Thursday, 4 December 2014

Geo Target Marketing – Marketer Funda for increase Conversation


The question is: Was this valuable? Target marketing is perceived to work by the sheer fact that the practitioner has done their research and therefore, the lead is warmer. However, no one wants to be spammed, even with the best of content. And, P.R. pros: No one wants a black hole pitch: ("Where does this go? Where did this come from? Am I on some sort of list now?") If we're not making someone's workday better, easier or of a higher quality, we're doing the process in entirely the wrong way.

Friday, 28 November 2014

Snapdeal Share Who Privately Held


Snapdeal.com, owned by Jasper Infotech Pvt. Ltd, was valued at about $1.76 billion (`10,562 crore) after SoftBank Group’s $602 million (`3,612 crore) investment in October, which means the Japanese investor acquired almost a 33% stake in one of India’s largest e-commerce marketplaces, according to the latest filings with Registrar of Companies (RoC).

Petrol, Diesel Prices May Go Down Below Rupees 60 - Why


Petrol, Diesel Prices May Go Down Further - why 

Crude oil prices fell more than $3 to a fresh four-year low under $75 a barrel on Thursday after OPEC decided not to cut production, despite a huge oversupply in world markets. Members of the Organization of the Petroleum Exporting Countries (OPEC), which account for nearly 40 per cent of global oil output, met on Thursday to decide whether to cut production, after oil prices dropped over 30 per cent in just six months. 

Tuesday, 25 November 2014

Top 10 Women Handle the Advertising Industry Successfully


This resulted in a recent survey conducted by the agency association GWA . This downward trend has even increased in the past five years. So sit only 2.9 percent of women in general management. 2009, the proportion of female agency chiefs still four percent. A shameful development, the entire industry wasted potential. It is they, the  candidates who take their chances and have the potential to shake up the Boys Club. 

Monday, 24 November 2014

Calculate Business ROI for Measuring Marketing Campaign


Calculate business ROI for measuring marketing campaign

Some goldy-oldy said about Marketers mission 
Calculate business ROI for measuring marketing campaign
Calculate business ROI for measuring marketing campaign

“marketers must prove that they able close business in a market for own company. With global economy and company financials periods up & down. Marketers find out Good timing to prove they reach to bottom line for closing business. Vice versa in bad time they have big challenge and company expectations from marketers and set a miles-stone meet in given period. Goals and marketer’s contribution in marketing activities “engaging”, “developing customer strategy”, “handle customer experience for improve business”.”

Friday, 21 November 2014

Effective ways of Lead Generation through Content Marketing


Content marketing plays an important role in Lead Generation. In today’s world B2B buyers have changed a lot. B2B buyers have lot of information available online at their fingertips.

So most likely B2B buyers prefer getting product/service information online rather than approaching a person. So as it is always said that every coin has two sides, on one side it provides an excellent opportunity for marketing team but on other side it can also lead to information overload where many brands, products and services get lost.

Now what’s the right way to do it? It’s time to get more relevant and precise. We have to change the concept of one-size-fits-all mentality and should realize that every time we need to customize our content for every buyer at different levels.

Thursday, 6 November 2014

Setup the perfect email campaign for industry and Target Audience - 2


Continue from : 
Summary : - 

With web research, web leads, subscriber database & perfect prospect data (contacts) we start contact all person with perfect modem OR medium. In this blogs, we talk about email campaign.  I already told about in my previous post “how create email newsletter content”. 


Setup perfect email campaign for industry and Target Audience


Summary : - 
With web research, web leads, subscriber database & perfect prospect data (contacts) we start contact all person with perfect modem OR medium. In this blogs, we talk about email campaign.  I already told about in my previous post “how create email newsletter content”. 

This content related “how set up email campaign for better return-on-investment from specific region OR targeted people and improve business relation with decision for future expansion of own business."

Wednesday, 5 November 2014

Marketer Tips for Layout of Email Content


Summary : - 
In this blog article, some Business Marketer explains how making easily format OR Layout for Email Content sending to SOMEONE.

Email Newsletter helps mail Receiver understand your business. Its make convert into business / Leads through emails.

We start with “Subject”, its help to get clicked on email, in other word CTR (click-through rate). The Subject is brand images for our details showing what we are.

Email Icon
Low impressive subject like Hi, this is, for earning money, RE:

Email subject same as Title of Articles, this explains what we type in the content body. Select subject for purpose “receiver click on email & gets information of our product OR something else “ 

By research; we receive the most emails get better CTR more than business emails.


Images – some biggest use images of explaining own products, services. In emailing doesn't use high quality or resolution images because they don’t load, and you don’t get any result. You can track through some software who helps in designing templates, track it.

Images explain your business, products, services and take 20% to 30% business leads from an email campaign. Marketers suggest the use image for E-commerce web, educational, shopping web, etc. Business news, Health web doesn't use the image in email. Reader doesn’t click on product images. Why?

Content OR website promotional link

In intro para, welcome notes with company information, services, product bio for increase interest of reader OR receiver.

Give to explain about subject of products in two lines for making easily simply mail. Give company detail for contacting you and its convert into business.

Don’t forget to give a link for Unsubscribe, why? Some countries not allowed emailing without receiving permission.

Conclude –

Use perfect, popular tools for campaign in bulk, they track your sent mail for business ROI. You have any suggestion send me on johnwriter82@gmail.com OR comment on this post.

Friday, 17 October 2014

Goa fried fish safari with Us - IANS


Under clay-tiled roofs, dodging tendrils of smoke in dim light and occasionally holding your breath to avoid breaths reeking of feni, pans laden with coarse flour-coated fried fish sizzle in delight in Goa's taverns.

Near Panaji, Kuttikar Bar lies at the end of a loose-gravel road behind what was once a stone mine. But for sea food aficionados it's a gold mine as far as fresh fish is concerned.

Run by former legislator Krishna Kuttikar, the bar serves some of the best fried fish this side of the river, whether it's filleted Red Snapper, Rock Fish, Bombay Duck or Mussels. But the sweet and sour vinegar-kissed squid rings are the most sought after.

If you ever want to eat the best fried fish in Goa, you gotta do one thing for sure: Head inland away from the sea, away from the fancy beach-belt diners and those beach shacks offering hyped, assembly-line food.

"It's the sweetness of the masala which makes the squids unique here. In most other places it is just hot and spicy," Kuttikar expalined. On most days, getting a seat here can be a problem with the 10 or so tables packed to capacity with binging junior bureaucrats, off-duty policemen, local residents and journalists among others which even includes staffers from the chief minister's office. (Kuttikar Bar and Restaurant. San Pedro, 8 km from Panaji)

Over in Siolim, 25 km north of here, the Amancio Bar overlooks a picturesque river and an abandoned ferry ramp. The only aberration to this otherwise placid environment is the pissed drunk patrons of this bar and others nearby, who perilously walk up to the edge of the concrete ramp to relieve themselves.

Amancio's has a quaint wooden balcony with tables overlooking what was once a busy market place. But once the crusty fish lands on your plate, your attention doesn't get anywhere else.

"The palu (perch) marinated fried with recheado (red chilli paste, spices and vinegar) masala is mouth-watering and priced affordably too," says Ashley do Rosario, who swears by the place. (Amancio Bar, near Siolim, Tar, Bardez)

Sheela Bar, located off the St. Jacinto island along the airport road has grown over the last couple of decades from a shack to a bar and restaurant almost threatening to go the fine dining way.

Unlike most fried fish haunts which use a red chilli marinade before slipping the fish into the pan, Sylvester D'Souza uses a unique green chilli paste.

"This is our trademark. It's what makes us unique. But we have a lot more offer in terms of fish, oysters, crabs and meats," says D'Souza.

His relatively sweet crab is unique too, as against the fiery garam masala spiced variants found in other restaurants. The preparation may not be to everyone's liking, but the crabs are more often than not bursting with flesh and that sweet, fresh flavour. (Sheela Bar and Restaurant: Opp St. Jacinto Island, Cortalim, 25 km from Panaji)

And then there are really rustic taverns like the one run by Madhu Halarnkar right next to a popular medicinal spring in the village of Pomburpa, 15 km from Panaji.

His small operation reflects the quintessential soul of a Goa tavern: Four tables, animated conversation, mingling odours of stale sweat, spilt feni and the fish frying in the kitchen.

Halarnkar offers the more humbling varieties of fish like sole, milk fish and prawns, which are obviously fast-moving amongst his more than modest clients. If you are a diehard regular, he would even allow you to fetch your own fish, which he will cook to your liking.

"Oh. You must have a bath at the spring after your meal. It's healing," Halarnkar often recommends midway through the meal. If you aren't so drunk, why not give it a try?

(Waterfall Bar, near Pomburpa spring, 15 kms from Panaji).

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