May 2012

Monday 7 May 2012

Sean Lahman: Evolution preceded revolution in digital cameras


Steve Jobs didn’t invent the MP3 player. The Wright Brothers weren’t the first to fly. And the incandescent light bulb had been around in one form or another for 50 years before Thomas Edison came up with his version.



We tend to think of inventors as people who create things that are entirely new, but that’s rarely the case. More often, innovation comes from a series of smaller, incremental improvements.

“That was certainly true in my case,” said James McGarvey, who was honored last week as the Distinguished Inventor of the Year, an award given annually by the Rochester Intellectual Property Lawyers Association.

McGarvey was recognized for his work to invent and commercialize digital single lens reflex cameras (D-SLRs) at Eastman Kodak Co. “The first D-SLR was not a big invention,” he said. “It was a series of small inventions.”

The challenge began when a government client approached McGarvey, asking if he could put Kodak’s one megapixel sensor — used in high-end video cameras — in a 35mm camera body for some sort of covert operation.

“Because I was an avid photographer and a SLR user, I knew how a film camera worked,” he said. “I asked myself, ‘What do I need to make something that works the same way?’ ”

In 1988, McGarvey hand-delivered the top-secret camera (I’m imagining it in a case handcuffed to his wrist) and never saw it again.

He ended up building three more prototypes the next two years and by 1990 began showing those cameras to news photographers at trade shows for feedback. “The reaction was intense,” McGarvey said.

McGarvey was granted patent No. 4,916,476 for that first design, the first of many he received.

The first digital SLR — the Kodak Professional Digital Camera System (DCS) — hit the market in 1991, and was an instant hit.

“The impact of Jim’s work cannot be overstated,” said Kenneth Parulski, chief scientist at Kodak. “Some of the world’s most famous photos, from Super Bowl touchdowns to the 9/11 tragedy, were captured by sports and press photographers using D-SLR cameras that Jim designed.”

McGarvey made tremendous strides in a short period of time, and by the mid-1990s had implemented almost all of the features present in current-day digital cameras. “The only significant addition in the last 15 years has been the ability to shoot movies,” he said.


Sean Lahman: Evolution preceded revolution in digital cameras 
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Gadgets drive online ad spend



The proliferation of digital devices has helped boost online advertising revenue by 19 per cent to $713 million in the March quarter.  Online advertising would make up about 22 per cent of total ad revenue by year’s end, Interactive Advertising Bureau Australia chief Paul Fisher predicted.

“We’ve always said the largest single driver is consumer behaviour,” Mr Fisher said.

Advertisers were shifting more of their marketing budgets towards digital platforms as consumers took to online video, social media and “concurrent usage” (using two or more screens from TVs, PCs, smart phones and tablets), he said.

Mr Fisher said online advertising was on track to exceed $3 billion this year. Search and directories remains the dominant category, generating $395.7 million in the March quarter, up 21.4 per cent year-on-year, and representing 55.5 per cent of total online advertising.

Directories, which consists of a minority of the category, grew at a faster rate than search. Industry sources say Google accounts for more than 95 per cent of search revenue. General display advertising was the second-fastest growing category, recording 18 per cent growth to $153.7 million in the quarter and representing 21.6 per cent of total online advertising.

Within the display category, video posted $11.6 million in ad revenue for the quarter, up $0.6 million from the December quarter. However, email-based advertising dropped by $2.6 million to $7 million over the same period.

Motor vehicles continued to be the highest-spending industry sector, generating 20.4 per cent of total online display ad revenue. This was up from 17.4 per cent in the December quarter.

Finance was the second-highest sector, posting 13.3 per cent of total online display, up from 12.9 per cent in the December quarter.  Real estate rose from a 7.9 per cent to an 8.4 per cent share, while fast moving consumer goods rose from a 6.8 per cent share to 8 per cent.

Computers and communications was edged out of the top five industry categories, generating 7.2 per cent of general display revenue in the March quarter, down from 9.7 per cent in the previous quarter.  

“The retail and government sector online spend continues to flatline, which is surprising given both are facing tough marketing and communications conditions,” Mr Fisher said. “There is a real opportunity for these sectors to invest their advertising budgets online.”

Online classified advertising was the slowest growing of the three main categories, posting revenue growth of 13 per cent for the March quarter year-on-year. Classifieds generated $163.5 million, representing 22.9 per cent of total online ad revenue.

CPM-based pricing (cost per thousand) remained the dominant expenditure type, representing 74 per cent of the total online ad spend, compared to 26 per cent for direct response.

Online advertising seems to be maintaining its growth trajectory. The 19 per cent growth for the 2012 March quarter compares to 17 per cent growth for the first quarters in each of 2011 and 2010.

IAB Australia announced it would release online video measurement data later this year.


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28,000 phones disconnected for making pesky calls


Almost 28,000 telephones have been disconnected and over 44,000 notices issued to unregistered telemarketers till April 24 for sending pesky calls and messages, according to the government.

"Government is aware that several calls and SMSs are being sent from private numbers i.e. by subscribers not registered as a telemarketer. 44,810 notices have been issued to unregistered telemarketers and 27,984 telephones have been disconnected till April 24, 2012 since inception of the regulation i.e. Sep 27, 2011," Communications Minister Kapil Sibal said in a written reply to the Rajya Sabha.

In order to provide relief to millions of mobile subscribers nagged by telemarketing companies, the government last year brought into force a regulation -- The Telecom Commercial Communications Customer Preference Regulations, 2010 -- barring such communications.

According to the Telecom Regulatory Authority of India (TRAI), if pesky calls or messages are sent through individual numbers then notice will be served to the customers while the number will be disconnected on second violation.

The guidelines regulating commercial calls levy hefty penalties on offenders including fines ranging from Rs.25,000 to Rs.250,000 depending on the number of times the violation is detected. On sixth violation, the telemarketer's connection is to be terminated and get blacklisted for two years.

All telemarketing firms are now easily identifiable as their phone numbers will hence forth begin with '140'.

To avail the service, customers have to get registered with the National Customer Preference Registry, earlier known as the National Do Not Call registry, by dialling toll free number 1909. They can also send a SMS -- 'start 0' -- to the same number to get registered.


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Star Walk - ipad calls interactive astronomy


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A new ipad calls for a brand new batch of apps that show off the gadget’s new powers –a  screen that allows ebooks to be sharper than the printed word. To show off that high-density Ratina display and a fancy new A5X processor, these are the apps you need on your new iPad .......

[[[ Category: Education
Updated: 20 April 2012
Version: 5.7.2
Size: 151 MB
Languages: English, Arabic, Chinese, Dutch, French, German, Italian, Japanese, Korean, Russian, Spanish
Developer: Vito Technology Inc.]]]

Requirements: Compatible with iPad.Requires iOS 3.2 or later

Star Walk  for  $4.99

The astronomy app Star Walk is not a new app but when used on the new iPad it is nothing short of stunning. Star Walk can identify up to 300,000 stars on the iPad’s screen and is ideal for youngsters and adults alike. By simply holding your iPad into the sky, the app labels out the constellations, the solar system, stars, and satellites.

The app also includes a celestial calendar that informs how to plan star gazing by listing events such as full moons, meteor showers and upcoming partial eclipses.

The most interesting feature of the app is the Augmented Reality technique where it overlays data from the app on top of the image (of the sky) as captured by the iPad camera. Using this, user can align the image of the sky with that of the sky in the app.

This helps in pinpointing the position of satellites, finding stars or constellations.

You get the social bragging rights to show off your iPad and how a photo of your current location is overlaid with the app-generated sky, giving you real time results of what is right above you. There are some stunning pictures of the day (sun, etc) that makes for a super high resolution view of a celestial scene.

Star Walk - ipad calls interactive astronomy


note :
Winner of Apple Design Award 2010, featured by Apple as Best Apps of 2009, 2010 and in iPad TV commercials***

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