Managing Marketing’s TWO Chief Customers - Infographics

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Friday, 25 December 2015

Managing Marketing’s TWO Chief Customers - Infographics

   December 25, 2015      

Below Info-graphics for explain how Manage Marketing’s TWO Chief Customers to improve business ROI  -

In the recent B2B space, marketing holds the accountability for leads and sales is responsible for deal closures. However, in B2C environment, marketers are customarily more operational (which means marketing often closes deals, especially in the e-commerce world). In the B2C dominion, it is very evident who marketing’s real customer is: the people who swipe their credit or debit cards. CUSTOMER NO. 1 – “Sales Team” Well, where can I start as a Marketer myself! Marketing’s first client is obviously Sales, the people who talk to your end customers on a daily basis. Your sales reps have needs that require marketing support at the “pre-sales” stage, which also includes enhancing in-house database periodically for generating leads, fostering your industry thought leadership or for creative marketing collaterals. Without any of these marketing efforts, your sales reps would have a slight chance of having too many leads to reach out and hardly any content to aid as touch points with their buyers. That’s the precise reason why product marketing and content marketing will always play such a large role in most mature B2B companies. CUSTOMER NO. 2 – “End Customer” Now comes the real one! Marketing’s second customer is the end user (the deal makers). In most organizations, Marketing is at least partially responsible for making sure the end user is happy and engaged on a timely basis. This covers building creative content in the form of infographics, user scenarios, white papers, webinars, and press releases media promotions, along with having a social media presence, syndicating content, organizing and attending events, creating customer stories, and much more. The end customer should feel like your company is real, your product is real, and most notably, you are real. Just imagine – would you be buying from a firm whose content is constantly immaterial or unhelpful, or if they did not have an intelligible brand message? Chances are, perhaps NO! That’s the reason why marketing exists. To summarize, both these customers’ types are likewise vital to drive marketing efforts. If you emphasize solely on CUSTOMER NO.2 (End Customer), you will likely have problems internally. The same goes if you focus totally on your CUSTOMER NO. 1 (Sales Team). Remember the simple logic, if sales’ numbers go up, marketing’s value invariably goes up with it.
Managing Marketing’s TWO Chief Customers





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