marketing automation systems would reach $750 million in 2013. With numbers like that, marketing automation is pretty hard to ignore.

For those new to marketing automation, you may be wondering what all the fuss is about. What can marketing automation do for you? Is it really worth the price tag? Let’s start by going through a few key features and benefits, so that you can see what a beginning automation user’s path might actually look like.

what is marketing automation?

Before we get into some of the cool things you can do with marketing automation, it’s a good idea to have a solid understanding of the platform itself. Marketing automation is a powerful marketing and sales tool that automates many of your communication programs, lead generation campaigns, and lead nurturing programs, so that you can move prospects through the sales cycle with minimal time and resources. Simply put, marketing automation is email marketing, reporting, lead generation, social media, search marketing, and prospect tracking — all in one integrated system.

What can it do? -- The capabilities of a marketing automation system range from simple landing page and email creation to in-depth visitor tracking and reporting. Let’s take a look at a few core functionalities below:

• Email marketing. With marketing automation, you can build emails using a drag-and-drop builder or HTML (if you are so inclined). Emails can be targeted to specific segments and tracked so that you know if they were opened, clicked on, or unread. More advanced email reporting can even give you insight into the devices and email clients that your recipients use to read their emails.
• Lead generation. By using forms and landing pages to “gate” content on your site, you can collect prospect and visitor information that can be passed along to sales reps for follow-up. Targeted email campaigns can also drive traffic to your landing pages, helping to improve lead generation efforts.
• Sales intelligence. Marketing automation benefits more than just the marketing team; it benefits sales teams as well. With prospect and visitor tracking, real-time sales alerts, CRM integrations, and insight into prospect social profiles, your sales team will always be up to date on prospect activities and interests, giving them the ability to tailor their sales pitches accordingly.
• Reporting. Marketing automation systems offer the benefit of closed-loop reporting, which allows you to attach revenue from closed deals to the original campaigns where they were created. This improves marketing accountability by providing additional insight into campaign performance and ROI.
• Social media. Many marketing automation platforms also give you social media posting capabilities. Post updates to multiple platforms at once, then monitor performance using tracked links. No need to hop between social platforms!

These five bullet points sum up some of the main ways that today’s marketers are using marketing automation platforms to increase revenue and marketing productivity. If you’re just starting to familiarize yourself with the tool, these are good areas to focus on throughout your product search and implementation.

What other features or benefits do you think beginning automation users should be aware of? Let us know in the comments. - exacttarget.com

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

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Twitter experimental changes how favorites work angers users

Twitter experimental changes how favorites work angers users

   August 18, 2014       prabhakardalvi

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Twitter is experimenting with a new feature that is downright blasphemous to experienced users. Some users are seeing a few tweets in their timelines that have merely been favorited by accounts they follow. Other tweets are showing from accounts that your friends follow. That's a massive change: Twitter has fundamentally only shown tweets and retweets posted by accounts you personally follow (as well as advertisements) in timelines to date.

The experiment is particularly concerning for some because the favorite has always been rather mysterious. Despite its name, many do not use the favorite in the same way as a Facebook "Like." Some use it as a simple acknowledgment of receiving a tweet or as a way of saying "thanks." It can also be a simple way of saying that you found something funny. Others use it as a type of bookmarking system.

Don't you dare mess with my timeline

Favorites have also been pseudo-private; while you can view a list of favorited tweets from an account's profile page or on a tweet's detail page, typically only the "favoriter" and the "favoritee" ever know about it. If Twitter starts surfacing favorited tweets in timelines, they've suddenly become far more public. The change — and the backlash — is somewhat similar to Facebook's attempts to share just about everything "friends" did with Open Graph. The company has largely given up on those efforts.

It's not impossible to see how this experiment could be beneficial for those who haven't carefully curated a list of accounts to follow. Seeing what other people favorite could help new users see how people use the service. It could also reveal some of the excellent back-and-forth conversations that are easily missed unless you follow many accounts that interact with each other often.

Let's face it: favs are pretty arcane

Even if you are up in arms about the experiment, it seems unlikely that the feature will see a wide rollout in its current form. It's currently unclear how many users are seeing the experiment in their timelines right now. I noticed the feature late last month in my own account, and a quick search of Twitter shows some others have as well. The experiment gained attention earlier today when The Next Web published a story on it.

Twitter has not yet responded to requests for comment, but in a generic blog post on its site about such tests, the company notes that it "experiment[s] with features that may never be released to everyone who uses Twitter." The company adds that the "they help us decide what not to do –– which is important as we work to keep Twitter simple while improving the user experience."

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

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Branded USB Power Bank In Edmonton

Branded USB Power Bank In Edmonton

   August 07, 2014       prabhakardalvi

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Edmonton is the place where you want to stay for a while and considered one of the best place to stay in the world. As the people are blooming, the best part is that businesses are blooming too.  And as any place with blooming businesses, marketing campaigns are shooting and coming from  everywhere. Of course, promotional products in Edmonton are available. So let’s talk about that. What  are possibly the best promotional products in Edmonton that a newbie entrepreneur would like to  check? 

The answer is a branded USB power bank.

Branded USB power bank is the best item to consider not just in Edmonton but all across North America. You might ask why this item is such a blast, but it really is simple. Technology is enslaving us, but in a  good way, right? Well one gift of technology to us is the smartphones and other mobile devices that could connect online. These smartphones enables us to have a smooth day. You can just imagine the horror of leaving your smartphones at home while facing a hectic day. You can also imagine the horror you face when your battery is dying. You will probably miss that call for your next appointment, you may miss the quick shop online for your business, and so on. This is why having a full battery is a need these days.

So came in branded USB power bank. This is where you can provide to your prospects and existing  customers the solution to their problems. They will definitely get you the results you need these days. They will love you for offering such a lovely and useful device without them asking for it. 

The thing about branded USB power bank is that they are so powerful and useful that it is easy for you to be recognized through the product. You become memorable instantly and that is what you want with your campaign. 

In Edmonton, you will realize that there is one awesome supplier to check and it is called SaveOnPromotions. They offer the best deals in town and even do free deliveries. But not only that, you should know that they offer the best quality ever with promotional products and the best deals! Yes you should check their promotional power bank wholesale deals, which directly means the more you buy the cheaper the items become. This is one of the best things to consider today! Go ahead and start going through this product today.

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B., Founder & Digital Manager (SEO,SEM,SMO) }}

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Why do you need Contact Databases solutions and services?

Why do you need Contact Databases solutions and services?

   August 06, 2014       prabhakardalvi

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Marketers can rely on B2B Contact Databases solutions and services providers to increase email offer count to customer contact list for the following best reasons:

• Deliver successful email campaigns by removal of invalid email address
• Standardized approach in identifying appropriate and correct database
• Constant monitoring of ISP to remove inactive subscribers
• Quick and cost effective solutions to scrub wrong addresses from the database
• Well managed bounce rate to increase email campaign promotions
• All about Hard Bounce Management Tool, Know-why Hard Bounce tool is advantageous for marketers

1.  Comprehensive database management with complete reporting and analysis
2.  Continuous tracking of bounced emails and reporting invalid email address to the database
3.  Database updated with deliverable email addresses-leaving no room for invalid entries
4.  Sophisticated software to monitor spam filters to ensure prompt and authentic deliverability
5.  Appending database with corrected entries and updated email contact database going 

Reporting

Deliver-ability

Analysis

Updating

Tracking

Tele-verified Data

• Have a prospect database that brings no results?
• Are you sure the data in your hand is Tele-verified?
• Or is your data decayed?
  

B2B data has a very limited shelf life and updating databases with timely updates is what keeps them active. In huge data lists, it is simply very difficult to check how accurate the database is without professional Tele-verification for it.

Why choose B2B Contact Databases solutions and services providers?

B2B Contact Databases solutions and services providers now has 8 Million records in its Tele-verified Database. Besides, the clients find access to one of the largest Tele-verification teams (400+ Tele-verifiers) in the industry, who can authenticate your old database making a million calls. Our protocols involve monthly data cleanup procedures and segregation for the Do-Not-Call (DNC) lists.

Tele-verified Data include category details such as −

  SIC codes  National Change of Address references
  ZIP4 and ZIP Codes of product buyers
  Web and Land Addresses of organizations requiring IT services
  Fax details of gadget purchasers/distributors
  Phone Numbers
  Job Titles in computerized facilities
  Roles of professionals etc.
  Before Tele-verification calls, our experts find all these details through −
  Government database search
  Tech seminars/product launches
  B2b marketing forums
  Application-based campaigns
  Opt-in email campaigns
  Field surveys
  Annual report researching

Data Solutions - Worried about your data credibility?
B2B Contact Databases solutions and services providers prepares you to take data management risks!

B2B Contact Databases solutions and services providers has experience in managing customer data and providing enhanced database management solutions. Marketers rely on us to deliver effective marketing campaigns to their customers, backed by high data management offerings.

7 Best Reasons to choose B2B Contact Databases solutions and services providers

•  Covers over 55 industry segments
•  100% Spam Free leads guaranteed
•  No trail of duplicate or inaccurate records
•  Connects to top professionals, management officials, presidents, sales professionals and other key decision makers
•  Saves precious time spent on research and other resources
•  Database updated every 30 days to ensure high accuracy in business leads
•  Immediate deliverable s to the customers with updated and accurate database promised

B2B Marketer want Contact Databases Solutions from Data Providers

B2B Marketer Need Help from Contact Databases Solutions Providers

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B., Founder & Digital Manager (SEO,SEM,SMO) }}

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