Social Commerce Trends – What we expect in 2015
Social Media Platform for Start-up Business
After Social media revolution make tweets, fb promotion, we don’t found any progress in sales charts. We have analytic but hard to track impact of social channels on people who regular or rare use of social media. We have knowledge, with social media we build awareness, consideration of company products or services.
Social networking sites understand this trend and are making changes to make it even easier to purchase directly from within their platform.
Social commerce for interaction:-
Someone post on facebook or twitter, running shoes for promotional purpose. We wait for like on fb post & after this we looking for someone clicks on link who represent our website. Some description, some hastag command useful for promotional & sales.
This tech use for sharing of content but in present use for improve sale in short period. In this tech we share link through Affiliate or Advocate style to improve clicks with specific design ads.
Above all this start-up but we want customer review for specific brands or products.
Snapchat Commerce
Another platform making strides with social commerce is Snapchat. Snapchat partnered with Square to deliver a transfer system it’s calling SquareCash. With this system, users can register their debit cards and then transfer and receive money — which is being called Snapchash — to and from their friends on Snapchat. While it’s currently a free service, Snapchat plans are to allow its users to buy products from its platform.
Facebook Commerce
This summer, Facebook shared a mobile screen of what its “Buy” button is going to look like. A suggested post will show up in your newsfeed with a product or service and an image of that product or service, which you can buy right then and there by simply clicking the “Buy” button in the post. I imagine Facebook will be rolling this out in 2015 after they figure out the payment and privacy details.
Twitter Commerce
Twitter is one platform that’s been rolling out its social commerce plans. In the early part of 2014, Twitter partnered with Stripe, a company providing all the back-end payment processing for Twitter. Twitter, and other social networks, haven’t wanted to store users’ credit card details, so Stripe is taking on the challenge. You can view and buy a product directly within your Twitter feed by simply clicking a “Buy” button that will appear alongside an image of the item that’s for sale. Twitter’s head of commerce Nathan Hubbard told The Verge in an interview, “Anything with a perishable component, temporal nature, or limited supply, is going to thrive on Twitter. Given the speed at which word can spread across our network, it feels like an opportunity to create a new kind of sales.”
{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}
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