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Thursday 29 May 2014
Wednesday 28 May 2014
Need to Know US Market Before open - What Thinking Person
May 28, 2014 prabhakardalvi
Corporate news
Allergan / Business / Gary Cohn / Goldman Sachs / Investing / Media-News / New York / Takeover / USA Market / Valeant Pharmaceuticals
Tuesday 27 May 2014
Get Pinterest insights Of Business with Steve Cohen
May 27, 2014 prabhakardalvi
How do these Marketing Technology relationships work?
Do these tools replace Pinterest Analytics?
How do I get involved?
Diiference Between Good Or Bad Internet Marketing - Prabhakar
May 27, 2014 prabhakardalvi
It's hard to believe this still exists - 99% of homes throw this book out as soon as it arrives on their doorstep. It's a high cost marketing method that will yield a much lower ROI than any SEO marketing, as your advertisement will be buried in hundreds of slim yellow pages filled with thousands of ads just like yours. 1980 called, it wants its advertising methods back!
The Purpose: Phase-out ineffective & outdated marketing.
Hint: Yelp can be more effective marketing tool.
The Bad: Cheap SEO
Sure you can find SEO agencies that charge under $100 for all of your marketing needs, but treat them with caution. Cheap SEO is like cheap cars - just not worth it!
Quality work costs money, and the low-cost SEO companies could end up doing harm to your business' online presence in the long run. You'll get almost no value for your investment, and their Black Hat SEO tactics will only get your site to rank for a short time before it's slapped down by Google.
The Purpose: Preventing you from buying a lemon.
Hint: Content is King!
The biggest SEO agencies are kind of like the federal government - they just take too long to deliver results. You won't get the proper ROI from these big agencies, and chances are you'll end up dealing with an employee that was just hired yesterday and who is answering all of your questions by reading off a flow chart.
The Purpose: Steering clear away from big company headaches: internal politics, bureaucratic red tape & ego’s
Hint: Smaller is better. Smaller is more innovating. Smaller means it is easy to get a hold of key people quickly in a time of need.
The Good: Testimonials
Every SEO agency website should have a testimonial page, but you should use Google to search for complaints as well as praise. A complaint or two is no problem, but too many complaints means that there's likely something wrong with the way the agency handles their clients' SEO.
The Purpose: Finding skeletons in your SEO agency’s closet.
Hint: Type in that SEO agency domain name in Google and glance the first 3 pages for any complaints.
- A/B testing shows you valuable insight about improving your conversion rate.
- Every SEO company worth their salt will invest a good deal of time into optimizing webpage, but that time will cost you money. Good webpage optimization means two things:
- Making your site user-friendly and easy to read
- Designing the site and content according to Google's complex algorithms
- The purpose: making sure your website ranks well.
- Hint: Research your competitors' websites to see what they're doing wrong - and improve on it!
- The Good: Keyword Research
Try to find out what are people typing in Google to find your type of business?
This - like webpage optimization - takes a lot of time and money, but it's well worth it. Good keyword research will in the long run help your SEO consultant rank your website and get laser targeted traffic to your website.
The Purpose: Getting your phone ringing and your door swigging with customers.
Hint: Find long tail keywords that are related to your business — as they are much faster to rank.
The Good: Web Design
Responsive web design is viewable through smartphones, tablets and e-readers.
A professional design for your website will increase the user-friendliness of it, making the job of your SEO agency just a bit easier. Always go with a customized template for your website, as you want a design that is unique to your company. Stay away from template mills (designers that deliver a standard template with minor alterations made). Consider hiring your SEO consultant to design your website - they'll do so with SEO in mind. Pretty graphics aren't the only thing that matter!
The Purpose: Funnel wasted clicks into sales!
Hint: Heat maps is a graphical representation of how your visitors engage with your website. It can show you why your visitor’s are not converting!
Good links are from High Domain Authority (DA) & High Page Authority (PA) websites
Cheap SEO agencies will get you low value links, which will do little for your website's SEO. You want high value links, but they are the hardest to get. A good SEO agency will know how to get those links, but cheap SEO will just get you crappy backlinks that will end up getting you banned by Google. Stay away from cheap link building - prepare to invest.
The Purpose: The internet is no longer a get-rich-quick scheme, and that it takes time and investment to build a profitable business.
Hint: Buy quality! Stay immune to Google’s algorithm updates: Panda, Penguin & Hummingbird.
It's Important to Remember:
The Purpose: A proper link building strategy will make your website immune to Google’s Panda & Penguin algorithm updates.
Hint: Pay-Per-Click (PPC) can be a quick short-term solution to get business flowing.
Spend time & money wisely! Don’t burn it!
The Bad: Your Time is Money. If you're trying to learn SEO, you'll spend far more time than you should - time you could spend growing your company elsewhere. Let your SEO agency do its job, you focus on being successful and efficient in your business.
The Purpose: Use your time effectively managing good people for the job instead of wasting many frustrated hours trying to do redundant mediocre tasks yourself.
Hint: There are a ton of other creative ways to advertise your business through networking groups, trade shows and/or conventions.
“It takes money to make money!”
The Good: Create a Good Business Model. Rich Fong, owner of BlissDrive.com - a top Los Angeles SEO agency - offers this piece of advice: "Make sure you have a good business model as well as an ample marketing budget." Remember that good SEO consultants don't take on every client - only those who are willing to go for the long haul with proper SEO. The more attention you get directly from the owner of a company, the easier it will be to stay focused on the mission of your SEO.
Digital Agency what they plan for success
May 27, 2014 prabhakardalvi
- Web development staff
- Content writers
- Programmers
- Research & development personnel
- Conversion experts
- Project managers
- SEO consultants
- Social media experts
- Growth hackers
- PPC experts
Wednesday 21 May 2014
Why Opting Out of Opt-in Resources - Know This Theory
May 21, 2014 prabhakardalvi
Why Opting Out of Opt-in Resources - Know This Theory
The Genesis of Our Resource Page
It began as I’m sure many do—we wanted to have that little something extra to show our appreciation for folks kind enough to give our newsletter a chance. As it was just finding its legs at the time, it made sense to add an element of exclusivity for people who chose to follow along via our preferred medium.
Truth be told, it worked well then and it certainly works well now. Email is a channel guarded like few others, and word gets around fast if your company is overly aggressive or irresponsible with people’s emails.
Word-of-mouth certainly affected us, but in the best way possible—people couldn’t stop talking about the “beautifully designed eBooks housed Help Scout’s site,” and on customer service no less!
From a strategic standpoint, they helped us establish an early footing for our blog. As we managed to land on great business sites like FastCompany and Copyblogger, we found having an incentive to offer their readers far and away outperformed linking to our homepage and hoping for the best (example below).
Why Opting Out of Opt-in Resources - Know This Theory |
Related articles
Experts Tips for Create Customer Profiles to Reach Your Target Audience
May 21, 2014 prabhakardalvi
Experts Tips for Create Customer Profiles to Reach Your Target Audience
How Customer Profiling Can Increase Sales
Step #1 – Create Broad Descriptions of Your Ideal Buyers
That’s a lot of key information, and we’ve only just begun!
Step #2 – Identify Unique User Goals & Most Important Features
Identifying user goals for a customer persona, make sure you come up with crystal-clear answers to the following questions:
- What language would this customer use to identify their current problem?
- What is their greatest hesitation in trying out your offering?
- What is the best way to engage with this customer?
- When looking at a customer’s current problem, it’s important to pay attention to the language they use to describe the problem. Knowing their thought process will allow you to write the kind of copy that feels like mind-reading.
The next important user goal to identify is why each of these customer types may be hesitant to try your product.
Step #3 – Locate and List Where Customers Will Find You
How are these ideal customers likely to find you?If your ideal customers are as varied as Growth Graham and Help Desk Heidi, then the answers to this question differ greatly.
There are certain key elements that you must identify during this process:
- What websites will this customer frequently visit? What blogs do they read?
- What are likely search terms they will use?
- What sort of content appeals to them the most?
- To answer the first question, take a close look at the other information you’ve gathered on this customer and assemble a list of websites that they frequent regularly.
Professional products are going to be well-received on LinkedIn, entertainment products will find a great home on places like BuzzFeed, and a bootstrapped cologne company can find some interested buyers on AskMen.
As a B2B company, look at the sample metrics below and see if you can guess which two social networks are filled with Help Scout’s ideal customers.
- Would you add any sections to your particular template?
- What are some ways that you cater to your ideal customers?
- Start the discussion by leaving a comment below.
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How to Close Leads for Better Business in Inbound Marketing
May 21, 2014 prabhakardalvi
How to Close Leads for Better Business in Inbound Marketing
You’re on the right track. You’ve attracted the right visitors and converted the right leads, but now you need to transform those leads into customers. How can you most effectively accomplish this feat? Certain marketing tools can be used at this stage to make sure you’re closing the right leads at the right times.
Closing tools include:
Lead Scoring
You’ve got contacts in your system, but how do you know which ones are ready to speak to your sales team? Using a numerical representation of the sales-readiness of a lead takes the guesswork out of the process.Marketing Automation
This process involves creating email marketing and lead nurturing tailored to the needs and lifecycle stage of each lead. For example, if a visitor downloaded a whitepaper on a certain topic from you in the past, you might want to send that lead a series of related emails. But if they follow you on Twitter and visited certain pages on your website, you might want to change the messaging to reflect those different interests.Closed
Loop Reporting- How do you know which marketing efforts are bringing in the best leads? Is your sales team effectively closing those best leads into customers? Integration with your Customer Relationship Management (CRM) system allows you to analyze just how well your marketing and sales teams are playing together.How to Convert Visitor of website in Sales Marketing Leads
May 21, 2014 prabhakardalvi
How to Convert Visitor of website in Sales Marketing Leads
Calls-to-Action
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How to Attract Websurfer to website for Better Sales ROI
May 21, 2014 prabhakardalvi
How to Attract Websurfer to website for Better Sales ROI
Blogging
Social Media
Keywords
Pages
Tuesday 20 May 2014
Tip for Checklist to Achieve B2B Sales Calling Process to Improve Sales ROI
May 20, 2014 prabhakardalvi
Pre-Call Checklist
- What is the objective of my call and who is the correct point of contact with whom I need to speak to in the prospects company?
- Try to make a profile of the prospect – both in terms of the organization and contact person. This will help you to have an idea of who and what the prospect is and what authority he/she holds
- Get as much information as possible on the current processes/situation related to your offering
- Who all are the key decision maker(s) in the company? If there are many; who has the major power in the company?
- What potentially hindrances exist that can derail the sale?
- Which juncture am I at in the sales life cycle? Suspecting, Prospecting, Solution Proposal or Negotiation, etc. Knowing this will help to frame your discussions
- How will I initiate the call with the prospect?
- What information do I have and what is missing which I need to discover about the prospect?
- What sort of doubts could emerge out on the call and how will I handle them?
- What will be my fallback position?
Post-call checklist
- Here are a few scenarios to think of when analyzing your prospect sales interaction:
- Did I achieve my set goal?
- Was there anything which went unfavorable during the call?
- What additional prospect/business information I have collected?
- Was I able to find out their business processes? For example, we need to understand a number of things about our prospects - Current Demand/Lead Generation Process which includes Data Sources (In-house, Standard Data, Custom Data, etc.), Campaign Channels, Current Sales Strength, Sales Model, Target Audience, etc. This would help our team to sale better!
- Did I discover their current challenges & their business objectives of looking at a solution
- Do I have any indication that this is still a probable sales opportunity?
- Did I put appropriate qualifiers – BANT, MEDDIC Qualification, etc. based on our sales process
- Was I able to take the sale to the next stage of our typical sales cycle
- What should be my next steps to move the sales opportunity ahead?
- What are the action items from the call? What types of timelines and who is accountable? Do I need support from other teams like Marketing or Operations? When is my next interaction with the prospect?
- What will be the next objective of my call?
- What is the best-fit scenario after he final analysis – is the opportunity worth pursuing