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Thursday 15 May 2014
Wednesday 14 May 2014
Have you Know Components of Contact Data Quality
May 14, 2014 prabhakardalvi
Have you Know Components of Contact Data Quality |
Tuesday 13 May 2014
How Increase Focus on Mobile Email Marketing for Viewership
May 13, 2014 prabhakardalvi
How Increase Focus on Mobile Email Marketing for Viewer ship |
The study says “Mobile-only viewers were the main source of growth, jumping 64% during H2 2013. Hybrid viewer ship—checking emails on both desktops and mobile devices—declined by nearly 40% quarter over quarter and 72% since Q2 2013”
Expand B2B Sales ROI with Display Ads - Digital Marketing
May 13, 2014 prabhakardalvi
Display ads can help in building brand credibility and can provide your prospects an assurance that they are making a right choice. One more way to gain confidence of your prospects is including customer testimonials in display ads.
Customize display ads with help of Audience Profile - Webinar Marketing
May 13, 2014 prabhakardalvi
Customize display ads with help of Audience Profile - Webinar Marketing |
know Competitors with Market Intelligence - B2B Database
May 13, 2014 prabhakardalvi
Friday 9 May 2014
Creating Your Own White Lab Coat Moment in Your Professional Life
May 09, 2014 prabhakardalvi
Size Matters When You Want to Expose Yourself to the Market
High Quality, Dark Tone Neutral: Classy, experienced, high-quality professional
Quality Silk Tie: Detail-oriented, fashion-conscious
Nice Black Belt: Successful
Three-Piece Suit: Lawyer, Banker (I found this one particularly interesting!)
Two-Piece Suit: Professional
Good Tailoring: Able to finish a project all the way to the end
Apple Buy Rising Music Brand for $3.2 Billion talk to source
May 09, 2014 prabhakardalvi
Apple is in discussions to buy Beats Electronics, the company behind the popular Beats by Dr. Dre headphones, for $3.2 billion, according to people briefed on the talks, in what would be the biggest acquisition in Apple’s history.
The deal would also include the new Beats Music streaming service, which was introduced in January as a competitor to Spotify and Pandora, and could signal an effort by Apple to transform its approach to music more than a decade after it opened the iTunes download store.
A deal has not been consummated, and the negotiations could still fall apart, according to these people, who declined to be identified speaking about it publicly. But if it is completed, the sale could be announced as early as next week, the people said. Apple and Beats declined to comment.
For Apple, whose revenue growth has slowed sharply in the last few years, the deal could point to a headlong move into the frontier of streaming music. The company, which only last year released its streaming product, iTunes Radio, has been slow to enter the streaming world.
A purchase of Beats would also give Apple a hot product and an even hotter brand, founded by the rapper Dr. Dre and the music executive Jimmy Iovine. After its enormous successes with the iPhone and iPad, Apple has been under intense pressure from investors to unveil new products, but none have yet been released.
At over $3 billion, the Beats acquisition would be a major departure for Apple, which under Steven P. Jobs, its co-founder, favored smaller deals. However, Timothy D. Cook, who took over as chief executive of the company shortly before Jobs died in 2011, has been vocal about the company’s acquisitions and the strategy behind them. In its most recent earnings call, Mr. Cook said that Apple had acquired 24 companies in the last 18 months.
“We are expanding Apple’s products and services into new categories, and we are not going to underinvest in this business,” Mr. Cook said in the earnings call.
Beats began to sell its sleek, bass-heavy headphones in 2008 as an alternative to the lightweight earbuds that Apple included free with its iPod players. And even at prices of up to $450 apiece, they quickly became fashion statements. The company’s headphones have fat profit margins. Headphone designers estimate the cost of making a fancy headset is as low as $14.
Annual sales of Beats products, which also include speakers and other audio items, have been estimated at more than $1.5 billion. Last year the private equity firm Carlyle Group invested $500 million in Beats, valuing the company at more than $1 billion.
Silicon Valley has lately been rife with multibillion-dollar acquisitions that have caused some investors to worry about excessive valuations and an inflating technology-industry bubble. In January, Google paid $3.2 billion for Nest Labs, which makes Internet-connected home devices, and in February, Facebook bought the messaging service WhatsApp for more than $16 billion.
For Apple, which has a $159 billion cash hoard, a $3 billion deal would have little effect on its purse.
Ben Bajarin, a consumer technology analyst for Creative Strategies, said that a purchase of Beats would not be a big departure from Apple’s strategy of buying companies for their technology and talent to help develop future products. In other words, it is unlikely Apple would just ship Beats headphones with an Apple logo on them.
“This would have to fit into a much longer, more innovative strategy around perhaps the hardware and the service,” Mr. Bajarin said.
Apple has recently struggled in developing new products. It has been working hard to develop a smartwatch, but problems like poor battery life have plagued that project, according to multiple people briefed on the company’s plans, who spoke on condition of anonymity. And for years, rumors have abounded that the company has been working on a smarter, Internet-connected television set to become a stronger player in the living room. But that product has not been released either.
The Beats deal, which was earlier reported by The Financial Times, also suggests that Apple may want to shake up its approach to digital music. Through the iPod, which first went on sale in 2001, and the iTunes store, which opened in 2003, Apple transformed the music business, making downloads a viable, large-scale business that has sustained the music world as sales of CDs have plunged.
Apple is still the largest seller of downloads, and its store operates in more than 100 countries around the world. But its market share has been slowly eroded by Amazon and other sellers, and the download market itself is beginning to cool as consumers shift their listening behavior to online streaming. Last year some 28 million people around the world paid for a subscription music service, bringing in $1.1 billion, according to the International Federation of the Phonographic Industry, a trade group.
Beats Music arrived in January as a competitor to streaming services like Spotify, Pandora, Rhapsody, Deezer and Rdio, which have begun to spread rapidly around the world. Like the others, the Beats service makes millions of songs available for streaming over the Internet. It trumpets its expertise in creating playlists, highlighting the involvement of prominent music figures like Dr. Dre, Mr. Iovine and the Nine Inch Nails’ leader, Trent Reznor.
Apple’s iTunes Radio competes with some aspects of Spotify but is seen as a more direct rival to Pandora, which has become the dominant Internet radio service, with more than 75 million regular users every month.
Beats’ music service and audio products division are organized as separate companies with overlapping management but different investors. Beats Electronics, the headphone company, is said to have accounted for most of Apple’s proposed $3.2 billion purchase price.
Apple / Beats Electronics / Dre / iPhone / iPod / iTunes / Jimmy Iovine / Steve Jobs / Tech-News
AUNT ELLIE’S SWEET TREATS PRESENTS CAMPFIRE CRISPIES
May 09, 2014 prabhakardalvi
The marshmallow has always been my favorite sweet thing because it means much more than just dessert. The memories of roasting marshmallows on sticks at my Nana’s cottage by the lake, and in my childhood home in St. Louis during winter…. made those little guys a part of my sugary makeup, and I choose to celebrate them! I started experimenting with rice crispy treats 8 years ago. I despise reading recipes, so I just made them my own way, and they ended up being better than the original (in my humble opinion). Either way, they taste like home. That nostalgia is something that I always aim to capture.
When my twin sister, Leah, had her first child, I got the idea for turning baking into a business to reinvent the “culinary aunt”, and to represent all the cool, young aunts in the world as I spread my sugary cheer to one and all. Leah now has two adorable boys, which inspires me to make this business the best it can be!
Cooking / Dessert / Home / Leah / Marshmallow / Rice Krispie / Rice Krispie Treat / St. Louis
THE LOVELY LIST - FRIDAY WRAP UP
May 09, 2014 prabhakardalvi
THE LOVELY LIST - FRIDAY WRAP UP |
We all need this sweatshirt, right?
Loving on these centerpieces!
What were your favorite looks from this years Met Gala?
This Barn Wedding is so colorful and spunky! And that fire dancer? Wowzas!
Taylor Swift Image Via Ann Street Studio.
After this Spring’s trip to NYC Bridal Market, Leanne Marshall was one of the designers we were most excited to bring to you! Floaty skirts, embellished bodices, and colors to make you swoon make up this gorgeous collection. These gowns will be coming to Lovely Shops this Fall, and will be available to try on at Trunk Shows this summer! Check out our Trunk Show Schedule here!
LEANNE MARSHALL’S FALL 2014 COLLECTION PREVIEW
LEANNE MARSHALL’S FALL 2014 COLLECTION PREVIEW |
Bodice / Gala / Kate Moss / Leanne Marshall / London / Met Ball / New York City / Taylor Swift
Thursday 8 May 2014
Importance of brand building-inspired digital marketing
May 08, 2014 prabhakardalvi
In an era where news travels fast; a brand's online presence has a growing influence on how companies are perceived by their target audiences. As the adage goes: "Manage your brand, or someone else will manage it for you." This has never been truer, with consumers now exposed to not only what the company is saying about itself, but most importantly what the consumer's friends, families, peers and media are saying, as well.
"But it is key to remember the importance of brand identity flowing across all media, ensuring alignment and consistency across all touch points - both off- and online," says Muller. From a unique and iconic logo that resonates with your target audience to the role packaging can play in a brand's identity - one has to ensure that whatever you embark on in the world of online needs to be consistent with all offline activities as well.
But there is no disputing that the world of digital marketing is a powerful medium. "It is vital for digital marketing to be a key component of any marketing strategy," adds Muller. "Online communication is taking over, with companies who are investing in it yielding not only the opportunity for greater connection with their existing market, but in addition, opening the door to exposure within new markets and an increased return on marketing investment and spend," he concludes.
Best Ways to Use Pinterest to Boost Press Release Results
May 08, 2014 prabhakardalvi
For example, if your press release is about a fabulous new bridal store, or a new wedding reception service offered by a local resort – create a pinboard relevant to brides. Most of them look online for inspiration, so a pinboard on “Most Popular Wedding Dress Styles” or “The Perfect Table Centerpiece for your Reception” might target your audience nicely AND complement the topic of your release/infographic.
Amplify your news results even further when you optimize your pins for the same keywords used in your release. How? Just include the same primary keyword in the title of your pinboard, wrap them into the description of each pin, then add them as a hashtag.
Need more detail on how to optimize your pinboards for search? See Carrie’s latest infographic, “SEO + Pinterest, It’s All About The Tags, Baby!”
Use Pinterest for Free Market Research http://goo.gl/jxNDNG
Are you using Pinterest to expand reach of your press releases, or have you seen a great example? We’d love to hear about it! Post a comment to share.
Free Tips On Writing A Compelling White Paper
May 08, 2014 prabhakardalvi
- helps build your reputation as an expert in your field
- provides a means of collecting valuable customer leads if readers are required to complete a form in order to download
- increases traffic and inbound links to your website from other sites, leading to improved search engine rankings
- increases customer awareness of your brand, making you the first choice when the need for your product or service arises
- Writing a white paper is different from creating a traditional report or guide. While guides are often presented in a “How-To” format, a white paper instead focuses on solving a problem experienced by a business’ typical customer.
A white paper is similiar in nature, but provides a more indepth solution to a problem or scenario. It is typically longer and more formal than a tip sheet. An example of a white paper that Cision recently promoted is, “Best Face Forward: Managing a Winning Social Media Facebook Communications Team.”
soucre : http://goo.gl/CRg2ar
Keep in mind that a typical white paper is anywhere from 3 to 10 pages long. Because people who normally read white papers are busy professionals, they are looking for guides that are simple and quick to read. This is why you need to simplify the writing and look up meanings for technical words.
Anyone can write about a topic, but you want to be seen as an expert in your field. Facts and statistics validates your reputation as a thought leader and shows the reader you are up-to-date on recent developments, with access to the most current information. Sprinkle facts and stats into your report to increase value of your content and the number of takeaways for the reader.
How To Get Press Don't Pitch Your Product - linkedin
May 08, 2014 prabhakardalvi