Monday 22 February 2016

What is data-driven marketing mean by Tom Kaneshige


In words tinged with somber acceptance, today's digital marketers proclaim customer data as their new master. No marketing decision shall be made without closely consulting the data-analytics tea leaves. Marketing's black art has just become quantifiable, but what does data-driven marketing really mean?

"Arguably, the most important evolution in the history of marketing is the ability to understand what data you have, what data you can get, how to organize and, ultimately, how to activate the data," says Mark Flaharty, executive vice president of advertising at SundaySky, a tech vendor leveraging customer data to create and deliver one-to-one marketing videos.

Where does data come from?

Customer data can sprout from just about anywhere. Sales transactions lie buried in a company's CRM and ERP systems. Customer interactions in marketing and customer service steal away in silos. Out on the edge, social listening, online surveys, consumer feedback and Internet of Things produce boatloads of data every day.

Then there are external data providers such as Avention, formerly OneSource, which offers business-to-business data about customers and prospects, which a company blends with internal data and feeds into an analytics engine to spit out marketing insights. Avention data helps companies better target prospect and manage the customer purchasing life-cycle.

"We're throwing fuel on the marketing-analytics fire," says Avention CTO Hank Weghorst. "All of these groups are trying to gain competitive edges by using data." Marketers are by far the fastest growing segment of Avention's business.

Paralysis by data analysis

No wonder marketers often feel overwhelmed -- even paralyzed at times -- by the sheer amount of customer data suddenly available to them. They're under enormous pressure to make data pay off with real-time decision-making. They're expected to be data experts: Three out of four consumers want retailers to gather and use personal data to improve the shopping experience, according to Monetate.

Data comes from many sources but not all contribute equally. Marketers also have the unenviable task of separating the good data from the bad data. It's a work in progress, and CIOs can help CMOs learn about the many internal and external data sources and their value to marketers. Tech vendors can assist in this difficult process, too.

"We help [CMOs] understand the quantification of the measurement metrics of the use of that data," Weghorst says. "We find out which data is truly useful and predictive, and which data is just noise so that we can drop it and potentially add other sources."

With so much data and analytics and technology thrust in the face of marketers, it might be wise to start with the end goal: What exactly do you want to achieve with all this data?

Forrester says the right data can identify customer preferences and uncover unmet customer needs. A clothing retailer, Forrester says, smartly used behavioral and location data to learn that young women, age 13 to 24, window shopped at their stores only to purchase lower-cost alternatives elsewhere. This led the retailer to create a low-cost line of clothing specifically targeting these shoppers.

Building better relationships

Customer data isn't just about sales prospecting, either. Marketers can wield data to improve the customer relationship. Airports use real-time data and recognition technology to identify passengers, bags and staff, in order to free up bottlenecks and prevent delays, Forrester says. When a flight is canceled, one airline has an app that suggests rebooking options on the spot for affected travelers.

Forrester also cites another example of creative customer service fueled by data: Mattersight draws on billions of interactions stored in a customer database, as well as predictive algorithms, to match a customer with a customer service representative who shares a similar communication style and behavioral characteristics.

By Tom Kaneshige, senior writer for CIO | Mar 31, 2015 1:42 PM PT

Data is the starting point to make all of this happen.

Note : Any suggestion you have , please mail me on prabhakara.dalvi@gmail.com

Marketers use of Mobile phone Database erodes consumers' trust - Reuters survey


Most consumers feel they lack control over personal information on their phones, are suspicious of attempts to use it for marketing appeals and many think the problem is getting worse, a survey in major countries of the world has found. 

The findings from a poll in January of 8,000 mobile phone users published on Monday spell trouble for advertisers hoping to tailor marketing and services based on location, personal context and interaction history for customers on the go. 

The survey found 75 per cent of consumers did not trust even well-known marketing brands to take care of their data, with many of those, 55 percent, saying their trust had been eroded in recent years. It was conducted among phone users in eight major markets – Brazil, Britain, China, France, Germany, India, South Korea and the United States, and commissioned by Syniverse [SVRTE.UL], a top supplier of mobile software to network operators globally. 

Syniverse commissioned the study to see what information consumers were willing to share with brands, and their expectations of what they would get in return. 

"The assumption is that end-users will willingly share personal data in return for personalized services," the report's authors stated. "But it looks like this assumption is wrong." Separately, Hong Kong-based CK Hutchison's Three UK and Three Italy said last week they had implemented ad-blocking technology in their networks to protect their mobile customers from unwanted marketing messages. 

"Irrelevant and excessive mobile ads annoy customers," Three UK Chief Marketing Officer Tom Malleschitz said in a statement. 

"The industry has to work together to give customers mobile ads they want." Half have lost faith in mobile telecommunication operators themselves to protect their data and use it responsibly, according to the survey by Syniverse. When asked about their willingness to share more personal data such as location and or interactions, just 14 percent, on average, said they were willing to do so. 

Across the countries surveyed, 30 percent, on average were unwilling to share any personal information at all, the study found. "Retailers, hoteliers, financial institutions and mobile operators need to rethink their approach to harvesting, managing and using private data," the report concluded.

BARCELONA | BY ERIC AUCHARD

(Editing by Peter Cooney)

Note : Any suggestion you have , please mail me on prabhakara.dalvi@gmail.com

Thursday 4 February 2016

2016 Budget :- Power Sector Commitment and Expection Infographics


Below info base on Budget 2016 on 29th Feb expectation from Power sector related boost income balance sheet. To enrich strategy about to  ---

 " How Govt. handle GST & Other tax for  Power sector".

2016 Budget :- Power Sector Commitment and Expection Infographics
2016 Budget :- Power Sector Commitment and Expection Infographics


Note : Any suggestion you have , please mail me on prabhakara.dalvi@gmail.com

What is Demand Generation - explain with Small Info-pictograph



Outline :- 

Demand generation info-pictograph


Here we explain, what demand generation is.  From various source like email campaigns, organic traffic from web, PPC or Google cpc, any event related to trade-show etc.


We again and again use this source advance for qualified lead mean business roi. Below info-pictograph clear your doubts about Demand generation and how this strategy filled with score, nurture with automotive skills.

What is Demand Generation - explain with Small Info-pictograph
What is Demand Generation - explain with Small Info-pictograph

Note : Any suggestion you have , please mail me on prabhakara.dalvi@gmail.com

Tuesday 19 January 2016

Database solutions for Banks Financial Services and supply chain system


        Financial service firms and banks have to work harder than ever to succeed, but database provider think working smarter is just as important. 

Providers give you the tools and information you need – such as industry and market data, financial information, relevant news articles and more – so you can make the right decisions for your business. Get in touch now to find out more.
Database solutions for Banks Financial Services and supply chain system
Database solutions for Banks Financial Services and supply chain system - CUBES

          Identify trends and segment markets:  Customer segmentation is a key tool for sales, promotion, and marketing campaigns. Evaluate trends and market conditions to prioritize relationships, align channels, and develop targeted promotions and offers that yield high results.

{ Below point source by :- avention.com }
Develop new relationships: Search public and private companies by size, industry, geography, financial and other criteria to identify and build lists of high-potential prospective clients.

Extend existing relationships: Win instant credibility and build long-term trust by using industry, company and executive intelligence to craft personalized messages and become more effective in face-to-face meetings.

Manage your existing client portfolio: Leverage news alerts, updated financial statements and industry happenings to ensure your clients maintain an acceptable risk profile.

Deliver high-quality credit submissions: Use industry, business and executive information for accurate and effective risk selection.

Define cross-sell targets: Understand critical business issues, industry trends and changes in your client’s business to uncover opportunities for additional products from your firm and its partners.
 { above point source by :- avention.com }

Perform financial analysis: Analyze target accounts against peers and identify cash-rich businesses or debt-heavy companies.

Company help you determine if a vendor has the reliability and resources to meet your requirements. Our one-of-a-kind functionality provides extensive company information, industry analysis, financial reports and predictive indicators to help you source, analyze and monitor vendor companies with confidence. Solutions deliver rich company profiles for a comprehensive look at a business, including complete corporate family information, news and strategic initiatives. 

Evaluate Risk to Protect Your Investment - Our extensive financial information delivers robust reporting and research options that help you understand a vendor’s financial health. We also give you valuable insight into a company’s spending and payment history, including details on privately held companies with our Spending and Risk Reports.

Study Vendor Behaviors For Market Study

Our predictive indicators help you understand business behaviors and characteristics. You can tell at a glance if the company is experiencing legal issues or executive changes, hiring, opening new facilities or exhibiting signs of bankruptcy.


Monitor Companies to Stay Aware of Impacts - Our news and activity alerts keep you aware of events at vendor companies that might impact your business. 

Be alerted to layoffs, the opening of new facilities, legal events or the publication of financial results.

Wednesday 30 December 2015

Infographics For Metrics are essential for Digital Marketing Measurement


This info-graphics explain to how Digital marketing metrics helps your business boosting ROI in competitive global market.
Infographics For Metrics are essential for Digital Marketing Measurement 
Below are Digital marketing metrics for analyses where we going & best sources of digital marketing data, we suggested that every business needs a combination of:

  • Google tools (Analytics, Search Console, Adwords)
  • SEO tool like SEO-Moz
  • Email marketing tool, we use Reach mail, Mail chimp, Constant Contact etc.,
  • Social network provides insights from popular platforms such as Facebook, Twitter and YouTube etc.,
  • Specialist tools for influencer marketing and analysis like Talkwalker, Nimble, Traackr, Klout etc.

Social media metrics from Facebook, Twitter, Pinterest and YouTube all off er detailed analytic, with elements of demographic data and other valuable insights, Google Plus provides only basic information, while Instagram offers virtually no data, beyond your follower count.

Saturday 26 December 2015

Debate for who enrich business ROI - Email Marketing OR Social Media




Social Media
Email Marketing
  • Popular in present days for more profitable adding SMM tools

  • Its costly mistake but powerful with wll planned

  • This on like OR tweet by unknown person turn into client in future

  • We know who was receiver – mail receiver turn client chances 10 out 250 ( as per my research )

  • Here engage with group or business page to improve brands globally

  • Who need business @ what time in which region before start email campaign – its convert better with variety of reason

  • Target area OR region for SMM campaign its costly on facebook, twitter etc., - PPC

  • Increase by 70% - why? Businessman believe ROI boost by 5000% in future   
  •  

  • Create fan page OR business page for promoting product and services – Ad campaign

  • Email receiver make opts in – its first step of explain product and service

  • Less region Target – as per Trend we follow

  • Have a list of receiver (prospects) with target region OR area – click on mouse and send them.

  • With Ad – campaign we gather emails to set emails

We already done with Email marketing
Who’s got trophy – both are perfect and effective with better planning

Friday 25 December 2015

Wednesday 25 November 2015

Account Based Marketing - Get accelerates B2B business with marketer planning


{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

As the speed of business accelerates, B2B marketers and CMOs are faced with growing challenges in identifying their top (&best) customer/accounts, leads as well as streamlining sales and marketing co-ordination.  Add to this, they are still in dilemma whether to target accounts or leads, not sure which account(s) they need to target or they don’t know which accounts in their database are best fit to target and  uncertain about content to be conveyed .

Here comes Account Based Marketing (ABM), hot topic among B2B marketers right now.

ABM is the ‘panacea’ for the above mentioned problems and is gaining traction every day. This topic is keenly discussed and analyzed over events, webinars, blogs, forums and social media.

ABM advocates the philosophy of quality over quantity as echoed by David Ogilvy – Father of advertising.

In this blog series, we will try to unravel what exactly is ABM, why ABM is gaining traction, strategy to be adopted, business benefits of ABM and way forward for ABM.

Part one of the blog series deciphers ABM in its simplistic form and part two focuses on best practices of ABM.

Various marketers have different interpretation of ABM. However ABM in its simplest form:

“Strategic approach/methodology adopted by marketers to identify and define their best or top strategic accounts, then channelize all their entire marketing campaign, content deliverability with compelling messaging with dedicated focus on selected accounts, and then measure the impact/progresses to ascertain the success.“

Although, ABM is graining traction now, this has been there since early 1990 as an alternative to mass marketing and this was supposed to be grandma’s antidote.

However this was not pursed with vigor. But now things are better with advances and innovations in various marketing technology stacks and B2B buyer journey/cycle has become more complex coupled with rapid decay in B2B data.

These have driven marketers to look forward to panacea in the form of ABM. Add to this, various big enterprises like HP and XEROX have embraced ABM in a big way and reaping the benefits.

Through ABM methodology, B2B companies can reach out to select key accounts/leads through targeted content, ads, and messages instead of blindly following each and every account. This in turn will enable them to close more deals and usher in sales and marketing synergy. 

Why Marketing Strategy must include Video in competitive market


Today my B2B marketing tip features the need for video in your marketing strategy. It is said that visual memories are the stronger memories, then imagine what message a video can send to your potential customer or prospects. Video gives you a platform to present your company’s message in a way that makes your business feel more human to viewers.

Creating video may not be an easy task, but that doesn’t mean you can’t tackle the job internally and/or under budget. Here are some useful tips that can help you through this process:

1. Keep it short: – Researchers say, 50% more people will watch a 1 minute video than a 2 minute video. So keeping your video short and to the point, will help customers to receive your message more clearly.

2. Make a video script: – You should always take some time and write out what you want to convey in your video. Make sure you gather some feedback around the script by reading it out loud to others, as reading it loud will allow you to hone your message to right length and tone.

3. Include some fun elements: – I hope you guys know that you are not launching a rocket, so why can’t you have some fun elements while you are trying to sell your vision. Show your potential customers or prospects that you have real humans working for you. Showing your human side can go long way in building trust within your audience.

4. Do not self-promote too much: – Tone of your video is very important. You need to make your potential customers or prospects feel comfortable. Tell a story instead of just pushing your viewers in the direction you want. Have them follow along instead of telling them where they need to be.

The most important thing that you as marketers need to keep in mind is that once your video is created it will not be seen by millions of people right away so it doesn’t make it a failure. View count is not the only metrics you should look at while measuring the success of your new video. To know more on metrics to track your video success STAY TUNNED!!


{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

Video Marketing Strategy - Key Metrics For success


In my previous post you read about why as a marketer you should include video marketing in your marketing strategy. As video marketing is an important aspect of your marketing strategy, their must also be an way out to track the success of your video. According to most of marketer view count is a metric to track video success, but that’s only the partial truth.

There are many other metrics through which you can track your new video success. Following metrics are good indicators of success:
  1. Play Rate: - This educates you if video is the right medium for your message. In case your play rate is extremely low, be sure to test the location of the video. Videos below the fold are less likely to be played than those that are visible on load. Also you must make sure that the video is of a decent size on your page. Having a smaller size could decrease the rate at which it is played.
  2. Engagement Rate: - This can help you to measure who have clicked play and how far they have watched your video. It is your creativity, it’s obvious that you will want people to watch your video and finish it, but necessarily it may not happen. Try to look at spots in your video where viewers have stopped watching – this could be a confusing or unappealing message to your viewers. You can re-shoot or change your video based on your inputs received.
  3. Conversion Rate: - For videos whose purpose is to collect email address or convert leads, make sure you measure the video performance. Send a custom event to Google Analytics when the video is played and finished, so you know which interactions converted views have had with your video.
Video does not have to be the only channel for your business. Your first try doesn’t always have to be perfect, but it’s essential to remember to keep learning and changing strategies that doesn’t work for your business.
Related :-

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

Thursday 8 October 2015

Important Key Factors To Know About Mutual Funds



What is an NAV?

Our next step is to understand NAV, which stands for Net Asset Value. Just like a share has a price, a mutual fund unit has an NAV. To put it simply, NAV represents the market value of each unit of a fund or the price at which investors can buy or sell units. The NAV is generally calculated on a daily basis, reflecting the combined market value of the shares, bonds and securities (as reduced by allowable expenses and charges) held by a fund on any particular day.

Debt Mutual Funds

Types of Funds

Are you looking to invest for a short period of time or are your plans long term? To be able to choose a fund that perfectly caters to your needs; you need to be aware of the various kinds of funds that exist.   

As the name suggests, A Debt Mutual Fund works on borrowing. So what are the conditions that are usually laid down when one borrows?

Reasonable assurance that the principal investment will be returned.

The interest that will be generated based on the rate of interest (also known as the coupon rate).

Tenure or the time over which the principal will be returned.

Companies, state governments and even the central government all require money to run their operations. They offer various debt based instruments like TBills, Debentures, GSecs etc., and Mutual Funds buy the debt that is issued by them.

Debt Funds help bring stability to your investment portfolio since they are lower in risk as compared to Equity Funds, yet riskier than Liquid Funds and their aim itself is to generate steady returns while preserving your capital.

These would typically invest in government securities, NCD, CDs, CPs bonds and other fixed income securities as well as lend money to large organisations or Corporates, in return of a fixed interest rate. Therefore, investing in Debt Mutual Funds would be ideal if you’re looking at a potentially higher return than Liquid Funds over a medium term time horizon, between 3 to 24 months.   

Equity Mutual Funds

Unlike Debt Funds, you have absolutely no assurance whatsoever on the principal, rate of interest or tenure when investing in Equity Funds. When you invest in equity, you are considered as an owner of the particular company that you’ve invested in, to the extent of your investment. So naturally, like any owner, your profit is linked with the performance of the company. The higher the profits of the company, the better is the share price and hence the better your gains.

Like with any high risk action, Equity Funds also carry the potential to deliver high returns. And to help counter this risk, Mutual Funds are invested in multiple companies that usually don’t belong to one or correlated sectors. This is known as diversifying.

In the long run, one needs to be guarded against inflation and in the short run, market fluctuations. Equity, though volatile, has proved to be a better bet against inflation, provided one has a long term investment.  

Liquid & Hybrid Mutual Funds

In financial terms, the word Liquid simply means “How fast can I get my invested money back?” A highly liquid asset is as good as hard cash. Liquid Mutual Funds have the least risk factor and may give you returns that are slightly higher than a savings account. These funds invest in faster maturing debt securities,therefore making them less risky. The concept here is that the closer the debt instrument is to its maturity, the higher the chances and surety of you getting the principal and interest if there is any.

When would you choose a Liquid Fund?

Without a doubt, a savings account is by far the best option for emergency funds. As the name suggests, a savings account is a savings option. It offers the highest liquidity since you can access your balance at any moment directly through the bank or through ATM machines. But if you are left with funds that are in excess of emergency funds, then Liquid Funds are good options. 

They endeavor to give you your money back the very next working day, subject to the receipt of a valid redemption request. In fact, Liquid Funds can be used for investments ranging from a day up to a month or even two.

Hybrid Funds
As the name suggests, Hybrid Funds are those which have a combination of asset classes such as debt and equity in their portfolio. That is, they invest in a blend of debt, money market instruments and equity. Breaking it down even further, depending on the mix of equity and debt, there could be various types of Hybrid Funds as well.  

Mutual Funds are flexible

Most people have differing patterns of earning and spending, which is why investments need to be flexible so as to allow you to invest as per your situation. In order to ensure this flexibility Mutual Funds have certain characteristics like: There are various types of Mutual Funds that invest in various schemes, from money market instruments to equities, thus catering to people who’d like to invest for duration ranging from a day to years. Minimum amounts of  investment range from as low as Rs. 500, with no upper limit. In the case of open ended funds, daily investment and withdrawal is possible. Invested funds can be received within 1 to 5 working days. There is no maintenance charge on portfolios. You can invest either directly with the Asset Management Company or through a Financial Intermediary.

Mutual Funds are liquid

As you would have learnt earlier, liquidity is all about having access to the money you’ve invested at your convenience. After all, what is the point of getting high returns if you can’t use the funds when you need it? Solid liquidity gives you the advantage of getting your money when you need it the most.

In open ended funds, where you can buy and sell on any business day, you can get your money back generally within 3 working days. And to make things even better, there is a 15% penalty imposed on the Asset Management Company if you don’t get your money within 10 working days.

Mutual Funds are transparent and safe

Naturally there is a feeling of uncertainty or cautiousness you feel when you’re handing over your savings to somebody. You obviously need to be able to trust the person and you definitely want to know what is happening with your money, at all times. In the case of Mutual Funds, your money is handed over to a professional, whose entire job is to keep track of markets and look out for the best opportunities for you. What’s more, Mutual Funds publish a monthly fact sheet which basically lists out all the important facts you need to know about the scheme you’ve invested in.

These facts are:

  • Your portfolio of holdings, that shows details of the companies and the amount invested in each company and the rating of the company’s issuance in case the instrument is a debt instrument.
  • Past returns, dividends and performance ratios.
  • In addition, the NAV is published on AMFI and on each of the fund company websites on a daily basis, ensuring that you’re always in the loop about your investments.

Mutual Funds help you diversify

Like the old saying, “Don’t keep all your eggs in one basket”, diversifying your investments will help you lower your risk. By spreading out your money across different types of investments, investing in multiple companies and investing in more than one sector, you ensure that you always have a back-up plan intact. So when you look to invest, always consider a wide range of options. As you have previously read, Equity Mutual Funds invest in shares of various companies whereas Debt Funds invest in government securities, NCD, CDs, CPs bonds and other fixed income securities. Thus as an investor, you will be able to have a diversified investment basket.   

Mutual Funds reduce the transaction cost

The power of bargaining lies in buying anything wholesale. The rate of buying in wholesale will obviously be much lesser compared to the retail rates. Now apply the same principal to Mutual Funds and what do you get? With many people pooling in their savings, you get the advantage of the power of bargaining which reduces the overall transaction cost. And what’s more, as per prevalent tax laws, under provisions of Section 10 (23D) of the Act, any income received by the Mutual Fund is exempt from tax; which simply means that funds don’t pay any tax on the gains obtained from selling securities that they buy on behalf of their investors.


Units. The small but powerful tool

Here’s a fun way of understanding the power and benefit of units. Let’s say that there is a box of 12 chocolates costing Rs. 40. Four friends decide to buy these chocolates but they have only Rs. 10 each and the shopkeeper only sells by the box. So the friends then decide to each pool in the Rs.10 that they have and buy the box of 12 chocolates. Now based on their contribution, they each receive 3 chocolates or 3 units, if equated with Mutual Funds.
And how do you calculate the cost of one unit? Simply divide the total amount with the total number of chocolates: 40/12 = 3.33.

So if you were to multiply the number of units (3) with the cost per unit (3.33), you get the initial investment of Rs. 10.

This results in each friend being a unit holder in the box of chocolates that is collectively owned by all of them, with each person being a part owner of the box.


{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

Thursday 27 August 2015

B2B Lead Generation Tactics For Marketer Who Try Hard


B2B Lead Generation Tactics For Marketer Who Try Hard
Courtesy :- business2community.com 
Customers are the king of any business. Finding quality prospects is one of a marketer’s biggest challenges—how do you find leads that will convert into sales? In fact, 61% of B2B marketers cite generating high-quality leads as their No. 1 challenge. (I bet that even you consumer marketers out there experience this challenge, so stick with me, as I’m sure you’ll find value here, too). 

Wednesday 26 August 2015

7 Easy Tips on Choosing a Perfect CRM for Your Organization


CRM(Customer Relationship Management) has indeed become one of the most preferred technologies for transforming the customer data received via websites and phone lines into revenue-generating details. Whether you own a small-sized, medium-sized or a large-sized organization, it is your choice of a CRM software tool that will enable you to reduce the overall costs and increase the business profits. Today, in this post, I'll be offering you few easy-to-follow tips on picking the right CRM solution for your business firm. So, let's get going with these fantastic tips.

1. Be sure as to what you want the CRM for- sales, marketing, customer service or all the three

Though CRM software tools are mainly used by the sales personals, there is a range of CRM softwares which are being utilized fror handling customer service cases and different web-based marketing campaigns. Hence, while shortlisting CRM software tool for your business, do be certain as to whether you would be using it for enhancing your sales, executing marketing campaigns or enriching customer services. For instance, if you're just looking for an online sales and marketing tool, choosing Hatchback would work for you.

2. Pay heed to selection of a mobile-compatible CRM software

Since your salesforce is likely to be mobile, preferring the usage of a wide collection of devices, it is recommended to choose a CRM system that can be accessed and used via any Internet-enabled device ranging from smart phones and tablets to desktops. Don't forget that a majority of sales representatives prefer adopting new technology faster and hence they are in a need of a platform that's regularly updated for bug fixes etc.

7 Easy tips on choosing a perfect CRM for your organization



3. Watch out whether your CRM promotes user adoption or not

Check whether the CRM tool that you intend to choose is capable of lowering down the friction related to people, processes and system. Also, you must ensure that the CRM software doesn't imposes an unnatural process on your team. It should come with a great UX that would make it convenient-to-use for all the team members with different levels of expertise.

4. A CRM with tight email integration is a must-choose

Since most of the customer communication takes place via the email, it is imperative to opt for a CRM software that integrates seamlessly with the active email system for your organization. In other words, each time you type in a client or prospect's name, the email system should automatically link the respective email to the client's CRM record.

5.  Make sure to use a product demo

It is always beneficial to get an instant access to CRM product demonstration and using the same efficiently. Doing this will allow you to test the CRM system and get a clearer picture about its strengths and weaknesses. Hence, take out that little extra time in using the product demo as it will save you an incredible amount of time at a later point of time.

6. Gather a better understanding of the customization options available with the CRM software in focus

Since every business is unique, it becomes quite essential to opt for a CRM that can easily adapt to the needs of your enterprise. Hunt for a CRM that comes loaded with customization options that enable you to moderate your sales stages in addition to offering you the flexibility of adding filters, custom fields and tags to make your business completely logical.

7.  A SaaS-based CRM solution can turn to be your right choice

It is interesting to know that around 41% CRM systems that were sold in the year 2013 were SaaS(Software As A Service) based. Well, the cloud-based CMS softwares comes with a low initial investment, offering you the opportunity of choosing a new subscription package in accordance to the changing business requirements. One of the major advantages of choosing SaaS-based CRM software systems is that all your data is hosted on the cloud, thereby allowing you an anytime, anywhere access to the customer-related data. Moreover, since the third-party service provide looks into the upgrades and maintenance part, you are left with ample amount of time for making the most of your CRM.

Conclusion - 
With the astonishing number of CRM options available in the market, it becomes daunting to find the one that ca boost your business profits by an impressive level. Hope the tips covered in this post would help you in choosing a CRM that would grow your business profits rapidly and effectively.

Author Bio:- Tyler Holt is currently associated with Xicom Technology. For over five years he is offering  crm software solution service  to a wide market vertical. He brings in his wealth of experience on CRM customization and solutions to his writings on webs and blogs. He is an avid reader and enthusiast blogger and engaged with many on line communities.

Monday 17 August 2015

Boost Income with Marketers Mobile Marketing Tips


Mobile marketing is a dynamic strategy; you just have to understand what to expect from using mobile devices to market your business. It can be a great way to get exposure for your business, if you can do it successfully. Use the tips in this article to get the most out of your mobile marketing.

Begin by building up your mobile marketing database. Refrain mindlessly adding phone numbers in your marketing database. It is important to get permission before you begin. You can get permission by having them fill out a request form on your website. 
Boost Income with Marketers Mobile Marketing Tips - qr code
Courtesy - Mobile Marketing on appointways.com

QR codes can be a great way to reach out to your technology-friendly clients. This way, customers with smart phones can just scan the phone and get access to your website features. You could include QR codes on your business cards, flyers or magazine ads. With easy availability, customers who have a need or desire for your services and products can reach out to you through the QR codes.

QR codes are efficient when your customers are particularly tech savvy. That way, people using smart phones will be able to easily visit your web site for access to your special promotions or coupon offers. You should include the QR code on everything – catalogs, brochures, business cards and posters. If you include a QR code, anyone who is interested will instantly be able to access your website and learn about your products or services.

Paying someone to create a mobile-optimized website for your mobile marketing campaign is usually a wise investment. Building an effective mobile website is a specialized task, considerably different from normal web design. If you would like this to go smoothly, consider outsourcing the project to someone qualified.

By closely monitoring your competitors, you can become more informed about the business environment. It’s imperative to distinguish yourself from your competition.

Mobile Marketing

Examine what techniques your competitors are using via mobile marketing. Follow them on Facebook and Twitter. You have to stand out from your competitors.

Mobile platforms should drive visitors to your main site. Your mobile marketing efforts should be directed at pushing people toward your home base, or helping them keep in touch with those already familiar with your home base. Your entire business model shouldn’t be based on mobile marketing.

The greatest mobile marketers use progressive strategies so that they can continue up the mobile ladder. This is an excellent way to handle your own approach. If you started off by texting, move to videos and then to interactive games. Always take advantage of the technology you can use, and if it is beyond your expertise, hire someone who does understand how each type of technology works. Try everything you can to reach potential customers.

Your web site should contain links to any social networking pages that are linked to your business. You can assume that your clients won’t take the time just to look for you, however, if they know that you’re on a particular site, they will probably take some time to check it out.

Make sure your first campaign is successful before you start a new mobile marketing campaign. You can see how well you do by how long you last, not always by your sales. Design new campaigns by using strategies that have been successful in the past. 

There are a wide variety of ways to promote your business through mobile marketing. Select the tips that apply to your situation and start implementing them today.

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