Quantitative Decision Making

Quantitative Decision Making

   April 09, 2013       Unknown

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In my career, I have had the fortune to work with a very diverse set of businesses, from Fortune 100 companies to mom & pop shops, on their marketing efforts.  One commonality I have noticed between successful business of all sizes that allows those business to react nimbly and consistently make strong decisions is that many successful businesses intelligently track and apply data when making decisions.

In the field of marketing, while qualitative elements as extremely important in making a marketer’s message resonate with a target audience, every qualitative decision from the dimension of a banner or the copy of a tag line can be backed up and optimized by quantitative analysis as can a campaign as a whole. Below, I have included two examples of how a Merchant and an Affiliate could use a quantitative approach to calculating their profit in ShareASale.

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MERCHANT SCENARIO:

Ursula sells her own brand of clothing and accessories.  Her average order size is $100 per order.  Her profit margin on an Affiliate driven order is 37.5%.  Ursula wants to know, after she pays a $550 setup fee, how many sales in ShareASale would she need to obtain a profit on her Affiliate marketing campaign.  Ursula uses the below formula to calculate how many Affiliate sales will be the breakeven point for her campaign:

Number of Sales = Setup Cost / (Avegage Order Size x Profit Margin)
or:
Number of Sales = 550.00 / (100.00 x 0.375)
Number of Sales = 550.00 / 37.5
Number of Sales = 14.66
Ursula now knows that, upon her 15th sale, her Affiliate program will become profitable and thus she decides to proceed with the campaign.

AFFILIATE SCENARIO:
Jeremy writes a sports blog and works with a Merchant that sells baseball memorabilia and a second Merchant that sells golf memorabilia.  Jeremy knows a lot about baseball, and it only takes him 2 hour to write a blog post on baseball.  Jeremy has to do more research for his golf articles, and it takes him 4 hours to write a blog post on golf.  Golf memorabilia has a much higher commission rate than baseball memorabilia.  On an average baseball post, Jeremy earns $300 in commissions.  On an average golf post, Jeremy commands $500 in commissions.  Jeremy wants to know which type of post earns a greater return on his investment of time.  Jeremy can create can create a simple ratio to compare his investment of time:

Commissions per Post / Hours to create Post
Baseball:
$300 / 2 hours
$150 per hour
Golf:
$500 / 4 hours
$125 per hour

Even though Jeremy earns more total commission on Golf posts, he earns more per hour writing.  With this information, Jeremy decides to shift more of his writing time to baseball in order to increase his return on investment.

These are just two examples of how a Merchant and how an Affiliate can use quantitative analysis to make positive changes within an affiliate marketing context.  Within the ShareASale platform, ShareASale has created a variety or reporting tools to address data gathering needs – from visits to banners and sales – that can be used in quantitative analysis.  Give our reports a review, asking yourself how you can use each report to better your business.

BY CHRIS RUECKERT - Chris is a 6 year affiliate marketing Merchants in launching their affiliate programs

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London Weird and Wonderful Shops

London Weird and Wonderful Shops

   April 09, 2013       Unknown

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Shopping, the British high street is the default destination for most of us. Reliable and dependable, the high street provides all our essential requirements in one clean sweep. However, if wonder and excitement are what you’re after from your shopping experience, then you need to explore a little further and luckily for you we’re here to help. Tucked off London’s high streets are some hidden shopping enclaves with weird and wonderful products to tempt the inquisitive. To let you in on our little secrets, The Curiosity Cabinet has selected its top 5 weird and wonderful shops for Art Wednesday readers.

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London’s most weird and wonderful shops are multi-functional stores which simultaneously work as exhibition spaces, shops, cafes, and are often artworks or curiosity cabinets in themselves. They are one-stop shops which stock a cross-over of antiques, fashion and interior products, providing an all-encompassing experience for the shopper. Below are a selection of stores which are bound excite and intrigue the curious in all of us.

Darkroom

As the name suggests, Darkroom is a lab of creative experiments. Combining new design, indigenous and African jewellery pieces with sculptural ceramics and textiles, Dark Room houses pieces that are simultaneously functional and decorative. The necklaces may be either worn on the body or hung on the wall as an ornament.  The well curated environment is a perfect space to peruse the sculptural ornaments, and for contemporary designers to showcase their jewellery, accessories and objects.

Wonderful – Sotis Shallow Large Bowl. This dark, moody ceramic bowl initially appears as a solid vessel yet it is so finely thrown that it is actually light as a feather. The textured, grain-effect of the exterior directly implies organic elements, but the dark, black colouring is obviously the result of the human hand. £275

Weird - Many of the objects sold in Dark Room have a similarly geometric style of clean lines and ethnic influences. This ‘Navajo Black’ Native Line wall hanging is a fine example of an object which is both geometrically bold in its design and materially delicate in its composition. The soft effect of the exposed warp threads and use of brass, gold and silver provides a stunning feature to this intricately woven tapestry inspired by the American Southwest. The tapestry’s designer, Justine Ashbee, is influenced by traditional Navajo patterns indigenous to this mountainous area and the rise and fall of the triangular pattern in this piece is reminiscent of a mountain range. £425

52 Lamb’s Conduit Street, London, WC1N 3LL.

Pelicans & Parrots

Oddly beautiful best describes the intriguing mix of vintage fashion, industrial furniture and antique interiors in stock at Pelicans & Parrots. A global treasure chest of wonderful discoveries, where the new and the old interact seamlessly, Pelicans & Parrots is an intelligently-styled store which lures you into its seductive world. Most of the pieces sold defy categorization, from a beautifully-constructed Ostrich feather headdress from Trinidad, a Tribal monkey skull in a Victorian dome, to a pair of late 80′s electric blue high-wasted ski pants.

Located on the edge of Stoke Newington and Dalston, that part of town where you never know what exciting discovery is next, Pelicans & Parrots has monopolised Dalston’s main stretch by opening an interiors based store and Pelicans & Parrots Black, just down the road, carries a highly-curated range of vintage fashion.

Wonderful - Ostrich feather headdress. Recalling the 1920s costumes of Les Ballets Russes, an Ostrich feather headdress from Trinidad exists as both fashion and art depending on the context in which it finds itself. Whether as a dramatic adornment or a piece of object art, the impressive array of shocking pink feathers, will excite even the most conservative shopper. £295

Weird - Taxidermy peacock. For the curiosity shopper this peacock is the perfect piece. Its exotic cobalt blue and sea green feathers are holographic in their intensity, demonstrating a perfect specimen of the awe-inspiring beauty found in nature. £995

Pelicans & Parrots Black: 81 Stoke Newington road, Dalston, London N16 8AD

Pelicans & Parrots: 40 Stoke Newington Road, Dalston, London N16 7XJ

Related articles

• A walk through Stoke Newington
• Join the meat queue: the London butchers we are hankering after
• Dalston Review - Dunia Style
• The Lion, Church St, Stoke Newington

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Inadequate Equipment Claims Solicitors

Inadequate Equipment Claims Solicitors

   April 07, 2013       Unknown

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At Work Accident Claims Solicitors we have helped thousands of people claim compensation after an accident in the workplace so we are fully versed in all the health and safety rules that employers must adhere to.

Every employer has a legal obligation to protect employees from injury whilst at work especially if a job involves hazardous environments and dangerous working conditions.

There are extremely clear rules and regulations, detailed in the Health and Safety at Work Act 1974, that every employer must abide by in order to protect their employees from injury. 

Different job roles require employees to use a different set of safety equipment but, no matter what type of safety equipment is needed in order to keep employees safe, it must be appropriate for the employee’s needs, well maintained and safe for use.

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If your employer has failed to provide adequate safety equipment, which has resulted in you being involved in an accident, Work Accident Claims Solicitors may be able to click help you claim thousands of pounds in compensation.

It is vital you contact us as soon as you are accident has occurred so we can ensure you receive the best no win no fee representation available.

If your employer has failed to provide you with any of the following safety equipment causing you to sustain an injury, call us immediately:

• Welding masks.
• Ear protectors.
• Breathing apparatus.
• A hard hat.
• Safety goggles.

No matter what type of injury you have sustained, whether it is a burn, a scald, a laceration or a broken bone, Work Accident Claims Solicitors will be able to help you claim the compensation you deserve.

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Assault at Work Solicitors

Assault at Work Solicitors

   April 07, 2013       Unknown

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Unfortunately, a number of employees sustain a personal injury after being attacked or assaulted in the workplace.

UK law imposes duties on employers to protect their employees from injury and this includes protecting employees from deliberate acts of violence in the workplace.

Work Accident Claims Solicitors will be able to offer you expert guidance and assistance if you have sustained a personal injury due to being assaulted in the workplace. We can offer you a free assessment of your claim to determine how much compensation you could expect to receive.

Who will pay my assault at work compensation?

This depends on whether or not you were exposed to an unnecessary and foreseeable risk by your employer – if your employer knew there was a chance you would be treated violently in the workplace, and failed to protect to properly, your employer will be responsible for your personal injuries.

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Employees are most at risk of being the victim of an assault in the workplace for the following reasons:

1. They were not provided with the appropriate training in how to defuse a potentially volatile situation or protect themselves in the event of a violent assault if they were working in an environment where violence was a hazard.
2. They were not provided with adequate personal protective equipment when working in a potentially dangerous environment i.e. in a prison or high security hospital.
3. Staff shortages meant that employees were working alone when they should have had a colleague working with them.
4. Their employer was fully aware that one of their employees was violent and failed to take the appropriate measures to remove the violent employee from the workplace.

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Inadequate Training Accident Solicitors

Inadequate Training Accident Solicitors

   April 07, 2013       Unknown

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Every employer has a legal duty towards their employees and these duties are detailed in the Health and Safety at Work Act 1974. An employer’s legal duties include:
Risk assessing the workplace and the tasks required of the employees.
Reporting accidents appropriately.
Providing employees with necessary information and insurance.
Providing the appropriate equipment and facilities.
Promoting safe operating systems in the workplace.
Maintaining equipment to a high standard.
Ensuring employees know how to use equipment safely.
Every employer, as far as is reasonably practicable, must ensure the workplace they provide is safe and free from hazards. In addition, employers must provide employees with the necessary safety equipment and the relevant training in relation to the tasks they are required to perform.

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If an employee sustains a personal injury because their employer has failed to provide them with the relevant training, the employee is legally entitled to claim compensation against their employer’s liability insurance for the damage that was inflicted.

If you believe that your employer caused you to be involved in an accident because they did not provide you with the relevant training in health and safety matters, you need to speak to the experts from Work Accident Claims Solicitors to find out if you could be entitled to claim compensation.

We will be able to offer you an accurate assessment of your eligibility to claim work accident compensation and can provide you with “no cost” legal representation. You could be entitled to claim thousands of pounds in compensation if your employer has caused your accident by failing to provide you with the necessary training in relation to your job.

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Not always about the money, honey - Paromita Vohra

Not always about the money, honey - Paromita Vohra

   April 07, 2013       Unknown

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 Not always about the money, honey

It was a special kind of wonderful when the Supreme Court rejected the patent claims of pharmaceutical company Novartis, over Gleevec, a drug, used to treat cancer. The company sought to prevent manufacture and sale at lower prices of similar drugs by Indian companies, claiming the innovation was solely theirs, a claim the court did not find sufficient basis for.

In a time when any talk of public good and the commons is pooh-poohed in favour of seemingly non-denominational ideas about monetary profit, it’s great to have values of fairness, humanity and genuine progress endorsed through a ruling that will allow millions of people access to treatment without which they could die—of debt if not neglect.

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Corporates, as usual, moaned about how this would discourage companies from investing in research and making life-saving innovations. Sounding like those old-time conservatives who moan that gender parity will destroy the culture, yaniki, their culture.

If their life-saving innovations are priced prohibitively, how manytimes are they life-saving enough to count? At the heart of thisdiscussion is the question—how do we actually measure benefit and success?

Money monoculturists like to throw numbers at you. Are numbers and money the only way to understand benefit? Or are they just one of the many ways to do so?

Let’s take the Mumbai University teachers’ strike, which is partly about money. The teachers are fighting for arrears owed to them under the Sixth Pay Commission (issued in 2006). Why should something as routine as this become a matter of cajoling, protesting and boycotting? Along with increasing contractual hires and reducing grants?

With BCom exams underway, invigilation has been carried out by substitute staff. Three hundred and ninety of these are volunteers— retired service officers, masters students, tuition teachers, homemakers who have pitched in to help with invigilation duty, for Rs 100 a day.

Clearly those people aren’t doing it for private profit. The benefit they perceive to themselves exists in some other realm, which is hard to quantify. Altruism is often dismissed as touchy-feely, but there is something so deeply pragmatic about it, because it recognises that it is a combination of energies and motivations that keeps things moving and growing.

Government systems exist to make sure these energies are combined in a way that is fruitful to society as a whole. If they don’t, then we have to make sure they do. Not in some vague, platitudinal aam aadmi way, but in exactly these focused spaces like the university. Parents and students need to support the rights of teachers way before it comes to a strike stage, as a way of ensuring their own welfare.

Novartis may like to say they developed Gleevec completely. That it is their creation alone. In fact, not only does it build on pre-existing treatments (like everything in the world), but it was co-created by a man who worked for a research institute that was publicly-funded. So it was really a combination of inputs and investments that created this drug and perhaps a joint benefit should ensue from it—for companies and for people too, not just one or the other.

The monoculture of numbers that privatisation fundamentalists insist on, is a philosophy of decay, not progress, in the long run. After all if the formulae of money and numbers and spreadsheets were foolproof and people did not matter, then the guys who made Himmatwala would be laughing all the way to the bank no? Apparently they’re not. Maybe because they didn’t let the public laugh with them too.

Paromita Vohra is an award-winning Mumbai-based filmmaker, writer and curator working with fiction and non-fiction. Reach her at www.parodevi.com.

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National Geographic Channel - IPL 6

National Geographic Channel - IPL 6

   April 06, 2013       Unknown

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National Geographic Channel to air special series “Inside IPL”

NGC takes us behind the scenes, to look into India’s biggest cricketing extravaganza

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MEDIA ADVISORY

For the first time in Indian television history, National Geographic Channel will answer the burning question among Indian Cricket fans; What is the inside story of the IPL? This year, get set to be glued to your television sets, as Nat Geo brings INSIDE IPL; a special series that will reveal the facts behind the massive machinery of the Pepsi Indian Premier League.

Featuring as it does, 54 days of cricket, 76 matches, 9 teams, 12 venues and more than a hundred million spectators and TV viewers, the Pepsi IPL 2013 will bring cricket, business and entertainment together to create an exciting concoction that will have Indians and the cricketing world at large, captivated. From the organisation and preparations for the Pepsi IPL 2013, to its execution, management, broadcast, players and fans, ‘Inside IPL’ will give viewers a never-before peek into the making and shaping of India’s largest annual sporting spectacle.

Reputed for taking audiences where they have never been before, National Geographic Channel’s ‘Inside’ series showcases the world's most restricted places and behind-the-scenes moments from some of the world's greatest events. From the Vatican to the biggest Rolling Stones concert, from the beaches of Brazil to the crowded streets of Hong Kong, the show unravels the science, high-tech tools, and non-stop drama, as the compelling cast of characters race to pull off the impossible.

Speaking about the series, Keertan Adyanthaya, Managing Director, National Geographic Network and Fox International Channels India said, “IPL is more than just a cricket tournament, with hundreds of millions of people and billions of rupees being involved. Nat Geo’s ‘Inside’ series is internationally famed for taking viewers behind the world's most spectacular places and occurrence. ‘Inside IPL’ promises to be the viewer’s front row seat and backstage pass to the frenzy, passion and excitement behind this one-of-a-kind sporting and entertainment event.”

Speaking about the association with National Geographic Channel, Rajeev Shukla, Chairman, IPL, said, “We are very excited to be associated with a prestigious brand like National Geographic Channel for a special series on the Pepsi Indian Premier League. For the team behind the Pepsi IPL, this is a fabulous opportunity to showcase to the league’s loyal fans, the hard work and dedication put forth to make their favourite sporting event a reality. “

‘Inside IPL’ will air on National Geographic Channel, later this year.

IPL

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List of broadcasters in Pepsi IPL 2013

List of broadcasters in Pepsi IPL 2013

   April 06, 2013       Unknown

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 List of broadcasters in Pepsi IPL 2013

The sixth season of Pepsi IPL 2013 will be telecast LIVE on television across various continents by as many as 11 different broadcasters. Besides the sub-continent viewers, cricket fans in regions like the UK, USA, Africa, Canada, Hong Kong, Middle East, New Zealand, the Caribbean and Afghanistan will be able to enjoy watching IPL live on the TV through their home broadcasters.

Here’s the complete list of the broadcasters who will televise IPL 6 in various parts of the world.

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Region	Broadcaster
United Kingdom (UK)	ITV Network Ltd.
Canada	Rogers Sportsnet
United States (USA)	Willow TV International United
New Zealand	4 Sky Network TV Ltd.
Afghanistan	Media Sport
South Africa & Sub-Saharan Africa	6 Super Sport
Middle East	7 Pehla Platform
Hong Kong	8 PCCW
Sub-Continent	10 Set Max & Six Indian
Caribbean Islands	11 Sports Max
Sri Lanka	Carlton Sports
Pakistan	Geo Super

• Pepsi IPL 2013 on INTERNET & MOBILE (Worldwide)
• Global internet: BoxTV.com & www.youtube.com/indiatimes
• IPL mobile streaming in India: nexGTV / BoxTV (apps)
• IPL mobile stream outside India: BoxTV (apps)

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Pali boy, Kumar Boresa signed on by Rajasthan Royals

Pali boy, Kumar Boresa signed on by Rajasthan Royals

   April 06, 2013       Unknown

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Rajasthan Royals on Thursday awarded an IPL contract to Kumar Boresa, winner of the ‘Cricket Star Rajasthan 2012’ – a talent hunt jointly hosted by Rajasthan Royals and Dainik Bhaskar, sponsored by Sanskar School to unearth the hidden cricketing talent in Rajasthan. The 18-year-old Kumar who won the contest in 2012 signed a contract with the Rajasthan Royals worth Rs 10 lakh, and will don the Royal Blue jersey in IPL 2013.    

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 Rajasthan Royals on Thursday awarded an IPL contract to Kumar Boresa, winner of the ‘Cricket Star Rajasthan 2012’ – a talent hunt jointly hosted by Rajasthan Royals and Dainik Bhaskar, sponsored by Sanskar School to unearth the hidden cricketing talent in Rajasthan. The 18-year-old Kumar who won the contest in 2012 signed a contract with the Rajasthan Royals worth Rs 10 lakh, and will don the Royal Blue jersey in IPL 2013.

The cricket star programme was organized in Rajasthan from September to November last year and included an SMS-based application system following which the applicants were tested on various skills in the centres of Jaipur, Jodhpur and Udaipur by RR Coach Monty Desai and other appointed talent scouts. The top candidates from all these centres were called to Jaipur at the Sanskar School grounds for the Cricket Star Academy and after 3 days of matches, Kumar Boresa from Pali was chosen as ‘Cricket Star Rajasthan’ winner for his fine spin bowling, all-round skills, discipline, enthusiasm and fair play.

While the initial the grand prize was an internship with the Royals, the team management unanimously decided to upgrade the internship, impressed with the lad, to a full IPL contract with Rajasthan Royals.

Left-arm spinner - Boresa, who plays for Pali District Cricket Association, has represented the Rajasthan U-16 team in the Vijay Merchant Trophy in 2009 and 2010. The Class 10 student has also led the Stanford School team in many districts and state-level tournaments.

“I used to see the big players on television and never imagined I would get a chance to meet them or practice with them. It is an unforgettable moment for me, my family and my seniors who have always supported and helped me excel in cricket. I am grateful to Rajasthan Royals for giving me such an opportunity,” Boresa said.

Raghu Iyer, CEO, Rajasthan Royals, said, “With the cricket star programme, we are looking to find and promote talent in Rajasthan and provide an opportunity for the youth to showcase their skills. We were mighty impressed with the talent that Kumar displayed during the ‘Cricket Star Rajasthan’ programme, and we are all very excited about presenting him in the upcoming IPL season.”

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Rajasthan Royals box office opens - IPL 6

Rajasthan Royals box office opens - IPL 6

   April 06, 2013       Unknown

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Media Release

Rajasthan Royals today announced the commencement of ticket sales for the sixth edition of the Indian Premier League. The box office at Jaipur’s Sawai Mansingh Stadium is open from 10 am to 7 pm every day.

All general tickets will be sold at the box offices and Provogue Retail outlets at MI Road & Gaurav Tower & Cafe Coffee Day outlets at Alankar Plaza, Country Inn, Paris Point, Shikha Hotel & Vaibhav Tower.

The tickets are priced starting at Rs.200, to ensure all cricket enthusiasts get a chance to catch the live action. Ticket prices are different for base, premium and super premium matches.

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Category	8th April	14th April	17th April	27th April	29th April	5th May	7th May	12th May
	v/s KKR	v/s KXIP	v/s MI	v/s SH	v/s RCB	v/s PWI	v/s DD	v/s CSK
East Stand	300	200	500	200	300	200	300	500
North Stand	400	300	700	300	400	300	400	700
South Stand	800	500	1000	500	800	500	800	1000
North Lawns Food Box	1800	1200	2500	1200	1800	1200	1800	2500
South Lawns Food Box	4000	2000	6000	2000	4000	2000	4000	6000
West Corporate Box -Buffet	4000	3000	6000	3000	4000	3000	4000	6000
South Presidents Gallery Buffet By Marriot	10000	7500	15000	7500	10000	7500	10000	15000

Exclusive hospitality tickets will be available to spectators on 9667487536 & 9667348315.

Rajasthan Royals is looking to put up a winning performance under captain Rahul Dravid and new head coach Paddy Upton. The team will play its first match of IPL 6 on Saturday, April 06 against Delhi Daredevils at the Kotla, Delhi. The match will start from 4 pm IST.

About Rajasthan Royals

Epitomising the elegance, style, valour and royalty of the states of Rajasthan and Gujarat, Rajasthan Royals is a Jaipur based Indian Premier League team loved by fans across the world. Winners of the inaugural IPL in 2008, the team is impassioned by indomitable qualities of strength, fighting prowess and courage in the face of tough opposition. The royal blue and gold emblem of Rajasthan Royals reflects the rich history of the region and their promising future. The team's anthem ‘Halla Bol’ and mascot ‘Moochu Singh’ capture the energy, enthusiasm and never-say-die attitude of the team.

Ever since its inception, the Royals brand has been at the forefront in terms of nurturing and promoting new talent in India. With a major presence on social media platforms, Royals offers fans a unique digital experience taking them to the heart of all the action. While the team’s YouTube channel happens to be the most watched amongst all IPL teams, the Facebook page and twitter handle enjoy a growing number of supporters and followers. The official website based fan zone gives fans the freedom to express themselves through content, videos, images, forums or polls, all driven the fans themselves. These aspects have made Rajasthan Royals the most loved team and enabled to it emerge as the first Global sporting brand from India.

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Twitter to enhance the Pepsi IPL 2013

Twitter to enhance the Pepsi IPL 2013

   April 06, 2013       Unknown

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Twitter will be an integral part of the Pepsi IPL 2013, which is all set to commence on Wednesday, 3 April 2013. The variety of applications and features that this association will yield, promises to make the tournament an unprecedented interactive experience, for the fans. 

“It has been our constant endeavour to make the fans feel that they are a vital part of the IPL, and not just passive spectators on the outside. Our relationship with Twitter, one of the world’s most popular and prominent social media platforms, will bring the fans closer to the Pepsi IPL 2013 and the cricketers participating in it, in a thoroughly engrossing, interesting and enjoyable manner,” Rajeev Shukla, Chairman, IPL, said.
 

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“Twitter brings you closer to the things you are passionate about - and for millions of fans worldwide, that's cricket. We are pleased to see the IPL using Twitter to help fans users follow and connect with their favorite players, teams, and personalities," a Twitter spokesperson said.
Following are some facets of the association between the Pepsi IPL 2013 and Twitter:

IPL on Twitter

Twitter Magic Mirror: For the first time, this application will be used worldwide throughout a professional sports tournament season. The Mirror will, in select celebratory settings, allow Cricketers and Celebrities to tweet out candid pictures with one click through the @IPL account. The Mirror will travel the country, and give fans an authentic view of the IPL.

Discover Page: "Pepsi IPL 2013 Discover Page" (available at http://discover.twitter.com/IPL) will help users around the world to easily sign up for Twitter, view/join the #PepsiIPL conversation, and follow their favourite cricketers, teams, personalities, celebrities and more, with one click.

Twitter on IPL

The Web

Twitter is extensively featured on the tournament’s official website (www.iplt20.com) in various forms, such as:

The Team Hashtag Battle: On the Live ‘Match Centre,’ there will be hashtags for both teams (eg. #KKR and #DD). As the teams fight it out in the middle, their fans will indulge in a battle of hashtags to ensure that their favourite team triumphs on the popularity front.

Live Tweet Counter: The ‘Match Centre’ has a counter that keeps rolling as people tweet anything related to the match, or the Pepsi IPL 2013.

Top 10 Trends: There is a section on the homepage that ranks the Pepsi IPL 2013 teams on the basis of how talked about they are on Twitter. It will help fans track the overall Twitter popularity of their favourite team.

The Loyalty corner: There will be a box on the homepage where the fans can announce their allegiance to a team on Twitter. All they need to do is select which team they support and hit ‘TWEET’.

Pepsi IPL 2013 Conversation: There will be a box on the official website’s homepage, through which the fans can let the world know why they are excited about the Pepsi IPL 2013.

Pepsi IPL 2013 Tweets: There will be a section on the official website that will feature tweets from the Pepsi IPL 2013 franchises, cricketers, commentators and administrators. The section will act as a fan’s one-stop destination to know what the ‘who’s who’ of the Pepsi IPL 2013 are talking about.

Television

Twitter features on the Pepsi IPL 2013 website, such as the Tweet Counter and Team Hashtag Battle, will be integrated into the television production, with the support of a real-time data stream, and will be flashed on the TV screen during the live telecast of the Pepsi IPL 2013 matches.

Fan/Celebrities Tweets, Pictures and Vines: Viewers will be invited and encouraged to tweet and vine on the Pepsi IPL 2013, and the best tweets of the day will be picked, to be read out by the commentators on air.

The Pepsi IPL 2013 will be played from 3 April 2013 to 26 May 2013. It will feature nine teams, and a total of 76 matches. This will be the sixth season of the annual tournament. Rajasthan Royals won the inaugural season, in 2008. The erstwhile Deccan Chargers won the title in 2009. Chennai Super Kings triumphed in 2010 and 2011, and Kolkata Knight Riders scaled the summit in 2012.

IPL
 

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Pollard stars in MI’s thrilling win over CSK

Pollard stars in MI’s thrilling win over CSK

   April 06, 2013       Unknown

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Report: Match 5 - CSK vs MI

Pollard stars in MI’s thrilling win over CSK

Mumbai Indians managed to score their first points of the season with a nine-run win over Chennai Super Kings at the MA Chidambaram Stadium late on Saturday night. After an early collapse, Kieron Pollard helped revive the MI innings to post a competitive 148 which the bowlers defended in fighting fashion against a resurgent CSK side.

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 Chasing a modest 149, CSK lost Murali Vijay (5) as Munaf Patel struck timber in his first over. Mitchell Johnson got MI their second success sending back Suresh Raina caught by Ricky Ponting. Michael Hussey (20) lived a charmed life after being dropped when on 1 and 9, but was finally castled by Harbhajan Singh.

At the halfway stage, CSK still required 91 runs from 60 balls and were struggling to find any sort of rhythm. Pragyan Ojha struck twice dismissing Dwayne Bravo (10) and S Badrinath (16) putting CSK on the mat.

Ravindra Jadeja (16) and Ravichandran Ashwin (2) fell in the pursuit of quick runs needing a miracle from Dhoni (51). He almost did just that, hitting 15 runs of Pollard's 17th over to help his team inch closer to the target. However, needing 12 off the final over, the first delivery saw Dhoni attempting to hit one over the midwicket boundary, but Kieron Pollard leapt in the air and plucked off a stunning catch. CSK eventually fell nine runs short of the target.

Earlier in the evening, the Mumbai Indians won the toss and opted to bat first. The move backfired as Dirk Nannes trapped Sachin Tendulkar for a duck in the very first over. IPL debutant, Ankit Rajpoot then had Ponting (6) caught at slip attempting a pull leaving the visitors at 18 for 2 in 3.2 overs. Dinesh Karthik (37) and Rohit Sharma (8) were both given an early reprieve, but Sharma failed to capitalizs on it and fell nicking Bravo to the wicket-keeper. Bravo struck again removing Karthik leg before in his next over, leaving MI stuttering at 59 for 4.

The slide continued as Ben Laughin then had Ambati Rayudu (7) caught at third man. Dwayne Smith joined the procession as he holed out off Ashwin. Pollard (57*) was the savior for MI playing a brutal innings smashing five huge sixes. Along with Harbhajan Singh (21*), Pollard helped MI put on a decent total on the board with a late flourish. Pollard ended MI's innings with a six to finish at 148 for 6 from their 20 overs.

Man-of-the-Match:  Kieron Pollard

Brief Scores: Mumbai Indians 148-6 in 20.0 Overs (Kieron Pollard 57*, Dwayne Bravo 2-44) beat Chennai Super Kings 139-9 in 20.0 Overs (MS Dhoni 51, Munaf Patel 3-29) by 9 runs.

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