PPC Campaign - Low Budget

PPC Campaign - Low Budget

   March 28, 2013       Unknown

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Most of the business owners find it tough to compete with their competitors in search advertising because they think that their budget allocation is low against the amount competitors spend. We can't play down these apprehensions since budget is the primary component that defines the fate of a PPC campaign. If you are facing financial crunch in continuing your campaign, this article is quite helpful. Although good budget allocation helps to gain results more quickly, there are a number of ways in which you can enjoy the same amount of benefits in lesser budget.

# Don't Always Target On Higher Ad Positions:

This is the common perception among the advertisers that only top three positions in Google are clicked by the users. This isn't true at all. On a number of occasions I have observed that adverts in position 4 and 5 still get traffic in much lower Cost-Per-Click. My personal experience shows that the people who browse top three categories click on the adverts without any purpose. On the contrary, adverts listings after 4+ positions gain deliberate traffic.

# Use Specific and Long-tail Keywords:

Use of specific and long-tail keywords becomes mandatory if your AdWords budget is extremely low and limited. Specific long-tail keywords with 3+ words have ability to describe your service well. For example, if a person is looking for SEO services in India, will rely more on the phrase 'SEO Services India' rather than a keyword 'SEO'.

# Specific Campaigns For Major Keywords:

I frequently perceive that business owners create single campaign to hold the pulse of all the campaigns together. This is probably the biggest mistake they do. The major flaw that it brings is grouping of all the campaigns under single budget cap. If you fit highly popular, but low-converting keywords within your PPC campaign, chances are bright that these keywords will obtain traffic very quickly compared to high-converting keywords. Not only it hurts your conversion measures, but puts huge burden on the budget allocated for the budget.

# Get The Maximum Advantage of Reporting:

One more thing that may help you gain good results in low-budget is the use of AdWords reporting tools. Edwards is equipped with a very competent reporting system that helps identify the cities and states your traffic is coming from. This is the best tool to maximize your conversion rate with a low-budget. Don't lose heart if you have lesser amount to invest in the campaign. Just follow the practices I have mentioned above and see the change.

BrainPulse is a dedicated and well-known Internet marketing company provides an extensive range of PPC management services to its global clients to turn their businesses a revenue generating machine.