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Tuesday 27 May 2014
Diiference Between Good Or Bad Internet Marketing - Prabhakar
May 27, 2014 prabhakardalvi
It's hard to believe this still exists - 99% of homes throw this book out as soon as it arrives on their doorstep. It's a high cost marketing method that will yield a much lower ROI than any SEO marketing, as your advertisement will be buried in hundreds of slim yellow pages filled with thousands of ads just like yours. 1980 called, it wants its advertising methods back!
The Purpose: Phase-out ineffective & outdated marketing.
Hint: Yelp can be more effective marketing tool.
The Bad: Cheap SEO
Sure you can find SEO agencies that charge under $100 for all of your marketing needs, but treat them with caution. Cheap SEO is like cheap cars - just not worth it!
Quality work costs money, and the low-cost SEO companies could end up doing harm to your business' online presence in the long run. You'll get almost no value for your investment, and their Black Hat SEO tactics will only get your site to rank for a short time before it's slapped down by Google.
The Purpose: Preventing you from buying a lemon.
Hint: Content is King!
The biggest SEO agencies are kind of like the federal government - they just take too long to deliver results. You won't get the proper ROI from these big agencies, and chances are you'll end up dealing with an employee that was just hired yesterday and who is answering all of your questions by reading off a flow chart.
The Purpose: Steering clear away from big company headaches: internal politics, bureaucratic red tape & ego’s
Hint: Smaller is better. Smaller is more innovating. Smaller means it is easy to get a hold of key people quickly in a time of need.
The Good: Testimonials
Every SEO agency website should have a testimonial page, but you should use Google to search for complaints as well as praise. A complaint or two is no problem, but too many complaints means that there's likely something wrong with the way the agency handles their clients' SEO.
The Purpose: Finding skeletons in your SEO agency’s closet.
Hint: Type in that SEO agency domain name in Google and glance the first 3 pages for any complaints.
- A/B testing shows you valuable insight about improving your conversion rate.
- Every SEO company worth their salt will invest a good deal of time into optimizing webpage, but that time will cost you money. Good webpage optimization means two things:
- Making your site user-friendly and easy to read
- Designing the site and content according to Google's complex algorithms
- The purpose: making sure your website ranks well.
- Hint: Research your competitors' websites to see what they're doing wrong - and improve on it!
- The Good: Keyword Research
Try to find out what are people typing in Google to find your type of business?
This - like webpage optimization - takes a lot of time and money, but it's well worth it. Good keyword research will in the long run help your SEO consultant rank your website and get laser targeted traffic to your website.
The Purpose: Getting your phone ringing and your door swigging with customers.
Hint: Find long tail keywords that are related to your business — as they are much faster to rank.
The Good: Web Design
Responsive web design is viewable through smartphones, tablets and e-readers.
A professional design for your website will increase the user-friendliness of it, making the job of your SEO agency just a bit easier. Always go with a customized template for your website, as you want a design that is unique to your company. Stay away from template mills (designers that deliver a standard template with minor alterations made). Consider hiring your SEO consultant to design your website - they'll do so with SEO in mind. Pretty graphics aren't the only thing that matter!
The Purpose: Funnel wasted clicks into sales!
Hint: Heat maps is a graphical representation of how your visitors engage with your website. It can show you why your visitor’s are not converting!
Good links are from High Domain Authority (DA) & High Page Authority (PA) websites
Cheap SEO agencies will get you low value links, which will do little for your website's SEO. You want high value links, but they are the hardest to get. A good SEO agency will know how to get those links, but cheap SEO will just get you crappy backlinks that will end up getting you banned by Google. Stay away from cheap link building - prepare to invest.
The Purpose: The internet is no longer a get-rich-quick scheme, and that it takes time and investment to build a profitable business.
Hint: Buy quality! Stay immune to Google’s algorithm updates: Panda, Penguin & Hummingbird.
It's Important to Remember:
The Purpose: A proper link building strategy will make your website immune to Google’s Panda & Penguin algorithm updates.
Hint: Pay-Per-Click (PPC) can be a quick short-term solution to get business flowing.
Spend time & money wisely! Don’t burn it!
The Bad: Your Time is Money. If you're trying to learn SEO, you'll spend far more time than you should - time you could spend growing your company elsewhere. Let your SEO agency do its job, you focus on being successful and efficient in your business.
The Purpose: Use your time effectively managing good people for the job instead of wasting many frustrated hours trying to do redundant mediocre tasks yourself.
Hint: There are a ton of other creative ways to advertise your business through networking groups, trade shows and/or conventions.
“It takes money to make money!”
The Good: Create a Good Business Model. Rich Fong, owner of BlissDrive.com - a top Los Angeles SEO agency - offers this piece of advice: "Make sure you have a good business model as well as an ample marketing budget." Remember that good SEO consultants don't take on every client - only those who are willing to go for the long haul with proper SEO. The more attention you get directly from the owner of a company, the easier it will be to stay focused on the mission of your SEO.
Digital Agency what they plan for success
May 27, 2014 prabhakardalvi
- Web development staff
- Content writers
- Programmers
- Research & development personnel
- Conversion experts
- Project managers
- SEO consultants
- Social media experts
- Growth hackers
- PPC experts
Friday 23 May 2014
Weding Grooms Attire - Choose Tuxedo Or Suits , guestpostbloggerworlds.blogspot.com
May 23, 2014 prabhakardalvi
Groom Kiss To Bride in Wedding Ceremony |
- Time
- Location
- Personal Preference
Bride / Formal wear / Online shopping / Relationships / suits / Tuxedo / Wedding / Wedding dress / Weddings
How Wedding Ceremony something Do-It-Yourself (DIY) for My, guestpostbloggerworlds.blogspot.com
May 23, 2014 prabhakardalvi
Doing-It-Yourself for your own wedding can sometimes feel a bit overwhelming but it isn’t impossible and can actually bring you a greater sense of satisfaction too. There are quite a few things for you to organise, but it will be well worth your time and your money. Each couple will be completely different so style and décor will differ vastly, but there are a number of things you can do in order to cut costs and still have the best day possible.
Invites to Relative, Friends, Beautiful Lady on Wedding
Wedding Centrepieces like in Heaven
Delicious Food for Wedding Ceremony
Flowers for beautiful Wedding
Thursday 22 May 2014
Best Stomach Weight Loss Exercises - How
May 22, 2014 prabhakardalvi
1. Crunches:
- Lie down flat on a mat with your knees bent and feet on the ground. Alternatively, you can also lift your legs off the floor at a 90 degrees angle. (See picture).
- Now lift your hands and place them behind your head or keep them crossed on your chest.
- Inhale deeply and as you lift your upper torso off the floor, exhale.
- Again inhale as you get back down and exhale as you come up.
- Do this for 10 times as a beginner.
- Repeat another 2-3 sets.
2. Twist Crunches:
Twist crunches
- Lie down on the floor with your hands behind your head.
- Now bend your knees as you would do in crunches, keeping your feet on the floor.
- As in a crunch, you would have lifted your upper torso; in twist crunches you just have to lift your right shoulder towards the left, keeping your left torso on the ground.
3. Side Crunch:
4. Reverse Crunches:
5. Vertical Leg Crunch:
6. Bicycle Exercise:
- Now lift both your legs off the ground and bend them at the knees.
- Bring your right knee close to your chest, keeping your left leg out.
- Now take your right leg out and bring your left leg close to your chest.
- Alternate bending your knees this way as if you are paddling a bicycle.
7. Lunge Twist:
- Stand with your legs hip width apart. Keep your knees slightly bent.
- Lift both your hands in front of you keeping them straight with your shoulders and parallel to the ground.
- Lunge forward as shown in the picture. Take a big step forward with your right leg and sit yourself down as if on a chair so that your knees are at a 90 degrees angle from the floor. The left leg should be backwards supported by the toes.
- The spine should be kept straight. Don’t bend your spine forward. That is a very wrong way of performing lunges.
- First twist your torso to the right and then to the left. Twist just the torso, not your legs.
- Continue repeating this for 16 times.
8. Rolling Plank Exercise:
- Position yourself on the floor with your knees and elbows resting on the ground.
- Keep your neck aligned with your spine. Look forwards.
- Lift the knees upwards and support your legs on the toes.
- Contract your knees and keep breathing normally. This is the plank pose. Stay in this posture for 30 seconds.
- Now start moving to and fro for the next 30 seconds. This is the rolling plank exercise.
9. Side Plank:
- Support yourself on your right elbow and right leg. Your elbow should be perpendicular to the shoulder and the left leg should be above the right leg, keeping them together.
- Keep your knees straight. Your hips should not be touching the ground.
- Hold this position for 30 seconds. Once you get comfortable, you may hold this for 1-2 minutes.
- Repeat with your other side too.
- While in this position you may also lift the leg placed on top and bring it back again. This makes the exercise more effective. In that case, it works not only for your abs but also for the thighs and hips.
10. The Stomach Vacuum:
- Now inhale deeply and loosen your abdomen.
- As you exhale the breath, tighten the abdomen muscles.
- Hold this abdomen contraction for 15-30 seconds.
- Repeat the process again.
- Sit on a chair. Imagine your belly to be an elevator that’s moving up.
- Now inhale deeply using only your nose and think that it’s the 1st floor.
- Breathe out using your mouth and simultaneously push your belly towards your spine, imagining that you are going up to the 5th floor.
- Breathe out fast 5 more times, squeezing your abs every time you exhale the air.
- Repeat the same steps another 5 times.
- Stand with your legs hip width apart and bend your knees slightly.
- Inhale deeply through your nose and push your belly inwards towards your spine, and at the same time roll your hips out in front.
- Do 5-6 sets of this exercise.
11. Captain’s Chair:
captains chair exercise -- All you need to do this exercise is a chair.
- Sit on the chair with your spine straight and shoulders relaxed.
- Keep both hands beside you with your palms by the side of your hips, facing downward.
- Inhale deeply.
- Now as you exhale, bring both your legs upwards such that your knees are close to your chest. Hold for 5 seconds. Don’t bend forward and arch your back.
- Bring down your leg slowly and repeat again.
12. Bending Side to Side:
- Stand erect with your feet together. Raise your hands above your head as in a ‘namaste’.
- Now keeping your legs grounded, bend your body to the right as much as possible till you feel a strain on your left waist. Stay for 15 seconds.
- Return back to the original position.
- Now bend left. Retain this position for another 15 seconds.
- Slowly, you may increase the holding time to 30 seconds.
Cardio Exercises:
running
13. Walking
14. Running:
15. Jogging:
16. Cycling:
17. Swimming:
Wednesday 21 May 2014
Inbound marketing focuses on leads instead of searching for customers
May 21, 2014 prabhakardalvi
Inbound marketing focuses on being found by potential leads instead of searching for customers.
1. Search Engine Optimization
2. Content Marketing
Ways to provide valuable content:
- Educational Ebooks
- Training or How To Videos
- Whitepapers
- Webinars
3. Email and Marketing Automation
How to capture email addresses:
Inbound marketing focuses on leads instead of searching for customers |
- Aweber.com
- ConstantContact.com
- Infusionsoft.com
4. Social Presence
Social Media Inbound Marketing
Using sites such as Twitter and Facebook to generate interest in a product or service are great ways to use inbound marketing strategies. Provide regular content that is engaging on your social media account to attract potential clients.Some important factors to consider:
- Who is your target audience on social channels?
- Which social channels does your audience communicate and interact in?
- What type of content is valuable?
- Tip: don’t just self promote, give your audience useful information and encourage sharing.
5. Video Marketing
Viral Video Inbound Marketing
One of the most effective ways to convey information is through videos. People often go to popular video channels such as Youtube or Vimeo to get info to solve problems or learn about a service or product. Get in front of your audience by being visible on these video channels.Tip: Also make sure to provide a link or phone number in the video description to ensure they will find your company. Check out these top 5 tips to make your viral video reach more!
It’s a brave new world for marketing and it’s important for businesses to stay on top of all the current trends and directions that inbound marketing are taking. By staying current and staying focused on inbound marketing, businesses can take advantage of all the new possibilities being offered with today’s technology.
Why Opting Out of Opt-in Resources - Know This Theory
May 21, 2014 prabhakardalvi
Why Opting Out of Opt-in Resources - Know This Theory
The Genesis of Our Resource Page
It began as I’m sure many do—we wanted to have that little something extra to show our appreciation for folks kind enough to give our newsletter a chance. As it was just finding its legs at the time, it made sense to add an element of exclusivity for people who chose to follow along via our preferred medium.
Truth be told, it worked well then and it certainly works well now. Email is a channel guarded like few others, and word gets around fast if your company is overly aggressive or irresponsible with people’s emails.
Word-of-mouth certainly affected us, but in the best way possible—people couldn’t stop talking about the “beautifully designed eBooks housed Help Scout’s site,” and on customer service no less!
From a strategic standpoint, they helped us establish an early footing for our blog. As we managed to land on great business sites like FastCompany and Copyblogger, we found having an incentive to offer their readers far and away outperformed linking to our homepage and hoping for the best (example below).
Why Opting Out of Opt-in Resources - Know This Theory |
Related articles
Experts Tips for Create Customer Profiles to Reach Your Target Audience
May 21, 2014 prabhakardalvi
Experts Tips for Create Customer Profiles to Reach Your Target Audience
How Customer Profiling Can Increase Sales
Step #1 – Create Broad Descriptions of Your Ideal Buyers
That’s a lot of key information, and we’ve only just begun!
Step #2 – Identify Unique User Goals & Most Important Features
Identifying user goals for a customer persona, make sure you come up with crystal-clear answers to the following questions:
- What language would this customer use to identify their current problem?
- What is their greatest hesitation in trying out your offering?
- What is the best way to engage with this customer?
- When looking at a customer’s current problem, it’s important to pay attention to the language they use to describe the problem. Knowing their thought process will allow you to write the kind of copy that feels like mind-reading.
The next important user goal to identify is why each of these customer types may be hesitant to try your product.
Step #3 – Locate and List Where Customers Will Find You
How are these ideal customers likely to find you?If your ideal customers are as varied as Growth Graham and Help Desk Heidi, then the answers to this question differ greatly.
There are certain key elements that you must identify during this process:
- What websites will this customer frequently visit? What blogs do they read?
- What are likely search terms they will use?
- What sort of content appeals to them the most?
- To answer the first question, take a close look at the other information you’ve gathered on this customer and assemble a list of websites that they frequent regularly.
Professional products are going to be well-received on LinkedIn, entertainment products will find a great home on places like BuzzFeed, and a bootstrapped cologne company can find some interested buyers on AskMen.
As a B2B company, look at the sample metrics below and see if you can guess which two social networks are filled with Help Scout’s ideal customers.
- Would you add any sections to your particular template?
- What are some ways that you cater to your ideal customers?
- Start the discussion by leaving a comment below.
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