Inbound marketing tips to improve Inbound Marketing Results
My Previous Blogpost : - Ultimate Inbound Marketing Guide for Improve Business ROI
#1. Have a WHOLE inbound marketing plan - Inbound marketing includes blogging,
articles, whitepapers, social networks engagement, social selling, lead
generation, traffic and social media conversations. Which of these tactics can
be improved?
#2. Implement all inbound marketing tactics - A business should never rely on one or two
tactics even if you are getting good results from current inbound marketing
tactics, implementing all tactics will drastically improve desired results.
#3. Don’t forget the “awareness phase” - Social media using
content as the lead is where people become aware of your business and they
delight in the quality of the content being read. The awareness phase is where
you engage customers and prospects for future purchases and opportunities, even
in B2B marketing. A business needs to have blog posts that delight, social
media content that engages and messaging that keep customers or clients coming
back. Before you get a lead or a sale, you need to build awareness.
#4. Share the content -
Simply posting a new article or blog post and then leaving it to chance
that it will be picked up by search traffic or prospects are wasted
opportunities. Social media networks opens up the ability to immediately
collect traffic and leads based on a new article published not to mention the
long tail SEO impact. There is more to
sharing content than posting to Twitter, Facebook, and LinkedIn. Sharing
content takes time and effort, share across all social networks, forums,
groups, while seeding the article on relevant sites like Reddit, Scoop.it etc.
#5. Love your social media accounts - Spend time attending to all your social
media account, yes they are fantastic broadcast channels but also more
importantly a place to build relationships. Have a constant presence and it
need not take a huge chunk of time. Share content from other sources, like
other articles, reply to messages, engage with conversations and give regular
updates.
#6. Stay on top of changes -
Stay tuned in as Inbound marketing, social media marketing and SEO are
in a constant state of change. What is the latest social platform, the coolest
social network, what type of content (words, images, videos) are best of which
audience? To keep inbound marketing firing on all cylinders, marketing teams have
to stay on top of changes and make sure to adjust to new opportunities while
refining old ones.
#7. Embrace analytics and reporting - The numbers produced from marketing tactics
are the key to what is working and what is not. Data and numbers should be
checked against goals on a regular basis be it daily or weekly. Ensure all the
metrics and KPI’s are in aligned to goals, actions and activities. By viewing
the numbers, a business can see where it needs to make adjustments to improve
results.
#8. Reply for Customer feedback - Chat to customers, other
departments (sales), prospects and industry peers about inbound marketing.
Where do they go to be made aware, what delights them, and why do they consider
one over another? Also sometimes we can fail to understand how integrated
inbound marketing can be with other aspects of the business, from outbound
marketing campaigns to sales calls to social selling and customer retention for
future purchases. How else you can use inbound to get great results?
#9. Write quality content
- Content marketing in the inbound marketing mix is the main conduit in
bringing in search traffic and leads. While content will bring in a level of
traffic regardless of the content quality, the bounce rate will be high and the
consideration rate low. In a digital marketplace where everyone is sharing
content, every blog, article or whitepaper needs to be specific, well
researched, well written and above all informative. Search the web for blog
ideas and to see what social influencers are reading (and interview them to get
in-depth information for future social posts)
#10. Commit time and resources - Inbound marketing takes
time, if it is a real marketing strategy for your business, then investment in
time and resources to make it happen is a must. Do not let other activities
take priority. Every business that is successful with inbound marketing takes
the time to follow through on all tactics, methodologies, strategy and
implementation; otherwise inbound marketing contribution to the business is just
a wish.
#11. Give to get considered - Once awareness levels rise
(traffic, reads, likes), start to give more to get into the buyers
consideration phase. Offer more giveaways, free trials, deeper white papers,
studies and reports. Make it easy for them to consider you, use landing pages,
webinars, free samples, and contact us forms so you can move the prospect to a
qualified lead.
So as you have read, there is more to inbound marketing than
a 500 word promotional blog and posting it on LinkedIn. Words sometimes don’t
come easy, but words are powerful, funny, enlightening and engaging. If someone
told you a stream of words constructed into quality content and published as
articles could drive your whole business strategy, would you be interested?
Feel free to connect with myself or indeed anyone you know
in inbound marketing to help get the answers you need to get going. One thing
for sure, inbound marketing works as you are reading this article right now!
{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}
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