US economic outlook — May D&B Health Tracker reveals business services growth

US economic outlook — May D&B Health Tracker reveals business services growth

   May 15, 2014       prabhakardalvi

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Strong gains in the business services and manufacturing segments are driving US job growth, according to the D&B May US Economic Health Tracker.

The tracker report highlighted some industries performing better than expected, as well as those underperforming expectations. The strongest job growth gains were in the business services and manufacturing segments, with retail, manufacturing, and construction also posting growth. 

Business services firms provide services to businesses such as office administration, personnel placement, security services, cleaning and waste disposal. According to First Research, major business service companies include Automatic Data Processing, Carlson Wagonlit, Manpower, and Waste Management (all based in the US), along with Adecco (Switzerland), G4S and TUI Travel (UK), and Randstad (the Netherlands). 

According to First Research, the staffing industry is the largest segment of the business services sector and will continue healthy growth in 2014 as companies take advantage of the flexiblity of using temporary workers.

The real estate sector, however, still lagged, as some regions continue a slow recovery from the housing crisis.

Ballew said he was pleased to see employment gains in some cyclical areas of the economy and in some areas that lagged in the first quarter, namely retail. US-based businesses added jobs at a stronger pace in April compared to March, with 208,000 nonfarm jobs added to the US payroll.

The Small Business Heath Index stabilized after several months of deterioration, according to the tracker. Critical weather-sensitive verticals such as construction and real estate were showing initial recovery signs at the end of 2013 but have lagged in early 2014. The construction vertical showed a slight bounce back in April 2014, but “nothing to write home about,” Ballew said.

Regions performing well include Miami, Atlanta, and Nashville, while lagging areas include Chicago, Phoenix, and Salt Lake City. “Those laggards remain laggards,” Ballew said.

Overall US business health continued to improve in April, signaling a lower risk of overall business failure. Ballew said he was pleased by the “pervasive” improvement and says the bottom line is that the private sector is “extremely healthy.” Business health in the US strengthened by 8.6 percent year over year in April 2014, the highest recorded level since December 2010.

The D&B US Economic Health Tracker offers analysis of the following three macro indicators: the D&B Small Business Health Index, D&B Jobs Health Indicator, and D&B US Business Heath Indicator. Read more in the report infographic and follow the reports on Twitter, using the #DnBEconBrief hashtag.

Tags:business health, business services, Construction, D&B economic tracker, job tracking, manufacturing, real estate, retail

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Get Pinterest insights Of Business with Steve Cohen

Get Pinterest insights Of Business with Steve Cohen

   May 27, 2014       prabhakardalvi

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 Many businesses use Pinterest to learn about their customers. You might want to learn which of your products are popular, what types of images work best or which Pins are driving the most engagement and sales. All of these insights can help your business use Pinterest better, which in turn means a better experience for Pinners. 

We know some businesses use third-party marketing tools to help them figure out how they’re doing on different platforms. That’s why we’re proud to announce a new initiative that lets businesses analyze their Pinterest activity using popular marketing technology software, including Salesforce (Exact Target Marketing Cloud), Hootsuite, Spredfast, Percolate, Piqora, Curalate and Tailwind.   

How do these Marketing Technology relationships work?  

We’re working with a small, carefully selected group of marketing technology (“MarTech”) developers to offer Pinterest business insights. Insights help businesses engage better with Pinners. This could be which boards and Pins are getting the most engagement, which downstream actions Pins are driving or what products are most popular with Pinners.     

MarTech developers are independent companies who work with Pinterest to help businesses manage their digital marketing. Our initial set of developers has already put a lot of thought into interpreting activity on Pinterest.   

The MarTech developers we’re working with get automated access to some public data through a digital pipeline (also known as the Business Insights API, or Application Programming Interface). We allow developers to access public activity through this API so that they can help businesses improve the Pinner experience.   

Do these tools replace Pinterest Analytics? 

No way. Pinterest will continue to build value into Pinterest Analytics as an important free tool, while Marketing Technology developers are encouraged to add additional insights and features such as conversion tracking capabilities that Pinterest doesn’t currently offer.    

How do I get involved? 

If you’re a business who uses marketing technology built by a developer we’re working with, you might start seeing additional Pinterest insights soon.  If you’re interested in checking out Pinterest Business Insights using one of these developer tools, please contact them directly through the developer links above. If you’re a developer and would like to stay in touch and get updates on this and all of our business initiatives, sign up for our weekly business newsletter. We’re not opening up this opportunity to additional developers at this time.   

Marketing Technologies built on the Pinterest Business Insights API make it a little easier to manage all of your digital marketing so you can put your best Pins forward. It’s what we call a win-win-win—for Pinners, MarTech developers, and you, our valued business partners.  

— Steve Cohen and Thomas Sha, API Engineers , P

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Calculate Business ROI for Measuring Marketing Campaign

Calculate Business ROI for Measuring Marketing Campaign

   November 24, 2014       prabhakardalvi

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Calculate business ROI for measuring marketing campaign

Some goldy-oldy said about Marketers mission 

Calculate business ROI for measuring marketing campaign

“marketers must prove that they able close business in a market for own company. With global economy and company financials periods up & down. Marketers find out Good timing to prove they reach to bottom line for closing business. Vice versa in bad time they have big challenge and company expectations from marketers and set a miles-stone meet in given period. Goals and marketer’s contribution in marketing activities “engaging”, “developing customer strategy”, “handle customer experience for improve business”.”

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LinkedIn- No Irish Jobs

LinkedIn- No Irish Jobs

   April 12, 2015       prabhakardalvi

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43 LinkedIn Business Groups with over 150,000 members but less than 300 jobs.

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Guidelines In Case You Are Stumped About Online Marketing

Guidelines In Case You Are Stumped About Online Marketing

   April 18, 2013       Unknown

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credit: @Doug88888)

Don’t fall for the refund anticipation loan con. Refund anticipation lends are sold by levy prepares and lend a person cash for the roughly two-week period between e-filing and receiving a levy refund. The “gotcha” here is the gigantic fee the levy preparer allegations for this service, which can represent an productive interest rate of 50% or more.

Focus on high-interest liability first when giving down credit business card or lend balances. The higher the interest rate, the more you pay over the long period, so getting relieve of these high-interest items keeps you substantial money over the long run. As an supplemented advantage, each time you reduce the overall balance on a high-interest piece, you also decrease the general debt.

Start investing early to take benefit of the passive income you can develop through interest. If your investments mean a 10 percent annual rate of come back, that means that $100 bought into today will be worth $110 one year from now. Ten dollars doesn’t appear like much, but the more you invest, the more you earn.

If you have multiple borrowing cards for different retailers, location them in a zippered sandwich bag filled with water, then freeze the bag in your freezer. This helps you to oppose temptation by conceiving a number of obstacles to an else impulsive spending spree. Not only will you have to delay for the ice to thaw, but you might furthermore end up making a untidy – an excellent deterrent.

Start construction your buying into portfolio early in life! Even if you have to start little, study displays that the length of time you are investing affairs more than the amount of cash you start with. beginning early also permits you to take advantage of compounding interest, a method by which your cash augments over time.

To hold your borrowing from worsening, pay back your borrowing business business business business card liability first. Credit business business business business card liability is one of the poorest types of liability you can have. Any time you have extra money to pay off expenses with, aim on getting your borrowing business card liability squared away. This will keep your cards from injuring your credit tally.

Are you worried about your individual investments? Cut charges at the grocery store! proceed vegetarian a couple of times a week! By consuming less meat, you slash your food store charges. Meat is generally one of the most costly pieces in a food store budget, so eradicate it one time or two times a week. In addition, you may be consuming healthier, as well as, making yourself try new and creative ways to consume!

Find out how long you need to hold certain economic papers so they don’t clutter up your life. For instance, pay stubs are only essential for the year until you get your W-2 pattern and then they can be tossed until the next year. Don’t contain on to paper except you need to; you want your economic life to be organized, remember?

Even though times are strong it is still feasible to get a handle on your investments. if it be by investing, scrimping and keeping, or by sheer manpower, it is possible. This item suggested some recommendations on how to handle your individual finances so that these strong economic times won’t be as tough.

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how to Find the Correct Search engine optimization

how to Find the Correct Search engine optimization

   June 01, 2013       Unknown

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Exactly how to Find the Correct Search engine optimization Company for Your own Business Website

In this Information Age, when every business have taken the Internet because the de-facto medium of business marketing, the importance of online marketing is increasing more than ever before. The achievement of online marketing is dependent on how good a person can appeal to visitors to your own business website. Most customers these days look for the needed products or services through the search engines.

It had been found in research that, Eighty six percent of all the visitors who arrive to a business web site appear at your website via Google as well as Google. Any visitors type into the search-box, the products or even services they’re searching for. These people go to the first couple of pages of the results proven by the search engine for the potential companies. This will make it all the more essential for your own business website to rank in the first few pages of the Search page results or even search engine outcomes pages. This phone calls for the need of Search Engine Optimization or Search engine optimization.

Search engine optimization is actually the procedure of perfecting your website to make this more search engine pleasant, to ensure that when your potential customers search for your own services, these people find your website quickly in the SERPs. SEO entails many technicalities, and you need the assist of an expert SEO company to improve your website’s visibility.

There is a variety of SEO companies in the online world. Your Internet marketing success will depend on how well you have chosen your own Search engine optimization Company. You should proceed for the services of a respected Search engine optimization Company to get some actual return on investment. The question is how to select the correct Search engine optimization service for your online business.

The first step is to make use of the search engine itself to seek the SEO Services. Search the important SEO-related keywords and look at the Search page results. Should you find a particular SEO Corporation’s website rank high in every of your queries, it indicates they have the right skills for a perfect search engine optimization, however always hunt for those companies which assure quantity one place on the SERPs. It is extremely most likely that they’re tricksters. No SEO Company can ever assure the quantity one spot.

Once, you’ve elevated to your shortlist the high-ranking Search engine optimization services, you should find out for how long they have been in business. The longer the company has been in business, the higher is their encounter. You should choose the services of an experienced SEO company than going for the less expensive options. It’s also wise to inquire about the SEO techniques these companies use. You should choose an Search engine optimization company that uses ethical SEO techniques, if you’re seriously interested in maintaining a high rank in the Search page results. When you purchase an Search engine optimization service that uses illegal techniques to raise the search engine ranking, it is very likely that you may get your site banned through the Search Motors.

Following blocking the elevated to your shortlist companies for spammers and unethical SEOs, you need to appear at the portfolios of the leftover SEO Services. Appear for the websites these companies been employed by on and find out how well these types of rank on the well-liked search motors. Select the Search engine optimization Company that has worked more on websites like your own and successfully managed to rank all of them high on the search engine outcomes. By doing this, you can limit to the correct SEO Company to enhance your own business web site.

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How to Get the Results You Want Using Email Marketing Lists

How to Get the Results You Want Using Email Marketing Lists

   June 09, 2014       prabhakardalvi

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How to Get the Results You Want Using Email Marketing Lists

One really great thing about using Email Marketing Lists is that you are given the ability to track the results of your marketing campaign. You’ll be able to see how many people actually opened the email, how many people actually used any of the links included in the email, and possibly even which links they chose to use. Now you can take these results and use them when it comes time to create your next Email Marketing List.

Email Marketing Lists vs. SEO

According to the Email Marketing Census of 2012, a little more than 70% of business owners that currently use Email Marketing Lists state that their email marketing campaigns have so far proven to be highly effective. In fact, the high majority of these business owners would like to increase their spending on this marketing method for their next year of business. The fact that organic SEO scored a little higher than Email Marketing Lists doesn’t take away from the many benefits that an Email marketing List can, and does, provide for their business.

Why Marketing Lists Work

Marketing Lists work because this type of marketing method is one that speaks directly to those who are interested in any particular business niche. Marketing Lists allow a business owner to directly target their specific audience because the List is derived from lots of intensive and detailed research. By sending out marketing emails to those who are known to have an interest in a specific niche, business owners are not only driving their sales and getting more leads, they are also building relationships with both their current and potential customers. Relationship building is critical when it comes to wanting your customers to trust and be loyal to you, and you only. Find out more by contacting us today!

Tips for Building Email Marketing Lists

Instead of using the typical message, “Join our Email List”, try to get a little more creative and add some extra information that will really grab the attention of prospective customers. For example, “Subscribe today so you can stay current with any and all information about (your niche here)”, or “When you join our email list, you’re going to receive lots of great tips and tricks, as well as valuable coupons!”.

Include a place for people to sign up for your email list in your emails. Offer them some kind of benefit in order to gently persuade them to join, such as a free gift with their first purchase or being able to get all the latest news by simply signing up for your email list today.

Remember, asking permission is crucial! You don’t want people complaining to you that they never wanted to receive your emails in the first place.

Ask everyone you come into contact with if they would like to join your email list. Yes, everyone!

Growing Your Marketing Lists

Even though you may already have a few extensive Marketing Lists, eventually you’re going to need to think about making your List grow so you can get more business.

The following are 5 things you can do that can help your Marketing List continue to grow so you can continually market to new people.

1. Social Media – Join a few Social Media Networking websites so you can add an email subscription form that makes it really easy for people to sign up.

2. Blogging – Doesn’t it seem that everything comes back to blogging? Blogging keeps your website rankings up, which means more people are going to find your website, which means more people are going to see and hopefully sign up to receive your emails using your email subscription form.

3. Offer Incentives – Offer new buyers a discount or free item w/purchase. They will be more apt to buy your product or service, and accordingly are much more likely to sign up for more information using your email subscription form.

4. Mobile Apps – Use one of the many email marketing apps so you can easily enter someone’s information while you’re out and about.

5. Tradeshows – Attend a tradeshow with a goal of collecting email subscriptions. Simply place a large glass bowl on your table to hold all the new leads.

Read My post : Email Marketing Made Simple with Important Tip with Prabhakar

Although these are all completely legitimate ways for you to grow your Marketing Lists, it’s going to take a good bit of time to gather and collect the information you need. When you purchase one of our Marketing Lists, you are given immediate access to hundreds and even thousands of prospective customers so you can start marketing your products immediately. Call us today for more information.

We Specialize in Offering Some of the Best Marketing Lists Available

Business ListsEmail ListsInvestor ListsMailing ListsExecutive ListsDiscount ListsNon-USA ListsCollege Student Lists

When it comes to creating Marketing Lists, remember that quality exceeds quantity.

When it comes to getting Marketing Leads for your business, every single one of them counts. Now, in order to find the right and oh-so-crucial Marketing Leads (from our extensive selection of Marketing Leads Lists, of course) you’re going to first have to know who your audience is. Firstly, so you can choose the right Marketing Leads List and secondly so you can create a marketing plan that’s geared directly to your specific audience. You’re also going to need to know anything and everything there is to know about your particular niche so these potentially new customers will see you as a professional who really knows what they’re talking about so they will trust you and accordingly will be much more apt to do business with you.

Once a Marketing Lead is found, the work is not over. Now this lead needs to be converted into a sale with a goal of turning them into a repeat customer.

Did You Know…

When email marketing is used, the average ROI for every $1 spent is $43.52. Wow!

Email marketing shows no signs of slowing down and in fact is said to grow into a 2 billion dollar industry by 2014.

42% of consumers like receiving promotional emails

More than half of the consumers who receive a marketing email go on to make a purchase because of that email.

Social Media is more and more proving to be a great platform for gathering more leads.

Customer Profiles/How to Find the Ideal Customer

First of all, you’re going to have to know who your audience is. If you don’t, you’ll be wasting your time as not everyone is going to want to buy what you have to sell. Sorry, but that’s just the way it is. In order to find the ideal customer, you have to have an idea of what your customer profiles look like. Otherwise, you’re marketing words will simply be falling on deaf ears.

So what it is exactly that you need to know so you can find your ideal customers? Collecting the following information is a good place to start:

Lifestyle/Hobbies

• Age
• Race/Ethnicity
• Employment Status/Income Level
• Gender
• Location
• Shopping Behavior/Habits

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Inbound marketing tips to improve Inbound Marketing Results

Inbound marketing tips to improve Inbound Marketing Results

   April 09, 2015       prabhakardalvi

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My Previous Blogpost : - Ultimate Inbound Marketing Guide for Improve Business ROI

#1. Have a WHOLE inbound marketing plan -  Inbound marketing includes blogging, articles, whitepapers, social networks engagement, social selling, lead generation, traffic and social media conversations. Which of these tactics can be improved?

#2. Implement all inbound marketing tactics -  A business should never rely on one or two tactics even if you are getting good results from current inbound marketing tactics, implementing all tactics will drastically improve desired results.

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Marketer Tips for Layout of Email Content

Marketer Tips for Layout of Email Content

   November 05, 2014       prabhakardalvi

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Summary : - 

In this blog article, some Business Marketer explains how making easily format OR Layout for Email Content sending to SOMEONE.

Email Newsletter helps mail Receiver understand your business. Its make convert into business / Leads through emails.

We start with “Subject”, its help to get clicked on email, in other word CTR (click-through rate). The Subject is brand images for our details showing what we are.

Low impressive subject like Hi, this is, for earning money, RE:

Email subject same as Title of Articles, this explains what we type in the content body. Select subject for purpose “receiver click on email & gets information of our product OR something else “ 

By research; we receive the most emails get better CTR more than business emails.

Images – some biggest use images of explaining own products, services. In emailing doesn't use high quality or resolution images because they don’t load, and you don’t get any result. You can track through some software who helps in designing templates, track it.

Images explain your business, products, services and take 20% to 30% business leads from an email campaign. Marketers suggest the use image for E-commerce web, educational, shopping web, etc. Business news, Health web doesn't use the image in email. Reader doesn’t click on product images. Why?

Content OR website promotional link

In intro para, welcome notes with company information, services, product bio for increase interest of reader OR receiver.

Give to explain about subject of products in two lines for making easily simply mail. Give company detail for contacting you and its convert into business.

Don’t forget to give a link for Unsubscribe, why? Some countries not allowed emailing without receiving permission.

Conclude –

Use perfect, popular tools for campaign in bulk, they track your sent mail for business ROI. You have any suggestion send me on johnwriter82@gmail.com OR comment on this post.

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Data Appending Services - Stay One Step Ahead to Own B2B Competition for ROI

Data Appending Services - Stay One Step Ahead to Own B2B Competition for ROI

   January 10, 2017       prabhakardalvi

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In my last blog Why Marketer use B2B contacts list for Event ROI we talking about contact list & its benefits for ROI with Appending service.

In this post, we explaining role of Appending in B2B world for business ROI.

Everyone needs clean and accurate database with perfect prospect details which are useful for sales & marketing division for various campaigns. They need one step ahead of market competitors in business, advanced technology with update information. 

Thanks - cas-online

This is not possible with existing database, the company needs data append services provider who appends their contacts with current updated information. 

Append missing information like name, phone number or with the help of mailing address or demographic data to reach the target audiences. Data appending services is like CPR to a company by updating its contact data information with 100% accuracy. 

Data append services are useful for decision-making for data that is easily available. Every vendor does not provide perfect data, suppose you used for business it's harmful in future. Contacts with accurate details of prospects, decision makers, C-level etc., for generate business leads with better judgment.

Data append

With particular research study after appending data, give boost quality business lead increase by 72%.  

It’s uncontroversial, your business fund not going wasted suppose you hiring this kind of service vendor for improving OR Double your ROI.

A number of vendors globally, providing database appending services with high suit prices. 

Below factors, why you hire Appending service provider 

• Refresh old data - It will help you in getting the latest prospects details like name, title, phone, e-mail ID etc., 
• New ways of advertising and marketing - Once you have new appended data source in hand, you can touch business leads with multi-channel marketing like direct advertising and marketing strategy with a mix of e-mail, direct mail, advertising, and telemarketing tasks and you improve business relationship with client/prospects/customer. Improvement response rates of email marketing campaign with Email appending services.  
• Save Time and resources - collecting, collating, managing as well as updating the data source and know How Data Append Services helps to your Business.
• Competitive advantage - Right leads at the right time, you step ahead in the competition. The cost of obtaining new clients is much more than keeping the old ones, so take advantage of the potential of your existing calls.
• You can also target specifics of your prospects while adding - such as age, sex, revenue, credit score, and so on. This will assist you in understanding your market and also craft extremely targeted advertising and marketing methods.

Note : Any blog OR content suggestion you have , please mail me on prabhakara.dalvi@gmail.com

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Building Targeted B2B Prospect list, How to make it

Building Targeted B2B Prospect list, How to make it

   October 06, 2014       prabhakardalvi

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Targeting is arguably the most important part of Business prospecting. You can have a brilliant product with a great offer and wonderful creative to sell it, but if it goes to someone who is just not going to be interested, none of this matters.

Targeting the right businesses with the right offer at the right time will substantially increase your chances of B2B prospecting success. But as well as maximising your opportunities for making a sale, careful targeting also saves you money by reducing waste, not to mention being good for the environment and for your reputation. Remember, ‘junk mail’ is only badly targeted prospecting.

Follow these simple steps, for the easiest, most cost-effective and profitable way to build a targeted business prospect list:

Step 1: Knowing your customers

First, think about who your existing customers are and build a picture of your best customers by looking at the information you have on them. Look at their business sector, size by turnover and employee number, geographical location and number of locations, ownership of products, purchasing behaviour and so on.

Step 2: Revealing look-a-like prospects

By building a list of new business prospects who most ‘look like’ your existing customers, you can target the people who share similar characteristics… and are therefore more likely to become your customers. It’s important to have a flexible database that allows you to refine the business prospect criteria. Applying selection filters on your data will add real depth and quality to your targeting. Other methods of finding out who your best prospects are include mailing a rented B2B prospect list and analysing the replies. You can also conduct research through a postal or telephone questionnaire.

Step 3: Segmenting your business prospects

Effective B2B prospecting is all about making the right offer to the right person at the right time. That said, your direct mail will still need to grab your reader’s attention, hold their interest, and compel them to the action you want. The way to do this is through an engaging proposition. ‘Segmenting’ means identifying a sub-group (or segment) of your prospects list that has a set of common needs. This will allow you to tailor your message to that need so they are more likely to be interested in your offer.

Step 4: Ensuring quality and accuracy

As well as using your own customer or prospect databases, you can buy or rent business lists to market to. There is a wide range of business lists and profile overlay databases for you to choose from. They are available from a variety of data providers, so you should be certain of the B2B lists’ quality before you use it. By doing this carefully you can save a lot of trouble with poor address quality.

Step 5: Buying B2B prospect data

Before you buy a business prospect list, be sure it gives you all the decision makers’ details, including address, telephone and email, and that these are updated regularly and are safe for you to contact. It means you can contact your new prospects with absolute confidence, improves your response rates and saves you time and money. Using an online B2B Prospect list builder that allows you to check the data before you buy will give you that final peace of mind that you’ve got the right

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

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Make Your Sales Data a Lot Better with a Little Discipline - Jim Fowler

Make Your Sales Data a Lot Better with a Little Discipline - Jim Fowler

   June 14, 2017       prabhakardalvi

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Business intelligence is projected to grow to a nearly $26.9 billion industry by 2021, but its solutions are only as good as the data behind it. IBM determined that inaccurate data took a $3.1 trillion bite out of the U.S. economy in 2016. That’s why decision makers require spot-on data and efficient, streamlined systems to maintain it. Otherwise, they’ll end up with what I call a “rat’s nest”: dirty, duplicate, or dead information that obscures useful insights for making smart decisions.

Too many sales teams (and other departments) enter data by hand but create fresh entries instead of searching their systems and updating existing accounts, which muddies their data sets. Manual data entry isn’t ideal — it can be costly, time-consuming, and open to misinterpretation.

Let’s say a prospect from IBM fills out a website lead form and enters “IBM” instead of the full company name. And let’s say that an account existed under the full name, International Business Machines Corporation, so that the entry listed under the abbreviation results in data fragmentation and confusion. Next come duplicate account records with notes, tasks, and contact information haphazardly attached — a total rat’s nest.

The best way to keep data clean is to use a globally known, unique identifier, or a “data backbone.” My company prefers to use URLs as identifiers. They’re free, globally recognizable, high-quality data points that enable you to efficiently gather information on a business’s industry, online activities, and functionality. For example, Cisco is a company that also goes by Cisco Systems, Inc. and Cisco Precision Tools. 

If sales containers required users to type in one unique URL, www.cisco.com, for all those different branches, it’d be much more difficult to create duplicate accounts, which helps keep data clean. Perhaps more important, URLs facilitate communication between people, systems, and even departments. 

Whether it’s the customer relationship management platforms used by sales teams, enterprise resource planning software used by purchasing teams, or the account-based marketing technology employed by marketing teams, the business intelligence platform can recognize a unique URL and attach it to clean, usable data. Unique identifiers let you know you’re pulling from the sources and contacts you’ve intended to track.

Establishing a data backbone is one part of the business intelligence equation, but fleshing out the ribs (contact information, credit history, competitive intelligence, etc.) can make data seem overwhelming without a good process for managing it. The following strategies can help you improve your business intelligence through better data management:

Clean house on marketing and sales contacts. 

Organizations of all stripes can use their primary identifiers (their backbones — in the above example, URLs) to make sure their sales and marketing teams work from a unified contacts list. Businesses should remove duplicate accounts from data sets, so that marketing, sales, and other departments can work more cohesively when reaching out to prospects. For example, Amnesty International integrated its firmographic data and improved donor relations by avoiding multiple solicitations, which made for timelier campaigns. Using only the most relevant, searchable information, and then assigning it a unique identifier, helps tidy up data for more effective work.

Coordinate communication around industry news and events. 

A business’s competitive data should include opportunities to boost communication on the basis of events and industry happenings. For example, our clients in the sales enablement space draw on our competitive graph, firmographic data, and news alerts to identify trigger events for their users. Say you’re a mobile phone provider looking to roll out a new bundled internet and phone plan at a competitive price. Using data to compile national averages of usage and monthly payments, a sales team can craft its promotional material and pitches around what its product does that the competition does not. Our company’s daily snapshot uses blogs, articles, and other information to detail where a company is positioned in its competitive field. You can take a similar approach by arming sales with valuable information for engaging with prospects.

Identify potential prospects according to current clients 

Use a competitive relationship graph and firmographic data to help you find new opportunities based on your previous successes. Sales reps can identify lookalike companies, those with profiles similar to existing accounts, to discover other companies that generate similar revenue or that compete in the same space. Pinpointing these possible competitors helps identify prospects faster and more efficiently. This also works for identifying expansion opportunities and new markets. One baby clothing retailer in the UK used business intelligence on sales performance to determine which items to stock in each store and where to potentially expand to new locations.

Map and categorize incoming leads

Segmentation is critical in account-based marketing, so it’s important to accurately categorize leads entering your funnel. Attributes recorded in the data system will then direct your marketing team to which leads it should target with certain campaigns. Companies that tailor their strategies this way see increased conversion rates, lower churn, and high customer satisfaction. 

SM Marketing Convergence Inc., a retail-affiliated marketing company in the Philippines, used business intelligence and visual analytics tools to process more than 200 million transactions made across 500 stores within a year. The report showed what tactics worked and how to segment future leads.

Clean data construction is the way forward, and to ignore the need is to sacrifice your competitive edge. A strong backbone is the key to riding the growing data wave to prosperity.

Jim Fowler is founder and CEO of Owler, writer of this blog a community-based business insights platform. Prior to Owler, Jim founded Jigsaw in 2003 and was CEO until it was acquired by Salesforce in 2010.

Note : Any blog OR content suggestion you have , please mail me on prabhakara.dalvi@gmail.com

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Tips For Promoting Your Business Page On Facebook - Prabhakar

Tips For Promoting Your Business Page On Facebook - Prabhakar

   July 14, 2014       prabhakardalvi

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Tips For Promoting Your Business Page On Facebook – B2B Marketing And Sales Tip 

Written by Ellie Mirman, blogger at the HubSpot Internet Marketing Blog and Inbound Marketer at Internet Marketing company HubSpot.

So you’ve got a Facebook Business Page… Now what? Building a Business Page is one of the best ways to increase your presence and engage more potential customers on Facebook, but it’s more than just clicking “Create Page”. As you venture out into the social media world, here are a few tips to help you promote your Page and reach more of the 100 million Facebook users.

Create a Facebook Business Page worth becoming a fan of.

To quote David Meerman Scott, nobody cares about your products and services (except you). People care about how you can help them solve their problems. To extend that thought to Facebook, don’t use your Facebook Page to talk about your products all the time. People aren’t interested. Instead, create some interesting, useful content that people want to receive. This could be blog posts, whitepapers, or simply discussions.

Take advantage of the viral nature of Facebook.

Facebook provides great opportunities for viral marketing. Facebook creates a “News Feed” of your friends’ activities on Facebook, like posting photos, changing statuses, or becoming fans of a Page. What this means is that every time someone interacts with your Page in some way, that action is published across all of their friends’ News Feeds, giving you exposure to that person’s entire network. The best way to take advantage of this is to engage your users and give them more opportunities to interact with your Page, for example, by fostering discussions, inviting them to events, allowing them to post links. Leveraging the power of the News Feed is a critical part of establishing your presence on Facebook and building a fan base for spreading your messages.

Don’t forget to draw on your network.

All promotion does not need to take place within Facebook. Feel free to email your opt-in e-mail list, blog about your Page, and post a link to your Page on your company website. The best people to help you build up your fan base for your Business Page on Facebook are those people already subscribed to your blog or engaged with you in some way.

Optimize your Page for Facebook – and public – search.

Another way to get found and build your fan base is through Facebook’s search. Facebook – like all other search engines (Facebook was noted the most used people search engine) – has an undisclosed algorithm that ranks search results in a way that aims to return relevant and useful results to the searcher. The best think you can do to show up higher in these search results is to build a large following of your existing fans, because entities with a larger network tend to show up higher in search results. Also note that Facebook Business Pages are public and indexable by search engines. This potentially gives you exposure to those searching in broader search engines like Google. To make the most of this, start lots of engaging discussion threads on your Page, so that if someone is searching in Google on that very topic, they can stumble upon your Facebook Page and discussion thread.

Get an extra push with Facebook Ads.

If you want to give your Business Page an extra push at the beginning, you can also buy some advertising slots. Note that Facebook ads are much less effective than the viral marketing options on Facebook, and the click through rate for Facebook ads is notoriously low. Facebook advertisements show up on the sidebar as users browse through their friends’ profiles, groups, and so on. When you set up your ad, be sure to include “social ads” – these draw on a users’ network to see who in their network has already engaged with your Page and shows, for example, “Jim Smith is a fan of Company ABC” next to your ad, potentially improving your click through rate. Also, make sure that you give viewers a relevant reason to click on your ad by inviting them to connect with industry peers or offering a free whitepaper, for example. Also in this vein, note that you can target your ads by age, gender, interests, geography, and other factors, to reach users who may be more interested in your Business Page.

Bonus Tip: Measure your results.

Once you’ve built up your Facebook Page it’s good to measure what you’re actually getting out of your social media program. Some metrics you may want to measure are:  number of fans, page views, and unique users. Facebook’s “Insights” provide some of these metrics, including demographic data. You’ll also want to track actions beyond your Facebook Page, namely, website traffic, leads, and sales that come from Facebook. Hopefully some of these tips will help you get your Facebook Business Page off the ground and build it into a valuable channel for reaching your potential customers.

All this said, social media, including Facebook, is by no means static. It is constantly changing and we, as marketers, are constantly learning the right way to leverage these channels for marketing. If you want to see what we at HubSpot have done, you can become a fan of our Page at http://facebook.hubspot.com. And, if you’re looking to network with other marketers on Facebook, you may be interested in the Facebook Pro Marketers group, a group for marketers passionate about marketing. Perhaps there we can continue discussing ideas for marketing on Facebook.

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B., Founder & Digital Manager (SEO,SEM,SMO) }}

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Boost Income with Marketers Mobile Marketing Tips

Boost Income with Marketers Mobile Marketing Tips

   August 17, 2015       prabhakardalvi

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Mobile marketing is a dynamic strategy; you just have to understand what to expect from using mobile devices to market your business. It can be a great way to get exposure for your business, if you can do it successfully. Use the tips in this article to get the most out of your mobile marketing.

Begin by building up your mobile marketing database. Refrain mindlessly adding phone numbers in your marketing database. It is important to get permission before you begin. You can get permission by having them fill out a request form on your website. 

Courtesy - Mobile Marketing on appointways.com

QR codes can be a great way to reach out to your technology-friendly clients. This way, customers with smart phones can just scan the phone and get access to your website features. You could include QR codes on your business cards, flyers or magazine ads. With easy availability, customers who have a need or desire for your services and products can reach out to you through the QR codes.

QR codes are efficient when your customers are particularly tech savvy. That way, people using smart phones will be able to easily visit your web site for access to your special promotions or coupon offers. You should include the QR code on everything – catalogs, brochures, business cards and posters. If you include a QR code, anyone who is interested will instantly be able to access your website and learn about your products or services.

Paying someone to create a mobile-optimized website for your mobile marketing campaign is usually a wise investment. Building an effective mobile website is a specialized task, considerably different from normal web design. If you would like this to go smoothly, consider outsourcing the project to someone qualified.

By closely monitoring your competitors, you can become more informed about the business environment. It’s imperative to distinguish yourself from your competition.

Mobile Marketing

Examine what techniques your competitors are using via mobile marketing. Follow them on Facebook and Twitter. You have to stand out from your competitors.

Mobile platforms should drive visitors to your main site. Your mobile marketing efforts should be directed at pushing people toward your home base, or helping them keep in touch with those already familiar with your home base. Your entire business model shouldn’t be based on mobile marketing.

The greatest mobile marketers use progressive strategies so that they can continue up the mobile ladder. This is an excellent way to handle your own approach. If you started off by texting, move to videos and then to interactive games. Always take advantage of the technology you can use, and if it is beyond your expertise, hire someone who does understand how each type of technology works. Try everything you can to reach potential customers.

Your web site should contain links to any social networking pages that are linked to your business. You can assume that your clients won’t take the time just to look for you, however, if they know that you’re on a particular site, they will probably take some time to check it out.

Make sure your first campaign is successful before you start a new mobile marketing campaign. You can see how well you do by how long you last, not always by your sales. Design new campaigns by using strategies that have been successful in the past. 

There are a wide variety of ways to promote your business through mobile marketing. Select the tips that apply to your situation and start implementing them today.

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

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How to Find the Correct SEO Company

How to Find the Correct SEO Company

   June 01, 2013       Unknown

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Technological developments like the internet possess opened up new inroads for companies and there’s hardly any successful business today that can do with out an online existence. Which business of getting people to discover your own business is exactly what has become called Search Engine Optimization or SEO, an industry in by itself. While a few firms their very own Search engine optimization side, smaller businesses outsource the task to an Search engine optimization firm. When you are on the lookout for an SEO company, you should think about these types of aspects.

The services provided by the firm

SEO firms normally provide a bundle with an established quantity of services. You must undergo the services provided in order to determine regardless of whether this firm is right for a person. Some of the common Search engine optimization services are Search engine optimization copywriting, link building, pay-per-click advertising, and so on. make sure that the company offers all of these types of services in their bundle before you employ their own services. The corporation’s website will provide sufficient information on exactly what services to anticipate from the site.

Visit the firm’s web site

Pay a visit to the web site of the SEO firm you plan to employ before you really enter an agreement. The design of the website should itself give you an concept of how far a firm can be trusted. It’s also wise to undergo their own profile and appear for the clients they function, the feedback, if any kind of, they have obtained as well as recommendations. Typing the firms title in the search engines will itself provide you with an idea as to exactly how good the website is in the business.

Affordability

Affordability will be also an added problem for a person while you would not need the SEO services to burn up a hole in your wallet. Consist of the SEO services as part of your own business expenses and choose on a budget which you really feel is most suitable for you. While it is crucial that you stick to your budget at all costs, do not really give up quality simply to save a couple of $ 100.

Experience

It’s also essential that you consider the encounter of the Search engine optimization company Greater toronto area in the business before you decide to make your choice. More frequently, it is not the period of time for which it has been in the business, however the quality of work it has provided more than the years which make for a firm’s accountability. So it’s entirely possible that a firm with not more than a couple of years’ experience in the business can offer much better services than one that’s been in the industry for several years. Nevertheless, it is recommended that you appear for one which has at minimum a year’s encounter and substantial reputation.

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Email Marketing Made Simple with Important Tip with Prabhakar

Email Marketing Made Simple with Important Tip with Prabhakar

   June 09, 2014       prabhakardalvi

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Using Email Marketing Lists to market your business is not only highly efficient, it can help save you lots of money. Email Marketing Lists have the potential to reach hundreds or even thousands of potential customers very quickly. You get lots of flexibility when it comes to creating your email message by formatting it in any way you wish so that your email can relay your message exactly how you want it to come across.

One of the reasons why using an Email Marketing List work so well is because using a targeted List allows any business to market directly to its target audience. Your time is not being wasted on marketing to people who have no interest in your particular service and/or product because you already know that the people who are on the receiving end of your marketing emails are people that actually have a real interest in what you have to offer them.

Email Marketing Lists work because the Lists are created using data that was derived from lots of intensive research, which helps in the overall construction of the message being sent. This research can be used to formulate the entire email, which the email recipients will greatly appreciate because they are your target audience and therefore look forward to receiving your well-thought-out and well-constructed emails.

The bottom line comes down to the fact that Email Marketing is a highly efficient way of marketing your business that will save you money. And who doesn’t want that? Be sure to contact us today with any questions you may have.

If you are ready to either be or remain competitive in a marketplace where the competition can be quite fierce then you’re definitely in the right place. We are here to help you in your marketing efforts by providing a large number of helpful Lists. Whether you’re trying to target businesses or consumers we are able to offer you some of the absolute best Email Marketing Lists available on the market today.

We’re so glad you decided to visit our website today! If you have any questions we would love to hear from you! Simply contact us by using our simple form to request a free quote or call our toll-free number.

Are You a New Business That Needs Help Generating Leads?

Do you have a great business idea? Fantastic! Do you have a List of people who you’re going to market your business to once it’s up and running? Uh oh. We know that lots of businesses will start out with a look of promise only to fall flat because they weren’t able to get the word out to their target audience about who they are and what they have to offer. That’s why we made this website. We knew that both new start-ups as well as businesses that have been around for a while we’re going to need help when it came to generating the leads they need to either stay in business or grow their business. All you have to do is select one of the many Lists we have available today. Contact us now with any questions you may have.

Email Marketing Lists Are:

• Cost-Effective
• Highly Efficient
• Simple to Create
• Instant Feedback Possibility

My Next Article on : How to Get the Results You Want Using Email Marketing Lists

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Kat Cole - Address Women in Transportation

Kat Cole - Address Women in Transportation

   April 25, 2014       prabhakardalvi

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Kat Cole, Cinnabon, to Address Women in Transportation

Kat Cole, the 35-year-old president of the cinnamon roll brand, Cinnabon, has been confirmed as a keynote speaker for the 2014 annual conference of WTS International, the association for the professional advancement of women in transportation that will take place May 14 - 16, 2014, in Portland, Oregon.

“Kat Cole is an incredible role model for business leaders in any industry, particularly for women. What she has done for the companies she’s worked for since a young age and the odds she’s defied as a woman in business make her story and the lessons she’s learned universally appealing,” said Margaret Mullins, director of the WTS Annual Conference. “Ms. Cole’s presentation is sure to resonate with each of the conference attendees, both women and men, from those just beginning a transportation career to our executive-level members.”

Read Kat Cole's Blogs - 

Expertise And Exploration Can Serve You Well in Business And in Life

“WTS helps its members develop professionally and climb through the ranks of the transportation industry in both the public and private sectors, and we take pride in knowing that we are helping to build the world’s infrastructure through the advancement of women, and shaping future generations of transportation leaders,” said Marcia Ferranto, WTS International’s President and CEO. “Ms. Cole’s leadership in business is representative of WTS International’s guiding principles that are the tenants of how we work to achieve our goals; WTS is committed to ethical leadership, integrity and respect for all. The WTS spirit of community, inclusiveness, and mutual support is one of our greatest assets.”

The Annual Conference is WTS International’s flagship event. It attracts corporate and governmental industry leaders worldwide, including executives, CEOs, government administrators, and leading transportation authorities. Attendees at the conference gather to network, discuss the state of the world’s transportation infrastructure, strategize on advancing professionally through glass ceilings, and explore the local city’s successful municipal and private transportation and transit projects. For the full duration of this year’s Portland conference, private corporations, public agencies and government officials invested in every transportation mode will exhibit, present, learn, and network.

Kat Cole is the president of Cinnabon, Inc., where she is accountable for leading, evolving, and building the team and multi-channel brand. Her story is often shared for inspiration as she moved up from working as a hostess at 17 years old in restaurants to traveling globally to help open new franchises. At the age of 19, she dropped out of college, advanced to various management and leadership positions, and at 26 became a Vice President at Hooters making her one of the youngest executives in the hospitality industry.

Cole’s personal story, business approach and perspective on leadership has been the subject of feature articles in The Wall Street Journal, Forbes, Fortune, and many other business publications and she has been a featured guest on CBS, CNN, CNBC, MSNBC and more. She was recently featured on the show Undercover Boss and was named one of Fortune’s “40 under 40.” She’s a speaker and consultant on leadership development, women in business, change management, and brand innovation and growth, and she is widely known for legacy business-model innovation, building brands, humanitarian work in the U.S. and Eastern Africa and mentorship and development of emerging leaders.

Washington, DC (PRWEB) March 06, 2014

For more information on the 2014 Annual WTS Conference, contact Margaret Mullins, Operations Director, at 202-955-5085.

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