Social Commerce Trends – What we expect in 2015

Social Commerce Trends – What we expect in 2015

   May 28, 2015       prabhakardalvi

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Social Media Platform for Start-up Business

After Social media revolution make tweets, fb promotion, we don’t found any progress in sales charts. We have analytic but hard to track impact of social channels on people who regular or rare use of social media. We have knowledge, with social media we build awareness, consideration of company products or services. 

Social networking sites understand this trend and are making changes to make it even easier to purchase directly from within their platform.

Social commerce for interaction:- 

Someone post on facebook or twitter, running shoes for promotional purpose. We wait for like on fb post & after this we looking for someone clicks on link who represent our website. Some description, some hastag command useful for promotional & sales.

This tech use for sharing of content but in present use for improve sale in short period. In this tech we share link through Affiliate or Advocate style to improve clicks with specific design ads.

Above all this start-up but we want customer review for specific brands or products.

Snapchat Commerce

Another platform making strides with social commerce is Snapchat. Snapchat partnered with Square to deliver a transfer system it’s calling SquareCash. With this system, users can register their debit cards and then transfer and receive money — which is being called Snapchash — to and from their friends on Snapchat. While it’s currently a free service, Snapchat plans are to allow its users to buy products from its platform.

Facebook Commerce

This summer, Facebook shared a mobile screen of what its “Buy” button is going to look like. A suggested post will show up in your newsfeed with a product or service and an image of that product or service, which you can buy right then and there by simply clicking the “Buy” button in the post. I imagine Facebook will be rolling this out in 2015 after they figure out the payment and privacy details.

Twitter Commerce

Twitter is one platform that’s been rolling out its social commerce plans. In the early part of 2014, Twitter partnered with Stripe, a company providing all the back-end payment processing for Twitter. Twitter, and other social networks, haven’t wanted to store users’ credit card details, so Stripe is taking on the challenge. You can view and buy a product directly within your Twitter feed by simply clicking a “Buy” button that will appear alongside an image of the item that’s for sale. Twitter’s head of commerce Nathan Hubbard told The Verge in an interview, “Anything with a perishable component, temporal nature, or limited supply, is going to thrive on Twitter. Given the speed at which word can spread across our network, it feels like an opportunity to create a new kind of sales.”

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

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5 Challenges for e-Commerce startups in India

5 Challenges for e-Commerce startups in India

   September 25, 2013       Unknown

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Many feel that e-Commerce has lost its sheen in India. But the internet boom and making e-Commerce transactions is a very good innovation.

Online businesses are here to stay and they are not going to go away in a hurry. Revenues from e-Commerce transactions are growing quickly and reports suggest that the e-Commerce industry will hit 1 trillion dollars in a few years.

The e-Commerce industry currently has a few big players like Flipkart, Snapdeal, Myntra, etc. that make up for a large share of the market in India. There is enough room in the market for the startups to set up and prosper along with the big players.

However these startups will have to overcome some important challenges. Here are 5 key challenges that Indian e-Commerce startups will face:

1) To find a Niche:

To find a niche in e-Commerce means to find people who are willing to make e-Commerce transactions with payment gateway india - {{ http://www.direcpay.com }} for specific products. In contrast, there could be portals that go for full out assortment and having all they can sell on their online catalog. The second approach needs a lot of funding and is a nightmare for investors. A niche e-Commerce site is something that startups should ideally go for. But the key here is to find a big enough market that is willing to buy and make transactions online.

2) To acquire customers

Advertisements and marketing play a big part for an e-Commerce site to get people to come to the site and make an e-Commerce transaction. It is reported that the cost currently stands between Rs. 500 and Rs. 1,000 per customer. To get this cost down (per customer) is the next biggest problem that e-Commerce startups face.

3) Reliable Logistics and Supple Chain

Technically, having a problem with logistics and supply chain is supposed to be a good problem, this is an indication that transactions are happening. However, this problem needs to be kept in ropes as it can have detrimental damage to the image and the future of the startup if it persists. The Indian customers any which ways have trust issues when it comes to e-Commerce transactions. Getting this right is a big challenge, and experts who know how to solve the problem are rare to find.

4) Good Customer Service

In India, customer service has conveniently been overlooked for some or the other reason. However, good quality customer support can make a big difference in the cluttered market. Reassuring customers of a situation or telling them the status of a process is sometimes all that is needed to keep customers calm and going berserk on social media.

5) To Raise Funds

Once the e-Commerce start up has got its e-Commerce transactions going, getting the brand right is going to be of utmost importance. All e-Commerce big-wigs have got their branding right. This will require funds – a lot of funds. A large majority of them have failed in this phase. So even if you’ve got your act right, past record in the industry is working against the early stage startup on the brink of scaling.

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Information About cloud computing - Misleading Beliefs About the Cloud

Information About cloud computing - Misleading Beliefs About the Cloud

   April 17, 2013       Unknown

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 Wikipedia)

Information About cloud computing - Misleading Beliefs About the Cloud

As the cloud is still a somewhat new form of expertise there are still a number of myths and misleading convictions surrounding it. numerous individuals and enterprises will resist implementing cloud services because they solidly accept as true that numerous myths about the cloud are factual. As a outcome numerous businesses may be missing out on advancing their infrastructure because they have not looked more nearly at what the cloud can offer them. Taking a little time to find out more about the diverse ways you can use the cloud in your enterprise can give you a number of opportunities to improve your present set up.

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There are a number of myths surrounding the cloud. One of the most commonly utilised adages is that the cloud will not last, that it is only a transient tendency. This, however, is looking less and less factual. The cloud has a wide range of exceedingly precious benefits for both persons and enterprises. The detail that internet monsters Amazon and Google both use the cloud only serves to illustrate how it has become a hugely influential locality of expertise. Cloud services are now even encompassed on a number of mobile telephones. Even video-game businesses have begun to integrate cloud services into new gaming technology. Though the cloud is a somewhat new concept, it is expected to become a cornerstone expertise.

This is another myth about the cloud that often very off-putting to prospective users. In latest years it has become progressively significant to keep your facts and figures and your online presence protected. Off-hand comments and unsupported attitudes about the cloud have someway directed to the idea that the cloud is not a secure location for your facts and figures. This is not the case. As with any pattern of hosting or computing, it is only as secure as you and your provider make it. You need to work together with your provider to make sure your services are as secure as they can be. The cloud is no more or less secure than any other alike pattern of expertise. numerous users may worry about the security of using a public cloud, but if you have selected a provider that offers a good system of security and a considered out design this should not be a difficulty. If you are still concerned about security grades, a hybrid option that utilises both a public cloud structure and a private cloud structure may be a useful idea.

This specific myth about the cloud is partially factual. going your submissions and hosting needs to the cloud can decrease your company’s carbon footprint to a certain issue. Moving to the cloud can signify that you no longer need to have in-house servers which can save the business power and money. However, the general ‘greenness’ of the cloud counts on where the cloud is based. If the data centre that houses the cloud is in a homeland or locality that benefits renewable assets, then moving to the cloud is expected to be a ‘greener’ choice. However, if the facts and figures centre is in an locality that is utilising energy made from coal or un-renewable resources, then the improved general ‘greenness’ will be negligible.

numerous persons may timid away from going some of their submissions and services to the cloud because they believe that it may be too complex. This is another deceptive conviction about the cloud. Cloud providers desire to find more enterprise, so in the most of situations they will try to make the process as very simple as likely. Many offer distinct grades of complexity depending on the customers’ needs. smaller levels will often engage only simple alterations to your living architecture, while higher levels may offer more in terms of usage and command but will engage more advanced knowledge and alterations. Through doing a little study you can find a provider that will offer Infrastructure as a Service at the grade you need.

As with security, utilising the cloud should be a collaborative effort between the client and the provider. You will not expect that one time you relocate to the cloud you no longer have to think about any thing. numerous cloud providers will not be to blame for setting up back-ups or organising contingency servers. In most cases you will be responsible for manually setting up automated backups and double-checking that there are contingency servers accessible to you. This may be something of a change for users who had before had organised hosting designs. Cloud computing and hosting is a clear-cut system but you will have a certain amount of blame to make certain it is running as it should.

Many persons have become used to glimpsing pledges of 100% uptime and believe that is what they will get. although, in the most of situations this does not happen. expertise is fallible and there is no guarantee that it will be online 100% of the time. The cloud is no exception. It is although, conceived to accommodate very high grades of availability and redundancy. These grades may be achievable on a dedicated hosting design but with cloud hosting it is a much more cost productive choice. The cloud can accomplish very high grades of uptime at a more inexpensive rate due to economies of scale. The cloud can be very reliable but take claims of 100% uptime with a pinch of saline.

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Simple Manual - Cloud Computing Concepts

Simple Manual - Cloud Computing Concepts

   April 17, 2013       Unknown

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When you have something significant to notify the world, an internet location may very well be the best alternative. Whether you are discussing goods and services are easily random ideas, the internet is definitely one of the most efficient channels. An internet message psychic reading the phrase away, although, you have to first own reliable Cloud Computing service. This information is crammed with minutia that will make it easier to understand the different facets that you must believe about.

You need to take time to numb out how a alalallotmentmentment Cloud Computing genuinely charges and hang up a financial allowance for it. This is really the only way that you could be certain that you will be able to manage to keep your website up and running for the long term.

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Make sure that you choose an owner which has supported 24/7. You won't want to run over a topic or a problem and not be capable of getting a contain of someone quickly. This might damage your business or one-by-one en devours. One time you have selected a number, try giving them a call at an odd hour to work out is assistance service is accessible.

Before you accept do enterprise with any kind of Cloud Computing, you should do some research on the internet owner. Make certain to find out just how much you are going to need to pay to do business with all of them and what accurately you are getting for the cash.

You can more often than not save cash on your internet hosting if you are giving in accelerate. Reduced charges for multi-month and annual packages are usual. Although, you won't desire to lock in by having an unreliable Cloud Computing. Try out a brand new owner for any month or two before you conclude to secure in the long-term firm pledge, and goals for the termination and reimbursement policy in advance.

It is significant to absolutely study the buying cart software functionality of the Cloud Computing if you are planning to work transactions utilizing your website. You need to make certain that the actual buying cart facilitates some kinds of payment such as credit cards, instead of only Pay pal. You should also discover if it is adept to calculating delivery charges as well as levies. Getting buying cart programs which fulfill your obligations will be essential to the achievement of your location.

When round the prowl for any Cloud Computing, try to choose one have a tendency to has information and other bulletins. An owner has an inclination to has data is one in whose company is evolving and in whose services are inclined to be striving to become improved. This permits you much better approximate precisely where this business is going to be on later on. An owner whose business does not have numerous bulletins is likely one which isn't altering. Thus, you need to steer away from these kinds of.

Now that you have the deeper information of some of the best procedures for Cloud Computing, it will be simpler to obtain the job done--whatever the task may be. despite if you are looking for ways to merges with customers or even hold in touch with family and friends, dependable as well as effective Cloud Computing will help you to keep in touch.

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Online Retailing and the New Retail Economy

Online Retailing and the New Retail Economy

   April 05, 2013       Unknown

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We didn’t know it at the time, but when the Berlin Wall fell in 1989, it triggered a movement toward democratization and free enterprise that spread—and is still spreading—around the world, freeing up once-closed societies. In its own way, the transformation of the global economy wrought by e-commerce is as momentous a phenomenon when it comes to dissolving barriers—in this case, to an entirely new retail economy. Like the Wall separating East and West, there existed many barriers in traditional retailing, confining retailers and consumers alike—barriers that made entry to established markets difficult and prevented retailer-consumer interaction on a mass-market level. These barriers also inhibited merchants from offering more personalized services and highly targeted marketing. Lastly, such barriers discouraged retailing on a global scale, forcing shoppers to travel to regional malls and tailor their shopping preferences to meet the merchant’s requirements on everything from store hours to store inventories.

With a mind-blowing expansion of new web-based technologies and online retailing strategies, e-commerce is rapidly breaking through all these traditional barriers. The industry is creating a new retail order that puts the consumer in total control even as it spawns major competitive opportunities for the retailers and consumer marketers who embrace it. The 9th annual Internet Retailer Conference and Exhibition, the world’s largest e-commerce event, which will be held at Chicago’s McCormick Place West from June 4-7, 2013, will analyze the social, mobile, global, personal, interactive and managerial changes that e-commerce players are bringing to the new retail economy. This is a major educational event that offers online retailing and wholesaling professionals and consumer marketers the insights and analysis they need to give their businesses a competitive advantage in this expanded world of possibilities.

Larger than America’s other two major e-retailing events combined, IRCE 2013 expects to draw 9,500 e-retailing executives from more than 40 countries. They will be treated to a customizable agenda that features 220 speakers and 120 sessions, plus 6 workshops (pre- and post-conference, held on June 4 and 7, respectively) and 10 tracks running concurrently on the two main conference days (June 5 and 6) on subjects that include, but are not limited to:

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• Maximizing the effectiveness of rapidly evolving, consumer-empowering interactive technologies and social media platforms
• Designing search marketing strategies for success in an increasingly competitive and demanding search environment
• Seizing the opportunity to establish a viable global footprint as e-commerce continues to render the borders between national markets meaningless
• Targeting on-the-go consumers with the latest mobile technologies and marketing developments
• Dismantling internal barriers within an organization to facilitate more profitable web-based businesses
• Exceeding expectations in order fulfillment and delivery of ever-more-demanding web shoppers
• Exploring the top financial, operational and legal issues today’s e-commerce executives must master

High-Caliber Speakers

Even if you’ve attended IRCE in the past, this year’s show will truly be breaking barriers of its own, in terms of content that includes more workshops, mainconference session tracks and a greatly expanded roster of 220 expert speakers, fully 20% more than last year’s show.

The Keynote and Featured Speakers of IRCE 2013 have all championed a revolutionary zeitgeist in their own ways. June 5 Keynote Speaker Hiroshi Mikitani, head of Japan-based international retailing and marketing powerhouse Rakuten, brings a global perspective as he leverages his number-one position in Japanese online retailing to become a major global player in e-commerce. With operations in 10 countries across Europe, the Americas (where it acquired Buy.com) and Asia, Rakuten has catapulted itself onto the world’s e-commerce stage. Mikitani’s advocacy of selling and marketing through multiple online venues and his expansionist mindset are sure to resonate with other web entrepreneurs without borders.

June 6 Keynote Speaker Mindy Grossman, CEO of HSN (listed as No. 26 in the Internet Retailer Top 500 with $1.3 billion in 2012 online sales), reveals the strategies HSN has adopted to break down the invisible barrier between TV personalities and consumers, as well as how she dismantled organizational barriers that kept separate divisions from working together. And June 6 Featured Speaker Alex Zhardanovsky highlights a big social media ROI success story for PetFlow.com, a recent start-up that has squeezed its way into a crowded market segment by getting 28% of its traffic from social media platforms.

Also on June 6, IRCE attendees will be treated to eye-opening statistics on online consumer behavior from Gian Fulgoni, chairman of comScore Inc., a provider of online research that he co-founded in 1999. Fulgoni will be sharing his insights on the changing patterns of online consumers’ behavior, e-commerce data that comScore gleans from its base of several million consumers who allow their behavior to be monitored for research purposes. Prepare for a fascinating discussion that teaches you how to befriend consumer trends.

Internet Retailer is pleased to announce that the Special Guest Speaker for IRCE 2013 is Al Gore, the 45th Vice President of the United States and chairman of The Climate Reality Project, a nonprofit focused on solutions to the climate change crisis. Mr. Gore is a forward-looking thinker who played a leadership role in public policies that converted the Internet from a closed defense-research network to an open commercial one. An investor behind many new web-based technologies, the former Vice President is also on the Board of Directors at Apple and serves as a senior adviser to Google.

Original Content published on : irce.internetretailer.com

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