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Tuesday 1 July 2014
Transformers Age of Extinction - stop sequal with same name
July 01, 2014 prabhakardalvi
Marketing Strategies for Developed And Developing Markets - Prabhakar
July 01, 2014 prabhakardalvi
Developed And Developing Markets Product
Developed And Developing Markets Price
Developing markets 2 (Photo credit: Wikipedia) |
Developed And Developing Markets Place
Developed And Developing Markets Promotion
Make smooth and fastest Distributor Network, How
July 01, 2014 prabhakardalvi
World of Industrial Distribution changing with B2B RevolutionsUsing Distributors with Time and Stratergy - PrabhakarQualified B2B Leads with Inbound Marketing, Blogs and Social Media, How
World of Industrial Distribution changing with B2B Revolutions
July 01, 2014 prabhakardalvi
- Purchase goods from his supplier for stock;
- Actively promote and sell this stock to users;
- Provide advice and service as appropriate for the product he sells;
- Invoice and collect money from his customers.
To understand the motivations of the distributor and the manufacturer it is necessary to consider the driving force which brings them together. First let us consider how distributors begin. Often they start life as sales agencies - someone who has worked in an industry for a period sets up on their own selling a product he/she understands to customers he knows. Usually the product is a consumable or standard equipment costing tens to hundreds of pounds. It is a short step for the agent to add new and complementary products, get a small unit on a trading estate and buy and sell stock rather than take a commission.
Using Distributors with Time and Stratergy - Prabhakar
July 01, 2014 prabhakardalvi
A difficult technical problem may require referring to the manufacturer. Simple repair work may be handled by the distributor. Distributors are, therefore, an efficient means of selling car parts to garages, tools to industry or components to electronic companies. They are inappropriate for selling complex industrial plant, computers or castings. If distributors are not performing well, the manufacturer should ask if their job could be better undertaken by a sales force or agency. Distributors will never prove successful if they are used as a cheap alternative to a sales force - they either fit the conditions or they do not.
After Christmas sale (Photo credit: kevin dooley) |
Wednesday 25 June 2014
Qualified B2B Leads with Inbound Marketing, Blogs and Social Media, How
June 25, 2014 prabhakardalvi
Before you can start to acquire business leads and turn them into customers, you’ll need to come up with an effective, brand-consistent strategy.
B2B Lead Generation: Where to Start?
Effective B2B lead generation strategies begin with drilling down into exactly the types of leads that are most likely to convert into paying customers. That means filtering out prospects based on your resources and goals, and narrowing your attack.
With a broadsword-strategy, you can swing around indiscriminately and grab leads from all over. Casting a wide net may yield you some worthwhile leads, but you'll also pull in a ton of junk leads, too. And to top that off, your results will be ineffective if your lead gen campaign is being measured on a CPA/CPL basis.
With CPL or CPA as your metric, a lead is only as valuable as the prospect, that prospect is only as valuable as the customer it becomes, and that customer is only as valuable as the revenue they bring to the bottom line, so if you can’t find the qualified leads—the leads that are most likely to ultimately convert into something profitable—then you’re just wasting money.
Instead, drop the sword and pick up the scalpel for B2B leads. Start by asking: Who are our customers? What are their common interests? Are our prospects mostly online or off? If that information is available, then your approach can be tightly focused to define your objective and point you directly to your prospects.
Once you've defined what an unqualified prospect is and identified your targets, let’s get into how you'll capture your prospects' attention.
Here are six lead generating ideas and approaches that allow you hone your B2B strategy (and actually work):
1. Bring Your Leads Inbound
Traditionally, marketing has been classified as outbound marketing -- television commercials, print advertisements, internet banners, email mailing lists, and good old fashion cold-calling. These outbound lead generating techniques cast a very wide net that typically connects with hundreds of thousands, or even millions of prospects.
Outbound marketing tends to use the broadsword approach.
LEADS Outbound-leads-cost-on-average
I’m not saying that outbound marketing doesn’t work; it does, otherwise we wouldn't even bother talking about it. However, it not as effective as inbound marketing. Not only are the leads less qualified, but outbound is also more expensive. In fact, outbound leads cost on average 61% more than inbound ones.
Inbound marketing, when done well, meets your customers where they want to be. Inbound markerting focuses on creating quality content that aligns with what your customers are most interested in so they're drawn towards your offers because they want to learn more.
And because the offers are relevant, the leads that are generated are more eager and willing to become paying customers. When prospects feel as though your company is an expert in the industry, or has something worthwhile to offer, they see you as someone who wants to help, rather than a salesman that just wants to make a sale.
2. Generate Better Relationships with CRM
Sometimes generating leads is about keeping track of all of the pertinent data surrounding those leads. Customers need to know that they have a relationship with you and if you’re constantly losing track of their information or their info isn't updated, then it sends out a clear message to your prospective leads that you don’t really care about them.
Investing in a proper customer relationship management (CRM) system will allow you to gather, store, analyze, and track the most important data that can help you personalize the customer experience. And CRM doesn’t stop there.
CRM helps generate and convert leads by sifting through massive amounts of raw prospect data to locate the most promising prospects. After sorting through all that data, a good CRM can also be used to gain meaningful customer insight. With this business intelligence in hand, you can quickly and inexpensively disseminate relevant information to a wider range of specific, potential customers.
If you have the budget for a broadsword swing, ensure you are coupling it with a CRM. With access to a lead management tool, you can both control the range of your swing, while still benefitting from the accuracy of the scalpel—in other words, it’s the best of both worlds.
3. Solve Problems and Share Ideas on Your Blog
At the heart of inbound lead generation is the humble blog. If your business scoffs at or doesn't allot dedicated resources to your company blog, yet are trying to obtain quality leads, then understand that blogging has the potential to drive a significant amount of prospects into your sales funnel.
5 Secrets to Building Your Sales PipelineDid you know that 23% of total Internet usage time is devoted to social networks or blogs, which means that a large chunk of users are obtaining information and knowldge via blogs. A company blog allows you to not only draw inbound traffic to your site and your business by offering useful and interesting content, while providing solutions, but it can also give your organization added credibility within your industry.
A blog connects to customers and prospects in a less corporate manner. The company blog allows you to stretch beyond the landing pages of your core website; expanding your content past product features, business speak, and the boring FAQ page.
If your company is a leader in its industry, your blog can be the bullhorn for your company's evangelists and leaders to share their unique perspectives and opinions on specific topics you could never espouse on the pricing page.
And at the end of each blog post? An offer, newsletter signup, or form that allows the reader to learn more if their interest has been piqued.
4. Make It Easy With Visual Content
Blog posts are wonderful and they absolutely work as a method for generating leads. However, they don’t work for everyone.There are those who are less interested in investing the time and effort into digesting a few hundred words worth of advice.
Thankfully, there are other ways of reaching these individuals. Human beings are very visual animals and what we see (as in images and videos) is actually processed 60,000 times faster than what we read. So, incorporating a visual element into your content is a sure-fire way to increase the draw of your inbound strategy.
Informative, useful, and shareable infographics are amazingly popular right now, and are more accessible and less time-consuming than videos. Of course, that’s not to say that a quality “infotaining” video posted to YouTube (with a link back to your site, of course) can’t also quickly pay for itself in increased interest and traffic.
If you can create something that ends up going viral, you’ll find that it’s well worth your time.
5. Yes, Social Media Can Generate B2B Leads
Social media has become a legitimate lead generation channel with ad formats having matured beyond just engagement metrics. With Twitter cards, Facebook’s objective-based advertising, and LinkedIn's sponsored ads, social ads have come a long way in cementing a spot in revenue-based lead generation campaigns.
Facebook offers a variety of ad products to generate leads from targeted advertising, events, tabs, or organic posts.
Twitter’s Lead Generation Cards are a two-click solution to social lead generation. Twitter Cards are displayed as promoted tweets would, but when someone clicks on the image, the card expands to reveal an offer or sign-up form that is auto-populated with the user’s name, email address, and Twitter handle. In early testing of tweets with images, visual tweets showed an 55% increase in leads as opposed to normal 140-character text-only tweets.
LEADS Outbound-leads-cost-on-average (1)
Don't forget about LinkedIn when looking at social media as a way to increase B2B leads. Despite being demoted to the "other social network" category, LinkedIn may prove to be the best social media network to acquire leads via social media.
LinkedIn certainly lags behind Twitter and Facebook in recognition and users, but because LinkedIn is a professional social network, users aren't turned off by business-related marketing on their feed. The mindset and expectations of the user is entirely different when compared to consumer-focused networks and that's a good thing when it comes to B2B leads.
With product offerings such as Lead Collection, direct ads, and sponsored updates, LinkedIn has shown that their ad products can be 277% more effective at generating leads than Facebook or Twitter, according to a study by Wishpond.
6. New Ideas That Will Generate Real Value
As you might have gathered by now, a successful lead-generating strategy isn’t just about building a great product that offers value. A good lead generation strategy consistently puts out content and offers that provide real value to the prospective lead.
It takes patience, too, for prospects may not be prospects today, but with nurturing, optimizing and guidance, they can ultimately become paying customers.
The secret here is to continually build unique, quality content that has real value to prospects that you want to connect to. And if the prospect isn't ready to sign up yet, continuing to build and share that quality content over time will give you an edge over less-patient competitors.
Quality Leads Are Built Over Time
There are quicker and dirtier lead generation techniques that can be used to bring in potential customers right now, but in the long run, these won’t be as profitable as those leads that you draw in through the targeted and steady process of effective inbound marketing and lead nurturing.
With your lead generation, keep these six techniques (and the various points and principles they represent) in mind. That said, the lead generation methods and tactics you put forth are not nearly as important as how well you target your potential customers. The better focused your lead gen campaign is to your prospects, the likelier they'll find relevant content they want, and that will yield higher odds that they'll convert into paying customers.
However you end up generating leads, be it through direct mail marketing, telemarketing, email, social media, or any other technique, the more clearly you can identify and pursue your ideal client, the sharper your razor-edged focus is, the more successful your strategy — and ultimately your business — will be.
{{ The Guest Post Blogger organization was not involved in the creation of this content. - Prabhakar Dalva, Founder }}
How Valuable Is the Data Economy with SAAS - B2B
June 25, 2014 prabhakardalvi
Like other financial assets, data can be created, accessed, traded, transferred and monetized. For this reason, it’s increasingly being viewed as a commodity. Unlike other commodities, though, its value is “TBD.”
New CRM Capabilities in Microsoft Dynamics - InsideViewB2B Marketing Globilization knowledge share with John - Part 3B2B Marketing Globilization beyond knowledge with John - Part 2Inbound Marketing Plans for Understanding Customer Pain Points"When people say data is a commodity, it's because they see statistics about huge pools of data out there," says Randy Giusto, an analyst with Outsell Inc., a research and advisory firm focused on media, information and technology. "It feels like a commodity because of the huge number of companies in this space.” However, estimates on the actual value of that commodity can be tough to pin down.
For example, last year, a data analytics company serving the auto industry used software code to track websites visited by consumers. Using a technique called “history sniffing,” the data company tracked user browsing histories. It transferred the data—400,000 consumer names, phone numbers, e-mail addresses and vehicle preferences—to a data broker for a mere $2,500 payoff (which would eventually go to a $400,000 settlement to the State of New Jersey, since “history sniffing” is illegal).
So for many companies right now, the core of the data economy is a small but growing segment—the information two billion-plus global Internet users create when they click "like" on a social media page or take action online. Digital customer tracking—the selling of “digital footprints” (the trail of information consumers leave behind each time they surf the Web)—is now a $3 billion segment, according to a May 2014 Outsell report. At the moment, that's tiny compared to the monetary value of traditional market research such as surveys, forecasting and trend analysis. But digital customer tracking "is where the excitement and growth is," says Giusto.
Wednesday 18 June 2014
Singer-actor Jennifer Lopez talks about life after breakup
June 18, 2014 prabhakardalvi
I'm stronger: J Lo
Singer-actor Jennifer Lopez talks about life post split from boyfriend Casper Smart
Building Your Powerpoint Presentations for Business Follow This Rule
June 18, 2014 prabhakardalvi
New CRM Capabilities in Microsoft Dynamics - InsideViewB2B Marketing Globilization knowledge share with John - Part 3Good Content to Increase Engagement for Covert BusinessInbound Marketing Plans for Understanding Customer Pain Points
Building Your Powerpoint Presentations for Business Follow This Rule |