Work For Apple, Microsoft, Or Google - Join this School

Work For Apple, Microsoft, Or Google - Join this School

   May 28, 2014       prabhakardalvi

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For all the talk of "cognitive ability" and "behavioral interviewing," tech firms like Microsoft and Google have a similar hiring pattern to just about any other business: proximity. 

That's according to Wired, which found that  recruitment is typically tied to how close a college campus is to the corporate campus, with a few notable exceptions. 

To find this out, Wired did a little poking around LinkedIn to find the top five "donating" schools for seven tech firms. The magazine's mission was "to see if non-Stanford grads have a chance at Silicon Valley firms (they do) and whether Ivy Leagues dominate (they don’t)." 

Take Microsoft, for instance. Bill Gates's empire is headquartered in Redmond, Washington. Correspondingly, lots of recruits come from that state. Judging by Wired's infographic, Microsoft employs approximately: 

• 5,000 University of Washington grads
• 1,000 Washington State grads
• 800 Western Washington University grads
• Then there's Apple. The house that Steve Jobs built has this employee breakdown: 
• 900 University of California, Berkeley, grads
• 800 San Jose State grads
• 300 University of Texas, Austin, grads
• Lastly, let's look at Google. The prestigious search giant has loads of California connections, with some East Coast schools thrown in. The approximate numbers are: 
• 2,500 Stanford grads
• 2,000 University of California, Berkeley, grads
• 800 Carnegie Mellon grads
• 800 University of California, Los Angeles, grads

Why would big, global companies hire from their nearby colleges? While we don't have anyone in HR at Microsoft, we do know hiring trends. Namely, people hire people they know, and it's easiest to know the folks who are nearby. 

And if you didn't go to Stanford, fret not; you can still end up at Google. Just spend a stint at Microsoft: Wired reports it's the top feeder company to Google. 

Justin Sullivan/Getty Images

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Diiference Between Good Or Bad Internet Marketing - Prabhakar

Diiference Between Good Or Bad Internet Marketing - Prabhakar

   May 27, 2014       prabhakardalvi

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Good, Bad, & Ugly of Internet Marketing

The Ugly: Yellow Page Advertising

It's hard to believe this still exists - 99% of homes throw this book out as soon as it arrives on their doorstep. It's a high cost marketing method that will yield a much lower ROI than any SEO marketing, as your advertisement will be buried in hundreds of slim yellow pages filled with thousands of ads just like yours. 1980 called, it wants its advertising methods back!

The Purpose: Phase-out ineffective & outdated marketing.

Hint: Yelp can be more effective marketing tool.

The Bad: Cheap SEO

Sure you can find SEO agencies that charge under $100 for all of your marketing needs, but treat them with caution. Cheap SEO is like cheap cars - just not worth it!

Quality work costs money, and the low-cost SEO companies could end up doing harm to your business' online presence in the long run. You'll get almost no value for your investment, and their Black Hat SEO tactics will only get your site to rank for a short time before it's slapped down by Google.

The Purpose: Preventing you from buying a lemon.

Hint: Content is King!

The Bad: Big SEO

The biggest SEO agencies are kind of like the federal government - they just take too long to deliver results. You won't get the proper ROI from these big agencies, and chances are you'll end up dealing with an employee that was just hired yesterday and who is answering all of your questions by reading off a flow chart.

The Purpose: Steering clear away from big company headaches: internal politics, bureaucratic red tape & ego’s

Hint: Smaller is better. Smaller is more innovating. Smaller means it is easy to get a hold of key people quickly in a time of need.

The Good: Testimonials

Every SEO agency website should have a testimonial page, but you should use Google to search for complaints as well as praise. A complaint or two is no problem, but too many complaints means that there's likely something wrong with the way the agency handles their clients' SEO.

The Purpose: Finding skeletons in your SEO agency’s closet.

Hint: Type in that SEO agency domain name in Google and glance the first 3 pages for any complaints.

The Good: Webpage Optimization

• A/B testing shows you valuable insight about improving your conversion rate.
• Every SEO company worth their salt will invest a good deal of time into optimizing webpage, but that time will cost you money. Good webpage optimization means two things:
• Making your site user-friendly and easy to read
• Designing the site and content according to Google's complex algorithms
• The purpose: making sure your website ranks well.
• Hint: Research your competitors' websites to see what they're doing wrong - and improve on it!
• The Good: Keyword Research

Try to find out what are people typing in Google to find your type of business?

This - like webpage optimization - takes a lot of time and money, but it's well worth it. Good keyword research will in the long run help your SEO consultant rank your website and get laser targeted traffic to your website.

The Purpose: Getting your phone ringing and your door swigging with customers.

Hint: Find long tail keywords that are related to your business — as they are much faster to rank.

The Good: Web Design

Responsive web design is viewable through smartphones, tablets and e-readers.

A professional design for your website will increase the user-friendliness of it, making the job of your SEO agency just a bit easier. Always go with a customized template for your website, as you want a design that is unique to your company. Stay away from template mills (designers that deliver a standard template with minor alterations made). Consider hiring your SEO consultant to design your website - they'll do so with SEO in mind. Pretty graphics aren't the only thing that matter!

The Purpose: Funnel wasted clicks into sales!

Hint: Heat maps is a graphical representation of how your visitors engage with your website. It can show you why your visitor’s are not converting!

The Good: Link Building

Good links are from High Domain Authority (DA) & High Page Authority (PA) websites

Cheap SEO agencies will get you low value links, which will do little for your website's SEO. You want high value links, but they are the hardest to get. A good SEO agency will know how to get those links, but cheap SEO will just get you crappy backlinks that will end up getting you banned by Google. Stay away from cheap link building - prepare to invest.

The Purpose: The internet is no longer a get-rich-quick scheme, and that it takes time and investment to build a profitable business.

Hint: Buy quality! Stay immune to Google’s algorithm updates: Panda, Penguin & Hummingbird.

It's Important to Remember:

If impatient? Do Yoga!

The Good: Be Patient. It takes time to achieve a good ranking - between 6 and 12 months, depending on your keyword. Your SEO consultant will need time to build good links, so don't pressure for instant links built overnight. They'll hurt your site in the long run.

The Purpose: A proper link building strategy will make your website immune to Google’s Panda & Penguin algorithm updates.

Hint: Pay-Per-Click (PPC) can be a quick short-term solution to get business flowing.

Spend time & money wisely! Don’t burn it!

The Bad: Your Time is Money. If you're trying to learn SEO, you'll spend far more time than you should - time you could spend growing your company elsewhere. Let your SEO agency do its job, you focus on being successful and efficient in your business.

The Purpose: Use your time effectively managing good people for the job instead of wasting many frustrated hours trying to do redundant mediocre tasks yourself.

Hint: There are a ton of other creative ways to advertise your business through networking groups, trade shows and/or conventions.

“It takes money to make money!”

The Good: Create a Good Business Model. Rich Fong, owner of BlissDrive.com - a top Los Angeles SEO agency - offers this piece of advice: "Make sure you have a good business model as well as an ample marketing budget." Remember that good SEO consultants don't take on every client - only those who are willing to go for the long haul with proper SEO. The more attention you get directly from the owner of a company, the easier it will be to stay focused on the mission of your SEO.

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Inbound marketing focuses on leads instead of searching for customers

Inbound marketing focuses on leads instead of searching for customers

   May 21, 2014       prabhakardalvi

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Inbound marketing focuses on being found by potential leads instead of searching for customers.

Traditional marketing methods such as paid TV ads, direct mailings, cold calling and trade shows are costly. Inbound Marketing is not only effective and less expensive but the results are better tracked.

1. Search Engine Optimization

The primary way that inbound marketing works is through Search Engine Optimization (SEO).  SEO is a method to get your website to rank high on search engines for specific keywords.

When a potential customer does a web search, they are actively searching for your product or service. So as a marketing firm your audience might type in “Marketing San Antonio,” if you’re website is listed on page 1 of Google, Bing or Yahoo search engines you’ll be likely to receive more quality leads.

Help your business get visibility online with these SEO marketing tips.

2. Content Marketing

Content marketing is creating valuable information to display on your site to increase customer interest. Often businesses will attract customers by delivering a blog or a tips area on their website that provides relevant content making  their company a trusted and helpful resource.

Ways to provide valuable content:

• Educational Ebooks
• Training  or How To Videos
• Whitepapers
• Webinars

Tip: don’t forget to provide a call to action in your content to convert sales.

3. Email and Marketing Automation

Inbound marketing should not relying just on generating business but a balance of nurturing leads and converting visitors into customers. Email and marketing automation should contain information useful to nurture the visitor’s interest and is a great opportunity to deliver sales pitches.

How to capture email addresses:

Inbound marketing focuses on leads instead of searching for customers

Since the newsletter was actively sought, it is less likely to be viewed as spam, but it is wise to set expectations and inform how often your emails will be sent to the individual.  The optin opportunities are most effective on a landing page, above the home page fold, or on sidebars of your site.

Affordable and easy optin and email automation systems include:

• Aweber.com
• ConstantContact.com
• Infusionsoft.com

These email automation systems have customizable opt-in templates and for more creative opt-ins you may need a developer to create unique opt-in forms.

4. Social Presence 

Social Media Inbound Marketing

Using sites such as Twitter and Facebook to generate interest in a product or service are great ways to use inbound marketing strategies. Provide regular content that is engaging on your social media account to attract potential clients.

Some important factors to consider:

• Who is your target audience on social channels?
• Which social channels does your audience communicate and interact in?
• What type of content is valuable?
• Tip: don’t just self promote, give your audience useful information and encourage sharing.

Learn more why your business should get social!

5. Video Marketing

Viral Video Inbound Marketing

One of the most effective ways to convey information is through videos. People often go to popular video channels such as Youtube or Vimeo to get info to solve problems or learn about a service or product. Get in front of your audience by being visible on these video channels.

Tip: Also make sure to provide a link or phone number in the video description to ensure they will find your company.  Check out these top 5 tips to make your viral video reach more!

It’s a brave new world for marketing and it’s important for businesses to stay on top of all the current trends and directions that inbound marketing are taking. By staying current and staying focused on inbound marketing, businesses can take advantage of all the new possibilities being offered with today’s technology.

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Outside of the Search Engines want traffic - Explaination

Outside of the Search Engines want traffic - Explaination

   May 06, 2014       prabhakardalvi

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Build Traffic Sources Outside of the Search Engines Nick Stamoulis

When it comes to marketing your business online and generating traffic to your website, the search engines should be a primary driver of traffic. After all, when people are looking for a product, service, or information that is typically the first place that they turn to which is why an SEO program is so important today. However, even as an SEO firm we will be the first to admit that the search engines shouldn't be the only source of traffic to your website. Putting all of your eggs in one basket like that can be risky which is why it’s best to have a presence in many places across the web that can generate traffic to your website.

Build Traffic Sources Outside of the Search Engines

It’s important to consider where your target audience is spending time on the web (outside of the search engines) and seek out opportunities to build a brand presence (and a link) on those sites. Typically these sites are sites that are in some way related to the products or services that you sell. If you sell computer software, it might be a popular computer software industry blog. 

There could be advertising opportunities on the blog, or even better- guest blog posting opportunities. Getting a guest blog post published on an industry blog is ideal because it’s a way to share your expertise and gain attention in the industry. Niche sites like these can be the best source of traffic because the visitors are highly targeted and it’s likely that what your site offers correlates with their needs. In addition to industry blogs, industry forums, directories, and message boards are also great spots.

Social media is another important outlet to build up a brand presence today. People are visiting social media sites for a variety of reasons. Like the search engines, the major social networking sites all include search features. Those that are social media savvy might be more likely to conduct a search in social media as opposed to the search engines, to get insights from users or to find additional content outside of the static pages that exist on your site. 

For B2Bs, LinkedIn can be a great source of referral traffic as long as you are using the medium correctly. It’s important to join groups that attract like minded people and share any informational content that you create with these groups. It’s a significant source of traffic and again, these visitors are highly targeted. There are many opportunities within social media to share links that will deliver traffic back to your site.

Building links on industry sites and within social media is going to improve your SEO, but that is really just an added benefit. The main benefit is that these links will generate traffic to your site from those that are most interested in what you have to offer. The search engines are an important source of traffic, but the search engines are also unpredictable. You never know when an algorithm change could affect your placement for certain keywords. That’s why it’s important to build traffic from a variety of sources. If for some reason your SEO takes a hit, your business will still be able to survive because targeted traffic is still finding your site in other ways.

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The Most Important Component of B2B SEO is Content

The Most Important Component of B2B SEO is Content

   May 06, 2014       prabhakardalvi

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With all of the SEO rules changing as often as they do, and SEO tactics that were once beneficial now on the “bad” list, website owners that want to improve their search engine presence are now left wondering, “what can we do?” What we always tell our clients is that the most important thing that they can do to help improve their B2B SEO efforts is to produce quality content on a regular basis. This can be in the form of blog posts, guest blog posts, articles, white papers, press releases, webinars, etc.

Here are 2 key reasons why content is a necessary part of a B2B SEO campaign:

Content generates inbound links

In the early days of SEO there were plenty of ways to get inbound links back to your site and the focus was on getting as many inbound links as possible. Quantity was the goal, not quality. Link exchanges were common as part of a “you link to me, I’ll link to you” agreement. As the search engines cracked down on this sort of practice that was meant to manipulate the search results, it became much more difficult to generate inbound links. 

The best types of inbound links are the ones that occur naturally when a third party website owner thinks that you are worth linking to. Think about what kind of link this would be. Are they going to be linking to your service pages? Maybe, but not all that often. Third party sites are going to link to informational content that their audience will find beneficial. By consistently creating quality content you will be viewed as an authority in your industry and links to your content will serve as reference points that can supplement the content of others.

Content fuels a social media campaign

A social media campaign is a necessary component of online marketing today. After all, social media is where people spend lots of time online. It’s important to have a brand presence there and to keep your social media accounts active. There is no point in having a social media page for your business or brand if you never update it. One of the issues that businesses have is trying to figure out what they should be sharing in social media. If you are creating quality content on a regular basis, you will always have a steady stream of social media posts to coincide with when the content is published. If it’s possible, try and publish evergreen content as often as you can. 

This kind of content can be published in social media multiple times, since it will continue to be relevant for months or even years in the future and it’s doubtful that all social followers saw it the first time around. For SEO purposes, it’s necessary to get links shared in social media in order to improve your social signals, which indicates to the search engines that a page of web content is beneficial.

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Social Signals and Their Impact on Link Building - Brickmarketing

Social Signals and Their Impact on Link Building - Brickmarketing

   May 06, 2014       prabhakardalvi

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Social Signals and Their Impact on Link Building - Shawna Wright

There is no denying that traditional link building is getting harder and harder. Earning “natural” or “editorial” links relies heavily on your content marketing and content promotion efforts. But site owners and bloggers may be more likely to link to established industry sites and authority figures than the new kid on the block, simply because they don’t want to link out to an un-trusted and untested source. In order to earn that social credibility and authority, websites need to start building their own online community of loyal fans and followers and establish themselves as a real player in their niche.

While many search marketers are on the fence as to whether social signals will completely replace traditional links, many are confident that social Social Signals and Their Impact on Link Buildingsignals will impact the value of a natural link. As Erin Everhart pointed out, “Links will always matter, but links without social signals could easily be coming under scrutiny.” The search engines are looking to reward websites that are transparent, honest, and forthcoming with their link building efforts and a link from a website with no social presence could very easily been an unnatural link. That is not the kind of link the search engines want to place a lot of value on.

Search marketer Marios Alexandrou says that “social signals, voting in particular, allow a broader set of people to weigh in on what is good content. This isn’t a new concept and was actually described back in 2009 by Mike Grehan in New Signals To Search Engines, ‘Signals from end users who previously couldn’t vote for content via links from web pages are now able to vote for content with their clicks, bookmarks, tags and ratings.’”

While it’s getting harder and harder to fake your link profile (and not get pegged for it), it’s much harder to fake true social engagement. The search engines aren’t just looking at how many followers you have, but how many followers your followers have. Are they real people with real social presences of their own? Do they share other content, have their own opinions and points of view, or do they only exist to regurgitate your brand’s information? A real social figure sharing your content, even one with a relatively small social footprint, is worth a lot more than a bot account doing all the dirty work.

The reason that Google and Bing have relied on links for so long is links were supposed to be how one website gave their stamp of approval on another. Unfortunately the spammers took link building to the extreme and just looked for any link without regards for the quality of the site they were getting that link from. The search engines have since learned that just because a website has a lot of links it doesn’t mean it provides a lot of value. By adding social signals into the mix the search engines can weed out spam sites that just care about links for links sake and reward those sites that are providing real value to their audiences.

While a tweeted link or a link from a LinkedIn group might not carry the same weight as a traditional link from an industry website or citation (and who knows, someday it might!), those social signals do add credibility to your online presence overall because they tell the search engines you are a real brand with a real personality and a real commitment to growing your overall online presence.

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WalmartLabs Buys Adtech Startup Adchemy

WalmartLabs Buys Adtech Startup Adchemy

   May 06, 2014       prabhakardalvi

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WalmartLabs Buys Adtech Startup Adchemy, Its Biggest Talent Deal Yet

the retailer’s Silicon Valley-based innovation lab and R&D center, has now made its twelfth acquisition with the purchase of e-commerce technology company Adchemy, its biggest deal yet in terms of people. Founded in 2004, and backed by nearly $120 million in outside funding, Adchemy had experimented with a number of business models over the years. And though it had been making steady progress, CEO Murthy Nukala admitted as recently as last November, that it was not yet profitable.

Adchemy founder and CEO Nukala is not joining as a part of the deal, we’re told.

While deal terms are not being disclosed, we’re also hearing that Adchemy was mainly a talent acquisition for the retailer.

The team of 60 who are joining @WalmartLabs include a number of skilled engineers, including Rohit Deep, previously the Chief Architect and Engineering Lead at WebEx; Ethan Batraski, formerly the head of search innovation at Yahoo; and data scientist Esteban Arcaute, a Stanford Ph.D., also previously at Yahoo.

“They built an incredibly strong team of talented folks who understood product search, product relevance, SEO, SEM, and data scientists and Ph.D’s who could build this technology,” explains Jeremy King, who leads @WalmartLabs.

The Adchemy team’s combined skill sets overlap with many of the same things Walmart itself is working on today, including improvements to its product search engine and product classification systems, for example.

We also understand that Adchemy’s technology and IP is not going to replace Walmart’s existing infrastructure, but instead it will be about enhancing the talent pool in three specific teams working at @WalmartLabs today.

For starters, Walmart has been working on improvements to its sites’ search engines (e.g., Walmart.com and SamsClub.com) over the years, having acquired semantic search company Kosmix back in 2011 for $300 million to help it build up its team.

Though Kosmix’s founders later left the company, the engineers remained. Together, they built on top of Kosmix’s “social genome” technology to launch a new version of Walmart.com search, dubbed “Polaris” in 2012. Those changes immediately improved conversions on Walmart.com by 20%, the company now tells us. With the Adchemy buy, a number of that company’s engineers will now be tasked with continuing the efforts started by that team.

Another area where Adchemy’s engineering talent will help in product classification. Walmart added 6 million products to its site over the last year, and plans to add millions more in the months ahead, we’re told. Walmart, like other online retailers, has to classify items using the data provided by the manufacturer, reseller, or marketplace provider, to determine what the item is, how it should be categorized within Walmart’s own product database, how it should be tagged, and more.

Adchemy’s engine was a bit different from Walmart’s in this case, however, as it was focused more on ad targeting. That is, it would determine if a page was about shoes or electronics, for instance, while Walmart’s tech goes deeper, trying to determine things like “which shoe,” or “which gadget.”

Finally, Adchemy’s in-house expertise in SEO and SEM who will also be joining the @WalmartLabs’ team.

Adchemy had a complicated history, detailed here on Business Insider last winter. The company began with six products but killed off five of them over the years, including its lead gen business, sold to XL Marketing in November 2013. Its most recent efforts had focused on semantic search technology, which why it ended up with the high-caliber talent that attracted Walmart’s interest. The idea was to extract the “meaning” from a retailer’s catalog, so it could respond with better product listing ads in Google based on that deeper understanding, rather than just keyword matching.

It customers included Macy’s, ModCloth, Overstock.com, American Eagle Outifitters, Finish Line, Resolution, and a couple dozen others. Those customers were alerted about this deal, and will have their contracts terminated when it closes. - by Sarah Perez

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10 Tips for Being Successful on YouTube

10 Tips for Being Successful on YouTube

   May 14, 2013       Unknown

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Image via CrunchBase

10 Tips for Being Successful on YouTube

YouTube has become a popular media of entertainment with many funny and interesting videos and is considered to be the second largest search engine in the world within a very short span of time. In this period there are companies which include Google that tried to apply new marketing tools to attract the maximum customers and advertisers those who got easily transformed from other Medias like television and internet. This media have built its one style of social marketing tools with a lower or nil cost. Record says that over two billion videos are viewed every week and the network is spread across the world and is no longer limited to only funny videos, also as a career have earned huge popularity. In case of people who are not utilizing this media they are missing to market their product with one of the most popular media.

Following are the 10 steps that will help in earning popularity through YouTube:

1. Understanding the goal:

It is highly important to analyze before a start the video views whether one wants lot of viewers to go through the video, or the motive is to get another website click and take necessary action by conversion, or the objective of the video is to interact and get more closer to the brand.

2. Popular keywords to be researched:

It is important for the endorsement brand to research and find out the most applicable keywords that can be used by maximum viewers to the related product.

3. Understanding the competition:

It is highly recommended to go through the similar kinds of videos that got a higher rank and the keywords that they have used to achieve the success. The strategies can be highly used and also simultaneously the keywords can be analyzed.There are also some keywords that enable more traffic and get an easy rank after using it.

4. Dashing video to be created:

The video created should be striking enough to attract all viewers and not only concentrate on the viral content.There shouldn’t be any internet passers who could bypass the video.

5. Details of video to be filled:

The video should have titles and the tagging with proper description should be done. But overdoing is of no use and it is better to only put keywords which are relevant asembedded videos are more popular.

6. Selecting featured video option:

If the video is good and already one is sure in getting a major success it is advisable to choose the featured video option as it paid and the services are user friendly. It helps in viewers to see the video in a shorter span of time and paid traffic over rules the organic one.

7. Links inserted:

Usage of annotations in videos attracts maximum viewers though it shouldn’t impede the experience of the viewers.

8. High value customer interaction:

It is important to present the video to the active YouTube customers as they are the best participants of the social network site. This will also ensure more traffic than usual.

9. Social media:

The relevant accounts of social media enable popularity of the videos by attracting more viewers and qualified traffic.

10. Rinsing, washing and repeating:

One can again go back and start fresh by improvising the video after getting the channel refreshed with more number of videos.

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10 Tips for Being Successful on YouTube

10 Tips for Being Successful on YouTube

   May 14, 2013       Unknown

---

Image via CrunchBase

10 Tips for Being Successful on YouTube

YouTube has become a popular media of entertainment with many funny and interesting videos and is considered to be the second largest search engine in the world within a very short span of time. In this period there are companies which include Google that tried to apply new marketing tools to attract the maximum customers and advertisers those who got easily transformed from other Medias like television and internet. This media have built its one style of social marketing tools with a lower or nil cost. Record says that over two billion videos are viewed every week and the network is spread across the world and is no longer limited to only funny videos, also as a career have earned huge popularity. In case of people who are not utilizing this media they are missing to market their product with one of the most popular media.

Following are the 10 steps that will help in earning popularity through YouTube:

1. Understanding the goal:

It is highly important to analyze before a start the video views whether one wants lot of viewers to go through the video, or the motive is to get another website click and take necessary action by conversion, or the objective of the video is to interact and get more closer to the brand.

2. Popular keywords to be researched:

It is important for the endorsement brand to research and find out the most applicable keywords that can be used by maximum viewers to the related product.

3. Understanding the competition:

It is highly recommended to go through the similar kinds of videos that got a higher rank and the keywords that they have used to achieve the success. The strategies can be highly used and also simultaneously the keywords can be analyzed.There are also some keywords that enable more traffic and get an easy rank after using it.

4. Dashing video to be created:

The video created should be striking enough to attract all viewers and not only concentrate on the viral content.There shouldn’t be any internet passers who could bypass the video.

5. Details of video to be filled:

The video should have titles and the tagging with proper description should be done. But overdoing is of no use and it is better to only put keywords which are relevant asembedded videos are more popular.

6. Selecting featured video option:

If the video is good and already one is sure in getting a major success it is advisable to choose the featured video option as it paid and the services are user friendly. It helps in viewers to see the video in a shorter span of time and paid traffic over rules the organic one.

7. Links inserted:

Usage of annotations in videos attracts maximum viewers though it shouldn’t impede the experience of the viewers.

8. High value customer interaction:

It is important to present the video to the active YouTube customers as they are the best participants of the social network site. This will also ensure more traffic than usual.

9. Social media:

The relevant accounts of social media enable popularity of the videos by attracting more viewers and qualified traffic.

10. Rinsing, washing and repeating:

One can again go back and start fresh by improvising the video after getting the channel refreshed with more number of videos.

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Exact Match Domainers: Are You Switching Or Improving? - seroundtable

Exact Match Domainers: Are You Switching Or Improving? - seroundtable

   May 06, 2013       Unknown

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Several months ago, Google launched the Google EMD Updatethat went after "low-quality exact-match domains in search results," according to Google's head of search spam, Matt Cutts.

Since then, I've been watching the EMDers struggle to find a solution. Some have decided to stick with their exact match domains (EMDs) and build up quality on the site. Some have decided to stick with their "low quality" (i.e. not change the site) but switch to a new domain name, a non-EMD. Some have decided to do both, switch to a non-EMD and also build quality.

What works?

One person said in the ongoing WebmasterWorld thread that some of his EMDs recovered in the past couple months and he did nothing. He didn't improve the sites, he didn't switch the domain names to a non EMD. He just waited and waited and maybe Google's EMD algorithm was down-shifted a bit.

Tedster, WebmasterWorld's administrator said in response to a question on why would switching to a non EMD domain help a "low quality" site?

Because Google's final EMD algorithm was a bit heavy-handed on the edge cases? They tried to get it balanced through, what, something like 3 updates? So some people's sites have something good going that isn't just EMD keyword matching, but possibly this last EMD update trivialized that.

But others are fed up waiting and have decided to take action. It seems for the most part, those who have tried to upgrade the quality did not see an upgrade in rankings but those who have switched off to a non-EMD have noticed an upgrade in ranking.

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Exact Match Domainers: Are You Switching Or Improving? - seroundtable

Exact Match Domainers: Are You Switching Or Improving? - seroundtable

   May 06, 2013       Unknown

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Several months ago, Google launched the Google EMD Updatethat went after "low-quality exact-match domains in search results," according to Google's head of search spam, Matt Cutts.

Since then, I've been watching the EMDers struggle to find a solution. Some have decided to stick with their exact match domains (EMDs) and build up quality on the site. Some have decided to stick with their "low quality" (i.e. not change the site) but switch to a new domain name, a non-EMD. Some have decided to do both, switch to a non-EMD and also build quality.

What works?

One person said in the ongoing WebmasterWorld thread that some of his EMDs recovered in the past couple months and he did nothing. He didn't improve the sites, he didn't switch the domain names to a non EMD. He just waited and waited and maybe Google's EMD algorithm was down-shifted a bit.

Tedster, WebmasterWorld's administrator said in response to a question on why would switching to a non EMD domain help a "low quality" site?

Because Google's final EMD algorithm was a bit heavy-handed on the edge cases? They tried to get it balanced through, what, something like 3 updates? So some people's sites have something good going that isn't just EMD keyword matching, but possibly this last EMD update trivialized that.

But others are fed up waiting and have decided to take action. It seems for the most part, those who have tried to upgrade the quality did not see an upgrade in rankings but those who have switched off to a non-EMD have noticed an upgrade in ranking.

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Duplicate Content - Check If Your Content Is Unique

Duplicate Content - Check If Your Content Is Unique

   April 18, 2013       Unknown

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Most of us know that unique content is important because of the Google duplicate content penalty. This means that duplicate content will not be indexed and will thus be completely worthless to you.

However, what many people are not aware of is that Google doesn't consider individual phrases to be duplicate content. In fact, one effective (though tedious) method of article spinning involves swapping whole paragraphs in and out in order to create unique content for Google’s search engines.

This means that simply having a phrase, or even a paragraph or two which are duplicated won’t necessarily cause Google’s web crawler not to index your site. However, there is another reason to want to ensure that your content is unique.

Copyright Issues - Stealing whole paragraphs from someone else will however put you in danger of lawsuits from other websites whose copyrights you infringe. It’s also very unprofessional to do this and so you really do need to ensure that everything you have on your site is 100% unique to you. Therefore, you may want to try one of these three options:

• Google - The simplest and cheapest way to check for duplicate content is to use Google itself. Simply take a handful of random sentences from the content and plug them into Google. Do this with a sentence from the beginning, middle and end of your article. The reason I like this is that Google’s system is more sophisticated than something like Copyscape – it will find even sentences which are similar but not quite the same, something Copyscape and other services won’t necessarily find.
• Copyscape - By far the best known way to check for unique content is to use Copyscape. This website is designed to allow you to check for duplicate content on each of your pages for free. Or you can also use the system to integrate into your own system and check everything automatically. However, there are limitations. Copyscape for example will find even a single phrase which is duplicating (this drove me crazy when writing a project for another client of mine and I had to make a list of lottery games offered by various lottery commissions. I had simply copied the list from their sites and gotten hit with a duplicate content report on Copyscape).
• Virante - Finally, Virante is a site which goes a step further than Copyscape. Theoretically at least, it will scan your entire site for duplicate content, making sure that everything is unique rather than simply scanning a single page at a time. The catch is that while it will tell you that there is a problem, it won’t tell you what the problem is or how to fix it (I think you’re expected to fill out their web form to get a call back with a price quote to help you fix the issues).

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Information About cloud computing - Misleading Beliefs About the Cloud

Information About cloud computing - Misleading Beliefs About the Cloud

   April 17, 2013       Unknown

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 Wikipedia)

Information About cloud computing - Misleading Beliefs About the Cloud

As the cloud is still a somewhat new form of expertise there are still a number of myths and misleading convictions surrounding it. numerous individuals and enterprises will resist implementing cloud services because they solidly accept as true that numerous myths about the cloud are factual. As a outcome numerous businesses may be missing out on advancing their infrastructure because they have not looked more nearly at what the cloud can offer them. Taking a little time to find out more about the diverse ways you can use the cloud in your enterprise can give you a number of opportunities to improve your present set up.

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There are a number of myths surrounding the cloud. One of the most commonly utilised adages is that the cloud will not last, that it is only a transient tendency. This, however, is looking less and less factual. The cloud has a wide range of exceedingly precious benefits for both persons and enterprises. The detail that internet monsters Amazon and Google both use the cloud only serves to illustrate how it has become a hugely influential locality of expertise. Cloud services are now even encompassed on a number of mobile telephones. Even video-game businesses have begun to integrate cloud services into new gaming technology. Though the cloud is a somewhat new concept, it is expected to become a cornerstone expertise.

This is another myth about the cloud that often very off-putting to prospective users. In latest years it has become progressively significant to keep your facts and figures and your online presence protected. Off-hand comments and unsupported attitudes about the cloud have someway directed to the idea that the cloud is not a secure location for your facts and figures. This is not the case. As with any pattern of hosting or computing, it is only as secure as you and your provider make it. You need to work together with your provider to make sure your services are as secure as they can be. The cloud is no more or less secure than any other alike pattern of expertise. numerous users may worry about the security of using a public cloud, but if you have selected a provider that offers a good system of security and a considered out design this should not be a difficulty. If you are still concerned about security grades, a hybrid option that utilises both a public cloud structure and a private cloud structure may be a useful idea.

This specific myth about the cloud is partially factual. going your submissions and hosting needs to the cloud can decrease your company’s carbon footprint to a certain issue. Moving to the cloud can signify that you no longer need to have in-house servers which can save the business power and money. However, the general ‘greenness’ of the cloud counts on where the cloud is based. If the data centre that houses the cloud is in a homeland or locality that benefits renewable assets, then moving to the cloud is expected to be a ‘greener’ choice. However, if the facts and figures centre is in an locality that is utilising energy made from coal or un-renewable resources, then the improved general ‘greenness’ will be negligible.

numerous persons may timid away from going some of their submissions and services to the cloud because they believe that it may be too complex. This is another deceptive conviction about the cloud. Cloud providers desire to find more enterprise, so in the most of situations they will try to make the process as very simple as likely. Many offer distinct grades of complexity depending on the customers’ needs. smaller levels will often engage only simple alterations to your living architecture, while higher levels may offer more in terms of usage and command but will engage more advanced knowledge and alterations. Through doing a little study you can find a provider that will offer Infrastructure as a Service at the grade you need.

As with security, utilising the cloud should be a collaborative effort between the client and the provider. You will not expect that one time you relocate to the cloud you no longer have to think about any thing. numerous cloud providers will not be to blame for setting up back-ups or organising contingency servers. In most cases you will be responsible for manually setting up automated backups and double-checking that there are contingency servers accessible to you. This may be something of a change for users who had before had organised hosting designs. Cloud computing and hosting is a clear-cut system but you will have a certain amount of blame to make certain it is running as it should.

Many persons have become used to glimpsing pledges of 100% uptime and believe that is what they will get. although, in the most of situations this does not happen. expertise is fallible and there is no guarantee that it will be online 100% of the time. The cloud is no exception. It is although, conceived to accommodate very high grades of availability and redundancy. These grades may be achievable on a dedicated hosting design but with cloud hosting it is a much more cost productive choice. The cloud can accomplish very high grades of uptime at a more inexpensive rate due to economies of scale. The cloud can be very reliable but take claims of 100% uptime with a pinch of saline.

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Gadgets drive online ad spend

Gadgets drive online ad spend

   May 07, 2012       Unknown

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The proliferation of digital devices has helped boost online advertising revenue by 19 per cent to $713 million in the March quarter.  Online advertising would make up about 22 per cent of total ad revenue by year’s end, Interactive Advertising Bureau Australia chief Paul Fisher predicted.

“We’ve always said the largest single driver is consumer behaviour,” Mr Fisher said.

Advertisers were shifting more of their marketing budgets towards digital platforms as consumers took to online video, social media and “concurrent usage” (using two or more screens from TVs, PCs, smart phones and tablets), he said.

Mr Fisher said online advertising was on track to exceed $3 billion this year. Search and directories remains the dominant category, generating $395.7 million in the March quarter, up 21.4 per cent year-on-year, and representing 55.5 per cent of total online advertising.

Directories, which consists of a minority of the category, grew at a faster rate than search. Industry sources say Google accounts for more than 95 per cent of search revenue. General display advertising was the second-fastest growing category, recording 18 per cent growth to $153.7 million in the quarter and representing 21.6 per cent of total online advertising.

Within the display category, video posted $11.6 million in ad revenue for the quarter, up $0.6 million from the December quarter. However, email-based advertising dropped by $2.6 million to $7 million over the same period.

Motor vehicles continued to be the highest-spending industry sector, generating 20.4 per cent of total online display ad revenue. This was up from 17.4 per cent in the December quarter.

Finance was the second-highest sector, posting 13.3 per cent of total online display, up from 12.9 per cent in the December quarter.  Real estate rose from a 7.9 per cent to an 8.4 per cent share, while fast moving consumer goods rose from a 6.8 per cent share to 8 per cent.

Computers and communications was edged out of the top five industry categories, generating 7.2 per cent of general display revenue in the March quarter, down from 9.7 per cent in the previous quarter.  

“The retail and government sector online spend continues to flatline, which is surprising given both are facing tough marketing and communications conditions,” Mr Fisher said. “There is a real opportunity for these sectors to invest their advertising budgets online.”

Online classified advertising was the slowest growing of the three main categories, posting revenue growth of 13 per cent for the March quarter year-on-year. Classifieds generated $163.5 million, representing 22.9 per cent of total online ad revenue.

CPM-based pricing (cost per thousand) remained the dominant expenditure type, representing 74 per cent of the total online ad spend, compared to 26 per cent for direct response.

Online advertising seems to be maintaining its growth trajectory. The 19 per cent growth for the 2012 March quarter compares to 17 per cent growth for the first quarters in each of 2011 and 2010.

IAB Australia announced it would release online video measurement data later this year.

Gadgets drive online ad spend

Internet Giant Social Media

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FCC Seeks fine from Google in wireless data privacy case

FCC Seeks fine from Google in wireless data privacy case

   April 22, 2012       Unknown

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Image via CrunchBase

FCC Seeks $25,000 fine from Google in wireless data privacy case

The Us Federal Communications Commission is seeking a $25,000 fine from Google Inc for not cooperating with an investigation of the company’s collection of personal data from wireless networks.

   For months, Google “impeded” and “delayed” the probe, which concerned e-mail, text messages and other private material gathered in connection with the company’s Street View location service, according to an FCC filing dated April 13.

    “We find that Google apparently and willfully and repeatedly violated. Commission orders to produce certain information and documents,” the FCC said in the filing.

    Google, owner of the world’s most popular search engine, has come under rising scrutiny from regulators over how it handles data. Last year, the company agreed to settle claims with the Federal Trade Commission that it used deceptive tactics and violated its own privacy policies with the Buzz social network introduced in 2010. The FTC settlement requires Google to undergo independent privacy audits for 20 years.

     For three years starting in May 2007, Google collected content from wireless networks that wasn’t needed for its location-based services, the FCC said. Google gathered so-called “payload” data including e-mail and text messages, passwords, Internet-usage history, and “other highly sensitive personal information,” the FCC said.

     In May 2010, Google, which had revenue of $37.9 billion last year, said it would stop using Wi-Fi information for Street View, which displays pictures of streets on Google Maps. At the time, the company acknowledged that it had collected the information by mistake.

    Mistique Cano, a spokeswoman for Mountain View, California-based Google, didn’t immediately have a comment.

    A security personnel answers a call at the reception counter of the Google office in Hyderabad.

                                                                                                            BLOOMBERG

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