Online Retailing and the New Retail Economy
We didn’t know it at the time, but when the Berlin Wall fell in 1989, it triggered a movement toward democratization and free enterprise that spread—and is still spreading—around the world, freeing up once-closed societies. In its own way, the transformation of the global economy wrought by e-commerce is as momentous a phenomenon when it comes to dissolving barriers—in this case, to an entirely new retail economy. Like the Wall separating East and West, there existed many barriers in traditional retailing, confining retailers and consumers alike—barriers that made entry to established markets difficult and prevented retailer-consumer interaction on a mass-market level. These barriers also inhibited merchants from offering more personalized services and highly targeted marketing. Lastly, such barriers discouraged retailing on a global scale, forcing shoppers to travel to regional malls and tailor their shopping preferences to meet the merchant’s requirements on everything from store hours to store inventories.
With a mind-blowing expansion of new web-based technologies and online retailing strategies, e-commerce is rapidly breaking through all these traditional barriers. The industry is creating a new retail order that puts the consumer in total control even as it spawns major competitive opportunities for the retailers and consumer marketers who embrace it. The 9th annual Internet Retailer Conference and Exhibition, the world’s largest e-commerce event, which will be held at Chicago’s McCormick Place West from June 4-7, 2013, will analyze the social, mobile, global, personal, interactive and managerial changes that e-commerce players are bringing to the new retail economy. This is a major educational event that offers online retailing and wholesaling professionals and consumer marketers the insights and analysis they need to give their businesses a competitive advantage in this expanded world of possibilities.
Larger than America’s other two major e-retailing events combined, IRCE 2013 expects to draw 9,500 e-retailing executives from more than 40 countries. They will be treated to a customizable agenda that features 220 speakers and 120 sessions, plus 6 workshops (pre- and post-conference, held on June 4 and 7, respectively) and 10 tracks running concurrently on the two main conference days (June 5 and 6) on subjects that include, but are not limited to:
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- Maximizing the effectiveness of rapidly evolving, consumer-empowering interactive technologies and social media platforms
- Designing search marketing strategies for success in an increasingly competitive and demanding search environment
- Seizing the opportunity to establish a viable global footprint as e-commerce continues to render the borders between national markets meaningless
- Targeting on-the-go consumers with the latest mobile technologies and marketing developments
- Dismantling internal barriers within an organization to facilitate more profitable web-based businesses
- Exceeding expectations in order fulfillment and delivery of ever-more-demanding web shoppers
- Exploring the top financial, operational and legal issues today’s e-commerce executives must master
High-Caliber Speakers
Even if you’ve attended IRCE in the past, this year’s show will truly be breaking barriers of its own, in terms of content that includes more workshops, mainconference session tracks and a greatly expanded roster of 220 expert speakers, fully 20% more than last year’s show.
The Keynote and Featured Speakers of IRCE 2013 have all championed a revolutionary zeitgeist in their own ways. June 5 Keynote Speaker Hiroshi Mikitani, head of Japan-based international retailing and marketing powerhouse Rakuten, brings a global perspective as he leverages his number-one position in Japanese online retailing to become a major global player in e-commerce. With operations in 10 countries across Europe, the Americas (where it acquired Buy.com) and Asia, Rakuten has catapulted itself onto the world’s e-commerce stage. Mikitani’s advocacy of selling and marketing through multiple online venues and his expansionist mindset are sure to resonate with other web entrepreneurs without borders.
June 6 Keynote Speaker Mindy Grossman, CEO of HSN (listed as No. 26 in the Internet Retailer Top 500 with $1.3 billion in 2012 online sales), reveals the strategies HSN has adopted to break down the invisible barrier between TV personalities and consumers, as well as how she dismantled organizational barriers that kept separate divisions from working together. And June 6 Featured Speaker Alex Zhardanovsky highlights a big social media ROI success story for PetFlow.com, a recent start-up that has squeezed its way into a crowded market segment by getting 28% of its traffic from social media platforms.
Also on June 6, IRCE attendees will be treated to eye-opening statistics on online consumer behavior from Gian Fulgoni, chairman of comScore Inc., a provider of online research that he co-founded in 1999. Fulgoni will be sharing his insights on the changing patterns of online consumers’ behavior, e-commerce data that comScore gleans from its base of several million consumers who allow their behavior to be monitored for research purposes. Prepare for a fascinating discussion that teaches you how to befriend consumer trends.
Internet Retailer is pleased to announce that the Special Guest Speaker for IRCE 2013 is Al Gore, the 45th Vice President of the United States and chairman of The Climate Reality Project, a nonprofit focused on solutions to the climate change crisis. Mr. Gore is a forward-looking thinker who played a leadership role in public policies that converted the Internet from a closed defense-research network to an open commercial one. An investor behind many new web-based technologies, the former Vice President is also on the Board of Directors at Apple and serves as a senior adviser to Google.
Original Content published on : irce.internetretailer.com
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