Use Competitive Intelligence Database to Gain More Business
How to Use Competitive Intelligence to Gain an Advantage
In a world in which knowledge is power, what you don't know can hurt you. The good news: It's not so hard to find out what your rivals are up to. Some savvy (and perfectly legal) snooping—otherwise known as competitive intelligence—can drive your strategy, soothe your fears about the future, and give your company a competitive edge. In the pages that follow, we will show you how to mount an operation and wring key data points from reluctant sources. We will also explore the often murky line between what's ethical and what isn't.