Marketers use of Mobile phone Database erodes consumers' trust - Reuters survey

Marketers use of Mobile phone Database erodes consumers' trust - Reuters survey

   February 22, 2016       prabhakardalvi

---

Most consumers feel they lack control over personal information on their phones, are suspicious of attempts to use it for marketing appeals and many think the problem is getting worse, a survey in major countries of the world has found. 

The findings from a poll in January of 8,000 mobile phone users published on Monday spell trouble for advertisers hoping to tailor marketing and services based on location, personal context and interaction history for customers on the go. 

The survey found 75 per cent of consumers did not trust even well-known marketing brands to take care of their data, with many of those, 55 percent, saying their trust had been eroded in recent years. It was conducted among phone users in eight major markets – Brazil, Britain, China, France, Germany, India, South Korea and the United States, and commissioned by Syniverse [SVRTE.UL], a top supplier of mobile software to network operators globally. 

Syniverse commissioned the study to see what information consumers were willing to share with brands, and their expectations of what they would get in return. 

"The assumption is that end-users will willingly share personal data in return for personalized services," the report's authors stated. "But it looks like this assumption is wrong." Separately, Hong Kong-based CK Hutchison's Three UK and Three Italy said last week they had implemented ad-blocking technology in their networks to protect their mobile customers from unwanted marketing messages. 

"Irrelevant and excessive mobile ads annoy customers," Three UK Chief Marketing Officer Tom Malleschitz said in a statement. 

"The industry has to work together to give customers mobile ads they want." Half have lost faith in mobile telecommunication operators themselves to protect their data and use it responsibly, according to the survey by Syniverse. When asked about their willingness to share more personal data such as location and or interactions, just 14 percent, on average, said they were willing to do so. 

Across the countries surveyed, 30 percent, on average were unwilling to share any personal information at all, the study found. "Retailers, hoteliers, financial institutions and mobile operators need to rethink their approach to harvesting, managing and using private data," the report concluded.

BARCELONA | BY ERIC AUCHARD

(Editing by Peter Cooney)

Note : Any suggestion you have , please mail me on prabhakara.dalvi@gmail.com

Read More

India can't grow as fast as China, Japan

India can't grow as fast as China, Japan

   September 22, 2014       prabhakardalvi

---

Warren Buffett once pointed out that it is easier to get big returns on small sums.

As he put it, "I was killing the Dow in the 1950s but that was when I was investing peanuts."

That is, he was outperforming the Dow Jones Industrial Average by large margins when his corpus was relatively small.

It got progressively more difficult for Buffett to outrun the indices, as Berkshire Hathaway's portfolio grew into billions.

High growth is also much easier to log in a small business than in a Reliance.

Similar issues of scale also hold true for national economies.

It is easier for a small economy with low per capita to grow quickly.

It is more difficult for a large economy to sustain high growth over long periods.

The prosperity and high living standards of Europe and America came about due to steady, low growth over very, very long periods.

Stable economic growth started with the industrial revolution (1760-1820), and continued through the colonial phase.

Nations in Western Europe and America saw GDP (gross domestic product) growth compounded at 1-2 per cent per annum for over a century.

Since World War II, several nations have demonstrated that sustained GDP growth at much higher rates is possible.

The possible reasons might be that technological changes came faster after 1945 and investment flows also became more efficient.

So, GDP growth rates accelerated.

Even so, China and Japan are truly amazing.

Both countries grew at breakneck pace for very long periods, starting from low bases. 

Japan lost its entire industrial base in World War II, many cities were obliterated and a large proportion of the working population was killed. Growth in the 1950s started from a very low base, therefore.

It continued until Japan became the world's second-largest economy in the 1980s. Since then, growth has stagnated but Japan is the third-largest economy.

Between 1930 and 1948, China suffered civil war, while also fighting the Japanese. After Mao Zedong came to power, famines and political purges led to the deaths of 10 million or more.

Mao died in 1976. In 1979, China liberalised its economic policies.

It has since grown very fast to overtake Japan and become the second-largest economy in the world.

In nominal terms, India's economy is one-fourth as large as China and one-third as large as Japan. But India only started liberalising in 1991, some 13 years after China.

Adjusting for time differentials, the macro-economic growth pattern is quite similar. India is more or less where China was in 2001.

However, researchers who point out this similarity also point out key differences.

China had far superior literacy rates and far more female workforce participation in 2001 than India does in 2014.

China followed a manufacturing, export-oriented growth model from the 80s onwards.

It exploited its much cheaper labour to gain market share versus other export-oriented nations like South Korea and Japan.

It is much more difficult for India to compete on this front in 2014.

The cheap-labour driven export-model has multiple players - Indonesia, Bangladesh, the Philippines, Thailand, etc.

China also got a lot of foreign direct investments coming from the well-established overseas Chinese business community.

India's upper-crust non-resident Indians are mostly professionals, and they might not be able to match this. So, India will have its work cut out emulating China's growth rates through the next phase.

The large Indian workforce is under-skilled.

The education system is in a shambles and might not respond effectively to the need to teach labour new skills.

Building scale in new manufacturing areas requires years of effort, and need changes in labour laws, land laws, etc.

The pace of movement in such areas is very slow. While these things could improve, India's growth is more likely to be driven by the positive trends that are already evident.

There are pockets of excellence in industries, where India is export-competitive, such as IT services, bulk pharmaceuticals, automobiles and auto-ancillaries.

There is a huge, under-served domestic market for many services and many goods.

As poverty reduces, there will be fortunes to be made catering to the lower end of the pyramid.

There is a massive shortage in physical infrastructure and efforts are being made to address this deficiency. India hopes to tap China and Japan for money and technical know-how.

Specific growth areas for India are liable to be different from areas in which Japan, China have scored, says Devangshu Datta.

That is fine, so far as it goes. But the specific growth areas for India are liable to be very different from the areas in which Japan and China scored.

Devangshu Datta

source: business-standard.com

Related News: China, India, Japan, Warren Buffett, GDP

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

Read More

Kitchen Electronics Appliances Parts Categories

Kitchen Electronics Appliances Parts Categories

   May 07, 2014       prabhakardalvi

---

Kitchen Electronics Appliances Parts Categories

subcategories :

• Air Coolers 
• Air Curtains
• Box And Tower Fans
• Ceiling Fans
• Desk Fans
• Dish Washers And Dryers
• Electric Airpots
• Electric Blenders
• Electric Bread Makers
• Electric Coffee And Tea Brewers
• Electric Cookers And Warmers 
• Electric Food Dehydrators
• Electric Food Grinders And Choppers
• Electric Food Mixers 
• Electric Food Processors 
• Electric Home Heaters
• Electric Hot Plates And Grill Tops
• Electric Juice Extractors 
• Electric Kettles
• Electric Knives 
• Electric Pans And Deep Fryers
• Electric Sandwich, Pizza Waffle Makers
• Electric Slow Cookers 
• Electric Stoves 
• Electrical And Electronic Pest Repellents
• Electrical Household Brushes
• Floor Standing Air Conditioners 
• Hot And Cold Water Dispensers
• Household Air Purifiers
• Household Sewing Machines
• Household Sterilizing Equipment
• Household Vacuum Cleaners 
• Humidifiers And Dehumidifiers
• Ice Cream And Yogurt Makers
• Microwave Ovens
• Oven Toasters And Slice Toasters
• Popcorn Makers
• Refrigerators Freezers
• Residential Ventilating Fans 
• Rotisserie Convection Ovens
• Soybean Milk Makers
• Stand Fans
• Steam Cleaners
• Wall Fans 
• Wall Split Air Conditioners
• Washing Machine
• Water Heaters 
• Window Air Conditioners

Read More

Microsoft challenging US Government - Access Data Stored Abroad

Microsoft challenging US Government - Access Data Stored Abroad

   April 28, 2014       prabhakardalvi

---

crosoft lost its first challenge to the authority of the United States government’s use of search warrants to demand data stored abroad.

Microsoft challenged a U.S. search warrant for emails stored in Ireland. The cloud does have a physical footprint, after all. The company was not surprised that it lost the initial test, noting in a blog post that “the Magistrate Judge, who originally issued the warrant in question, disagreed with our view and rejected our challenge.”

The company states that it “knew the path would need to start with a magistrate judge, and that we’d eventually have the opportunity to bring the issue to a U.S. district court judge and probably to a federal court of appeals.” So, today’s setback for Microsoft is not really a dispiriting moment. Think of it more as a first step.

There is a process called the Mutual Legal Assistance Treaty that countries can use to request data and the like from one another. So, even if Microsoft does in fact win in the end, it won’t close the system. Alex Wilhelm

American search warrants aren't worth a thing in China, as Chinese search warrants aren't of much use in California. Microsoft’s point that the location of data demanded matters is simple, and reasonable.

Read More