Data Appending Services - Stay One Step Ahead to Own B2B Competition for ROI

Data Appending Services - Stay One Step Ahead to Own B2B Competition for ROI

   January 10, 2017       prabhakardalvi

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In my last blog Why Marketer use B2B contacts list for Event ROI we talking about contact list & its benefits for ROI with Appending service.

In this post, we explaining role of Appending in B2B world for business ROI.

Everyone needs clean and accurate database with perfect prospect details which are useful for sales & marketing division for various campaigns. They need one step ahead of market competitors in business, advanced technology with update information. 

Thanks - cas-online

This is not possible with existing database, the company needs data append services provider who appends their contacts with current updated information. 

Append missing information like name, phone number or with the help of mailing address or demographic data to reach the target audiences. Data appending services is like CPR to a company by updating its contact data information with 100% accuracy. 

Data append services are useful for decision-making for data that is easily available. Every vendor does not provide perfect data, suppose you used for business it's harmful in future. Contacts with accurate details of prospects, decision makers, C-level etc., for generate business leads with better judgment.

Data append

With particular research study after appending data, give boost quality business lead increase by 72%.  

It’s uncontroversial, your business fund not going wasted suppose you hiring this kind of service vendor for improving OR Double your ROI.

A number of vendors globally, providing database appending services with high suit prices. 

Below factors, why you hire Appending service provider 

• Refresh old data - It will help you in getting the latest prospects details like name, title, phone, e-mail ID etc., 
• New ways of advertising and marketing - Once you have new appended data source in hand, you can touch business leads with multi-channel marketing like direct advertising and marketing strategy with a mix of e-mail, direct mail, advertising, and telemarketing tasks and you improve business relationship with client/prospects/customer. Improvement response rates of email marketing campaign with Email appending services.  
• Save Time and resources - collecting, collating, managing as well as updating the data source and know How Data Append Services helps to your Business.
• Competitive advantage - Right leads at the right time, you step ahead in the competition. The cost of obtaining new clients is much more than keeping the old ones, so take advantage of the potential of your existing calls.
• You can also target specifics of your prospects while adding - such as age, sex, revenue, credit score, and so on. This will assist you in understanding your market and also craft extremely targeted advertising and marketing methods.

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Why Marketer use B2B contacts list for Event ROI

Why Marketer use B2B contacts list for Event ROI

   January 06, 2017       prabhakardalvi

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Prospects are always looking for most effective ways for boost their marketing and sales ROI and strive for no.1 optimum position in the globally competitive market. Every company wants to expand business with current clients OR add some customer with B2B contact list which can be helpful for to boost a number of sales conversions. In a global market, many vendors OR sellers can offer online accurate B2B contact lists for launching effective email marketing campaigns.

Data Sourcing and Append Solution can build, scrub, append and enrich contact databases in your CRM and other campaign platforms; identify the right contacts in your target audience universe and help you gain best returns from sales and marketing efforts for high ROI.

Data Sourcing and Append is a proven solution for all your direct marketing campaign needs, including email marketing data, calling data and direct mailing data. With the rare advantage of robust technology, a practitioner’s domain expertise and astute business proficiency, engineers B2B contact databases that address your pain areas, taking your database quality to a completely new level.

B2B contact lists

B2B contact lists consists of full contact information of potential customers such as phone numbers, email addresses etc. necessary for the launching marketing and promotional campaigns. With accurate b2b contact list, a business enterprise can directly get in touch with the prospects and making confirm, closure of business lead & invite for invest in products and services.

B2B data append services

In present, all companies are realizing the benefits of using direct emails list for increasing sales figures, there is now a growing demand for reliable B2B data append services. Company offering data source appending services with high accuracy rates and with these services, you could have a reliable data source that will help double each advertising and marketing dollar you spend.

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New year gift of Tax slab modification from PM Modi - FM Jaitley, Wait-n-watch

New year gift of Tax slab modification from PM Modi - FM Jaitley, Wait-n-watch

   December 29, 2016       prabhakardalvi

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As refer title , every person assume what is Tax slab for 2017-2018 from BJP Govt. after Cash DANGAL(movie name, act by Aamir Khan). PM Modi need more tax for development and FM Jaitley want formation as per RBI condition....

let see what happen ???, what my thinking i wrote below..... 

Modi wants to increase taxes on stock market investors. At least, this was the most common interpretation doing the rounds after his recent speech. Markets tanked on Monday at the prospect. 

There's no doubt the government needs more tax money. But they better not fall into the trap of linear thinking...or what we might call 'The Cobra Effect'. 

Word has it that when the British were ruling India, they offered a bounty to anyone who brought them dead cobras. The idea was to control the growing cobra population. But the move backfired. Instead of going down, the cobra population went up. Turns out, people started breeding cobras to get the reward. And when the government saw this and cancelled the scheme, all the cobras were released in the wild. 

Linear thinking assumes that increasing tax revenue is a simple function of increasing the tax rate. The Cobra Effect, on the other hand, alerts us to the reality of non-linear consequences. What if, instead of leading to increased revenues, the higher tax rates actually lowering revenues? 

Arthur Laffer, an American economist and former member of Ronald Reagan's Economic Policy Advisory Board, had an intuitive understanding of the cobra effect in the realm of taxes. 

Once, during a war of words about the president's tax plan, he couldn't take it any longer. He ordered for a napkin and drew an elegant chart. No one has been able to present the relationship between government revenue and taxes better than Arthur Laffer did on that cocktail napkin. 

The chart was a simple 'inverted U', a hallmark of non-linear thinking. An 'inverted U' has a peak point right at the center and tends to go to zero at both its ends.

 

The idea is that there exists a certain tax rate at which the government will earn the maximum revenues. And it is the government's job to find this sweet spot. Anything lower than this optimum tax rate and tax revenues would drop. Anything higher and the revenues would still drop as people would start to evade taxes or even stop working altogether. 

Whether you implement a 0% tax rate or 100% tax rate doesn't matter: Revenues would be zero. And it intuitively makes sense, doesn't it? Why would someone want to work if the government is going to take away all the income? 

Personal income taxes in India were as high as 85% in the 70s. And still, there were people who felt Indian tax rates were too far on the left side of the 'inverted U' curve. That is, they thought tax rates could be hiked even more to reach peak tax collection. But since then, taxes have come down to 30%. And many now feel that tax rates are still too high and should be lowered to reach peak collection. 

Either way, there's no denying the relationship between taxation and revenue is non-linear. There is an optimum tax rate. There is a level at which revenues will peak. 

As far as taxes on capital gains are concerned, market participants believe they are already on the right side of the curve. Any more tinkering and it may not go down well with investors. 

What about personal income tax rates? The slabs have remained constant since 1997-98. Still, they could well be on the right side of the curve; lowering income tax rates could actually end up increasing government tax revenues. 

(source :- Equitymaster Agora Research Private Limited)

Will Jaitley oblige come February 2017? If he does and the government revenues do go up, it would be a double treat for the stock markets. Both the economy and the government finances would get a boost. 

We see a minor, if not a big, relief coming for the middle-class tax payer. If for no other reason than to ease some of the pain from demonetisation. What do you think? mail me on prabhakara.dalvi@gmail.com. 

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Who’s Speaking at TechX: Guest Keynotes and Spotlights - Dan Morgese

Who’s Speaking at TechX: Guest Keynotes and Spotlights - Dan Morgese

   November 08, 2016       prabhakardalvi

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this  article publish on - Who’s Speaking at TechX: Guest Keynotes and Spotlights, November 02, 2016, By Dan Morgese

Second annual SiriusDecisions Technology Exchange, which will be held in Austin on November 15-17, delegates can look forward to a great experience with a full schedule of content and activities. During the two-day event, attendees will have the opportunity to hear from dozens of b-to-b practitioners about technology best practices and real-world examples of successful implementations of marketing, sales and product technologies by b-to-b organizations.

Among the highlights of TechX this year will be more than a dozen guest speakers who will present on the mainstage and during the breakout sessions. These b-to-b leaders have compelling stories to tell about how they have leveraged the power of technologies to help fuel their results. Please follow them on social media and click on the links below for a preview of the topics that each of these featured guests will cover at TechX.

Also, be sure to start following the event’s hashtag at #SDTechX for more great content and previews leading up the event. And visit the TechX site to review the complete agenda, list of speakers and other activities at TechX.

See ya’ll in Austin!

Client Guest Keynotes

How Technology, Process and Partnership Drive Blackbaud’s Demand Center

• Mary Pat Donnellon, Blackbaud

Vice President, Marketing, Blackbaud

@mpdonnellon

• Michelle Duckett, Blackbaud

Senior Manager, Marketing Operations, Blackbaud

@mduckett22

Fireside Chat: What’s Fueling the Marketing and Sales Technology Market?

• Peter Arrowsmith, JMI

General Partner, JMI

LinkedIn profile

• Devon McDonald, OpenView

Partner, OpenView

@DevMcDee

Fireside Chat: The State of the Marketing Cloud

• Matt Zilli, Marketo

Senior Director, Solution Marketing, Marketo

@mattzilli

• Kishan Chetan, Microsoft

Principal PM Manager, Microsoft

• Stephen Streich, Oracle

Senior Director, Product, Oracle Marketing Cloud

@sstreich

• Laura Horton, Pardot

Director of Marketing, Salesforce Pardot

@AtlantaLaura

Driving Technology Adoption in B-to-B

• Brian Vass, Paycor

Vice President, Sales & Marketing Technology, Paycor

Guest Spotlight Speakers

The Account-Based and Customer Marketing Stack: Capabilities Required for Impact

JJ Kardwell, Everstring, President and Co-Founder, Everstring

@jjkardwell

Applying Agile: How It Can Help and When It Doesn’t

Davor Golac, Group Manager, Office 365, Microsoft

@golac

Building the Capability-Led Sales Tech Stack

Greg Munster, Red Hat , Senior Director of Global Sales Productivity, Red Hat

@gregmunster

Building the Capability-Led Marketing Tech Stack

Peter Mcrae, TIBCO, Director, Marketing Technology, TIBCO

@peter_mcrae

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Account Based Marketing Solutions with next generation Data as a Service - RC

Account Based Marketing Solutions with next generation Data as a Service - RC

   August 30, 2016       prabhakardalvi

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Since couple of years, Account Based Marketing (ABM) is heralding new wave amongst B2B organizations. ABM is widely acknowledged as one of the best practices within B2B arena as it orchestrates precise targeting with focused sales and marketing initiatives hovering around set of ideal customers. 

As ABM focuses more on account- centric approach rather than contact focus, leveraging on best-fit target list  and then expand universe will be norm.

Here comes Company to aid and guide your ABM journey. Insightful and data driven B2B marketers across the world are reaping the benefits of maximization of data to achieve success through innovative DaaS offerings. 

next generation Data as a Service (DaaS)

Relevant Contacts, next generation Data as a Service (DaaS) offering turbo charges your enterprise’s ABM initiatives with prized asset – DATA. It is proved beyond any skepticism that high quality data can make huge difference to your ABM programs, more number of enterprises are relying on DaaS offerings.  

Relevant Contacts supports data driven ABM through:

1. Identifying best fit accounts (target account list build)

2. Delivering insights concerning accounts and contacts

3. Real time enrich of Company and Contact details

Relevant Contacts will drive your ABM philosophy with ‘relevant data’.

source :-  Account Based Marketing Solutions - Data as a Service 

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How to use Account Marketing for increasing ROI - ABM

How to use Account Marketing for increasing ROI - ABM

   July 07, 2016       prabhakardalvi

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A survey was being conducted recently for the B2B marketers about ABM adoption, Here is what we have learned. ABM is gaining traction with the B2B community, but the huge obstacle is, “The inability to identify specific decision-makers within targeted, in-market accounts.” This is the biggest challenge according to the surveyed marketers.

The good news is ABM investments is Skyrocketing, 57% of marketers say that 20% of their marketing budget is now dedicated to ABM; 83% say that their organization’s ABM 2016 ABM spending will be more than it was in 2015. 

In reality, the activity is good, but the execs expects ROI and customers, revenue is more important than lead volume. According to 40% of marketers, success is now measured by revenue or bookings.

So now it’s time for Marketers to execute on their ABM promises, 90% recognize the need to improve their ABM program results. Yet marketers agree two major obstacles often stand in the way of ABM success.

Identifying the right accounts & Obtaining accurate, rich data on target account decision-makers

It’s clear that traditional B2B advertising is missing the mark, 71% of the marketers say that digital B2B advertising frequently fails to meet expectations, which is probably because 96% believe that B2B advertising reaches a significant number of people outside their intended target.

Identify the accounts that show buying interest, Generate account-based decision-makers leads, Ensure lead data is rich accurate and 100% in-market companies, Quickly import complete lead data for nurturing and follow-up, Prove ABM program ROI with revenue/customers

Source :-  http://goo.gl/WIO1xr, 

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Marketo Honors the Best of the Marketing Nation with 2016 Revvie Awards

Marketo Honors the Best of the Marketing Nation with 2016 Revvie Awards

   May 12, 2016       prabhakardalvi

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Source :- PR Newswire Marketo, Inc.

Marketo, Inc. (MKTO), the leading provider of engagement marketing software and solutions, announced the 2016 winners of its annual Revvie Awards. The awards highlight the most creative Marketo customers, partners, and individual marketers who found innovative ways to attract and engage customers, propel their companies to new growth and success, and inspire others.

Recipients are being honored today during the 2016 Marketing Nation Summit at The MGM Grand. With more than 6,000 registered marketers from around the globe, this year's Summit focuses on inspiring "Tomorrow's Marketer" and features thought leadership, educational sessions, workshops, and training that empower marketers of every level to succeed in today's digital era.

"Marketo is passionately committed to inspiring our Marketing Nation, and our customers and partners in turn inspire our team every day," said Sanjay Dholakia, chief marketing officer, Marketo. "Revvie Award recipients remind us that marketing programs are a powerful means to impact the bottom line and connect with customers in long-lasting and meaningful ways."

The 2016 Revvie Award winners include:

Marketo Masters: Marketing Team of the Year, Enterprise: PR Newswire

PR Newswire's challenge was to transform their marketing department from a cost center to a revenue driver. The team reimagined its go-to-market strategy, positioning Marketo at the core of its program centered on the buyer's journey. This approach resulted in a 361 percent YoY increase in marketing-influenced revenue. 

Marketo Masters: Marketing Team of the Year, SMB: Pluralsight

Pluralsight switched its marketing automation provider to Marketo to scale its programs and provide a more personalized experience for customers. Marketo's agility as a business-to-business (B2B), business-to-consumer (B2C), and hybrid marketing platform allowed Pluralsight to increase its YoY B2B opportunities by 168 percent and B2C sign-ups by 184 percent.

The Bridge Builder: 3 Day Blinds

3 Day Blinds achieved success using Marketo Ad Bridge, integrating marketing technology with advertising technology for smarter targeting, more consistent messaging, and a more cohesive customer journey. Being able to precisely tailor messages depending on the customer's stage in their journey allowed for more consistent engagement, ultimately building trust and demand. This approach increased 3 Day Blinds' ad click-through rate by 140 percent and reduced cost-per-acquisition to  just one-fifth of what it was before the integration.

The Engager: Cancer Treatment Centers of America

Cancer Treatment Centers of America (CTCA) designed a personalized, responsive campaign that supported its strength as a care-oriented business while also leveraging the latest technology to deepen customer relationships. CTCA used Marketo to personalize communications to the needs of each patient to increase the likelihood that they would choose the organization for their treatment.

The Futurist: Blackbaud, Inc.

Blackbaud used the combined power of Marketo and partners SnapApp and Uberflip to develop an interactive content marketing program to drive sales. After deploying the content globally to their customer base, Blackbaud saw exceptional engagement rates and a 56 percent rate of conversion. As a result, the transactional sales team finished its first six months on the program at 133 percent of quota, ultimately adding more than $600,000 in new sales above target.

The Globe Trotter: Laureate Education Inc.

As a network of more than 80 campus-based and online universities across 28 countries, Laureate Education Inc., deployed Marketo globally to create a personalized experience for new and current students. To-date Laureate is using Marketo to create and deploy enrollment and retention campaigns for more than 2.6 million student records.

The Stack Master: WGSN (part of Ascential Group)

WGSN created a powerful marketing technology stack by integrating Marketo with a suite of applications and functions such as predictive analytics, data visualization, APIs, and native product features. Executing this program has helped re-engage low usage subscribers five times more effectively than traditional marketing techniques.

The Transformer: CenturyLink

CenturyLink successfully executed a seamless migration of two marketing automation platforms to Marketo to support the enterprise side of its business. With Marketo, CenturyLink has improved speed-to-market for new campaigns and created a 96 percent increase in lead generation revenue over the prior year while at the same time reducing the company's marketing automation expenses.

LaunchPoint Technology Partner of the Year: Vidyard

More than 120 Marketo customers use Vidyard's integration to generate more leads and increase sales efficiency through the strategic use of online video content, one-to-one personalized video, and second-by-second video engagement data. Joint customer Tradeshift, for example, deployed Vidyard's personalized video capabilities for a campaign that saw a 300 percent increase in click-through rates and engagement, their most successful marketing campaign of the year.

Digital Services Partner of the Year: Fathom

Fathom has reaped huge rewards through its partnership with Marketo, doubling revenue YoY to-date. Highlights from 2015 include assisting in the launch of Marketo's go-to-market strategies for sports and education. As a certified transformation partner with Marketo, Fathom's unique combination of business strategy and change management is helping drive transformation for The Ohio State University Fisher College of Business, McGraw-Hill Education, EBSCO, and more.

Marketo Sales Partner of the Year: Reach Marketing LLC

Over the last nearly three years, Reach Marketing has assembled an all-star team of marketing, data, and technology experts to support Marketo adoption among enterprise businesses. This dedicated group of certified Marketo experts, as well as consultants, developers, database managers, content marketers, analysts, lead lifecycle architects, and audience development managers, has driven joint customer wins and quickly set these companies up for success.

The 2016 Revvie Award individual winners include:

Champion of the Year: Joe Reitz, STANLEY Convergent Security Solutions, Inc.

Joe Reitz is a true Marketo brand evangelist as evidenced by his tremendous dedication to the Marketo community and the Chicago User Group. Reitz has given up his own time to create world-class videos to share tips with Marketo customers, delivering best practice adoption among other users.

Marketo Masters: Marketing Executive of the Year: Thomas P. Davis, Forbes Media

Tom Davis led the transformation of Forbes' B2B sales organization from a disparate system with four different email marketing tools into one optimized marketing automation and CRM system in just two months. Implementing Marketo allowed the global sales team to see the web activity of prospects across dozens of website properties and even more languages and geographies. Through Davis' leadership, the sales team has landed bigger projects, saved time and built relationships for the future.

Marketo Masters: Marketer of Year: Barry Brown, MPulse Maintenance Software

Without any prior knowledge of marketing automation, Barry Brown took it upon himself to master and implement Marketo at MPulse. Over four years, the company's sales team tripled in size, customer retention rates exceeded 90 percent, and annualized topline revenue grew by 40 percent. Brown, who will celebrate his 70th birthday later this year, will retire knowing that he played a critical role in propelling MPulse's digital transformation.

To learn more about this year's winners, please visit www.marketo.com/summit

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How to Find Business Influencers for enrich ROI - B2community

How to Find Business Influencers for enrich ROI - B2community

   April 18, 2016       prabhakardalvi

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In a study conducted by Forbes, only 1% of Millennials surveyed said that a compelling advertisement would make them trust a brand more. In fact, 33% of respondents said they rely mostly on blogs before they make a purchase. This is just one example of how today’s consumers, including everyone from Baby Boomers to Generation Z, are turning to their peers before pulling out their wallet. Social media, blogs, unboxing videos, and review sites are now an important step in the buyer’s journey. According to SiriusDecisions, 70% of the buyer’s journey is already complete before a customer even reaches out to sales.

As brands try to find new ways to reach their market, it’s no surprise that influencer marketing has the industry abuzz. Its ability to deliver ROI like no other has everyone from Jay Baer to Brian Solis talking about it, and last year Google even classified “influencer marketing” as a “breakout” keyword, meaning it experienced growth greater than 5000%!

Influencer marketing is a powerful tool, especially in a world where media is ubiquitous, and almost everyone has the capacity to articulate, repeat, or amplify an idea. But influencer marketing has to be about more than name dropping or pushing products. As marketers become aware of the benefits of this strategy, and influencer outreach programs become more popular, consumers are starting to turn a “jaundiced eye toward the endorsement itself” says Jay Baer. Your audience wasn’t born yesterday, and they can spot a hollow product placement from a mile away.

So how should you approach influencer marketing? We’re debunking the influencer marketing myths that mislead content marketers, and sharing insights into how you can find the right influencer and pull consumers down the funnel.

Myth #1: Influencers, advocates, and ambassadors are the same thing.  - business2community.com

Terms like ‘influencer marketing,’ ‘advocacy,’ and ‘brand ambassadors,’ get thrown around all the time – but do we really know what they mean and why they’re different? Let’s take a moment to set the record straight.

Let’s start at the most basic level with the fans. Fans simply love the brand. They might talk about your company or product casually on social media or with their friends via word of mouth, but they’re not paid and they’re not necessarily influential on a large scale.

Advocates are “super fans” or “brand loyalists” who engage with a brand because they truly love it and are inspired to take action, says Entrepreneur.

According to Jure Klepic of the HuffPost Business Blog, “a true advocate, often a highly satisfied customer, can be priceless.” For example, while shopping for a pair of boots at Blundstone, I received the best customer service I’ve ever encountered in the retail industry. Since then, I’ve convinced at least 10 of my friends and coworkers to purchase Blundstone boots. I’ve become a willing and outspoken advocate for the company even though they haven’t paid me a cent.

Though an influencer might have a larger audience than an advocate, peer-to-peer and word-of-mouth recommendations are highly influential, and may be just as important as an influencer’s endorsement.

That brings us to influencers. Though there’s a tendency to think of influencers simply as people or celebrities with large followings, you should really be thinking about them as people who resonate with your brand values.

An influencer might be a blogger, popular instagrammer, celebrity, or trusted industry expert. Ideally, an influencer will advocate for a brand simply because they love the product, with no expectation of compensation. However, influencers are often paid for their services or given free products and perks in exchange for a review, post, mention, or endorsement.

Ambassadors are hired by a brand for a long-term campaign. These are typically paid spokespeople who are given a deep inside knowledge of the brand or product, and usually have goals or targets that they’re expected to meet. An ambassador’s primary responsibility is to deliver the brand’s messaging to the public.

Now that we know how an advocate differs from an influencer, you’re better equipped to determine which one is best suited for your brand or campaign.

Myth #2: The best influencers have a lot of followers.

Contrary to popular belief, the number of followers an influencer has on Instagram, Twitter, Facebook, or LinkedIn is not the best way to evaluate whether they’re the right fit for your brand.

According to Baer, “we tend to confuse audience with influence.” But having a large blog readership or a ton of Instagram followers doesn’t inherently make an individual influential, it simply means they have a large following. For Baer, “true influence drives action, not just awareness.”

So, how do marketers ensure they’re cultivating awareness and action? There are two parts to this equation. Firstly, you have to ensure that you’re delivering the right content through the right influencer on the right channel. There’s no “one size fits all approach.”

You wouldn’t give a popular video game reviewer on YouTube your new kitchen gadget. Just because an influencer has a large following doesn’t mean it’s the right one. Relevance and resonance are more important than followers when assessing the value of an influencer.

Additionally, to be truly influential and drive action, an influencer must also be an advocate. It’s not enough to have someone with a large following tepidly review your product, they have to really believe in it. A modest review might drive awareness, but it won’t drive action unless they’ve become a fan of your brand.

David Alston stresses the importance of authenticity. He emphasizes the need for marketers to build genuine relationships with people in the industry that are built around a sincere desire to help them out. The same approach should be taken when searching for and building relationships with influencers. Follow and engage them on Twitter, share their content, and invest time in helping them with their cause. Michael Brenner suggests involving influencers in the content creation process to deepen the relationship. “While your ultimate goal is getting influencers to amplify your content, the co-creation project should focus on creative value for influencers as well.”

Alston also recommends looking for the people in your space (and adjacent spaces) who are passionate about the same issues as you. It will be much easier to build a relationship with influencers and will give you access to the right audiences. If the audience can identify that an influencer isn’t genuinely psyched about your brand, product, or service, they’re not going to be inspired to take action. The real power of an influencer lies in their sincerity, excitement, and passion, not just the size of their audience.

So where do you start looking for the right influencer? Focus less on audience size and more on the influencer’s activity. Do they love your brand? Are they talking to an audience that might be interested in your products? Are they engaged with their audience and regularly replying and retweeting their followers’ posts? And how many people are retweeting their content or commenting on their blog posts?

For example, here at ScribbleLive we analyzed over 100 million news items, blogs, and social media sources to identify the world’s most influential CMOs. By focusing less on the audience size and more on the activity around an individual, we were able to identify the top 50 movers and shakers in the marketing world.

Myth #3: Page views and impressions matter.

Influence can be tricky to quantify and measure. Marketers are often under a lot of pressure to prove the ROI on their marketing efforts, but page views, and impressions (though important) aren’t enough. Marketers have to shift their thinking and take qualitative forms of ROI into account.

As we mentioned above, advocates can be extremely useful for a brand looking to ” unlock a new level of social media ROI and word of mouth.” You can activate existing brand advocates by making it easier for them to create and share content about your brand across their social accounts. Feature them on your brand’s Instagram, retweet them, or find a way to empower the customers who are passionate about your brand. By recognizing and engaging enthusiastic fans, you can cultivate loyalty and help spread messaging to new audiences in a less intrusive way.

Note : Any suggestion you have , please mail me on prabhakara.dalvi@gmail.com

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Email Campaign is Still a Top Channel for B2B Marketing

Email Campaign is Still a Top Channel for B2B Marketing

   March 17, 2016       prabhakardalvi

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Email marketing is a direct, trusted channel for online communication. With the right approach to email, B2B companies can educate and support business audiences and create more customers in the process.

technologyadvice.com

B2B decision-makers make purchases based on what they need, which means impulse buys are less common. As a service or product provider, you are challenged to equip your audience with informative and engaging content across a long buying cycle. This post will explore how email supports the lead-to-close process and provide tips for building an effective campaign.

Email Supports Sales Activities

Despite its widespread use, telemarketing isn’t always the best way to generate new business. Time is a valuable resource for businesses, which means many prospects won’t hear you out, especially if they aren’t expecting your call. It can be difficult to make contact with the right decision-makers in an organization through cold-calling alone.

In situations like these, email is a perfect way to make contact without causing disruption. Prospects can open and read your communication at their own leisure and discretion. With the right sequence of messages and calls-to-action, you can warm up cold leads and lay the foundation for a successful sales call. Research has shown that nurtured leads produce 20 percent more sales opportunities than non-nurtured leads.

Email Improves Customer Relationships

Establishing a customer-centric email strategy will help you evaluate and respond to your customers’ needs. Using behavioral data and segmentation, you can deliver targeted communications and offer value that far-surpasses that of a generic newsletter.

Realizing the full potential of your customer relationships is very important. You want your prospects to not only choose your product, but to recommend your product. The ones who do will be more profitable to you. In other words, your end game isn’t the transaction; it’s advocacy.

Customer advocacy sets the bar high for email. It means batch and blast promotional mail won’t cut it. Instead, businesses should focus on aligning each message, each email, with the buyer’s current “decision-making moment.”

This graphic gives examples of effective content types for three major stages of the buying process:

B2B Email Tactics to Try

Companies with smaller budgets and limited resources often struggle to run effective email campaigns or shy away completely. But compared with other marketing channels, email is relatively inexpensive. According to a 2015 report by DMA, email has an average ROI of $38 for every dollar spent.

The three tactics below will help you leverage email marketing to its fullest potential.

1. Welcome new leads from search

Customers are good at blocking out distractions. They install plugins to block pop-ups and display ads. They use research to find what they need and avoid what they don’t. That’s why marketers invest so much into search engine marketing (SEM).

If you know anything about SEM, you know it revolves around content — usually starting out with free “carrot content” and gradually asking more commitment from the reader.

Valuable opt-in content can capture new leads and bring your visitors closer to making a decision, but it works best when paired with email. To strengthen the effect of opt-in content, send a follow-up email thanking the customer and providing another opportunity for engagement. For example: an invitation to a webinar or exclusive access to an industry report.

2. Plan an educational drip

Informative content is almost always more effective than a sales pitch. Emailmonday recently reported that campaigns with CTA text “more info” win 90 percent of multivariate tests against “try now” or “buy now.”

Help your customers make an informed decision with educational content wrapped in a clever autoresponder cycle. Some refer to this as a drip campaign. Drip campaigns help you provide timely information based on your customer’s position in the buyer’s journey:

New to the product: Introduce them to your company, product, or service at a comfortable pace; focus on education.

Potential customers: Explain how your product can address their key needs, objectives and challenges.

Leads with an intent to purchase: Differentiate your product or service from your competitors’ by highlighting advantages and showing industry expertise.

Deal close: Provide case studies, pricing, and well-timed promotions to reinforce that your product or service is the best choice.

3. Send automated, personalized emails

B2B customers expect to be treated as individuals in their moment of need. Forrester Research says that “In 2016, leaders will understand and anticipate individual needs to deliver personalized experiences, sharply increasing their lead in the market.”

Marketing automation will enable you to achieve that goal and nurture customers at scale. Email personalization doesn’t have to be a daunting task. You can use the data stored in your platform and divide prospects into segments based on declarative (job title, industry, company size) or behavioral data (downloads, browsing activity, etc.). Then, using automation triggers and autoresponders, you can dispatch different permutations of a message to the appropriate readers.

Behavioral data gathered from previous campaigns has a key role in this. You should also use web analytics (e.g. Google Analytics, tracking codes) to track the behavior of visitors coming to your website.

That’s because it works.  

Personalized and automated email marketing can help your business engage prospects in a relevant way at every stage of the buying process. To maximize ROI, make sure you analyze the behavior of every subscriber and adjust campaigns to keep your relationship moving forward. After the sale, set your sights on customer success and advocacy.

Note : Any suggestion you have , please mail me on prabhakara.dalvi@gmail.com

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Market reverse trading update. 10 march.. My view

Market reverse trading update. 10 march.. My view

   March 10, 2016       prabhakardalvi

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Today I catch some new thing for business purposes.  BSE finalize one formula for reverse trade for who want save from loss in derivatives transaction.  I clear that we stand against fraud trading with experimental techno,  it's take time but effective in future.

This session of NSE trading for Glenmark pharmacy with 62 qty.

Thanks

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What we expect from budget 2016-17

What we expect from budget 2016-17

   February 23, 2016       prabhakardalvi

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On Monday 29 Feb we receive budget sweet n sour point for fiscal year 2016-17.  What I expect :-

1. #Budget efficiency for tax benefit to saving money
2. On investment in equity Markets don't increase tax slab... We already paid more
3. Again regular life, 
     * fair hike of Rail Ticket
    *  petrol Surcharges
4. Don't redirect burden of bank NPA to normal people's pocket.

Dear FM #Jaitely

This request  from daily earner,  salary getter.. 

Let's see...

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