Home » Posts filed under Search results for business
Wednesday 26 August 2015
Thursday 27 August 2015
B2B Lead Generation Tactics For Marketer Who Try Hard
August 27, 2015 prabhakardalvi
Courtesy :- business2community.com |
Tuesday 27 May 2014
Diiference Between Good Or Bad Internet Marketing - Prabhakar
May 27, 2014 prabhakardalvi
It's hard to believe this still exists - 99% of homes throw this book out as soon as it arrives on their doorstep. It's a high cost marketing method that will yield a much lower ROI than any SEO marketing, as your advertisement will be buried in hundreds of slim yellow pages filled with thousands of ads just like yours. 1980 called, it wants its advertising methods back!
The Purpose: Phase-out ineffective & outdated marketing.
Hint: Yelp can be more effective marketing tool.
The Bad: Cheap SEO
Sure you can find SEO agencies that charge under $100 for all of your marketing needs, but treat them with caution. Cheap SEO is like cheap cars - just not worth it!
Quality work costs money, and the low-cost SEO companies could end up doing harm to your business' online presence in the long run. You'll get almost no value for your investment, and their Black Hat SEO tactics will only get your site to rank for a short time before it's slapped down by Google.
The Purpose: Preventing you from buying a lemon.
Hint: Content is King!
The biggest SEO agencies are kind of like the federal government - they just take too long to deliver results. You won't get the proper ROI from these big agencies, and chances are you'll end up dealing with an employee that was just hired yesterday and who is answering all of your questions by reading off a flow chart.
The Purpose: Steering clear away from big company headaches: internal politics, bureaucratic red tape & ego’s
Hint: Smaller is better. Smaller is more innovating. Smaller means it is easy to get a hold of key people quickly in a time of need.
The Good: Testimonials
Every SEO agency website should have a testimonial page, but you should use Google to search for complaints as well as praise. A complaint or two is no problem, but too many complaints means that there's likely something wrong with the way the agency handles their clients' SEO.
The Purpose: Finding skeletons in your SEO agency’s closet.
Hint: Type in that SEO agency domain name in Google and glance the first 3 pages for any complaints.
- A/B testing shows you valuable insight about improving your conversion rate.
- Every SEO company worth their salt will invest a good deal of time into optimizing webpage, but that time will cost you money. Good webpage optimization means two things:
- Making your site user-friendly and easy to read
- Designing the site and content according to Google's complex algorithms
- The purpose: making sure your website ranks well.
- Hint: Research your competitors' websites to see what they're doing wrong - and improve on it!
- The Good: Keyword Research
Try to find out what are people typing in Google to find your type of business?
This - like webpage optimization - takes a lot of time and money, but it's well worth it. Good keyword research will in the long run help your SEO consultant rank your website and get laser targeted traffic to your website.
The Purpose: Getting your phone ringing and your door swigging with customers.
Hint: Find long tail keywords that are related to your business — as they are much faster to rank.
The Good: Web Design
Responsive web design is viewable through smartphones, tablets and e-readers.
A professional design for your website will increase the user-friendliness of it, making the job of your SEO agency just a bit easier. Always go with a customized template for your website, as you want a design that is unique to your company. Stay away from template mills (designers that deliver a standard template with minor alterations made). Consider hiring your SEO consultant to design your website - they'll do so with SEO in mind. Pretty graphics aren't the only thing that matter!
The Purpose: Funnel wasted clicks into sales!
Hint: Heat maps is a graphical representation of how your visitors engage with your website. It can show you why your visitor’s are not converting!
Good links are from High Domain Authority (DA) & High Page Authority (PA) websites
Cheap SEO agencies will get you low value links, which will do little for your website's SEO. You want high value links, but they are the hardest to get. A good SEO agency will know how to get those links, but cheap SEO will just get you crappy backlinks that will end up getting you banned by Google. Stay away from cheap link building - prepare to invest.
The Purpose: The internet is no longer a get-rich-quick scheme, and that it takes time and investment to build a profitable business.
Hint: Buy quality! Stay immune to Google’s algorithm updates: Panda, Penguin & Hummingbird.
It's Important to Remember:
The Purpose: A proper link building strategy will make your website immune to Google’s Panda & Penguin algorithm updates.
Hint: Pay-Per-Click (PPC) can be a quick short-term solution to get business flowing.
Spend time & money wisely! Don’t burn it!
The Bad: Your Time is Money. If you're trying to learn SEO, you'll spend far more time than you should - time you could spend growing your company elsewhere. Let your SEO agency do its job, you focus on being successful and efficient in your business.
The Purpose: Use your time effectively managing good people for the job instead of wasting many frustrated hours trying to do redundant mediocre tasks yourself.
Hint: There are a ton of other creative ways to advertise your business through networking groups, trade shows and/or conventions.
“It takes money to make money!”
The Good: Create a Good Business Model. Rich Fong, owner of BlissDrive.com - a top Los Angeles SEO agency - offers this piece of advice: "Make sure you have a good business model as well as an ample marketing budget." Remember that good SEO consultants don't take on every client - only those who are willing to go for the long haul with proper SEO. The more attention you get directly from the owner of a company, the easier it will be to stay focused on the mission of your SEO.
Thursday 9 April 2015
Ultimate Inbound Marketing Guide for Improve Business ROI
April 09, 2015 prabhakardalvi
Inbound Marketing Guide |
Tuesday 19 January 2016
Database solutions for Banks Financial Services and supply chain system
January 19, 2016 prabhakardalvi
Database solutions for Banks Financial Services and supply chain system - CUBES |
Be alerted to layoffs, the opening of new facilities, legal events or the publication of financial results.
Thursday 4 December 2014
What is Marketing - Four "p"s explain Everything
December 04, 2014 prabhakardalvi
Thursday 12 May 2016
Marketo Honors the Best of the Marketing Nation with 2016 Revvie Awards
May 12, 2016 prabhakardalvi
Wednesday 29 May 2013
Chief Marketing Officer - ONE CLICK VENTURES
May 29, 2013 Unknown
- Strategy & Execution: The CMO will provide a vision and strategic direction for the Marketing team. This includes developing and executing sustainable/scalable marketing programs to drive rapid, profitable growth, while achieving sales and margin objectives.
- Tracking & Reporting: The CMO will develop effective methods to track and evaluate the performance of the organization's marketing functions. This includes data collection, interpretation of results, and instituting best practices and processes, with a focus on deploying scalable systems to report on One Click's sales success.
- Leadership & Development: The CMO will build and shape a highly-effective, world-class Marketing team by hiring, training, inspiring, coaching, and setting leadership direction for direct reports. This includes structuring compensation and incentive plans. We have a fantastic team for you to work with, but we expect the CMO to provide career path coaching and thought leadership, managing each member to his/her full potential.
- P&L Responsibility & Accountability: The CMO will have accountability for marketing budgets, revenue, and growth targets as well as qualitative measures to evaluate success of marketing programs. This includes preparing annual budgets, providing ongoing results analysis and forecasting, and driving prioritization of investments through quantitative business justification.
- Customer Experience: The CMO will drive continuous improvement in the customer experience for One Click's brands, building a strategic roadmap for evolving each brand's online shopping experience and overall presence in web and mobile channels. Providing top-notch quality experiences for One Click's customers is paramount.
- Brand Stewardship: The CMO will ensure that brand standards are developed and adhered to across all customer touch points, and that each of One Click's brands deliver on its brand promises.
- Collaborate with the Senior Leadership Team: One Click is growing and has aggressive goals to continue to grow the business. During this period of rapid growth, One Click needs very committed executives who thrive on a fast-paced, ever-changing, but highly collaborative work environment. The CMO will contribute to the overall company strategy and organizational development as a key member of the Senior Leadership team.
- Profitably acquire new customers through organic search, paid search, PR, social media, marketplaces, and other digital marketing programs
- Increase customer retention and maximize lifetime value through effective use of targeted retention marketing programs
- Oversee all design and web production developed by creative team
- Leverage Conversion Rate Optimization (CRO) testing techniques to drive customer engagement and revenue
- Passionate about continual measurement -- set and refine key metrics (KPIs) for success in all channels/roles and evaluate progress against them
- Oversee the development of promotional strategies for each One Click brand
- Collaborate with team members in Business Intelligence, Finance, IT, Merchandising, and Operations to achieve financial objectives
- Proactively gather and utilize intelligence from ecommerce, digital marketing, customers, competition, and verticals to understand business risks and support the expansion and optimization of existing products and initiatives that will drive increased customer acquisition and retention
- Identify, select, and manage external partners; ensure they meet performance objectives
- Oversee the tools and technology to support the execution of marketing strategies
- Negotiate vendor contracts and arrangements
- Full alignment with our core values
- 10+ years experience in digital marketing or related disciplines with 3-5 years experience leading a team (online retail experience a plus)
- Proven track record in bringing a blend of creativity, business acumen, and passion to produce successful, innovative, and cost effective campaigns
- Strong experience with a wide range of digital marketing activities, including but not limited to email, social, SEM, SEO, and affiliate
- Metrics-driven and ROI-focused with a disciplined, analytical approach to management and decision-making based on facts and data
- Proficient in Microsoft Excel -- you should love spreadsheets and lots of data
- High energy individual with a "roll up your sleeves" attitude
- Strong proficiency in web analytics (Google Analytics, Coremetrics, etc) and testing/optimization techniques
- Ability to manage multiple projects/initiatives simultaneously, while meeting deadlines and business objectives
- Must be someone who is energized by a challenge and enjoys the entrepreneurial spirit of a small company
- Exudes confidence both internally and externally
- Ability to work across functions and within an executive team to catalyze change in a positive, collaborative, and transparent way
- Excellent written and verbal communication skills, with the ability to communicate analyses up and down the organization to influence others
- Ability to manage at both the strategic and operational level
- Ultimate team player with ability to work with team members at all levels of the organization
- Bachelors degree in Business, Marketing, Communications, or related field
- MBA preferred, but not required
Apply For This Job!
- Fill out our online application and explain why this position is a good fit for you.
- Upload a resume and cover letter that showcase your work history and skills.
Chief Marketing Officer - ONE CLICK VENTURES
May 29, 2013 Unknown
- Strategy & Execution: The CMO will provide a vision and strategic direction for the Marketing team. This includes developing and executing sustainable/scalable marketing programs to drive rapid, profitable growth, while achieving sales and margin objectives.
- Tracking & Reporting: The CMO will develop effective methods to track and evaluate the performance of the organization's marketing functions. This includes data collection, interpretation of results, and instituting best practices and processes, with a focus on deploying scalable systems to report on One Click's sales success.
- Leadership & Development: The CMO will build and shape a highly-effective, world-class Marketing team by hiring, training, inspiring, coaching, and setting leadership direction for direct reports. This includes structuring compensation and incentive plans. We have a fantastic team for you to work with, but we expect the CMO to provide career path coaching and thought leadership, managing each member to his/her full potential.
- P&L Responsibility & Accountability: The CMO will have accountability for marketing budgets, revenue, and growth targets as well as qualitative measures to evaluate success of marketing programs. This includes preparing annual budgets, providing ongoing results analysis and forecasting, and driving prioritization of investments through quantitative business justification.
- Customer Experience: The CMO will drive continuous improvement in the customer experience for One Click's brands, building a strategic roadmap for evolving each brand's online shopping experience and overall presence in web and mobile channels. Providing top-notch quality experiences for One Click's customers is paramount.
- Brand Stewardship: The CMO will ensure that brand standards are developed and adhered to across all customer touch points, and that each of One Click's brands deliver on its brand promises.
- Collaborate with the Senior Leadership Team: One Click is growing and has aggressive goals to continue to grow the business. During this period of rapid growth, One Click needs very committed executives who thrive on a fast-paced, ever-changing, but highly collaborative work environment. The CMO will contribute to the overall company strategy and organizational development as a key member of the Senior Leadership team.
- Profitably acquire new customers through organic search, paid search, PR, social media, marketplaces, and other digital marketing programs
- Increase customer retention and maximize lifetime value through effective use of targeted retention marketing programs
- Oversee all design and web production developed by creative team
- Leverage Conversion Rate Optimization (CRO) testing techniques to drive customer engagement and revenue
- Passionate about continual measurement -- set and refine key metrics (KPIs) for success in all channels/roles and evaluate progress against them
- Oversee the development of promotional strategies for each One Click brand
- Collaborate with team members in Business Intelligence, Finance, IT, Merchandising, and Operations to achieve financial objectives
- Proactively gather and utilize intelligence from ecommerce, digital marketing, customers, competition, and verticals to understand business risks and support the expansion and optimization of existing products and initiatives that will drive increased customer acquisition and retention
- Identify, select, and manage external partners; ensure they meet performance objectives
- Oversee the tools and technology to support the execution of marketing strategies
- Negotiate vendor contracts and arrangements
- Full alignment with our core values
- 10+ years experience in digital marketing or related disciplines with 3-5 years experience leading a team (online retail experience a plus)
- Proven track record in bringing a blend of creativity, business acumen, and passion to produce successful, innovative, and cost effective campaigns
- Strong experience with a wide range of digital marketing activities, including but not limited to email, social, SEM, SEO, and affiliate
- Metrics-driven and ROI-focused with a disciplined, analytical approach to management and decision-making based on facts and data
- Proficient in Microsoft Excel -- you should love spreadsheets and lots of data
- High energy individual with a "roll up your sleeves" attitude
- Strong proficiency in web analytics (Google Analytics, Coremetrics, etc) and testing/optimization techniques
- Ability to manage multiple projects/initiatives simultaneously, while meeting deadlines and business objectives
- Must be someone who is energized by a challenge and enjoys the entrepreneurial spirit of a small company
- Exudes confidence both internally and externally
- Ability to work across functions and within an executive team to catalyze change in a positive, collaborative, and transparent way
- Excellent written and verbal communication skills, with the ability to communicate analyses up and down the organization to influence others
- Ability to manage at both the strategic and operational level
- Ultimate team player with ability to work with team members at all levels of the organization
- Bachelors degree in Business, Marketing, Communications, or related field
- MBA preferred, but not required
Apply For This Job!
- Fill out our online application and explain why this position is a good fit for you.
- Upload a resume and cover letter that showcase your work history and skills.
Chief Marketing Officer - ONE CLICK VENTURES
May 29, 2013 Unknown
Chief Marketing Officer
EXEC/MANAGEMENT AT ONE CLICK VENTURES
This is an excellent opportunity for a seasoned marketing leader to join a fast-growing B2C online retail company. Reporting to the CEO, this senior-level position will be responsible for driving One Click's marketing strategy and day-to-day execution across our network of brands. The ideal candidate will have the expertise, vision and leadership to define marketing programs that successfully acquire new customers, and build profitable, long-term customer relationships in order to achieve our aggressive financial goals. This position requires a strong leader with high integrity who is a hands-on implementer and is comfortable functioning at both the senior management level as well as the functional marketing level.
One Click is a fast-growing, profitable company located in Greenwood, IN. Our people-first culture is grounded in our core values that embody a winning attitude and incorporate the highest standards of ethics and integrity. If you share our passion for innovation and the opportunity to navigate uncharted waters with a highly motivated group of people who love what they do, we want to hear from you.Position Highlights:- Strategy & Execution: The CMO will provide a vision and strategic direction for the Marketing team. This includes developing and executing sustainable/scalable marketing programs to drive rapid, profitable growth, while achieving sales and margin objectives.
- Tracking & Reporting: The CMO will develop effective methods to track and evaluate the performance of the organization's marketing functions. This includes data collection, interpretation of results, and instituting best practices and processes, with a focus on deploying scalable systems to report on One Click's sales success.
- Leadership & Development: The CMO will build and shape a highly-effective, world-class Marketing team by hiring, training, inspiring, coaching, and setting leadership direction for direct reports. This includes structuring compensation and incentive plans. We have a fantastic team for you to work with, but we expect the CMO to provide career path coaching and thought leadership, managing each member to his/her full potential.
- P&L Responsibility & Accountability: The CMO will have accountability for marketing budgets, revenue, and growth targets as well as qualitative measures to evaluate success of marketing programs. This includes preparing annual budgets, providing ongoing results analysis and forecasting, and driving prioritization of investments through quantitative business justification.
- Customer Experience: The CMO will drive continuous improvement in the customer experience for One Click's brands, building a strategic roadmap for evolving each brand's online shopping experience and overall presence in web and mobile channels. Providing top-notch quality experiences for One Click's customers is paramount.
- Brand Stewardship: The CMO will ensure that brand standards are developed and adhered to across all customer touch points, and that each of One Click's brands deliver on its brand promises.
- Collaborate with the Senior Leadership Team: One Click is growing and has aggressive goals to continue to grow the business. During this period of rapid growth, One Click needs very committed executives who thrive on a fast-paced, ever-changing, but highly collaborative work environment. The CMO will contribute to the overall company strategy and organizational development as a key member of the Senior Leadership team.
Additional Highlights:- Profitably acquire new customers through organic search, paid search, PR, social media, marketplaces, and other digital marketing programs
- Increase customer retention and maximize lifetime value through effective use of targeted retention marketing programs
- Oversee all design and web production developed by creative team
- Leverage Conversion Rate Optimization (CRO) testing techniques to drive customer engagement and revenue
- Passionate about continual measurement -- set and refine key metrics (KPIs) for success in all channels/roles and evaluate progress against them
- Oversee the development of promotional strategies for each One Click brand
- Collaborate with team members in Business Intelligence, Finance, IT, Merchandising, and Operations to achieve financial objectives
- Proactively gather and utilize intelligence from ecommerce, digital marketing, customers, competition, and verticals to understand business risks and support the expansion and optimization of existing products and initiatives that will drive increased customer acquisition and retention
- Identify, select, and manage external partners; ensure they meet performance objectives
- Oversee the tools and technology to support the execution of marketing strategies
- Negotiate vendor contracts and arrangements
Qualifications:- Full alignment with our core values
- 10+ years experience in digital marketing or related disciplines with 3-5 years experience leading a team (online retail experience a plus)
- Proven track record in bringing a blend of creativity, business acumen, and passion to produce successful, innovative, and cost effective campaigns
- Strong experience with a wide range of digital marketing activities, including but not limited to email, social, SEM, SEO, and affiliate
- Metrics-driven and ROI-focused with a disciplined, analytical approach to management and decision-making based on facts and data
- Proficient in Microsoft Excel -- you should love spreadsheets and lots of data
- High energy individual with a "roll up your sleeves" attitude
- Strong proficiency in web analytics (Google Analytics, Coremetrics, etc) and testing/optimization techniques
- Ability to manage multiple projects/initiatives simultaneously, while meeting deadlines and business objectives
- Must be someone who is energized by a challenge and enjoys the entrepreneurial spirit of a small company
- Exudes confidence both internally and externally
- Ability to work across functions and within an executive team to catalyze change in a positive, collaborative, and transparent way
- Excellent written and verbal communication skills, with the ability to communicate analyses up and down the organization to influence others
- Ability to manage at both the strategic and operational level
- Ultimate team player with ability to work with team members at all levels of the organization
- Bachelors degree in Business, Marketing, Communications, or related field
- MBA preferred, but not required
Apply For This Job!
- Fill out our online application and explain why this position is a good fit for you.
- Upload a resume and cover letter that showcase your work history and skills.
Chief Marketing Officer - ONE CLICK VENTURES
May 29, 2013 Unknown
Chief Marketing Officer
EXEC/MANAGEMENT AT ONE CLICK VENTURES
This is an excellent opportunity for a seasoned marketing leader to join a fast-growing B2C online retail company. Reporting to the CEO, this senior-level position will be responsible for driving One Click's marketing strategy and day-to-day execution across our network of brands. The ideal candidate will have the expertise, vision and leadership to define marketing programs that successfully acquire new customers, and build profitable, long-term customer relationships in order to achieve our aggressive financial goals. This position requires a strong leader with high integrity who is a hands-on implementer and is comfortable functioning at both the senior management level as well as the functional marketing level.
One Click is a fast-growing, profitable company located in Greenwood, IN. Our people-first culture is grounded in our core values that embody a winning attitude and incorporate the highest standards of ethics and integrity. If you share our passion for innovation and the opportunity to navigate uncharted waters with a highly motivated group of people who love what they do, we want to hear from you.
Position Highlights:
-
Strategy & Execution: The CMO will provide a vision and strategic direction for the Marketing team. This includes developing and executing sustainable/scalable marketing programs to drive rapid, profitable growth, while achieving sales and margin objectives.
-
Tracking & Reporting: The CMO will develop effective methods to track and evaluate the performance of the organization's marketing functions. This includes data collection, interpretation of results, and instituting best practices and processes, with a focus on deploying scalable systems to report on One Click's sales success.
-
Leadership & Development: The CMO will build and shape a highly-effective, world-class Marketing team by hiring, training, inspiring, coaching, and setting leadership direction for direct reports. This includes structuring compensation and incentive plans. We have a fantastic team for you to work with, but we expect the CMO to provide career path coaching and thought leadership, managing each member to his/her full potential.
-
P&L Responsibility & Accountability: The CMO will have accountability for marketing budgets, revenue, and growth targets as well as qualitative measures to evaluate success of marketing programs. This includes preparing annual budgets, providing ongoing results analysis and forecasting, and driving prioritization of investments through quantitative business justification.
-
Customer Experience: The CMO will drive continuous improvement in the customer experience for One Click's brands, building a strategic roadmap for evolving each brand's online shopping experience and overall presence in web and mobile channels. Providing top-notch quality experiences for One Click's customers is paramount.
-
Brand Stewardship: The CMO will ensure that brand standards are developed and adhered to across all customer touch points, and that each of One Click's brands deliver on its brand promises.
- Collaborate with the Senior Leadership Team: One Click is growing and has aggressive goals to continue to grow the business. During this period of rapid growth, One Click needs very committed executives who thrive on a fast-paced, ever-changing, but highly collaborative work environment. The CMO will contribute to the overall company strategy and organizational development as a key member of the Senior Leadership team.
Additional Highlights:
- Profitably acquire new customers through organic search, paid search, PR, social media, marketplaces, and other digital marketing programs
- Increase customer retention and maximize lifetime value through effective use of targeted retention marketing programs
- Oversee all design and web production developed by creative team
- Leverage Conversion Rate Optimization (CRO) testing techniques to drive customer engagement and revenue
- Passionate about continual measurement -- set and refine key metrics (KPIs) for success in all channels/roles and evaluate progress against them
- Oversee the development of promotional strategies for each One Click brand
- Collaborate with team members in Business Intelligence, Finance, IT, Merchandising, and Operations to achieve financial objectives
- Proactively gather and utilize intelligence from ecommerce, digital marketing, customers, competition, and verticals to understand business risks and support the expansion and optimization of existing products and initiatives that will drive increased customer acquisition and retention
- Identify, select, and manage external partners; ensure they meet performance objectives
- Oversee the tools and technology to support the execution of marketing strategies
- Negotiate vendor contracts and arrangements
Qualifications:
- Full alignment with our core values
- 10+ years experience in digital marketing or related disciplines with 3-5 years experience leading a team (online retail experience a plus)
- Proven track record in bringing a blend of creativity, business acumen, and passion to produce successful, innovative, and cost effective campaigns
- Strong experience with a wide range of digital marketing activities, including but not limited to email, social, SEM, SEO, and affiliate
- Metrics-driven and ROI-focused with a disciplined, analytical approach to management and decision-making based on facts and data
- Proficient in Microsoft Excel -- you should love spreadsheets and lots of data
- High energy individual with a "roll up your sleeves" attitude
- Strong proficiency in web analytics (Google Analytics, Coremetrics, etc) and testing/optimization techniques
- Ability to manage multiple projects/initiatives simultaneously, while meeting deadlines and business objectives
- Must be someone who is energized by a challenge and enjoys the entrepreneurial spirit of a small company
- Exudes confidence both internally and externally
- Ability to work across functions and within an executive team to catalyze change in a positive, collaborative, and transparent way
- Excellent written and verbal communication skills, with the ability to communicate analyses up and down the organization to influence others
- Ability to manage at both the strategic and operational level
- Ultimate team player with ability to work with team members at all levels of the organization
- Bachelors degree in Business, Marketing, Communications, or related field
- MBA preferred, but not required
Apply For This Job!
- Fill out our online application and explain why this position is a good fit for you.
- Upload a resume and cover letter that showcase your work history and skills.