B2B Marketing Globalization beyond knowledge with Prabhakar - Part 1

B2B Marketing Globalization beyond knowledge with Prabhakar - Part 1

   June 16, 2014       prabhakardalvi

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B2B Marketing Globilization beyond knowledge with Prabhakar - Part 1

What is Acquisition Research - Answer here

When your company is considering making an acquisition, it is essential that you are armed with as much knowledge as possible. Usually, acquisition targets are new to the potential purchaser, making the level of uncertainty even greater.

Acquisition studies form an integral part of the due diligence process. Some of the key questions acquisition research typically answers are:

• What do suppliers, distributors and other market players think about, and know about, the acquisition target?
• How big is the market in which the acquisition target operates, and how will this market develop?
• What are the acquisition target’s routes to market?
• What are the risks that need to be considered?

What is Advertising Research - Answer here

Market research and market intelligence play an important role before, throughout and following the life of a direct mail or advertising campaign.

There is much that market research can do to improve and to measure the effectiveness of promotions.

• When advertising is at the initial development stage, market research can obtain input from the potential target audience through exploratory research.
• As the ad begins to take shape, we capture the reactions of the audience in order to refine the campaign and ensure it is completely ‘on message’.
• And once the advertisement is released, we obtain further feedback as well as measuring awareness rates and effectiveness.

What is Branding in Business to Business - Answer here

Studies have shown that – on average – around 5% of a company's stock value derives directly from the company's image.

Companies with a strong image or reputation attract more customers, retain more customers, and attract better employees. In short, branding is a key means of achieving differentiation. By communicating a clear and distinctive message and delivering against that message, the supplier can increase customer loyalty, sales revenue, prices, and ultimately profitability.

What is Competitor Intelligence in Business to Business (B2B)

Businesses now operate in a world in which information is more readily and publicly available than ever before.

Thanks to the development of the Internet, information on market trends, legislation, customers, suppliers, competitors, distributors, product development and almost every other conceivable topic is available at the click of a mouse.

Despite this trend, it is often the most valuable information which cannot be found online. An example of this is competitor intelligence, regarded by most information users as the most difficult type of information to acquire.

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