How to write a Digital marketing resume
Digital marketers although very talented in creating social media
marketing campaigns, catchy ads and branding messages, still find it difficult
to market themselves. This is the story of numerous digital marketers who are
missing out on great job opportunities just because they lack a killer resume
to get them noticed and hired. You can also see online resumesamples for freshers related to digital marketing and that will help you to
write a resume.
How to write a good marketing
resume that will get hirers to notice you?
It is somewhat ironic that digital marketers, who are an expert at
promoting brands and selling products and services, find it difficult to
promote themselves. Turning the spotlight inwards can be a bit difficult in
this case. But the skill of being able to write a killer resume is a highly
essential one for all digital marketers.
{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}
So to help you write a remarkable resume that will provide you the
leverage to rise from the stack of thousands of other applicants, here are the
few secrets to effective digital
marketing resume writing:
1.
Firstly, recognize your target audience before writing your
resume:
Just like in the case of a marketing campaign the key note of information
required is to identify who the target audience is. Similarly in this case it
is important to know who the resume is mainly targeted towards. This helps the
other allied decisions to fall into place almost automatically. Before
beginning to write your resume, consider who will be reading it and what do
they want to know. It will help shape your message to the recruiter if you
understand what is important to them and what they are looking for. First
research about the company you want to work for to know what they want. Is it a
small startup firm looking to leverage with the amazing power of social media?
Or is it a big firm with already a well adjusted digital marketing team in
place? Research about the environment of the firm. Whether it is an
entrepreneurial one or an energetic one? Whether it is structured or
traditional in its working? These are some important information that you will
need to form the perfect picture of a certain company and only then you can customize
your message to them through your resume. Knowing this information will help
you to decide which particular words to put in and traits and skills to
highlight and which part of your relevant experience will be of maximum
interest to the hirer.
2.
Explain what makes your digital marketing value proposition:
it is important for writing a resume in any field of work to let the reader
know how valuable you are to their company. They want to know what is unique
about your skill-set that they will not find in any other person. This is
something highly important in case of digital marketing resume writing. In
order to determine ones value proposition, it is advised that you think about
what makes you different from your contemporaries in this field. Do you have a
unique knack of creating persuasive videos? Or is it your catchy headline
creating skill that sets you apart? Do you have an in-depth knowledge of
marketing analytics like no other? Whatever it may be it is important that you
explain what makes you unique and to set this value proposition of yours in
alignment with the current position you are applying for.
3.
Put order and structure to your message in the resume:
Although computers do the initial job of scanning through a resume and
selecting it for the initial steps. But then there are real human beings
reading through ones resume. And it is evident that they will get annoyed or
bored and may not want peruse through the contents of an interesting piece of
paper. Certain things like, not putting ones employment records in
chronological order or paragraph long job descriptions don’t excite recruiters.
It is advisable to keep the length of your resume short, not more than one
page. According to recent studies, it takes only about 6 seconds for a
recruiter to decide whether they like our resume or not. So it is evident that
they will not over to the second page if they don’t like it. Also pay close
attention to the formatting of the resume. The resume is your advertisement to
the hirer, so one needs to display a clear cut image of their capabilities to
give their recruiters an idea about their work. But also it is advised not to
stray too far away from traditional formatting rules as then it becomes utterly
confusing for hirers to understand your resume.
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