Product Marketing Manager AT RETARGETER

Product Marketing Manager AT RETARGETER

   May 29, 2013       Unknown

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We are looking for an experienced marketing manager to manage all aspects of product marketing for our company.

Join ReTargeter for the opportunity to advance your career as part of a driven and passionate team. Your skill in building long-term relationships and dedication to client success will make your contributions invaluable. Grow as a key member of our team and become an expert in the advertising and media agency landscape. We value employee development and welcome those who are lifelong learners.
We are looking for intelligent and empathetic individuals who are prepared to make substantive contributions to overall marketing strategy, while also laying the foundation for building a team of their own. The responsibilities of this role are as follows:

Content Strategy

• Manage the editorial calendar for our digital marketing blog
• Write blog posts for both our blog and for guest blogs
• Plan and produce evergreen content (white papers, ebooks, infographics, etc.)
• Track content metrics, and align content strategy with broader marketing objectives

Email Marketing

• Manage all outbound email campaigns, including nurture and drip campaigns
• Work closely with the Sales and Product teams to develop messaging
• Conduct A/B tests and track metrics for all campaigns

Sales Enablement

• Work closely w/Creative Lead to plan and produce all client-facing sales collateral (decks, one sheets, case studies, etc.)
• Provide messaging and research support to the Sales team on an as-needed basis
• Serve as a liaison between the Product team and Sales team, and conduct product training seminars as necessary

Product Marketing

• Write copy for our website and Dashboard
• Create educational resources for the Dashboard (walkthroughs, screencasts, FAQs, etc)
• Work closely with Product & Engineering teams on an ongoing basis
• Write copy for landing pages on an as-needed basis

Special Projects

• Provide social media support to Marketing and Events Manager
• Provide ad copywriting support to Marketing Analyst

Requirements:

• Bachelor’s Degree
• Min 2-3 years experience in a product marketing or senior copywriting role
• Outstanding writing and research ability; extensive writing experience in a variety of media (short form, long form, educational, sales, etc.)
• Prior experience with sales copywriting, inbound marketing, and email marketing
• Prior experience with the following tools and concepts a major plus: SEO, HTML/web design, A/B testing, landing page optimization, WordPress, Google Analytics, HubSpot, Salesforce, Google AdWords, Adobe Illustrator)
• Previous experience with online advertising and advertising technology a major plus
• Solid understanding of marketing metrics and analytical methods
• Excellent initiative and interpersonal communications skills; ability to collaborate and work well with others is a must
• Love of reading, writing and learning

Perks:

• Full health benefits (including dental and vision)
• Gym membership
• Daily catered lunches
• Beautiful office in the Financial District with gorgeous city views
• Fully-stocked kitchen with more snacks and goodies than you can shake a stick at
• Frequent team outings (including dinners, happy hours, and company retreats)

Apply For This Job!

Complete the application here: http://retargeter.theresumator.com/apply/O1V1Gx/Marketing-Manager.html