Narendra Modi Decleare Diesel Deregulation Is Fortnight Away

Narendra Modi Decleare Diesel Deregulation Is Fortnight Away

   October 06, 2014       prabhakardalvi

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Fortune has smiled on Narendra Modi in the form of a quick and sharp decline in global crude prices. Modi should smile back at Lady Luck and do the right thing - which is to deregulate diesel prices after the election season is over on 19 October. 

Brent crude has fallen below USD 93 a barrel and our oil marketing companies have actually started making money on diesel - possibly around Rs 2 per litre. This is cause for some cheer, but not political stupidity. Modi will reap later what he sows now. UPA sowed nothing for eight years in terms of oil price reforms, and reaped a stunning defeat in 2014. Its belated efforts to raise diesel prices by 50 paise a month from January 2013 - its best decision in 10 years of economic misrule - was too little, too late. 

For the Modi government, the timely drop in global crude prices is a godsend but it would be thoroughly undeserved if the wrong decisions are taken now. Good luck is not forever and the thing now is to use favourable oil prices to sow the seed for better economic harvests later. If it does not do so, the government may well reap a bitter harvest in 2019. Bad luck has a way of biting you in the butt at the wrong time. 

There is, of course, no such thing as the one and only right answer in a situation, and Modi really has two options before him. One is politically easier, and the other is politically tougher. Both are doable. Policy one is to deregulate diesel only on the upside. The economy has adjusted to the higher price of diesel and so the government could say this is the minimum price at which diesel should be sold, but oil companies will be free to raise prices if global crude prices were to rise this winter or later. 

This deregulation on the upside has two major benefits: if oil prices fall, the subsidy bill will fall as oil companies can cross-subsidise LPG and kerosene with higher profits from diesel. Government, ONGC  , Oil India  �and Gail �will save on subsidy support to oil marketing companies (OMCs) like Indian Oil , HPCL  �and BPCL  . If oil prices rise, the OMCs can hike prices from the current threshold. If they fall, they will make higher profits on petrol and diesel and cut the subsidy bill further. This is politically pragmatic and economically bankable. 

The better option would be to do two things simultaneously. Deregulate diesel and propose a monthly increase in kerosene and LPG prices by say, 25 paise a litre and Rs 10 per cylinder, till we ultimately reach market prices or a sustainable level of subsidy. In any event, the government needs to use the Jan Dhan bank accounts to offer cash subsidies instead of lower prices on kerosene and LPG. This means deregulating kerosene and LPG and paying the difference between market and regulated prices as cash into beneficiary accounts. 

This will remove spurious recipients of subsidy and also force economies in the use of kitchen fuels. The first option is politically easier and economically defensible; the second option is politically tougher but economically the best thing to do. Whichever option Modi chooses, we are probably just about two to three weeks away from diesel price deregulation. If we are not, Modi would have squandered his good fortune away.  R Jagannathan Firstpost.com

The writer is editor-in-chief, digital and publishing, Network18 Group

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

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Moneycontrol says Investor Have Negative Focus after 2013 to India

Moneycontrol says Investor Have Negative Focus after 2013 to India

   October 06, 2014       prabhakardalvi

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Just in a span of 12 months, the tide has turned for India, which was on a the brink of a credit rating downgrade a year ago thanks to the plunging rupee, subdued growth and policy paralysis. 

Global rating agencies have turned gung-ho on Asia’s third largest economy on anticipation of big-bang reforms by team Modi. Once a prominent member of the ‘Fragile Five’ club, the India story started selling like hot cakes among the foreign investor community after a business friendly government was voted to power at the Centre in May this year. Fragile Five is a term coined in August of 2013 by a research analyst at Morgan Stanley. 

It represents emerging market economies which were too reliant on foreign funds to finance their growth ambitions. Standard and Poor’s (S&P) revised its outlook on India's 'BBB-' sovereign credit rating to "stable" from "negative" last week. This outlook upgrade was on the back of improvement in India’s external position and growth prospects. ‘BBB-‘is the lowest investment grade. If any country is downgraded from this rating then the country’s sovereign rating earns a "junk" status. In August 2013, when the Indian rupee slid below 64/USD, S&P had said that it reaffirms its negative outlook on India and also warned of a downgrade. S&P first cut India's outlook to "negative" in April 2013. 

 Interestingly, S&P is the last of the three main global ratings agencies with a negative outlook on India. Rival Fitch upgraded India’s outlook from "negative" to "stable" in June 2013. At that time, the government in power, the UPA II, was taking steps to contain India’s sprawling current account deficit and revive economic growth, which has been below 5 percent level. While the rating agency acknowledged the then government’s efforts by maintaining its outlook, it cautioned that structural budget deficits coupled with high public debt could constrain India's ratings. With the political scenario becoming stable and strong investment flows, Fitch now expects India's growth to accelerate to 5.6 percent in the current fiscal and further to 6.5 percent in 2015-16. 

Fitch has 'BBB-' rating on India. "The new government has started rolling out a number of policies, which may improve the efficiency of the bureaucracy and strengthen the investment climate," Fitch said in its recent global economic outlook report. Moody's has assigned India a 'Baa3', the lowest investment-grade rating, with a "stable" outlook. It has not changed its outlook on India in the last one year. 

"Higher growth is likely to increase tax revenues and capital inflows. This will reverse some of the weakening that has occurred in India's fiscal and external position in recent years. India's macroeconomic outlook will also improve if, as we expect, the authorities implement policies that ease inflationary pressures and increase infrastructure investment," Moody's Investors Service said in a report released last month. Now that all key ratings agencies have stable outlook on India, all eyes are on how soon India will see a ratings upgrade. 

Finance Secretary Arvind Mayaram is confident of India getting a ratings upgrade from the S&P in the next few months. He said that the government will keep surprising with positive reforms and India’s GDP growth in FY15 will be over 5.5 percent. - Moneycontrol Bureau 

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Support from Retargeting of CRM to Growing Sales Roi

Support from Retargeting of CRM to Growing Sales Roi

   October 03, 2014       prabhakardalvi

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Next to every mid to large company now have their customer databases setup for building relationships and mining additional business. If you have not setup one in your company, its time you do it right away to stay updated. Once you’re through with this, then you will certainly want to make CRM Retargeting part of your marketing strategy. Its certainly a valued foil to your other techniques that enables you to base more effective & strategies marketing both online and offline.

What is CRM Retargeting?

CRM Retargeting permits you to serve online display ads directly to your existing customers as they browse on the internet. It uses your existing offline data to reach your customers online at any time, not just after they visit your website, unlike regular retargeting. CRM Retargeting interprets a company’s rich offline data into anonymized online segments that can be used to create highly targeted and more effective display advertising.

Is there any difference with other Retargeting forms?

CRM Retargeting uses your offline customer data residing on your CRM to reach your customers online directly; unlike regular website retargeting where after they visit your website. There are several forms of targeting and retargeting.

Behavioral targeting is one of them; it serves your display ads to a visitor based on information collected from that visitor's behavior across the web (i.e. keyword searches, site surfing). Your audience is created through data made available from third-party providers or several other available platform's behavioral data. However, Site retargeting serves your display ads to users anywhere on the internet based on their recent action on your website. This allows you to continue engaging site visitors after they have left your site; thus building an audience based on your website traffic.

Why should you consider CRM Retargeting?

Simply because of 4 quick and reliable reasons namely: - to improve your sales, lower your CPM charges, give your client the complete 360° experience and to provide your customers with precise and pertinent info.

As per a study conducted by Oracle, only 59% of catalogue recipients ever make purchases directly from the catalogue. By using CRM Retargeting, you can complement your catalogue campaign with online display ads that resemble your catalogue’s content or customers’ purchasing history. Not to forget, CRM retargeting is also a fabulous technique to engross your buyers who make a one-time purchase or have signed up for email notifications but never really respond to your emails.

So what about Email retargeting then?

Email retargeting is an easy and efficient way to complement your email campaign with display advertising so that it helps in drastically improving your campaigns reach. According to this Teradata study, email combined with display outperforms email on its own, and contributes to a significant increase in website and landing page traffic.

So, combine your direct marketing and email strategy with CRM Retargeting and reap the benefits of retargeting in the long haul. (www.smarteinc.com)

CRM retargeting is an extremely commanding foil to both direct mailing and email marketing. If your database consists mainly physical mailing addresses, this is one of the only effective ways to take those contacts online and begin serving ads to them.

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

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Why Leaders Must Fail in Targets have some Reasons

Why Leaders Must Fail in Targets have some Reasons

   September 29, 2014       prabhakardalvi

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We are surrounded by the chase for perfection but unfortunately it doesn't exist. The crazy thing is that all of us KNOW it doesn't exist. How do we know? Well, we all have different opinions and no one agrees 100% with the media. Not everyone agrees that 4.0 is the greatest indicator of success and neither is 2400.

So, why is it that we continue to chase after perfection? The simple answer is that we haven't been taught how to fail. We haven't learned how to own up, accept responsibility for our results and continue to move forward. Sure, some of us do it. But, when something goes wrong, the majority of us immediately react by looking to place the blame on someone or something. Unfortunately, that is the reaction of many leaders as well. Many leaders blame the economy. Many leaders blame the worker morale. Many leaders blame the marketing department. Many leaders blame everyone but the person in the mirror. Maybe blame is a tough word because it makes it seem like all of the responsibility should lay in one place. That's not the intent. However, when things are not working, I'm suggesting that our first response should be to look inward, asking the question, "what can I do to move this forward?"

I read a quote by Harold Myra that said "Failure is the inevitable companion of a large vision."

If I flip that on it's head, the question becomes, "If you are not failing, how large is your vision?"

People don't always follow leaders with a large vision. But leaders who create and ultimately achieve a large vision make IMPACT! They make impact not only because they were consistent in sticking to the vision and executing, but also because they failed and were able to continue powerfully in the face of it.

Powerful leaders must be able to teach their teams not only to EXPECT failure but HOW to fail. In racing, the drivers learn HOW to crash and HOW to respond when the road conditions cause the car to spin. A crash is a fail but learning how to do it is important. When learning how to parachute, there is not really a great margin for failure. However, when a parachute fails, you are taught about the reserve parachute and rolling techniques that may lessen the impact as you reach the ground. (Check out this article)

When leaders fearlessly fail, several things take place:

1. They are able to practice rebound - They are able to understand the process of breakdown and how to come back from it. They can then effectively direct their teams on this process.

2. They show that it is a part of the process of progress - Achievement doesn't happen without failure even though we like to share the story of ideal. The real story is about how to push through the process.

3. They create a culture of safety - Too often, we work or live in environments where we FEAR messing up. If we mess up, we are going to get fired, be blamed, etc, etc. If the leader fails and provides the template for pushing through, that creates a culture where failure is safe, especially if they are taught HOW to fail.

4. They get to see FIRSTHAND what works and what doesn't - Too often leaders are removed from the process. It is in being closely connected that you are able to solidify relationships and create unity. When failure happens here, it's easier to brainstorm. It's easier to craft a new path. It's easier to move forward with an entire team that pushes in the decided direction. However, if the leader is removed, what tends to happen is simply meetings, meetings and more meetings that circle around blame and who's fault it was. It's not always possible for the leader to be in the middle of the pack. But, the show Undercover Boss is a perfect example of the perspective that is gained when this effort is made.

Perfection is all around us. Well, at least the chase for it is. Media tells women what is the perfect body shape and weight. Academically, 4.0 is a perfect GPA. Back in the day, 1600 was a perfect SAT score but apparently it is now 2400. (Shows you how long ago I took it.)

Perfect doesn't exist. Failure does. Why focus on the one that isn't real? Pursue fearless failure. Pursue progress. Pursue learning.

Can you remember a situation in which you were taught HOW to fail? Leave your answer in the comments.

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About The Author: Robert Kennedy III is trainer, author and speaker that works with organizations on personal performance and leadership. He believes that focusing on personal performance empowers individuals to create and achieve their best while allowing purpose-driven organizations to achieve maximum results. He is the author of 28 Days To A New Me: A Journey of Commitment and the also the forthcoming book, Purpose, Power & Profit: How To Create Maximum Impact Through Understanding Your Gifts. 

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

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Unhealthy People Fats Not Affordable to USA Country

Unhealthy People Fats Not Affordable to USA Country

   September 24, 2014       prabhakardalvi

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Unhealthy public as Fatty people (sorry for this word) make bankrupt to own families. In USA many fat people spending lots of dollar for medicines. Medical costs of USA citizen $2.8 trillion means $9000 per person / per head in country. National health organization don’t make new grants why? USA nation spent almost half of budget on this unhealthy people.

As per Galloup & Healthways reports in USA, well condition health people 25%, unhealthy OR fatty & obesity peoples 57%, suffering from other diseases 11%. This reports shown how USA face Medically Unhealthy bankruptcy in last 10 years.

USA Centre of disease controls, declare 70% of country people too fat, they spent all money on cover disease cure (they almost bankrupt). Not helpful for national fund obesity until 2022.

USA issue grants, after debate they make expansion in medical funds raise to $2.8 trillion.

Author thought

Be healthy – be fit for child / parents, be fit for help National financial positions. Make strict to every person for Healthy to improve life. God bless USA

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India can't grow as fast as China, Japan

India can't grow as fast as China, Japan

   September 22, 2014       prabhakardalvi

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Warren Buffett once pointed out that it is easier to get big returns on small sums.

As he put it, "I was killing the Dow in the 1950s but that was when I was investing peanuts."

That is, he was outperforming the Dow Jones Industrial Average by large margins when his corpus was relatively small.

It got progressively more difficult for Buffett to outrun the indices, as Berkshire Hathaway's portfolio grew into billions.

High growth is also much easier to log in a small business than in a Reliance.

Similar issues of scale also hold true for national economies.

It is easier for a small economy with low per capita to grow quickly.

It is more difficult for a large economy to sustain high growth over long periods.

The prosperity and high living standards of Europe and America came about due to steady, low growth over very, very long periods.

Stable economic growth started with the industrial revolution (1760-1820), and continued through the colonial phase.

Nations in Western Europe and America saw GDP (gross domestic product) growth compounded at 1-2 per cent per annum for over a century.

Since World War II, several nations have demonstrated that sustained GDP growth at much higher rates is possible.

The possible reasons might be that technological changes came faster after 1945 and investment flows also became more efficient.

So, GDP growth rates accelerated.

Even so, China and Japan are truly amazing.

Both countries grew at breakneck pace for very long periods, starting from low bases. 

Japan lost its entire industrial base in World War II, many cities were obliterated and a large proportion of the working population was killed. Growth in the 1950s started from a very low base, therefore.

It continued until Japan became the world's second-largest economy in the 1980s. Since then, growth has stagnated but Japan is the third-largest economy.

Between 1930 and 1948, China suffered civil war, while also fighting the Japanese. After Mao Zedong came to power, famines and political purges led to the deaths of 10 million or more.

Mao died in 1976. In 1979, China liberalised its economic policies.

It has since grown very fast to overtake Japan and become the second-largest economy in the world.

In nominal terms, India's economy is one-fourth as large as China and one-third as large as Japan. But India only started liberalising in 1991, some 13 years after China.

Adjusting for time differentials, the macro-economic growth pattern is quite similar. India is more or less where China was in 2001.

However, researchers who point out this similarity also point out key differences.

China had far superior literacy rates and far more female workforce participation in 2001 than India does in 2014.

China followed a manufacturing, export-oriented growth model from the 80s onwards.

It exploited its much cheaper labour to gain market share versus other export-oriented nations like South Korea and Japan.

It is much more difficult for India to compete on this front in 2014.

The cheap-labour driven export-model has multiple players - Indonesia, Bangladesh, the Philippines, Thailand, etc.

China also got a lot of foreign direct investments coming from the well-established overseas Chinese business community.

India's upper-crust non-resident Indians are mostly professionals, and they might not be able to match this. So, India will have its work cut out emulating China's growth rates through the next phase.

The large Indian workforce is under-skilled.

The education system is in a shambles and might not respond effectively to the need to teach labour new skills.

Building scale in new manufacturing areas requires years of effort, and need changes in labour laws, land laws, etc.

The pace of movement in such areas is very slow. While these things could improve, India's growth is more likely to be driven by the positive trends that are already evident.

There are pockets of excellence in industries, where India is export-competitive, such as IT services, bulk pharmaceuticals, automobiles and auto-ancillaries.

There is a huge, under-served domestic market for many services and many goods.

As poverty reduces, there will be fortunes to be made catering to the lower end of the pyramid.

There is a massive shortage in physical infrastructure and efforts are being made to address this deficiency. India hopes to tap China and Japan for money and technical know-how.

Specific growth areas for India are liable to be different from areas in which Japan, China have scored, says Devangshu Datta.

That is fine, so far as it goes. But the specific growth areas for India are liable to be very different from the areas in which Japan and China scored.

Devangshu Datta

source: business-standard.com

Related News: China, India, Japan, Warren Buffett, GDP

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

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Difference in Inbound and Outbound Team To Incoming Lead – See it

Difference in Inbound and Outbound Team To Incoming Lead – See it

   September 15, 2014       prabhakardalvi

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Difference in Inbound and outbound team for Lead – see it

Inbound lead come from web form through social, SEO, paid campaign etc. this lead we give to Outbound Team for closure, they are truly close or loose. Let’s discuss...

Suppose inbound lead coming through the web form via social, direct traffic etc. 

Sales Teams have already lots of jobs OR responsibilities like:

1. Tele-Calling to CMO, CEO, Marketing person for set a meeting for  VP from Data collected by MR.
2. Make a follow-up email to the targeted Executive person
3. Sale person or BDM just follow a list by Or gather by  MR and VR
4. such as inbound lead qualification, outbound prospecting, closing, or account management

Inbound leads mean visitors find us from a search engine, social brands of our products, directly enter our web address etc., this is unique visitor – leads – because we don’t call via sales person, don’t follow-up. Don’t make dare to give this inbound lead to sales executive. They treat like as a normal data, don’t give importance in result we lose it.

Why I suggest you, 

1. They answer OR they just follow – why we follow this Inbound Leads ( This is not tele-verified, customized ) 
2. Salespeople had many responsibilities like closers close, prospector’s prospect, etc.  Focus your salespeople to allow them to become experts in own field -- @ inbound qualification, closing, prospecting etc.
3. The Success rate for this  Leads to closure means Business ROI – 40%

Are you ready for creating Two teams – 

One for Inbound leads – to bear word like “verification, calling, and leading convert to Business ROI”

Another, its daily basis calling from picking database from the Company.

A. Inbound Lead marketing leads coming through the website via sources like marketing campaign, emailing, search engine marketing, or organic word-of-mouth.

B. Outbound marketing is part of cold call & gather meeting for a VP to closure leads. Sales people continuously make a call & they have targeted for monthly leads for commission in some firms. So don’t dare to do this. You loss precious client or promoters.

Best of luck

(This post refer by Pamela Vaughan, hub spot)

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Facebook made $200 billion with Mobile Advertising

Facebook made $200 billion with Mobile Advertising

   September 10, 2014       prabhakardalvi

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Facebook logo (Photo credit: Wikipedia)

With special reports, Facebook market value increases with position 22^nd largest corporation. Mobile advertising boosts revenue of Facebook with all devices.

Founder of Facebook wealth has increased by $34.5 billion with stake & stock raised by 81% in last 12 months.

With mobile marketing, every product & services take speed booking, launching, delivered like snapdeals, flip-kart, jabong etc. In Advertising on Facebook charge minimum $10 but for, it’s questionable….

Facebook makes display ads, banner advertising with condition of your search in box or you have already seen pages on a different subject. Mostly small business giving first preferences to Ad-words for budget start from 500 to onward, but Facebook charge $10, LinkedIn as per region-target size etc.

LinkedIn is business network but Facebook it a personal chatting center, founder earn from shopping, business, promote a post.

Promote a post:

On a Facebook, when you post they ask you want promote this? With advertising power. It’s true!

Congrats Mark Zuckerberg 

Refer : DNA

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Logistics & Transport Market Research Technique by Tech guru

Logistics & Transport Market Research Technique by Tech guru

   September 05, 2014       prabhakardalvi

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Transport and Logistics

The need to move goods is as old as the hills. In the 1930s road transport overtook rail as the main means of transporting goods around the country and it is big business – there are around 400,000 heavy goods vehicles on UK roads today. Yet, the term “road haulage industry” is outdated. This is an industry that has remodeled itself and now promotes itself as purveyors of logistics and supply chain solutions. But have things really changed?

Logistics market research

Road haulage has always been an industry with hundreds, if not thousands, of operators. The bedrock of the industry is small family firms with trucks that are at the customers’ behest if they need something moving. Being local to the source of whatever needs moving is important because it means that there are trucks close to base and the source of business. If the return journey of the truck is empty, so be it; the cost of the movement is borne by the single load. Without being too cruel about it, the small family firm is not the most sophisticated operator and it is our contention that their focus on price when selling their services does not serve them or the market very well.

The requirement to shift a load from A to B still dominates. However, there is also a more sophisticated need to provide a solution for goods storage, managing supply and moving products in a very tight time window. This change has taken place over the last four decades. Yet, despite these developments, there is still an unhealthy focus on price. This limits innovation, it stymies added value services and it reduces the amount of personal service that is offered.

You can’t blame the people who need haulage for wanting a bargain. A good price is an obvious and easy thing to measure and it is no surprise that it is a strong metric for decision making. But in this respect, hauliers are their own worst enemy as many still see themselves as delivery men. They still believe that a low price is the best and easiest way to win business and as a result they sell on price. It is about time that hauliers opened their ears and listened to their customers. Logistics market research and transport market research can help them do this.

Transport market research

Examples of our logistics market research and transport market research experience include: - b2binternational.com

• Flight guide software
• Freight forwarding
• In-car telematics
• Train refurbishment
• Train test centre market assessment
• Hauliers' propensity to bundle oil products (i.e. fuels, lubes) plus associated services (cards, fleet management, oils analysis application support, etc.)
• Concessionaire relationship research (retail, financial services, car parks) throughout most major UK airports (Heathrow, Gatwick, Stansted)

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

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Business with Different Type of Database - Big Vs Rich

Business with Different Type of Database - Big Vs Rich

   September 04, 2014       prabhakardalvi

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Everyone seems to be talking about big data these days and how it’s changing the world. That might well be the case, but it seems that it’s beginning to become more of a nuisance than a solution. Surely the whole point of technological advancement is to make life easier and better for all involved? I believe now more than ever, there is place for a different type of data - unique, rich data - which has always been around, but not necessarily prominent in the online world.

As an example, one of my good friends Chris, is getting very close to the happiest day of his life. The day that he becomes a father. Chris is a hard working man and not only doesn’t find the time to do any shopping, he is hardly what you would call an online shopping expert. Needless to say, being handed the responsibility of finding the perfect pram for their new addition to the family, is a mountain to climb for Chris.

So Chris hits the web. However he doesn't even really know where to start, what to look for, where to find and not to mention commit to such an important purchase. But he prevails and browses, from Kiddicare to Mothercare, from Asda to John Lewis - he became a hunter-data-gatherer.

Then he left it for a day or two – to think.

In the meantime, based on his activity on social media and internet searches, big data was crunching away, having identified that, in all likelihood Chris’s family was expanding.

When he next connected Chris was bombarded with offers of, amongst others, the three N’s; nipples, nappies and nursery kit. Fine. Good work big data. But he was also however offered a dog bed, flea shampoo and a subscription offer for Dogs Today magazine. Clearly some big data must have been crunched wrong somewhere in the cloud.

However all of this is not very helpful to good old Chris, as he is looking for not only a pram, but the perfect pram for his family, with all the right features (which he doesn't even know about) and at a good price. This is Chris’s Everest.

Fortunately, one of Chris’s best friends, Jules is an online shopping and social media maverick and as a new mother, she went through the same process not too long ago. She knows Chris and his wife and she knows exactly what would be good for them. She also knows about Chris’s Everest and how he wants to surprise his dearest. While getting in the new order of nappies and food for their little one, Jules notices that the perfect pram is now on a 50% sale online, in Chris’s wife’s favourite colour as well…

So she jumped into action, added the pram to social shopping site haveyouseen and shared the link with Chris. She even created a collection of complimentary items from all over the internet that would make the first couple of weeks of parenthood just that much easier.

So all ended well. Chris bought the pram, Jules got a commission for her work and Chris is the conquering hero.

And that is why big data will never know a stranger as well as their best friend and why a personal recommendation goes that much further than even the most advanced and innovative targeted advertising.

I’m Founder & CEO at haveyouseen where we advocate the power of rich data every day. Rich data for us is what makes sense – the fact that that our friends and family will always know us better than any Google or Facebook (and soon Amazon) algorithm. Brands and merchants all over the world can now reward, through haveyouseen, their most trusted advocates for doing what they do best. Make trusted personal recommendations about their products.

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

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Why Twitter Will beat Facebook in Future Digital Market

Why Twitter Will beat Facebook in Future Digital Market

   August 20, 2014       prabhakardalvi

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Now, those who are still Facebook addicts and find it impossible to unplug from your "FB" network of friends, fans and likes, not to fear. There will always be a Facebook-like app out there that connects people, it's just that it may have a different name with different features.

Still, here are six reasons Twitter will have more staying power than Facebook:

• Twitter is a news source. We can follow news outlets and more importantly newsmakers on Twitter and get up to date, quick information. We are seeing this more and more in politics and sports where the person of interest is "broadcasting" the information they want disseminated. They determine when they want the public to "get the news." In many cases, it's unfiltered and spoken directly to that person's following. They can and sometimes do, respond directly to questions. Can Facebook be used as a news source? Absolutely, but it's predominantly a neighborhood for people to connect and share. Even more interesting is the way that media have started to quote people's Twitter posts - as if it's a quote in the paper or a soundbite for television.
• News media members have embraced Twitter. A while ago, I wrote this piece on how media members can now create and demonstrate value to their employers by creating their own personal fan base. Television news organizations have relied on things like "Q" ratings to see how "likable" their viewers find their talent. Anchors and reporters were usually not privy to that information. Today, if you want to see how well watched a news personality is, check their fans. Check their TweetReach. Consequently, savvy "social media" members are actively engaging their followers through insight, inside information and live updates on Twitter. Best of all, many are also talking to people through Twitter. Yes, they can do this on Facebook as well, but real time engagement isn't as effective as it is on Twitter.
• Engage with "famous" people on Twitter. Let's face it, famous people have Facebook Fan pages, but mostly it's one way communication. Typically, there's not much chance you're going to engage with a famous person on their Facebook page. I believe there are many reasons for this, but one may be due to the "public" nature of the wall and how information is posted. In my experience, it's easier to receive a comment back from a famous person on Twitter than on Facebook. One reason for this may be that it's simple to reply a 140 character (or less) message to someone on Twitter than on Facebook.
• Twitter is easier to use on a mobile device. Don't get me wrong, it's pretty simple to post stuff on Facebook from your mobile device, but Twitter is crazy simple. It's a matter of opening your app and posting a thought, picture or video. It's actually easier than texting. There are no "notifications" that you have new messages, no waiting for pages to open, it's quick and easy.
• It's easier to avoid annoying people on Twitter. Let's face it, we all have a handful of people that drive us nutty on Facebook. So, rather than "unfriend" them, we either put up with their inane, boring, self-serving posts or we "hide" them. My gosh, you'd hate to insult one of your Facebook "friends!" On Twitter, it's real simple. If someone bugs you - don't follow them. Honestly, how often do you comb through your Twitter followers to see who is following you? There is a personal "distance" that is built in to Twitter. A polite separation can get closer if you'd like, but generally speaking, it's not nearly as intimate as the Facebook connection.
• Commercialization will kill the Facebook experience. Marketers will ruin Facebook for a large number of people. Facebook was cool when it was like the band you liked that no one else had heard about. As soon as the band makes it big, they aren't nearly as cool. Facebook has already become that for a lot of people and now that it has become so household, marketers have found ways to tap into that audience. We can learn about our audience and find out what they like and dislike and then go sell to them. Sorry, but what about just hanging out and re-connecting with friends? It's like being at a restaurant and having someone come by every few minutes to sell you something that aligns with their demo. Ok, gasp marketing friends, but I think somewhere deep down we all know this is true.

Like I said, I'm no prognosticator and my disclaimer is that I've been wrong a million times before and that some of these points are generalizations. That said, it's just my opinion, I'd love to hear yours.

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

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Running Retargeting Campaign - Follow This Steps

Running Retargeting Campaign - Follow This Steps

   August 19, 2014       prabhakardalvi

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Retargeting is a powerful digital marketing technique when campaigns are run correctly. We recommend the following best practices to help ensure you craft retargeting campaigns that result in the brand lift and ROI you may have heard about:

1. Frequency Caps

One or two visits to your website doesn’t mean prospects want to start seeing your ads everywhere they browse. Overexposure quickly results in decreased campaign performance, which is why it’s almost always advisable to use a frequency cap. Prospects may ignore your ads completely, a phenomenon known as banner blindness, or they may begin to have a negative association with your brand as you follow them all over the web.

A frequency cap will limit the number of times a tagged user will see your ads and will prevent potential customers from feeling overwhelmed. Be strategic with how and when you serve ads, and take into consideration that not every website visitor will be at the same point in their purchase journey. We typically recommend 17-20 ads per user per month, but you can work with your retargeting provider to determine what makes the most sense for your campaign.

2. Burn Code

Have you ever made a purchase online only to find you’re still being inundated with advertisements for that company or product? By continuing to serve ads to converted customers, companies are only serving to annoy people. Don’t make the same mistake.

Luckily, there’s a very simple solution: use a burn pixel. This snippet of code, placed in your post-transaction page, will untag any users who have made a purchase, ensuring you stop serving them ads. It’s that easy. In addition to not annoying your customer, the burn code saves you money. Why waste valuable impressions on the people who already converted?

Converted customers can still be a part of your retargeting campaign, just don’t ask them to take the same action twice. Now, you have an opportunity to retarget current customers with new ads. Instead of showing them what they have already bought, you can upsell, cross-sell, or even offer referral discounts through new ads. Essentially, burn the previous campaign and enroll them in a new one!

3. Audience Segmentation

Audience segmentation allows for you to tailor ad messages to users in different stages of the purchase funnel. The process is simple: you place different retargeting pixels on different pages of your site, and then tailor creatives based on the depth of engagement of each user.

When a visitor comes to your main page, you can target them with creatives that communicate general brand awareness. If they looked at your product page, you can serve them with more specific ads around your product offerings, Regardless of user’s level of interest, audience segmentation ensures you are serving relevant and engaging ads.

4. Demographic, Geographic, & Contextual Targeting

Targeting gives you the opportunity to fine-tune your ad placements, ensuring greater relevancy and increasing ad performance. Advertisements can be targeted based on demographic information, like age or gender, contextual factors like subject matter of the website, or geographic data.

When you target your ads with consideration for demographic, geographic, and contextual variables, you don’t waste valuable impressions on people who aren’t relevant to your campaign. Targeting not only improves the relevancy of your retargeting campaign by placing the right ads in front of the right people, but it also lowers your costs. Instead of serving ads to everyone, you’re saving your money and showing ads to the people for whom your ads make the most sense.

5. Setting View-Through Conversion Windows

For brand marketers interested in increasing awareness and establishing market share, display can be a highly effective and measurable channel. A frequent complaint of the direct response crowd is that online display advertising doesn’t drive clicks at the same rate as paid search advertising, but clicks aren’t telling the whole story. Retargeted ads, even if they aren’t clicked, can provide brand lift. In one comScore study, retargeted ads led to a 1046% increase in branded search, a clear sign of heightened brand awareness and recall.

The view-through conversion takes into account that some ads don’t trigger immediate buying decisions, but can nonetheless influence people to make purchases later, also known as the billboard effect. In the same way a catchy billboard grabs your attention and boosts brand awareness, an online display ad can encourage a later action. View-through conversions provide advertisers with richer data around ad performance by considering conversions that occur within a certain window after a user sees an ad.There are various practices around the length of a view-through conversion window, some providers will set a 30-day window for example, but we recommend 24 hours. A 24-hour view-through conversion window will provide you with valuable data around the stickiness of your ads, the quality of your ad placements, and your audience’s shopping habits, without inflating or overstating your ads’ effectiveness.

6. Single-Provider Retargeting

Running retargeting campaigns with multiple providers has a number of serious drawbacks. If you run with multiple providers, each provider will be bidding for the same spots on the same websites, driving up media costs and decreasing the chances each has to serve ads to your users.  You may also run into difficulties effectively implementing frequency caps, as each retargeting provider will be operating independently.

If you’re new to retargeting and you want to test the waters with different providers, it’s more effective to run tests in subsequent months using one provider at a time. You’ll have a better sense of which campaign actually performed better without skewing your results.

7. Rotating Creatives + A/B Testing

Even if you launch your campaign with incredibly strong creatives, running with the same set of ads for months on end will result in a lower performing campaign.  According to a ReTargeter study, clickthrough rates decrease by almost 50% after five months of running the same set of ads. After seeing the same ads again and again, a user’s interest is no longer piqued and the ads are more likely to blend into the background. By rotating your ad creative every few months, you can easily avoid experiencing these dips in performance.

Simple A/B tests can provide the data you need to run campaigns with high-performing ads. Instead of relying on what you think will work, you can run tests for measurable and actionable results. A/B testing your creatives will help you determine the optimal combination of ad copy, calls-to-action, and graphics. Here at ReTargeter, we always run A/B tests and recommend that our clients do the same.

8. Optimized Creatives

The banner ads you use may do more to determine success than any other factor of your retargeting campaign, so it’s crucial to devote sufficient resources to making beautiful ads.  Marketers often try to cram as much information as possible into the space allotted. This method of designing banners will only distract your audience and won’t serve the purpose of the ad: to win their attention and keep it. You want to be memorable, so that even if your audience doesn’t click your ad, it stays with them. Often, creating memorable ads is best achieved by keeping copy minimal and design simple. All of your banner ads should be well-branded and recognizable.  Use bold colors, concise copy, and clear calls to action with big, clickable buttons.  For more suggestions, check out our section on banner ad best practices.

When used properly, retargeting is incredibly powerful. Follow these best practices when you run your retargeting campaigns and you’ll be sure to see high returns.

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

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How does Retargeting Campaign work

How does Retargeting Campaign work

   August 19, 2014       prabhakardalvi

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What is retargeting?

Generally 2% of shoppers convert on the first visit to an online store. Retargeting brings back the other 98%. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.

How does Retargeting Campaign work - Adroll

How does retargeting work?

Technically all that is necessary is to place a JavaScript tag in the footer of your website. This code creates a list of people that visit your site by placing anonymous retargeting "cookies" in their browser. This list allows AdRoll (or other retargeting vendors) to display retargeting ads to your potential customers as they visit other sites. Since AdRoll works with the largest ad exchanges, we can retarget your customers just about anywhere they might go online.

Why is retargeting so effective

Retargeting generates greater online sales by keeping your brand front and center and bringing "window shoppers" back when they're ready to buy. Every time your customer sees your retargeting ads, your brand gains traction and more recognition. The high click-through rates and increased conversions that are typical with retargeting campaigns underscore the value of good branding and repeated exposure.

Retargeting Best Practices

Retargeting is most effective if you segment your visitors (eg, people who looked at shoes vs pants) and tailor the retargeting ads shown to each group, or not retarget them at all (eg, people who converted.)

ANSWERS TO MARKETING AUTOMATION FAQS FOR MARKETERS

WHY DO YOU NEED CONTACT DATABASES SOLUTIONS AND SERVICES?

The best performing retargeting creative has a clear call-to-action and promotes an offer.

Different products warrant different retargeting time windows. Eg, people shopping for travel should be retargeted immediately; people shopping for luxury goods should be retargeted later.

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

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