Database

Showing posts with label Database. Show all posts
Showing posts with label Database. Show all posts

Thursday 19 February 2015

Teradata Talks Apps, But Don't Think AppExchange - Iweek


Teradata Aster App Center is a collection of app templates, not a platform-as-a-service developer community. Here's the lowdown on 29 apps for six industries.

What if big data could be app easy? Teradata thinks it can be, as it announced with the launch of the Teradata Aster Apps Center this week, but be sure you understand the kind of apps it's describing.

As you might suspect, Teradata's not talking about apps you can download onto a smartphone. Big data can't be that easy. The Aster Apps Center is also not a Force.com-like app-development platform-as-a-service (PaaS) or a Salesforce AppExchange-like community where companies can offer their own apps built on a PaaS platform.

The Teradata Aster App Center is a place where you can get templates for analytic applications designed to run specifically on Teradata's Aster database management system. The center is launching with 29 app frameworks in six industries: retail, telco and cable, healthcare, travel and hospitality, entertainment and gaming, and consumer financials.


Teradata has custom-built these sorts of apps in the past, so it decided to turn them into repeatable templates, including pre-built application logic, data visualizations, and configurable user interfaces, according to Chris Twogood, Teradata's vice president of product and services marketing.

"Think of it as pre-built services," Twogood told InformationWeek in a phone interview. "Instead of writing multiple authentication services for each individual app, for example, we wrote one service that all of the apps use."

Each app template gets you about 80% of the way to a finished application ready for production use. The remaining 20% of the work entails configuration and custom integration work that's handled through Teradata consulting services.

"We want to get more adoption of Aster, and we think scaling out apps faster is the way to do it," said Twogood. "In the future we may get to a point where customers could configure these app templates themselves, but we're not there yet."

You say you're not an Aster DBMS customer? Teradata offers the option of deploying Aster and related apps on its private cloud. That cloud runs in a third-party data center and offers elastic (spin-up, spin-down) deployment in monthly increments (though not by the hour or day).

Keep in mind these are analytic applications. If you want to actually deliver product recommendations in retail, prevent churn in a telco scenario, prevent fraud in a consumer financial services scenario, or execute on whatever the analytic insight might be, you'll have to connect these analytic apps to customer-facing transactional applications or to frontline human decision-makers.

In other news from Teradata this week, the company announced support for JSON objects, metadata partitions, and international currencies in the 2.4 release of Teradata Loom. Loom is the metadata-management, data-lineage, and big data-wrangling tool for Hadoop that Teradata acquired in last year's acquisition of Revelytix. Teradata says it's making Loom available as a free download on its Hortonworks Data Platform-based cloud sandboxes, but the software also works with Cloudera and MapR Hadoop distributions.

In yet another announcement, Taradata's Think Big big data-consulting unit, which was acquired last year, has launched an eight-week, fixed-cost Data Lake Optimization Service. Aimed at companies that have deployed Hadoop-based data lakes or that are contemplating doing so, the service is designed to improve data governance and establish best-practices for structuring metadata and other data-management processes for Hadoop.

Emerging with the last two years, data lakes (or data hubs, as Cloudera describes them) serve as catch-all repositories for long-term storage of all enterprise data. In practice, however, data lakes have yet to be designed or managed consistently, according to Twogood.

Teradata Aster App templates are available immediately. Teradata Loom 2.4 will be available in March. Teradata said pricing for Think Big's Data Lake Optimization service is still being finalized. No doubt the more data and data sources filling your lake, the more costly the fixed-cost, eight-week service is likely to be.

Just 30% of respondents to our new Big Data and Analytics Survey say their companies are very or extremely effective at identifying critical data and analyzing it to make decisions, down from 42% in 2013. What gives? Get the The Trouble With Big Data issue of InformationWeek Tech Digest today. (Free registration required.)

Doug Henschen is Executive Editor of InformationWeek

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

Monday 6 October 2014

Building Targeted B2B Prospect list, How to make it


Targeting is arguably the most important part of Business prospecting. You can have a brilliant product with a great offer and wonderful creative to sell it, but if it goes to someone who is just not going to be interested, none of this matters.

Targeting the right businesses with the right offer at the right time will substantially increase your chances of B2B prospecting success. But as well as maximising your opportunities for making a sale, careful targeting also saves you money by reducing waste, not to mention being good for the environment and for your reputation. Remember, ‘junk mail’ is only badly targeted prospecting.

Follow these simple steps, for the easiest, most cost-effective and profitable way to build a targeted business prospect list:

Step 1: Knowing your customers
First, think about who your existing customers are and build a picture of your best customers by looking at the information you have on them. Look at their business sector, size by turnover and employee number, geographical location and number of locations, ownership of products, purchasing behaviour and so on.

Step 2: Revealing look-a-like prospects
By building a list of new business prospects who most ‘look like’ your existing customers, you can target the people who share similar characteristics… and are therefore more likely to become your customers. It’s important to have a flexible database that allows you to refine the business prospect criteria. Applying selection filters on your data will add real depth and quality to your targeting. Other methods of finding out who your best prospects are include mailing a rented B2B prospect list and analysing the replies. You can also conduct research through a postal or telephone questionnaire.

Step 3: Segmenting your business prospects
Effective B2B prospecting is all about making the right offer to the right person at the right time. That said, your direct mail will still need to grab your reader’s attention, hold their interest, and compel them to the action you want. The way to do this is through an engaging proposition. ‘Segmenting’ means identifying a sub-group (or segment) of your prospects list that has a set of common needs. This will allow you to tailor your message to that need so they are more likely to be interested in your offer.

Step 4: Ensuring quality and accuracy
As well as using your own customer or prospect databases, you can buy or rent business lists to market to. There is a wide range of business lists and profile overlay databases for you to choose from. They are available from a variety of data providers, so you should be certain of the B2B lists’ quality before you use it. By doing this carefully you can save a lot of trouble with poor address quality.

Step 5: Buying B2B prospect data
Before you buy a business prospect list, be sure it gives you all the decision makers’ details, including address, telephone and email, and that these are updated regularly and are safe for you to contact. It means you can contact your new prospects with absolute confidence, improves your response rates and saves you time and money. Using an online B2B Prospect list builder that allows you to check the data before you buy will give you that final peace of mind that you’ve got the right


{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B, Founder & Digital Manager (SEO,SEM,SMO) }}

Wednesday 6 August 2014

Why do you need Contact Databases solutions and services?


Marketers can rely on B2B Contact Databases solutions and services providers to increase email offer count to customer contact list for the following best reasons:
  • Deliver successful email campaigns by removal of invalid email address
  • Standardized approach in identifying appropriate and correct database
  • Constant monitoring of ISP to remove inactive subscribers
  • Quick and cost effective solutions to scrub wrong addresses from the database
  • Well managed bounce rate to increase email campaign promotions
  • All about Hard Bounce Management Tool, Know-why Hard Bounce tool is advantageous for marketers

  1.  Comprehensive database management with complete reporting and analysis
  2.  Continuous tracking of bounced emails and reporting invalid email address to the database
  3.  Database updated with deliverable email addresses-leaving no room for invalid entries
  4.  Sophisticated software to monitor spam filters to ensure prompt and authentic deliverability
  5.  Appending database with corrected entries and updated email contact database going 
Reporting
Deliver-ability
Analysis
Updating
Tracking
Tele-verified Data

  • Have a prospect database that brings no results?
  • Are you sure the data in your hand is Tele-verified?
  • Or is your data decayed?
B2B data has a very limited shelf life and updating databases with timely updates is what keeps them active. In huge data lists, it is simply very difficult to check how accurate the database is without professional Tele-verification for it.


Why choose B2B Contact Databases solutions and services providers?

B2B Contact Databases solutions and services providers now has 8 Million records in its Tele-verified Database. Besides, the clients find access to one of the largest Tele-verification teams (400+ Tele-verifiers) in the industry, who can authenticate your old database making a million calls. Our protocols involve monthly data cleanup procedures and segregation for the Do-Not-Call (DNC) lists.

Tele-verified Data include category details such as −

  SIC codes  National Change of Address references
  ZIP4 and ZIP Codes of product buyers
  Web and Land Addresses of organizations requiring IT services
  Fax details of gadget purchasers/distributors
  Phone Numbers
  Job Titles in computerized facilities
  Roles of professionals etc.
  Before Tele-verification calls, our experts find all these details through −
  Government database search
  Tech seminars/product launches
  B2b marketing forums
  Application-based campaigns
  Opt-in email campaigns
  Field surveys
  Annual report researching

Data Solutions - Worried about your data credibility?
B2B Contact Databases solutions and services providers prepares you to take data management risks!


B2B Contact Databases solutions and services providers has experience in managing customer data and providing enhanced database management solutions. Marketers rely on us to deliver effective marketing campaigns to their customers, backed by high data management offerings.

7 Best Reasons to choose B2B Contact Databases solutions and services providers
  •  Covers over 55 industry segments
  •  100% Spam Free leads guaranteed
  •  No trail of duplicate or inaccurate records
  •  Connects to top professionals, management officials, presidents, sales professionals and other key decision makers
  •  Saves precious time spent on research and other resources
  •  Database updated every 30 days to ensure high accuracy in business leads
  •  Immediate deliverable s to the customers with updated and accurate database promised
B2B Marketer want Contact Databases Solutions from Data Providers
B2B Marketer Need Help from Contact Databases Solutions Providers

Pulpit rock{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B., Founder & Digital Manager (SEO,SEM,SMO) }}

B2B Marketer want Contact Databases Solutions from Data Providers


Data Online
Are you updated enough to race with today's technology?

It's the technology driven time, and if something has to happen, it has to happen in real time. B2B Contact Databases solutions and services providers is not just keeping pace with recent technology, but is racing much ahead of it.

B2B Contact Databases solutions and services providers has its services spread over 50 industries. If you are looking at targeting any particular industry, we have it segregated for you. 

In case you are unable to spot your industry in our list, you can fill up the form here, Whether you want to just view and order data online, share data quickly and securely within a closed environment, move data offsite to maximize and free internal resources, or just need it for backup and disaster recovery purposes, B2B Contact Databases solutions and services providers online data management solutions can preserve your data, keep it safe and ensure that it is still accessible to you in a flexible and scalable manner.

Category List of B2B Contact Databases – Cleansing and Appending
Technology Lists
B2B Executives Lists
Healthcare Lists
European Lists
Professional Lists
International Lists
Women Executive Lists
Industry-wise Lists

Data Verification
Automatic Verification Method - Email messages are sent to contacts in database to verify options of 'Opt-in' to receive updates through emails as per agreed terms or 'Opt-Out' of the email campaigns if not interested in receiving updates.

Manual Verification Method - Telemarketing professionals contact each customer in the database by verifying options of 'Opt-in' and agree to receive calls in future and 'Opt-out' and join the 'Do Not Call' registry list

B2B Contact Databases solutions and services providers follows 2 methods to adhere to Data Verification process and build confidence amongst prospects, marketers and business.
  •   Data verification method - automatic & manual
  •   Data verification Process - Email & Telephonic
  •   Customer Choice - opt-in mail & opt-out

Hard Bounce Management
Email could not be delivered
Mailbox not found-User unknown
Mailbox user not reachable
Domain name not recognized

B2B Marketer Need Help from Contact Databases Solutions Providers


I understand B2B marketers, they create campaign like sales & marketing emailing, events booths. In this campaign need fresh or verified, database discovery, business contacts etc.

Below are some points brief you about Databases for B2B marketers…
  • Data Management, data segmentation, customized solutions, clean database, validation, high value asset
  • Diagnosis and cleansing data regular intervals
  • Asset oriented treatment of data
  • Trickling up leads in database consistently
  • Advanced-level data management innovation

Clean Database  - 


At B2B Contact Databases solutions and services providers, we organize customer’s data and thoroughly maintain them, leaving no room for discrepancies in salutation, formatting, duplicate entries and grammatical errors. 

High Value Asset  - 

The specific details in the database like industry code, email addresses and prospect details like revenue earnings, industry rankings are updated converting your simple database into a high value asset.

Contact Data Validation  - 

At B2B Contact Databases solutions and services providers, data validation is performed electronically and manually with advanced software to check for misplaced, inaccurate and inconsistent data.

Customized Solutions

B2B Contact Databases solutions and services providers allows its customers to provide information based on their choices, opt-out from campaigns, ‘do not call’ requests, soliciting authentic requests etc. By doing so, data remains updated for effective customer engagement campaign. 

Data Segmentation - 

As customers are spread across different regions, B2B Contact Databases solutions and services providers segments the data in order to connect with every target customer. This will help in gaining leads as data is updated constantly based on segmentation.

Next Article on -- Areyou updated enough to race with today's technology for DataOnline ?
Pulpit rock{{ The Guest Post Blogger organization was involved in the creation of this content. - Dalvi Prabhakar B., Founder & Digital Manager (SEO,SEM,SMO) }}