Social Commerce Trends – What we expect in 2015

Social Commerce Trends – What we expect in 2015

   May 28, 2015       prabhakardalvi

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Social Media Platform for Start-up Business

After Social media revolution make tweets, fb promotion, we don’t found any progress in sales charts. We have analytic but hard to track impact of social channels on people who regular or rare use of social media. We have knowledge, with social media we build awareness, consideration of company products or services. 

Social networking sites understand this trend and are making changes to make it even easier to purchase directly from within their platform.

Social commerce for interaction:- 

Someone post on facebook or twitter, running shoes for promotional purpose. We wait for like on fb post & after this we looking for someone clicks on link who represent our website. Some description, some hastag command useful for promotional & sales.

This tech use for sharing of content but in present use for improve sale in short period. In this tech we share link through Affiliate or Advocate style to improve clicks with specific design ads.

Above all this start-up but we want customer review for specific brands or products.

Snapchat Commerce

Another platform making strides with social commerce is Snapchat. Snapchat partnered with Square to deliver a transfer system it’s calling SquareCash. With this system, users can register their debit cards and then transfer and receive money — which is being called Snapchash — to and from their friends on Snapchat. While it’s currently a free service, Snapchat plans are to allow its users to buy products from its platform.

Facebook Commerce

This summer, Facebook shared a mobile screen of what its “Buy” button is going to look like. A suggested post will show up in your newsfeed with a product or service and an image of that product or service, which you can buy right then and there by simply clicking the “Buy” button in the post. I imagine Facebook will be rolling this out in 2015 after they figure out the payment and privacy details.

Twitter Commerce

Twitter is one platform that’s been rolling out its social commerce plans. In the early part of 2014, Twitter partnered with Stripe, a company providing all the back-end payment processing for Twitter. Twitter, and other social networks, haven’t wanted to store users’ credit card details, so Stripe is taking on the challenge. You can view and buy a product directly within your Twitter feed by simply clicking a “Buy” button that will appear alongside an image of the item that’s for sale. Twitter’s head of commerce Nathan Hubbard told The Verge in an interview, “Anything with a perishable component, temporal nature, or limited supply, is going to thrive on Twitter. Given the speed at which word can spread across our network, it feels like an opportunity to create a new kind of sales.”

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

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Inbound Marketing Goals - Make Smart Planing

Inbound Marketing Goals - Make Smart Planing

   May 21, 2015       Unknown

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Like most adages, the saying “If it ain’t broke, don’t fix it,” resonates. 

While the SMART acronym has been around for years, it applies perfectly to inbound marketing, so there’s no reason not to use it when setting inbound marketing goals. For the uninitiated, SMART means your goals should be all of the following:

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Twitter Has Become A Major Source Of Information Affect Your Digital Marketing Strategy

Twitter Has Become A Major Source Of Information Affect Your Digital Marketing Strategy

   May 21, 2015       Unknown

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The newly announced partnership between Google and Twitter will see social media marketing come of age as Google will now include real time Tweets in their search results pages. The partnership will replicate the real time placement of tweets on Bing searches that already takes place – the major difference being that Google is the world’s top search engine.

From a marketing perspective, the new deal will see business’s tweets, including those sent out as part of a marketing campaign, subject to those all-important Google algorithms. This could lead to more time being spent developing effective social media strategies that will use high quality content and keywords.

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French Kiss - Blends Digital Marketing Art idea

French Kiss - Blends Digital Marketing Art idea

   May 21, 2015       Unknown

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Marriott Hotels rolled out the red carpet Tuesday night for their new digital content venture with the premiere of French Kiss starring Tyler Ritter (The McCarthy's) and Margot Luciarte at the Marina del Rey Marriott in Los Angeles.

Producer duo Ian Sander and Kim Moses (Runner, Ghost Whisperer) teamed with the Marriott Content Studio and Marriott Hotels to produce the second piece in a series of short films. The shoot only lasted four days in Paris.

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Dont Purchase Email Marketing Data - not useful for Business

Dont Purchase Email Marketing Data - not useful for Business

   May 20, 2015       prabhakardalvi

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A key element of any successful email marketing campaign, along with the message and the creative side of things, is data. You need accurate, up-to-date lists of targeted recipients, and you should ideally be growing your lists all the time.

Buying data is easy, but it’s a huge mistake

Whether launching their very first email marketing campaign or growing their list of subscribers, too many brands fall into the trap of buying data. Sure, building your own lists organically takes time, effort and expense, but it is definitely worth it. It ensures that your data is good quality, targeted, relevant and accurate – which just won’t happen with a bulk buy of names and email addresses.

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Rise & Rise in Importance of Social media in GEO Internet World

Rise & Rise in Importance of Social media in GEO Internet World

   May 15, 2015       prabhakardalvi

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Social media may not ever have the same return on investment (ROI) as search, but it is growing more & more in relevance, especially from a customer satisfaction and brand perception manageable point of view.

My marketer view for Social networking Business:-

Loyal customer are best for new products - so connect on some social platforms like FB, Twitee, etc.,.  The social engagement of your happiest customer is also visible to their friends for viral typology.

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Customer Segmentation Analysis And B2B Brands (InfoGraphics)

Customer Segmentation Analysis And B2B Brands (InfoGraphics)

   May 08, 2015       prabhakardalvi

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Customer Segmentation Analysis And B2B Brands (InfoGraphics)

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Customer Segmentation Analysis And B2B Brands - Creating Profitable

Customer Segmentation Analysis And B2B Brands - Creating Profitable

   May 08, 2015       prabhakardalvi

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According to survey of large UK businesses – principally those that supply other companies and which have an average turnover of £1.9 billion – UK firms are lagging behind their European peers when it comes to employing customer segmentation within their marketing and product strategy. Just 32 per cent of British B2B companies use sophisticated segmentation that goes beyond simple firmographics, which is in stark contrast to Germany where that figure is over 60 per cent.

Segment smaller customers  - The flipside of the 80/20 rule states that 80 per cent of customers account for 20 per cent of revenue, and are by definition comparatively small accounts. Being a large group of clients, often with conflicting requirements, means it is seldom possible to treat each one separately as their own subdivision. On the other hand, without it they are bundled into one group and may be displeased by offers that are irrelevant or generic. Countering this without using up a huge amount of resource is where targeted segmentation comes in.

The results revealed that the majority of UK B2B firms are not currently focused on acquiring the depth of customer information that is essential in understanding their needs, behaviours and attitudes to procurement. An absence of this knowledge suggests that companies are likely to struggle to accurately target their customer base with relevant segmented products and services – an issue that can ultimately affect their ability to gain competitive advantage, increase revenue and profit levels, and inspire customer loyalty.

Implement the strategy - The final, and arguably most difficult, task is implementation. Each grouping must be given a different offering that is recognisably individual and can be demonstrated as such. It’s also important that the sales force is engaged with the strategy and understands its benefits so the necessary questions can be asked to determine which segments customers, and potential customers, fall into. Appropriate solutions can then be directed at relevant subdivisions to satisfy needs and maintain customer retention.

Treat key accounts individually - The 80/20 rule determines that 20 per cent of customers account for 80 per cent of turnover, and for many B2B companies this amounts to just a handful of accounts. It’s important that main clients are provided with products and services tailored specifically to their needs, as their loyalty and continued business is vitally important in terms of business stability and future growth. As such, ‘business critical’ customers should be treated as individuals in their own segments.

Go beyond basic firmographics - Many businesses take the simple approach, sticking with basic firmographic groupings according to the size of the company, its geographical location, whether it is a private or public enterprise and so on. This is the equivalent of demographic segmentation in a consumer company. There is nothing wrong with this. Firmographic considerations are critical as easily recognisable attributes and are fundamentally important to a company’s sales and marketing strategy. Nevertheless, in many markets the needs of customers will crossover and it’s not enough to group them by such simple characterisations. Furthermore, the chances are that this embodies the majority of competitor strategies, meaning the achievement of competitive advantage is tricky with everybody using the same methods.

Differentiate by demand - It’s important for any company to undertake continual customer research to review what their customers look for in products and services – whether that’s looking at analytics or effective use of CRM systems – and respond by providing tailored solutions or products to meet their needs. Of course, it’s tough to get to know so many clients in such detail and this is where in-depth research becomes essential. A good analysis starts by revealing customers’ ‘voiced’ preferences – insights obtained by speaking to them in an unstructured manner, via detailed, one-on-one interviews or focus groups. These methods engage them in wide-ranging discussions, allowing the articulation of both current and anticipated future requirements in detail. A focus on such factors will pay huge long-term dividends in customer loyalty and market share. Satisfied customers tend not to look elsewhere.

Use behavioural segmentation - While identifying desires is the ideal, behavioural differentiation can also be a useful measure in providing important insights into what clients want and how to approach them. An example of this is to divide the market between companies that go out to tender with a closely scoped brief versus those that talk more openly with a supplier and ask for suggestions. By looking at behaviour and making these simple classifications, valuable insight into customer needs can be deduced to inform tactics. In the above example, this would imply that firms that exhibit the behaviours of a tightly scoped brief are more likely to be driven by price and basic transactions, whereas those that are more open to suggestions could place greater value on service and be prepared to pay for it.

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

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